Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
2021-22 Made in Michigan
July 28: Running Set Life's Stage for Grosse Pointe South's Record-Setting Meier Sisters - Read
July 25: 2005 Miss Basketball DeHaan Cherishing Newest Title: 1st-Time Mom - Read
July 21: Championship Memories Still Resonate with St. Thomas Star Lillard - Read
July 14: Portage Central Champ Rolls to Vanderbilt, Writing Next Chapter in Alabama - Read
July 12: Coaching Couple Passing On Knowledge, Providing Opportunities for Frankfort Wrestlers - Read
June 30: Hrynewich's Star Continuing to Rise with Olympic, Pro Sports Arrivals - Read
PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Simply Put: Meridian Helps Athletes Showcase Athleticism, Become Champions
By
Paul Costanzo
Special for MHSAA.com
May 10, 2023
Mike Bilina’s strategy for success as the Sanford Meridian boys track & field coach is so simple, it almost seems absurd.
Get fast kids, and let them run. But also get good jumpers, and let them jump.
“We have some really good athletes that participate in track,” Bilina said. “We try to keep it as simple as we can, and let their athleticism show. … Basically go out there and just be a better athlete than everyone.”
That simplicity has worked wonders for Bilina and Meridian, as it not only helped the team win a pair of Lower Peninsula Division 3 Finals championships in 2014 (with Dave Pettyplace as head coach) and 2016, but also has the Mustangs in a good position to do it again this year.
While there are more than 30 runners on the team, a core of five rank among the top two statewide in the division in five events and two relays. Another relay team ranks third. A team performance like that June 3 at Kent City would certainly be enough to take home a title.
“Knowing what I know now, it’s all dependent on a ton of variables,” Bilina said. “Some of those variables you can’t control, and some of them you can. Right now, we have a good chance of winning some hardware at the state meet. At the same time, we know it’s definitely not a given. We have to show up at the state meet, show up at the Regional. But we’re not going to let ourselves get in our own heads.”
Three seniors – Brayden Riley, Madix Saunders and Kenneth Emerson – and juniors Nick Metzger and Sawyer Moloy are leading the charge for the Mustangs.
Riley, Saunders, Emerson and Metzger makeup the 400-, 800- and 1,600-meter relays teams, which rank first, second and third in the division, respectively.
Metzger is the top long jumper in Division 3 so far this season with a leap of 22 feet, 4½ inches. He’s also second in the 400 meters with a time of 51.28 seconds.
Moloy is Division 3’s top-ranked high jumper at 6-7, while Riley is second in the 100 (11.02) and 200 (22.36).
It’s an impressive collection of talent, made more impressive by the fact that all are multi-sport athletes, and none have made track & field their main focus.
“Last year was my first year,” said Riley, an all-league quarterback who also plays basketball and came into high school with baseball as his spring sport. “They needed another leg for the (800 relay) because they wanted to win states back-to-back. I knew I would be quick, because I had shown it in football. But I didn’t know I was going to be state-time fast.”
For Riley, though, it’s about more than simply finding something else he does well.
“I think it’s pretty important (to play multiple sports),” he said. “I’ve been doing it for four years. It’s important to show that I care about my school and how we do.”
That fits Bilina’s strategy of simply getting athletes onto the track and letting them shine. The 2014 team won with a small core of multi-sport athletes, as did the 2016 team. Both of those actually had baseball players who also competed in track.
But it goes beyond just getting athletes. Bilina tries to keep things light and fun during his practices, which he’s found helps attract and retain those who are new to the sport. That, and they find they’re really good at it.
“I think once they get to experience a little bit of success, it’s contagious,” Bilina said. “They like to compete, and we found kind of their niche where they’re good at competing.”
Another plus to having athletes new to the sport is flexibility. Bilina said that because his runners and jumpers don’t come in as track specialists, they’re willing to try new events. Like Metzger, for instance, who hadn’t long jumped prior to this season.
“I did high jump all of last year, and I did OK in that,” Metzger said. “But then I injured my back really bad. The plan for this year was going to be hurdles or long jump, and in the first meet, my first jump, I jumped 21-4½. It kind of blew me out of the water.”
As teams hone in on the postseason, and the weather continues to get more favorable, it’s likely Meridian will see more competition pop up in the Division 3 rankings. But the Mustangs know that, and are more motivated by it than anything.
They’re hoping that motivation can combine with their athleticism to bring them the ultimate prize.
“Right now, where we’re standing, I think our chances are pretty high,” Metzger said. “I think we can definitely do it.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTO Sanford Meridian’s Brayden Riley makes his approach during the long jump at a home meet May 3 against Beaverton and Shepherd. (Photo courtesy of the Sanford Meridian boys track & field program.)