Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.
1st & Goal: 2023 Week 1 Preview
By
Geoff Kimmerly
MHSAA.com senior editor
August 24, 2023
This Michigan high school football season is heating up in a hurry.
Of course, this is always one of the most highly-anticipated opening weekends on the school sports schedule – and we kick off this fall’s 14-week run with 493 teams playing 11-player football and 106 playing 8-player.
More literally concerning the heat wave affecting much of the state, the list of games changing days or kickoff times as a precaution is growing; check out the MHSAA Scores page for updates as we receive them.
More than 250 varsity games are scheduled to be broadcast this weekend on MHSAA.tv, including all 16 being played at Wayne State as part of the Xenith Prep Kickoff Classic, University of Michigan as part of the Battle at the Big House and Kettering University as part of the Vehicle City Gridiron Classic. Click the names of the events for specific broadcast landing pages for those showcases.
Here’s a look at some of the matchups with the most intrigue from all over the state, including headliners from the three events referred to above. What you see below may not represent all of the schedule changes we are receiving, but again follow the MHSAA Scores page for updated dates and times – and all weekend for scores as they’re submitted.
Xenith Prep Kickoff Classic – Wayne State University – Tom Adams Field
Belleville (14-0) vs. River Rouge (5-4), Friday
Expectations couldn’t be higher for Belleville, which has won the last two Division 1 championships and 25 straight games and returns quarterback Bryce Underwood and running back/linebacker Jeremiah Beasley among standouts, and that makes this 7 p.m. kickoff arguably the most highly-anticipated in the state. But River Rouge was much better than its record last season, losing to two eventual Finals champions over its final three games as it finished its first season under a new coach – a scenario Belleville finds itself in this fall.
More Xenith games: THURSDAY Walled Lake Western (9-2) vs. Waterford Mott (8-3), Clinton Township Chippewa Valley (7-3) vs. West Bloomfield (8-2). FRIDAY Allen Park (7-4) vs. Taylor (4-5). SATURDAY Detroit Cass Tech (9-4) vs. Southfield Arts & Technology (8-3), Detroit Martin Luther King (10-3) vs. Cincinnati St. Xavier (5-7).
Battle at the Big House – University of Michigan – Michigan Stadium
Goodrich (12-2) vs. Frankenmuth (13-1), Friday
Both finished their 2022 seasons at Ford Field, Frankenmuth the runner-up in Division 5 after a last-second Gladwin game-winning field goal and Goodrich runner-up in Division 4 after Grand Rapids South Christian dealt the Martians their only loss since opening night. That opening night had seen Frankenmuth defeat Goodrich 27-2, and several contributors from that game will find themselves in bigger roles as this season begins on a big stage.
More Big House games: THURSDAY Lake Orion (4-6) vs. Livonia Stevenson (4-5), South Lyon East (7-3) vs. White Lake Lakeland (4-5), Lapeer (7-3) vs. Ann Arbor Huron (5-5). FRIDAY Caledonia (12-2) vs. Romeo (8-3), Clarkston (10-3) vs. Northville (8-3).
Vehicle City Gridiron Classic – Kettering University – Atwood Stadium
Davison (9-2) vs. Warren De La Salle Collegiate (13-1), Friday
Like Belleville, De La Salle is on a two-season championship streak after claiming the last two Division 2 titles by large margins, and the Pilots’ only loss over the last two years was by a point last September to league opponent Bloomfield Hills Brother Rice. There will be new faces in key places in these lineups as well, especially after De La Salle graduated its quarterback of the last three seasons and Davison has a new starter at that position as well.
More Vehicle City games: THURSDAY Mt. Morris (2-7) vs. Clio (2-7). FRIDAY Flint Hamady (10-2) vs. Harper Woods Chandler Park (4-5), Flint Carman-Ainsworth (2-7) vs. Flint Kearsley (3-6).
Bay & Thumb
Mount Pleasant (9-2) at Saginaw Heritage (7-3)
After spending most of the last two decades as part of a one-division Saginaw Valley League or in the same division when the league was split, these two are heading into a second-straight season in different divisions with Mount Pleasant a reigning co-champion in the North (now Blue) and Heritage coming off finishing third in the Red. They didn’t face each other last season, but the Oilers had won this matchup nine straight times before that – although expectations are rising in Saginaw Township as the Hawks won their most games last season since 2006.
Keep an eye on these THURSDAY Clarkston Everest Collegiate (9-4) at Ubly (13-1), Saginaw Swan Valley (7-4) at Croswell-Lexington (7-3), Millington (10-2) at Elkton-Pigeon-Bay Port Laker (10-2). FRIDAY Harbor Beach (8-2) at Marine City Cardinal Mooney (8-3).
Greater Detroit
Bloomfield Hills Brother Rice (5-6) at Roseville (8-3)
Roseville has posted its winningest two seasons over the last two years and rolled through the second half of 2022 before running into eventual Division 2 champion De La Salle in a District Final. A win over Rice in this season opener would be considered another serious step, as the Warriors were much better than their record last year may have seemed to indicate. Rice, as noted above, is the only team to defeat De La Salle over the last two seasons.
Keep an eye on these THURSDAY Parma Western (6-4) at Dearborn Divine Child (9-3). FRIDAY Rochester Adams (10-2) at Orchard Lake St. Mary’s (5-6).
