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Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
![Lawton’s Jake Rueff (22) breaks into the open during his team’s Division 7 Final matchup with Pewamo-Westphalia in 2021.](/sites/default/files/2023-04/230428_records_2H.png)
Lawton's Rueff Caps Career Among State's All-Time Leading Rushers, Scorers
By
Geoff Kimmerly
MHSAA.com senior editor
April 28, 2023
Lawton’s run to the 2021 Division 7 championship game frequently came on the legs of then-senior Jake Rueff, who posted some of the top performances in MHSAA football history.
He scored 298 points – fifth-most in 11-player history – with his 49 total touchdowns ranking fourth and his 46 rushing touchdowns third. He also made records lists with 2,370 rushing yards, 71 career touchdowns and 430 career points.
Lawton as a team scored 92 touchdowns, tying the record with 10 in one game, gained 5,662 yards of total offense and ran for 4,725 yards over 14 games.
Rueff plays at Michigan Tech.
See below for more recent additions to the 11-player football record book:
Football
Aiden Brunin stacked up many contributions on both sides of the field for Cedar Springs in 2021. But his less frequently-mentioned punting earned the senior a spot in the record book as he booted an 83-yard punt during a Nov. 6 playoff win over Muskegon that ranks as the fourth-longest in state history. The kick flew 62 yards in the air before taking a series of bounces and rolls. Brunin currently is a freshman baseball player at Spring Arbor.
Sturgis’ Jacob Thompson became the 10th to return two kickoffs for touchdowns in one game as a junior in 2021, scoring from 97 and 83 yards out against Paw Paw. Thompson also was added to the records for six rushing touchdowns in a Sept. 9, 2022, win over Plainwell – and he also threw for a score in the 55-34 victory.
Twenty years later, Coleman’s Joshua Moore has been added for a pair of interception returns for touchdowns Oct. 11, 2002, against Mount Pleasant Sacred Heart. Moore was a senior that season and scored off those turnovers during the third and fourth quarters.
Nearly a decade later, Cheboygan’s Ben Pearson also was added to the record book for a 99-yard rushing touchdown that tied the record for longest run. Pearson took the handoff deep in his own end zone and scored against Gaylord on Aug. 29, 2013. Pearson, a senior that season, went on to play at Northwood.
A trio of past Grand Ledge standouts have been entered for their achievements going back decades. Mitch Gulker made the record book for 1,002 receiving yards as a senior in 1976. Nick Kissane was added for his 170 completions, 297 pass attempts, 2,452 yards and 29 touchdowns through the air in 2008. Corey Arnouts made the tackles for loss list with 28 as a senior in 2011. Grand Ledge’s Division 1 championship run in 2000 came in part on the arm of Matt Bohnet, and he’s been added for his 2,052 yards passing that season. He went on to play at Iowa and Eastern Michigan. Arnouts went on to play at Ferris State, and Kissane went on to play baseball at Aquinas College.
Justin Brown had multiple returns for touchdowns as a junior at East Lansing in 2018, including a 99-yarder on Sept. 14. That kickoff return tied the record for longest on a list that now stands at 20 players.
Carson Roose earned his 10th record book listing when he threw for five touchdowns during the first half of Grosse Pointe Woods University Liggett’s 58-22 win over New Haven on Oct. 22, 2021. Roose graduated last spring.
Frankenmuth’s run to the Division 6 championship game in the fall saw the Eagles make team record book lists with 544 points and 72 touchdowns over 14 games, featuring as well a kicker who will bring an impressive extra point streak into the upcoming season. Junior Will Soulliere made 69 of 70 extra-point tries and has connected on 61 straight as he prepares for his senior season. Additionally, the Eagles’ defense was added after not allowing a first down during its Semifinal win over Detroit Country Day. Sam Barger was added for a 98-yard kickoff return in 2021, and Ryan Brenner was added for 45 extra points during the abbreviated 2020 season. Barger also is a senior this school year.
West Bloomfield’s run to the 2021 Regional Final was fueled in part by a tough defense, including a pair of pass rushers who rank among the all-time leaders in single-season sacks. Michael Williams II recorded 24 that fall, tied for fourth-most for one season, while Brandon Davis-Swain tied for 12th with 18. Williams, a senior that fall, plays for South Florida, while Davis-Swain is finishing his junior year at West Bloomfield.
PHOTO Lawton’s Jake Rueff (22) breaks into the open during his team’s Division 7 Final matchup with Pewamo-Westphalia in 2021.