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Bush Legacy: Culture of Opportunity

By Doug Donnelly
Special for MHSAA.com

April 6, 2018

By Doug Donnelly
Special for Second Half

CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.

What’s more, he has the unenviable task of replacing himself.

“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”

Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.

He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.

Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.

“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”

Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.

Chelsea has had only three head coaches since 1965.

“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”

Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.

“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”

If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.

“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.

“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”

While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.

“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”

It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field

He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.

“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”

Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.

“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”

In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.

His record at Chelsea is 169-60.

“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.

“I love the game. I’m going to be very much involved.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.

Davison defenders wrap up a Warren De La Salle Collegiate ball carrier during the Cardinals' Week 1 victory.

1st & Goal: 2023 Week 1 Review

By Geoff Kimmerly
MHSAA.com senior editor

August 28, 2023

Every football season starts as a fast-tracked learning experience – we know some things from the previous year, but we’re watching to learn quickly with only nine weeks to figure out as much as we can before the highest achievers from the regular season move on to play for more.

MI Student AidAnd of course, opening weekend is always memorable – but this one had a few more unexpected wrinkles with a number of games moved a day or two later because of a heat wave across the Lower Peninsula, and several more stretched over two days as severe storms moved across the state.

When all was said and done, 296 varsity games were played. And although it’s impossible to list all of the significant moments – special shoutout to Pontiac for its first win on the field since 2018, and we see you too Livonia Franklin, Warren Michigan Collegiate, Millington and Pickford after solid wins –  below we return with our weekly report highlighting some of the most intriguing results from all over Michigan.

Bay & Thumb

HEADLINER Davison 31, Warren De La Salle Collegiate 26 The marquee matchup at the Vehicle City Gridiron Classic saw two-time reigning Division 2 champion De La Salle carry a 14-0 third-quarter lead from Thursday to Friday at Kettering University, but Davison’s offense found its stride overnight. The loss was only the second for the Pilots over their last 28 games. Click for more from the Flint Journal and see below for highlights from WJRT-ABC12.

Watch list Goodrich 14, Frankenmuth 8 This Battle at the Big House matchup was a rematch of last season’s 27-2 Frankenmuth win as both teams went on to reach Finals at Ford Field. This time Goodrich scored the game-winner on a Chase Burnett run with 18 seconds to play at U-M.

On the move Midland 20, Cadillac 17 (OT) The Chemics added to last season’s 27-21 season-opening win over the Vikings by holding Cadillac to a field goal to start overtime and then clinching the victory on a touchdown pass from Isaiah Henderson to Zach Buschlen. Ubly 50, Clarkston Everest Collegiate 13 The Bearcats were Division 8 runners-up last season and started this one in a big way against another 2022 Division 8 semifinalist in Everest. Saginaw Heritage 42, Mount Pleasant 7 The Hawks are generating plenty of buzz after making a major move last fall, and breaking a nine-game losing streak against the Oilers will add to that.

Greater Detroit

HEADLINER Southfield Arts & Technology 29, Detroit Cass Tech 27 History repeated itself at the Xenith Kickoff Classic at Wayne State, but with nearly half the scoring as Southfield also defeated Cass Tech in the opener a year ago 56-54. Quarterback Isiah Marshall scored the go-ahead touchdown this time on a run with just under a minute to play. But don’t forget, the Technicians went on to win last year’s rematch 25-14 in a District Final, and these two could see each other again later this fall as well. Click for more from the Detroit Free Press and see highlights below from State Champs! Sports Network.

Watch list Belleville 35, River Rouge 28 The Tigers ran their winning streak to 26, but not without a major scare at Wayne State as the Tigers went ahead for good with just seven seconds to play.

On the move Roseville 41, Bloomfield Hills Brother Rice 0 The Panthers have been building up to something big the last two seasons, and this absolutely ranks among the most notable wins in program history. Northville 24, Clarkston 10 The Mustangs bounced back big from 3-6 in 2021 to 8-3 last season, and that surge looks to continue under new coach Brent Luplow after this Big House win over a 2022 Division 1 semifinalist. West Bloomfield 22, Clinton Township Chippewa Valley 21 The Lakers pulled within a point during the closing seconds at WSU, then went for the win and converted a two-point conversion to start 1-0.

Mid-Michigan

HEADLINER DeWitt 27, Haslett 17 The Panthers trailed 10-7 when Thursday’s action ended due to thunderstorms, and Haslett scored the first touchdown after play resumed Friday. But DeWitt pulled away with 20 unanswered points as junior quarterback Elliott Larner ran for 227 yards and all four of the team’s scores. Click for more from the Lansing State Journal.

