Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Preview: UP Boys Finals Feature Fierce Team Races, Statewide Headliners
By
Geoff Kimmerly
MHSAA.com senior editor
June 2, 2022
There’s an excellent chance many statewide eyes turn to Saturday’s Upper Peninsula Boys Track & Field Finals at Kingsford High School.
Start in high jump, where Menominee’s Brady Schultz is one of four athletes sharing the top performance in that event in Michigan this season. Ishpeming’s Jonny Matson is another intriguing story; he’s the top seed in four individual events, and if he wins all four will become just the ninth athlete in state history to do so at the MHSAA Finals. Powers North Central’s Luke Gorzinski and Ewen-Trout Creek’s Jaden Borseth are Division 3 contenders who have starred leading their teams to statewide Finals in football and basketball, respectively.
Of heightened interest closer to home, annual favorites Marquette and Ishpeming could face tough challenges in team title competition from Kingsford and Iron Mountain, respectively. Dollar Bay, a first-time team champ in 2021, will look to add another but with Pickford and Munising perhaps the favorites in Division 3 this time around.
Events begin at 10 a.m. (EDT) and tickets to attend can be purchased online only at GoFan. The meets also will be broadcast on MHSAA.tv and viewable with subscription.
Below is a glance at team contenders and individuals to watch in all three divisions.
Division 1
Team forecast: After seeing its latest Finals win streak end at four with Gladstone taking the 2019 championship, Marquette returned off the COVID year with a win ahead of runner-up Gladstone in 2021. Marquette also was first at its Regional two weeks ago, scoring nearly as many points as the other four teams combined. But watch out for Kingsford. The Flivvers, seeking their first team title since 2014, have qualifiers all over the meet and are seeded to have five event champions. Houghton has similar star power and potential for points.
Dryden Nelson, Calumet senior: The Copper Kings’ standout won the 100 and long jump last year, and he’s seeded first in the 100 (11.31) and second in the 200 (23.58) and long jump (19-11½). He will also run on the 400 relay.
Sasha Olsen, Gladstone senior: Last season’s pole vault champion also was fourth in high jump and is seeded third (5-9) in that event and will run on the 400 relay.
Brady Schultz, Menominee senior: Schultz’s 6-7 in high jump at his Regional was seven inches higher than anyone else in UPD1, and his best of 6-9 remains tied for best in the state this spring. He set the UPD1 meet record last year at 6-8. He’ll also run on three relays including the second-seeded 800 and 1,600.
Lucas Tappy, Kingsford senior: The reigning shot put champion is top-seeded in that event by 3½ feet with a Regional toss of 46-2½.
Carson VanderSchaaf, Marquette junior: This half of the distance twin duo is the top seed in the 1,600 (4:35.72) and 3,200 (9:59.88) and won the 3,200 last season.
Colin VanderSchaaf, Marquette junior: The reigning champ in the 1,600 is second-seeded to his brother by 12 hundredths of a second at 4:35.84 and top-seeded in the 800 (2:05.42) by less than a tenth of a second ahead of Houghton standout Eric Weiss. VanderSchaaf also will run the 400 and on the top-seeded 1,600 relay.
Division 2
Team forecast: The Hematites shared championship last season with Norway was its third straight title and sixth over the last seven seasons. Its Regional win two weeks ago came in part thanks to 10 event championships, and the team has six top seeds based on those performances. Iron Mountain has a qualifier in all but one event Saturday as it seeks its first team title since 2008.
Eric Edwards, Newberry senior: Last season’s shot put champion is the second seed this time (42-6¼) and will run on two relays including the top-seeded 800.
Nathan Hochstein, L’Anse senior: After sweeping the jumps last spring, Hochstein is the top seed in the high jump (5-7) and fifth in long jump (17-3), and may also run the 400 and on up to two relays.
Christian Koiveniemi, St. Ignace senior: The reigning 100 champ is seeded in the middle of that race and the 200 and tied for the second seed in the high jump (5-6). He’ll also likely run on the top-seeded 400 relay.
Jonny Matson, Ishpeming senior: He enters his first Finals as the top seed in all four of his events – the 100 (11.68), 200 (24.06), 400 (54.06) and long jump (20-0).
Eli Ostermeyer, L’Anse senior: The reigning discus champion is top-seeded in that event (122-9½), and third in shot put (41-9¼) coming off last season’s runner-up finish in that throw.
Landon Sundelius, West Iron County senior: He won the 300 hurdles and was fourth in the 110 last season, but enters Saturday seeded first for both in 41.59 and 17.34, respectively.
Trevor Visnaw, St. Ignace sophomore: Las season’s pole vault champion is seeded second (10-6) and could run two relays, including on the top-seeded 400.
Division 3
Team forecast: Dollar Bay claimed its first Finals championship in this sport last season, edging Pickford by 12 points. Both should be in the mix Saturday, plus Munising is seeking its first team title since winning back-to-back in 2014 and 2015. The Mustangs have top seeds in four events, while Pickford has qualifiers in every event but one. An interesting addition is Norway, which shared the Division 2 championship last season and finished second at its Regional last month to Stephenson.
Jaden Borseth, Ewen-Trout Creek senior: The basketball standout is also a rare four-field event athlete and the top seed in the discus (127-9). He’ll also compete in the shot put and as the third seed in the long jump (18-9½), and placed in high jump as a junior.
Luke Gorzinski, Powers North Central junior: The 8-Player Finals championship quarterback is also the reigning UPD3 champ in the 200. He’s the top seed in the 100 (11.38), second in the 200 (23.92) and could run on two relays including the top-seeded 800.
Trenton Naser, Powers North Central senior: He finished second in the 300 hurdles and fourth in the 110 last season, but is the top seed in both this weekend at 44.04 and 16.94, respectively. He’s also slated for multiple relays including possibly the 800.
Micaiah Peramaki, Munising junior: After finishing runner-up in the 100 and third in the 200 last spring, Peramaki enters seeded second in the 100 (11.72) but first in the 200 (23.65) and 400 (53.31) – and also second-seeded in the discus (121-8).
Nikolas Thomas, Dollar Bay senior: He contributed to Dollar Bay’s first team title scoring points in the 1,600 and 3,200 and as part of last season’s winning 3,200 relay. He’ll have a much larger role in any repeat attempt as the top seed in the 800 (2:06.08), 1,600 (4:44.86) and 3,200 (10:46.15) and fourth seed in the 400 (54.43).
PHOTOS (Top) Marquette’s Lamb Ngafeeson (left) and Samuel Markey are step for step with each other near the start of their 110 hurdles Regional race last month. (Middle) Kingsford’s Cardel Morton (5) retains a slight lead on Marquette’s Colin VanderSchaaf (3) after the final handoff of the 1,600 relay at the May 13 Negaunee Lions Invitational. (Photos by Cara Kamps.)