Mid-Michigan
Haslett (6-4) at DeWitt (9-4)
The rivalry got some juice again last season at Michigan Stadium, as the Panthers hung on for a 21-14 victory. Two sets of siblings will be the main focus as this one kicks off. Haslett will pursue its first win in the series since 2005 paced by dynamic playmaker Nakai Amachree, who returned a kick and a punt for touchdowns in last year’s meeting, and younger brother Kory will be tough to stop as well. Junior twins Elliott and Abram Larner, meanwhile, shined as sophomores on a DeWitt team that reached the Division 3 Semifinals in November.
Keep an eye on these THURSDAY Saline (8-3) at Brighton (8-2), Holt (7-4) at Mason (12-1), Portland (10-2) at Ovid-Elsie (8-3).
Northern Lower Peninsula
Midland (10-2) at Cadillac (5-5)
These two were league champions last season, Midland sharing in the SVL North and Cadillac winning the Big North Conference while also playing one of the most crushing nonleague schedules in the state – five of the Vikings’ opponents finished the regular season 8-1. Midland won last year’s matchup, 27-21 at home, but this time must make the trip west.
Keep an eye on these FRIDAY Traverse City St. Francis (13-1) at Charlevoix (8-2), Standish-Sterling (8-2) at Boyne City (9-1), Traverse City West (2-7) at Gaylord (6-4).
Southeast & Border
Livonia Franklin (10-2) at Dexter (12-1), Friday
Dexter graduated serious star power from the group that produced the program’s longest playoff run and just missed making the Division 2 Final. But long forgotten are the days when the Dreadnaughts were among the last teams seeking to make the playoffs for the first time – and after five straight postseason appearances, this fall will provide another chance to show how far the program has come. Franklin has made the playoffs eight straight seasons and also is coming off one of its best as it reached double-digit wins last fall for the fourth time – making this one of the most intriguing season openers statewide outside of the three weekend showcases.
Keep an eye on these THURSDAY Warren Michigan Collegiate (10-2) at Monroe St. Mary Catholic Central (6-6), Whitmore Lake (6-3) at Manchester (6-5). FRIDAY Tecumseh (10-1) at Jackson Northwest (5-4).
Southwest Corridor
Grand Rapids West Catholic (13-1) at Edwardsburg (11-2), Friday
This is another one many have had circled, especially after West Catholic last season won the matchup 28-20 – handing Edwardsburg its first regular-season defeat since 2017. The Falcons went on to win the Division 6 championship, while the Eddies reached the Division 4 Semifinals and were a touchdown from returning to Ford Field as well. West Catholic graduated much of its offensive firepower but returns important leaders on defense, and they’ll be tested right away by an Edwardsburg offense that has topped 4,000 yards rushing eight of the last nine seasons (with COVID-shortened 2020 the only exception during that time.)
Keep an eye on these THURSDAY Lawton (9-3) at Benton Harbor (4-5), East Lansing (8-4) at Portage Central (4-5). FRIDAY Portage Northern (7-4) at Vicksburg (5-5).
Upper Peninsula
Houghton (6-4) at Iron Mountain (11-2)
These two are playing a nonleague game this time after finishing fourth and second, respectively, in the Western Peninsula Athletic Conference Copper in 2022. Iron Mountain reached the Division 8 Semifinals last fall and has moved into the Iron division of the league this season as the West-PAC has added three teams to the Copper from the Great Northern Conference. Houghton remains in the Copper and will be looking to avenge last season’s 28-6 loss to the Mountaineers, which was followed by the Gremlins’ best finish since 2013.
Keep an eye on these THURSDAY Ishpeming (4-6) at Negaunee (13-1). FRIDAY Bark River-Harris (8-3) at Ishpeming Westwood (4-5), Marquette (3-6) at Gladstone (9-3).
West Michigan
Rockford (10-1) at Muskegon (11-3), Friday
A few others listed above are in contention, but this has to be the most highly-anticipated opening-weekend matchup outside of the showcase events. League opponents most recently in 2011, these west-side powers haven’t faced each other since 2013. Muskegon returned to Ford Field last season, finishing Division 3 runner-up, and returns the majority of its offensive playmakers from that lineup including quarterback M’Khi Guy and running back Jakob Price. Rockford’s only loss last fall was by a point in a District Final to eventual Division 1 runner-up Caledonia, and the Rams also return a major player on both sides of the ball in senior Ryan Ahern.
Keep an eye on these THURSDAY Hudsonville Unity Christian (6-5) at Whitehall (11-1), New Lothrop (10-3) at Muskegon Catholic Central (8-3), Cedar Springs (5-5) at East Grand Rapids (4-6). FRIDAY Kingsley (7-3) at Reed City (11-2).
8-Player
Martin (11-2) at Colon (10-1), Friday
These have become two of the strongest programs in 8-player football, but they head into this fall with some unfamiliarity. Martin is 40-6 in 8-player football and the reigning Division 1 champion, but graduated much of its nucleus from that title-winning team. Colon is 51-7 in 8-player but enters with a new coach for the first time since making the format switch in 2018. The Magi’s only loss last season came by two points in a Regional Final to eventual Division 2 runner-up Mendon.
Keep an eye on these THURSDAY Brown City (10-2) at Peck (7-3), Gaylord St. Mary (8-3) at Pickford (6-3). FRIDAY Morrice (9-3) at Breckenridge (8-3), Grand Rapids NorthPointe Christian (8-0) at Climax-Scotts (8-2), Rudyard (6-3) at Munising (11-1).
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PHOTO Mount Pleasant takes the field during the 2022 season. (Click for more from High School Sports Scene.)