Awe Working to Reignite Three Rivers, Bring Best of Past to New-Look Home
By
Scott Hassinger
Special for MHSAA.com
September 11, 2024
THREE RIVERS – Jeff Awe had always been content as an assistant during his 30 years coaching high school football.
All that changed in early April when Awe accepted the head varsity position at Three Rivers. Awe had spent 27 of those years as a Wildcats assistant before taking over the program.
"Becoming a varsity football coach was never on my radar," said Awe, who spent the last three years as head coach of the Wildcats junior varsity, guiding them to an 8-1 record last fall.
Awe felt he could help rejuvenate a program that stumbled to a 1-8 record in 2023 and suffered its first losing season since 2020.
“With the kind of season we had I could see, at least in my mind, exactly what needed to be done to turn this program around,” Awe said. “I wanted to bring some positivity back to Three Rivers football. The timing and circumstances made it the right time to pursue it.”
Awe, who played for and coached under former Three Rivers coaches Scot Shaw, Jeff Zonyk and Tom Foghino – all members of the Michigan High School Football Coaches Association Hall of Fame – has brought back some of that positivity already with increased participation. More than 80 players came out for the sport between the varsity and JV teams.
Three Rivers defeated Charlotte 36-0 in the season opener two weeks ago at newly-renovated Armstrong Field, avenging a 52-22 loss from 2023. The Wildcats are 1-1 overall after losing a hard-fought 10-7 decision Friday at Adrian. Three Rivers hosts 2023 league champ and Regional finalist Niles in Friday's Wolverine Conference opener.
Shaw, coincidently, is currently the head coach at Niles.
Awe played for Shaw, Three Rivers' head coach from 1986-2004, and was a standout receiver and cornerback earning first-team all-conference his senior year.
Three Rivers finished with back-to-back 9-0 records in Awe's freshman and sophomore years. Awe was a starter as a senior on the first Wildcats team to make the playoffs in 1986.
"In my junior year we went 8-1 but lost our last game to Coldwater and didn't make the playoffs under the old system," Jeff Awe recalled. Three Rivers finished the 1986 regular season 8-1 as well on the way to that first playoff berth.
Awe is graduate of Western Michigan University and a long-time science teacher at Three Rivers Middle School. His long-range vision for the football program is to combine the old-school mentality from when Three Rivers was the most physical and disciplined football team every week with new-school principles.
"I want to build a bridge from our youth flag football program all the way up to the varsity level. I want to be able to put a coaching staff in place that can take over the program someday when I am done and keep it going strong," Jeff Awe said.
Three Rivers, mainly a spread offense team for several years, has returned to its old-school I-formation principles. But the passing game will remain a big part of the Wildcats' attack.
"We're going to have multiple looks on both sides of the football. With the way high school football is played now, we have to ready to adjust and adapt every week," he said.
"Right now I want our seniors to have a great year. We're excited and ready to go, and I like the way the summer went. Now we have to win some games and compete against some very good football teams on our schedule."
Awe feels fortunate to have been influenced by a number of great football minds over the course of his career like Zonyk, Foghino, Shaw and J.J. Wagner at Three Rivers, along with Mendon's John Schwartz and the late Bob Critz.
"We all did a lot of good things together. All of those guys taught me a great deal about the game," Awe said.
However, the lessons he learned as a player from Shaw have really stuck with him.
"Scot is a master at motivating his players, getting teams ready mentally, and he knows how to make you feel like a million bucks with just a comment or two. He can get his athletes to run through a wall and do things you thought were impossible,” Awe said. “I loved playing and coaching for him, and now I'll be coaching against him.”
Awe worked tirelessly over the summer promoting the Three Rivers football tradition.
"I've worked hard by having former players and coaches who have been successful in life come in and speak to our kids. There is a huge legacy here about what it means to put that Wildcat jersey on. I'm bringing the old nameplates back. The front of the uniform sports the name of the community you play for, and the name on the back is your family," Awe said.
"When you learn how to go out on the field and work hard and be disciplined, those are life lessons these kids will take with them into adulthood and beyond. I want them to understand that whatever number they wear there are people all over the country who once wore that number who are paying attention. They want to see if the individuals on this team are doing the correct things to make themselves successful."
Three Rivers features much more experience on the field than in the past. Brayden Carpenter and Aiden Williams are the lone sophomores on a 38-player varsity roster that features 17 seniors. Senior cornerback Jace Gray and two-way lineman Sam Reynolds, along with junior quarterback Mason Awe (Jeff’s son), have emerged as three of the team’s leaders on and off the field.
Gray, a 5-foot-9, 190-pound linebacker, has 18 tackles over two games after a team-high 12 against Adrian.
"Jace is the heart and soul of our defense. He is incredibly instinctive and has a knack for forcing turnovers,” Jeff Awe said. “He is a big reason we hope to be greatly improved on defense this season.”
Reynolds, a three-year varsity letterman, helps anchor much-improved offensive and defensive lines with his 5-10, 240-pound frame. "Sam is one of our best players and leaders. He is our strongest kid and anchors both sides of our line. We are looking forward to a big year from him," Awe said.