Watch list Laingsburg 14, Durand 6 After just missing the playoffs with a 6-3 record last season, Laingsburg is grinding again after having also handed Durand its only regular-season defeat of 2022.

On the move New Lothrop 34, Muskegon Catholic Central 20 Division 8 is loaded with familiar contenders, and these two stand to be among them in eight weeks when we move into the playoffs. Grand Ledge 37, Holland West Ottawa 30 A late end zone interception followed by the heroics of freshman Anthony Baker and company gave the Comets a memorable opening win. Portland 33, Ovid-Elsie 6 These two finished a combined 18-5 a year ago after Portland won their opening matchup by nearly the same score.

Coopersville started 1-0 with a 49-6 win over Otsego.

Northern Lower Peninsula

HEADLINER Traverse City St. Francis 41, Charlevoix 40 (OT) This is a good sign not only for reigning Division 7 runner-up St. Francis’ resilience but also for Charlevoix’s potential this fall. The Gladiators survived multiple scares late in regulation and then stopped the Rayders on an overtime two-point conversion try to hold on. St. Francis is mustering after graduating many of the standouts from last year’s 13-1 team, while Charlevoix is hoping to build on three straight eight-win seasons. Click for more from the Traverse City Record-Eagle.

Watch list Kingsley 46, Reed City 12 Reed City has lost only three times during the regular season since the start of 2020, and the Stags made this one happen on the Coyotes’ home turf as well.

On the move Alpena 34, Flint Powers Catholic 33 The Wildcats won only one game total last season – losing 34-7 to the Chargers along the way – and hadn’t started 1-0 since 2018. Boyne City 12, Standish-Sterling 7 After suffering its only 2022 loss in a Division 6 District Final, Boyne City is off on the right foot after downing another D6 playoff team from last season. Gaylord 13, Traverse City West 7 The Blue Devils followed up their first winning season last year since 2018 with their first victory over the Titans since 2005.

Southeast & Border

HEADLINER Saline 42, Brighton 3 CJ Carr is going to be one of the most followed stars in Michigan this fall, and it's fair to expect the entire Saline offense should benefit from the attention he draws. The Hornets ran for five touchdowns in a big opening win as Carr ran for one and threw for another score and directed the show throughout against a Bulldogs defense that gave up only 16 points per game last season. Click for more from the Ann Arbor News.

Watch list Parma Western 21, Dearborn Divine Child 7 The Panthers entered this fall with a streak of six straight winning seasons, but this still no doubt opened a few more intrigued eyes as Divine Child was 9-3 a year ago. Western kept the Falcons off the scoreboard until the fourth quarter.

On the move Napoleon 29, Onsted 28 The Pirates survived quite a few close games in reaching the Division 7 Semifinals last season and showed they can do so again, but Onsted also should be excited after winning just one game a year ago. Tecumseh 40, Jackson Northwest 21 Tecumseh ran its regular-season winning streak to 11 after downing a Mounties team coming off its best finish last fall since 2013. Manchester 42, Whitmore Lake 6 The Flying Dutchmen earned a second-straight opening night win over Whitmore Lake after both went on to six victories last season.

Southwest Corridor

HEADLINER Portage Central 17, East Lansing 7 The Mustangs couldn’t have hoped for a better start after last season’s 4-5 finish, and this actually carried on their two-game winning streak to close 2022. The Trojans are coming off a Division 2 District title and defeated Portage Central 21-15 in last year’s opener and in 2021 as well. See below for highlights from FOX17.

Watch list Niles 55, St. Joseph 0 These two hadn’t faced off since Niles left the Southwestern Michigan Athletic Conference after the 2019 season, and before that the Vikings hadn’t defeated the reigning SMAC champion Bears since 2014.

On the move Battle Creek Harper Creek 33, Battle Creek Lakeview 32 Both are looking for better after matching 3-6 records a year ago, and Harper Creek took the first step by breaking a three-game losing streak against its rival. Kalamazoo United 28, Berrien Springs 27 The Titans scored last and got the conversion to win this matchup of 2022 playoff teams. White Pigeon 36, Reading 14 This also was a matchup of playoff teams from a year ago, and an avenging for White Pigeon after Reading won last year’s opener 33-14.

Ishpeming's Caden Luoma (20) is among Hematites pursuing Negaunee's Kai Lacar.

Upper Peninsula

HEADLINER Escanaba 40, Calumet 13 The last two seasons have been tough for Escanaba with a combined three wins, but this could be a great sign as the program moves into the Big North Conference this fall with its league opener this week. Calumet has a nine-season playoff streak – and also lost last year’s opener to a bigger school by a similar score but came back to finish 6-4 and reach the postseason again. Click for more from the Escanaba Daily Press.

