Koehler Gives State Power Rochester Another Championship-Caliber Leader
By
Keith Dunlap
Special for MHSAA.com
December 8, 2022
ROCHESTER HILLS – Understandably, Rochester competitive cheer head coach Samantha Koehler might not know exactly the emotions she will feel Friday.
After all, the occasion will mark a first in more than four decades with a Rochester program that’s historically been considered the gold standard in the state.
When the Falcons compete at their first competition of the season at Troy, it will be the first time since 1981 that somebody other than the legendary Susan Wood will be at the helm of the program.
“Even with a change in leadership, we’re eager to show the world that Rochester cheer is back and better than ever,” Koehler said.
While there will probably be some nervousness, it also might be a relief to actually get into competition mode after an offseason of transition.
Following Rochester’s fifth-place finish in March at the Division 1 Final, Wood announced her retirement after 41 years as head coach.
All Wood (formerly Susan McVeigh) did during her tenure was lead Rochester to 14 MHSAA Finals championships and three runner-up finishes between 1994 and 2017.
She also led Rochester to five Michigan Cheerleading Coaches Association state titles and three runner-up finishes before competitive cheerleading became an MHSAA-sponsored sport in 1994.
In 36 out of 41 years with Wood in charge, Rochester competed in Finals of either MHSAA or MCCA state tournaments.
But rather than look at this as having to replace an irreplaceable legend, Koehler is looking at it as a chance to continue Rochester’s rich tradition – and such an opportunity was simply too good to pass up.
“Yes, this position comes with a lot of high expectations and pressure,” Koehler admitted, while also praising the parents and team members who have helped make the transition easier. “But like George S. Patton, Jr. once said, pressure makes diamonds.”
Koehler has had plenty of success as well, having spent the last seven years as head coach at Plymouth High School, where she was named Michigan cheer Coach of the Year in 2020 after leading Plymouth to a runner-up finish in Division 1.
She also has served as the head cheerleading coach at Wayne State University and on the board for the state coaches association.
“We wanted somebody with experience that coached at a high level and had success at a high level, because that’s where we are,” Rochester athletic director Dean Allen said. “The bar is high, and keep it there. Just keep Rochester cheer as the preeminent program in the state of Michigan. That was our goal.”
Allen said the biggest challenge has been for Koehler to balance out bringing in her own ideas, but also maintaining traditions that have made the program what it is.
So far, so good.
“She’s been able to do that,” Allen said.
While the last few months have been all about getting to know her new team and community, the coming winter will be about trying to get Rochester back on top at the Finals in March.
The Falcons haven’t won Division 1 since 2017, and have seen city rivals Stoney Creek (in 2019) and Rochester Adams (2020 and 2021) claim the last three championships between them.
“We are fortunate enough to compete against two of the best teams in the state frequently throughout the season,” Koehler said. “Competing against Adams and Stoney betters our program by motivating athletes and coaches to be the best we can be each and every day. With such a talented and dedicated group of athletes, we are excited and eager to challenge our city rivals for that state championship.”
Keith Dunlap has served in Detroit-area sports media for more than two decades, including as a sportswriter at the Oakland Press from 2001-16 primarily covering high school sports but also college and professional teams. His bylines also have appeared in USA Today, the Washington Post, the Detroit Free Press, the Houston Chronicle and the Boston Globe. He served as the administrator for the Oakland Activities Association’s website from 2017-2020. Contact him at [email protected] with story ideas for Oakland, Macomb and Wayne counties.
PHOTOS (Top) Samantha Koehler, middle, is taking over the Rochester High competitive cheer program this season. (Middle) Koehler, with her Plymouth assistants, coach their team during the 2020 Division 1 Final. (Top photo courtesy of Dean Allen/Rochester Athletics. Middle photo by Hockey Weekly Action Photos.)
Bush Legacy: Culture of Opportunity
By
Doug Donnelly
Special for MHSAA.com
April 6, 2018
By Doug Donnelly
Special for Second Half
CHELSEA – For the first time as Chelsea High School athletic director, Brad Bush has to hire a football coach.
What’s more, he has the unenviable task of replacing himself.
“I would say that nobody cares more about Chelsea football than I do,” Bush said. “It’s important to me that we find the very best person we can.”