Mason Awe (5-11, 190) completed 4-of-5 passes for 57 yards against Charlotte. "Mason is smart, athletic and one of our leaders on offense. He can make plays with his arm, legs and brain and is a complete player at the quarterback position," Jeff Awe said.
Senior tailback Lamonta Stone leads Three Rivers in rushing with 34 carries for 267 yards and three TDs over those first two games. Other impact players on defense include senior linebackers Tre Rohrer (5-10, 185) with 16 tackles and a fumble recovery, and Landon Moreland with 16 stops.
Senior Max Burg (6-6, 260) is another key returning starter on the Wildcats' offensive line.
Reynolds sees a much different attitude from teammates this season.
"Everyone wants to be at practice this year. Coach Awe has created a camaraderie in our program that hasn't existed for a while,” said Reynolds, who aspires to become a coach and math teacher.
“My varsity experience has helped me with the physicality and the speed of the game. We got a bad taste in our mouth last year and aren't going to settle for a losing season.”
Gray feels he and his teammates are more connected with one another.
"The experience I bring back is valuable, and it gives me an advantage on the field. My strength and senior leadership are factors I hope contribute to us winning more games and making the playoffs," Gray said.
Mason Awe enjoys the special relationship he has as a son of the head coach.
"It's special because off the field I can go home and talk with him about how the practice or game went, the plays and what is working or not working. We have a good relationship, and we think alike on the field," Mason Awe said. "Our team wants to be the toughest and most gritty one out there. That's a trademark of old Three Rivers teams and we want to go back to that. I like being a big part of the offense, making plays and helping the team win. Confidence is a big key coming off last year. It will be the defining factor. This is a strong group, and we've been playing together for a while."
Awe's coaching staff consists of Mitch Walters, Nate Foley, Drew Bosma and Zac Robare at the varsity and JV levels, along with Scott Muffley, Toby Gose and Al Schmucker at the middle school level.
Armstrong Field introduces improvements
Three Rivers has played its home football games at Armstrong Field since 1951. Voters approved a bond in 2019 for upgrades to the stadium and the 40-year-old fieldhouse that was built during the early 1980s.
The renovations also included construction of a new weight room at the high school (completed in 2022), along with the installation of a new track, video scoreboard, artificial turf and new gating.
"We compete in the Wolverine Conference where over half of our schools play their football games on artificial turf,” said Three Rivers athletic director Matt Stofer. “It's been a long five years, but it’s cool to see it finished. Our community and alumni, along with our student-athletes have been great about everything, and the stadium looks great."
Finding a safe playing surface and one that could withstand multiple uses were major factors.
"We wanted to find a surface that other schools had a lot of success with. We traveled to and took a look at fields in St. Joseph, Chelsea, Olivet College and some other schools," Stofer added.
The high school soccer teams, band, physical education classes and youth football program also will have access to the facility.
Two of the biggest changes inside the facility are new gating and a new sound system.
"Before the renovations you could just pull into Armstrong Field, and you were right there. You can still drive in, but now you have to physically get out of your car to pay and enter the stadium through one of the two new gates located at the end near the concession stand," Stofer explained. "These changes allow us to lock up the facility now when we need to."
The new video scoreboard, purchased by an anonymous donor, will include a new sound system.
"It's been quite a busy summer,” Stofer said. “We've traveled to Stevensville Lakeshore and up to Holland West Ottawa to work with their video crew in a few training sessions. We're very excited about what we can use it for once we learn everything. Our goal for now is just to get it up and running.”
Scott Hassinger is a contributing sportswriter for Leader Publications and previously served as the sports editor for the Three Rivers Commercial-News from 1994-2022. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS: (Top) From left: Three Rivers varsity football coach Jeff Awe and players Mason Awe, Jace Gray and Sam Reynolds. (Middle) A new video scoreboard complete with a sound system is among new features fans will see this season at Armstrong Field in Three Rivers. (Below) Three Rivers Community Schools superintendent Niki Nash gathers with students, school officials and community members near midfield Aug. 29 to cut the ribbon prior to the first home football game played on newly-renovated Armstrong Field. (Top photo by Scott Hassinger; scoreboard and ribbon-cutting photos by Matt Stofer.)
Gooding & King Work to Fill SW Michigan's Officiating Ranks, Schedules
By
Pam Shebest
Special for MHSAA.com
December 12, 2023
KALAMAZOO – Cheer them or boo them, without officials, there are no games. That’s just a fact in the sports world.
Two area men are tasked with supplying those officials for Southwest Michigan schools, and it is not always as easy as it seems.
Portage’s Todd Gooding is in charge of assigning football referees for 70 schools across eight leagues, with 500 officials on his staff.
Vicksburg’s Rob King assigns officials for girls and boys basketball in five leagues and has 290 men and women on his roster to work 1,100 games throughout the hoops season.
“We have six females on staff,” King said. “We’re looking to add more. I think the girls who are playing enjoy having a female ref on the court with them, plus it shows them they can do this, too.”