Watch list Gladstone 36, Marquette 7 These two are going separate ways for league play after spending most of the last several seasons together in a Great Northern Conference. Gladstone has run its winning streak over Marquette to two as it begins Western Peninsula Athletic Conference play this week.

On the move Hancock 56, L’Anse 14 The Bulldogs ended a two-year losing streak against the Purple Hornets, and after falling in last year’s opener to them by 33. Iron Mountain 56, Houghton 6 The Mountaineers returned after last season’s Division 8 Semifinal run with their highest scoring output since 2020. Negaunee 32, Ishpeming 16 The Miners’ only loss last season came at Ford Field, and the reigning Division 6 runner-up opened this fall by running its winning streak over the Hematites to four.

West Michigan

HEADLINER Rockford 27, Muskegon 7 The first meeting between these two was one of the most highly-anticipated openers in the state, and the Rams have to be energized after performing so well on the road against the reigning Division 3 runner-up. Rockford’s defense was especially impressive, mostly stopping a Big Reds offense with multiple playmakers back after averaging 39 points per game a year ago. Click for more from the Grand Rapids Press.

Watch list Grand Rapids West Catholic 56, Edwardsburg 12 An eight-point margin separated these two last season, but the reigning Division 6 champion Falcons expanded that substantially and especially impressed defensively against what might be one of its toughest challenges of the regular season.

On the move North Muskegon 17, Pewamo-Westphalia 14 The Norsemen put together their winningest season last fall since 2006, and edging an annual Division 7 contender is a great way to start the season and get ready for this week’s matchup with rival Muskegon Catholic Central. Whitehall 34, Hudsonville Unity Christian 28 Whitehall is coming off its winningest season and opens with a loaded nonleague schedule over the first three weeks – but started it well by holding off the Crusaders for the second-straight fall, although this time by a much closer margin. Caledonia 35, Romeo 28 Last season’s Division 1 runner-up Caledonia made a trip to the Big House and got a combined four touchdowns from Brody Betser and Maddox Greenfield to match the three passing and one rushing by Romeo’s Kaden Burroughs.

Mount Pleasant Sacred Heart opened with a 48-30 win over Blanchard Montabella.

8-Player

HEADLINER Climax-Scotts 26, Grand Rapids NorthPointe Christian 14 The Panthers have upped their win total each of the last two seasons and could be on their way to doing so again if this was an indication. NorthPointe was too large to qualify for the playoffs in 2022 but finished the regular season undefeated. Click for more from the Battle Creek Enquirer.

Watch list Rudyard 47, Munising 6 The Bulldogs not only avenged last season’s 34-7 loss to Munising, but did so against a team that didn’t lose last fall until it fell just two points short in a Division 1 Semifinal.

On the move St. Ignace 48, Suttons Bay 6 The Saints moved to 8-player this fall after rebounding to 7-3 in 11-player last season, and they started this next chapter off well against a frequent Division 1 contender. Martin 62, Colon 6 These two were a combined 21-3 last season, and reigning Division 1 champion Martin looks like it may have another group of playmakers to pick up where last year’s left off. Morrice 36, Breckenridge 12 Both are returning playoff teams from a year ago; they’re in separate divisions of the new Mid-State Activities Conference 8-player league after playing together in the Central Michigan 8-Man Football Conference last fall.

Second Half’s weekly “1st & Goal” previews and reviews are powered by MI Student Aid, a part of the Office of Postsecondary Financial Planning located within the Michigan Department of Treasury. MI Student Aid encourages students to pursue postsecondary education by providing access to student financial resources and information. MI Student Aid administers the state’s 529 college savings programs (MET/MESP), as well as scholarship and grant programs that help make college Accessible, Affordable and Attainable for you. Connect with MI Student Aid at www.michigan.gov/mistudentaid and find more information on Facebook and X (Twitter) @mistudentaid.

PHOTOS (Top) Davison defenders wrap up a Warren De La Salle Collegiate ball carrier during the Cardinals' Week 1 victory. (2) Coopersville started 1-0 with a 49-6 win over Otsego. (3) Ishpeming's Caden Luoma (20) is among Hematites pursuing Negaunee's Kai Lacar during the Miners' victory. (4) Mount Pleasant Sacred Heart opened with a 48-30 win over Blanchard Montabella. (Photos by Terry Lyons [top], Gary Shook [2], Cara Kamps [3] and High School Sports Scene [4].)