Bush has coached the Bulldogs for 21 seasons. But, his coaching background goes much deeper than that.
He played at Ypsilanti High School for Hall of Fame coach Bill Giarmo, graduating in 1988. After playing quarterback at Cornell University in the Ivy League, he returned to Michigan, graduating from Eastern Michigan University, and started coaching for Bill Kohn, another inductee to the Michigan High School Football Coaches Association Hall of Fame. Bush then went to East Kentwood to coach with Giarmo.
Through his own playing days, coaching with those legends of the game and absorbing everything he could from afar, Bush has developed an impressive culture at Chelsea.
“Friday nights in Chelsea are a big deal,” he said. “We want to keep that tradition.”
Bush became the varsity head coach at Chelsea in 1997. At the time, Chelsea had only two playoff appearances. Bush’s Bulldogs went 3-6 that first season. After that, Chelsea didn’t have a sub-.500 finish for 15 years. The Bulldogs have been kept out of the playoffs only once since 1998.
Chelsea has had only three head coaches since 1965.
“I’m fortunate,” Bush said. “I went for a few more years than the other guys. It’s a great place to coach.”
Temperance Bedford head coach Jeff Wood was an assistant with Bush at Ypsilanti during the 1990s and said he thought then that Bush was going to develop into a great head coach.
“We knew he was going to accomplish greatness, not only as a football coach, but as a father, husband and professional in education,” Wood said. “Brad has always won and lost with great class and dignity. He’s a true Hall of Famer.”
If Bush never coaches at Chelsea again, his lasting legacy might be that culture surrounding the Bulldogs program. It’s known for its large number of football players, from middle school through the varsity, and a system that ensures every student athlete on every team leading to the varsity will play in every game. Teams at the middle school, freshman and junior varsity levels all start 22 players each game – with no two-way starters. For a Class B/Division 3 school, that isn’t the norm.
“We’ve had the same philosophy for 20 years,” he said. “Everybody plays in every middle school, freshman and junior varsity game. That’s how we do it. We start 22 kids on every level. Our kids know they will have the opportunity to play.
“Every kid on every level is going to play in every game. On most nights, we play more kids than the other team has players.”
While every school loses some athletes, or potential athletes, along the way, Bush said this system helps maintain a student’s interest in the sport. Often, he said, a player who may not necessarily be a starter as a freshman will learn the game, develop and turn into a starter by senior year.
“We feel that, over time, with repetition and practice, a kid will become an expert at his position,” he said. “For us, this is a big piece. … That was my thing here. I didn’t invent it. I absorbed it, watched it at other places.”
It’s tough to argue with the results. Chelsea won or shared Southeastern Conference championships in 1999, 2000, 2001, 2003, 2004, 2006, 2007, 2008, 2011, 2012, 2015, 2016 and 2017. The Bulldogs won seven District championships during the Bush era and played in the 2015 Division 3 championship game, falling to Orchard Lake St. Mary’s at Ford Field
He said he learned how to build a program from Giarmo and how to coach a football team under Kohn. Bush was quick to credit his assistant coaches who have remained with the program for years and helped build the culture. He said the program has sacrificed win-at-all-cost at the lower levels with the goal of developing varsity football players.
“You have to manage it,” he said. “That’s why you need a great staff. We have been lucky here with a great, dedicated group of guys. They always have the ultimate goal in mind.”
Bush said he won’t hamstring the next coach into running his system, but anticipates whoever is hired will buy into the culture after seeing what it’s about.
“The next coach has to run it the way he wants to run it, but I do believe we have created a culture here and we’d like to maintain that. You want to hire the right person who is going to handle the kids the right way.”
In addition to coaching at Chelsea and leading the entire athletic program, Bush also is heavily involved in the Michigan High School Football Coaches Association as a past president, serves on the Michigan High School Athletic Association football committee and has served on the National Federation football rules committee. He’s coached in all-star games and is a true believer in high school sports.
His record at Chelsea is 169-60.
“I have great energy,” Bush said. “I love coaching. I have a great passion for it, but I also know when you need to do certain things. I felt this was just the right time for the athletic department and the football team. It wasn’t one thing that led me to this.
“I love the game. I’m going to be very much involved.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTO: Chelsea's Brad Bush coaches his team during the 2015 Division 3 Final at Ford Field.