Although totals were dropping a few percentage points every year, the MHSAA still registered an average of 10,317 officials annually during the decade ending in 2019-20. But the beginning of the COVID-19 pandemic that spring played a large part in a decrease in registered officials by 12 percent for 2020-21, down to 8,090.
The last two school years saw a bounce-back of four percent, and recruiting and retaining efforts continue. But Gooding and King – also veteran officials themselves, Gooding for 25 years and King for 24 – and their assigning colleagues across the state have the closest look at the effects of fewer officials as they work to schedule at the local level and make sure everything is covered.
Doing so gets even harder with unforeseen roadblocks.
One of those challenges for Gooding came in August when extreme heat forced most schools to reschedule or delay their football games.
“Everyone was trying to get their games in,” he said. “We were moving start times back, then we were moving days. Football is a little different than basketball or baseball because you can only play within so many days, so we were really squeezed against the schedule.
“I had a school or two reach out on Monday or Tuesday (before the Friday night game), so they looked ahead at the heat. Some of them waited, waited, waited, and then in some cases, it posed some big challenges because most of those crews had been spoken for.”
For a typical football Friday, Gooding staffs 30 or 35 games, “which is really difficult because everybody wants to play Friday night.”
Some referees in both football and basketball “double dip” by officiating games at freshman or junior varsity levels on nights other than Friday.
Gooding said at one time he hoped to go to seven officials for a football game, but with a shortage of officials, “Right now we’re just lucky to staff five in the games we have, and we’re still very short.
“Parents are a key component to a shortage of officials. A lot of it is more at the youth level, but everyone has to remember the sportsmanship aspect. Without officials there are no games, and sometimes we lose track of that, and that’s one reason there’s a shortage.”
Still, King noted that officiating provides more advantages than disadvantages.
“Everyone hears about the bad stuff, getting yelled at by fans and coaches, but those are so small,” he said.
“After a season of doing this, you learn to block out that stuff and realize it’s just part of the game. Fifty percent of people are mad at you every time you blow the whistle, so you get used to that.”
Pay raises in some leagues enticed many of those who “retired” to return, King said, but both he and Gooding agree the camaraderie developed while officiating is what makes it most special.
“It’s more about the time you spend on the floor with guys, in the locker room, driving to games, grabbing something to eat after the games, just talking about life, just building friendships,” King said. “That’s the part you remember.”
Gooding added some games stick in his memory more than others.
“My first varsity game (refereeing) was Lawton playing Saugatuck,” he said. “I show up and Channel 3 was there. I wondered what’s going on.
“Both schools were 0-8, both senior classes were 0-35. Somebody had to win, and it was my first varsity game. I think Saugatuck won, and it was close to 25 years ago.”
Another memory came as he officiated a basketball game.
“A girl from Benton Harbor (Kysre Gondrezick in 2016) had 72 points,” he said. “It’s in the record books. and you’re just one small part of that and you remember them.”
Officiating is not only for adults. Even teenagers still in high school can become referees as part of the MHSAA Legacy Program.
King recently hosted an officiating summit at Paw Paw for high school athletes.
“There are nine schools in the Wolverine Conference and six of them brought 10 to 15 kids,” he said. “Myself and another official presented on basketball. They also did something on other sports.
“We got the kids up blowing the whistles and doing some of the signals. Three reached out wanting to get involved.”
King said officiating is a great way to earn money, especially while in college.
“You’ll work maybe two or three hours at the most and make $150 to $300 depending on the level,” he said. “Your friends will have to work six-, seven-, eight-hour days to make that much money.
“You can also block your schedule. We have a software with a calendar on it. If there are days you know you can’t work because you have classes or other things, you just block those days out, so you control your own schedule.”
With training, freshmen and sophomores can work junior high/middle school games, and juniors and seniors are able to officiate at the freshman and junior varsity levels.
“Usually what we do is get you a mentor,” King said, “and you work with that mentor and make some money.”
Those Legacy officials hopefully continue in the avocation, eventually becoming the next mentors.
Officiating, like school sports in general, is a cycle that’s constantly in motion – both when it comes to filling the ranks and filling the schedule to cover games ahead.
For example, although football season is over, “I don’t know if there really is an offseason,” Gooding said. “Leagues are going to start giving me their schedules. We’ll get those into an Arbiter system. Everything’s assigned by Arbiter, a computer system where officials get their assignments.
“I’ll start evaluating the crews, reach out to the crew chiefs. They’ll let me know any changes in their crew dynamics. I’ll evaluate the year gone by, how they performed and then start getting ready to work on getting those games staffed. That will start after the new year.”
For more information on officiating, including the Legacy Program, go to the Officials page of MHSAA.com.
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS (Top) Todd Gooding, left and Rob King take a photo together while officiating the Division 4 Final at Ford Field in 2022. (Middle) Gooding signals during that contest between Goodrich and Grand Rapids South Christian. (Below) King officiates the 2019 Division 4 Boys Basketball Final at Breslin Center. (Photos courtesy of Gooding and King.)