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Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
![Muskegon Oakridge's Jamie Potts](/sites/default/files/2023-07/230717_Potts_2H_2.png)
Oakridge 3-Sport Star Potts Applying Lessons to 'Second Chapter' in Sales
By
Tom Kendra
Special for MHSAA.com
July 20, 2023
Jamie Potts put a major strain on his feet and ankles for many years.
Potts was constantly twisting and contorting in cleats and sneakers as a three-sport standout at Muskegon Oakridge and later as a rare two-sport star at Grand Valley State University, where he is still listed in the school’s football and baseball record books.
So it’s fitting that the 30-yeaar-old Potts is now helping to heal feet and ankles as a medical device salesman for Stryker.
“It’s a very competitive, fast-paced job and lifestyle,” said Potts, who graduated from Oakridge in 2011.
“I am very thankful for that because there is a huge void there. When you put so much of your time and energy into it, transitioning out of competitive sports is difficult.”
Potts is the youngest of four boys, so he practically grew up in the bleachers at Oakridge. By the time he got to high school, he fell effortlessly into the rhythm of football in the fall, basketball in the winter and baseball in the spring – all while maintaining a 4.1 GPA, good for fifth overall in his class.
Potts did everything on the football field at Oakridge, as a 6-foot-3, 200-pound dual-threat quarterback. As a senior, he rushed for 1,561 yards and 24 touchdowns and threw for 696 yards and 10 TDs – along with totaling 64 tackles and successfully booting 9-of-13 field goal attempts.
“He was a fantastic high school athlete and one of the best athletes to ever come out of Oakridge,” said former Eagles coach Jack Schugars, the all-time winningest high school coach in the Muskegon area who is now the special teams coordinator at Ferris State. “He was a tremendous leader and the epitome of a role model for younger kids.”
Potts was a solid, if not spectacular, basketball player, known as a defensive specialist who wasn’t afraid to guard anybody.
Then in the spring, he was back to all-state status in baseball as an outfielder, batting .584 his senior year with six home runs, 38 RBIs and 34 stolen bases.
That meant it was decision time when it came to college – would it be football or baseball?
Potts received several Division I offers, including from Central Michigan University for football and Oakland University for baseball.
But it was Division II Grand Valley, particularly then-assistant coach Matt Yoches (now the director of football operations at Miami of Ohio) that floated the possibility of playing both sports – a very rare feat at the DII level.
Potts made the GVSU coaches look like geniuses. He was a four-year starter at tight end and receiver, finishing his career second all-time for the Lakers in TD receptions (35) and third in career receptions (169). In baseball, he finished with 241 career hits, the fifth-most in school history at the time.
“People told me that playing both in Division II wasn’t realistic,” said Potts, who now lives on the east side of the state in Fenton, with his 1-year-old daughter, Brooklyn. “But I wanted to give it a shot and I think I did all right with it. Growing up in Oakridge, my life was all about sports, so it prepared me.”
Potts was drafted by the Texas Rangers shortly after his senior collegiate baseball season in 2015 and played that summer for Class A Spokane (Wash.), batting .217 with four home runs in 57 games. He missed training camp and the first two games of the 2015 football season, but returned to help the Lakers to the DII Semifinals his senior year.
He prepared to resume his baseball career and left in late February for the Rangers spring training complex in Surprise, Ariz., before announcing his retirement in March with a long and heartfelt Facebook post, which concluded:
“My best advice I can give is that you should always chase your dreams until your heart says it’s time to stop,” Potts wrote. “No matter how far out of reach you think it is or how old you are, you can do it with enough hard work and preparation.”
Potts, who completed his degree in allied health sciences with a minor in psychology during the Lakers’ 2015 football run, then had to shift gears and find his place in the “real world,” outside of competitive sports.
Potts said Oakridge, in addition to being a hard-working sports community, also did a mighty fine job preparing him and his three older brothers, sons of Tom and Kathy Potts, for life after athletics. Oldest brother Chris is an engineer, Andy works as a logistics manager and Aaron is an orthopedic surgeon.
It was actually Aaron who pointed him in the direction of medical device sales. He went through five interviews shortly after his retirement before landing his first job in the field at Arthrex in Grand Rapids, before moving on to Kalamazoo-headquartered Stryker last year.
“A big part of my job is being in the operating room with the surgeons and making sure that everything is working,” explained Potts, who is part of a six-member team which covers much of eastern Michigan. “It’s very intense, very much like the feel of a close game. No doubt all of those years of sports help me every day.”
But Potts could not leave sports behind completely after his baseball retirement.
He was back in Muskegon in the spring of 2016 and attended a Muskegon Ironmen indoor football game. He spoke with team owner TJ Williams, who Potts used to watch playing for Oakridge as a kid, and a few weeks later, he was in an Ironmen uniform.
Potts played two years with the Ironmen as a receiver, linebacker and kicker.
“It was a lot of fun, really, getting to play in front of fans in Muskegon again,” said Potts. “The worst part was the walls. I’ve never experienced getting tackled into walls before and, I tell you, that takes some getting used to.”
More recently, Potts helped out last month as a coach at Schugars’ kicking camp at Oakridge, getting him back on the turf at Russell Erickson Stadium, where the field is now known as Jack Schugars Field.
“I’m happy to be a role model for kids,” said Potts. “You learn so many life lessons from playing sports. It really gets you ready for the second chapter of life.”
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PHOTOS (Top) Jamie Potts runs the offense for Muskegon Oakridge as a senior in 2010, and now. (Middle) Potts, second from left, is advancing in his career in medical device sales. (Photos courtesy of Jamie Potts.)