Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
2021-22 Made in Michigan
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Track Gaining Speed Toward Future with Electronic Starting Devices
By
Steve Vedder
Special for MHSAA.com
May 23, 2023
Aubrey Greenfield thinks it might be the perfect time to reevaluate 130 years of tradition.
For a number of reasons, from technical to personal, the Oxford senior sprinter believes it makes sense for the crack of a starting pistol to be eliminated from high school track meets.
Because track meets would benefit in various ways from lowering costs to easier setup at meets to the human factor of competitors not having to flinch at the crack of a pistol shot, Greenfield believes the sport has a chance to embrace new technology – electronic starting devices (ESD).
In essence, an ESD replaces the starting pistol with a light flash, tone sound or both to begin a race.
"High school sports should put the athlete first," Greenfield said. "We should promote sports, and eliminating starting pistols promotes health in terms of PTSD or trauma for athletes and spectators and that would be good. I would like to think people would say that's a good idea."
In fact, Greenfield would go as far as to say if there was not an implementation of electronic starting devices, many of her teammates would have considered giving up the sport.
"If it's something that helps us compete safely, we're all for it," she said.
Greenfield's opinion apparently is spreading. Michigan High School Athletic Association senior assistant director Cody Inglis said the use of ESD makes it both affordable for meet starters and sensible for athletes and fans to rethink the use of starting pistols. While the MHSAA is not mandating electronic starting devices, it does promote the use of what Inglis calls "emerging technology." He notes that ESD are becoming the norm for organizations such as USA Track & Field, the NCAA and an increasing number of high schools.
"I think we have to embrace new technology, and we think this will be something that takes hold," Inglis said.
A key part of embracing ESD is the human element. The tragic Oxford High School shooting Nov. 30, 2021, that took the lives of four students while injuring seven others should not be relived even for a fleeting instance at a high school sporting event. Oxford athletic director Tony DeMare said the school began using ESD at every meet, including the MHSAA Lower Peninsula Division 1 Finals last June. He said that decision was embraced by virtually all schools Oxford encountered.
"We were very convinced that the alternative (of ESD) would promote a healthy attitude," DeMare said. "We were overwhelmed with the positive response. If a school was on the fence about it or might not be for it, I think we've started to see the tide turn in favor of people willing to listen and learn about electronic starting devices."
Inglis said the MHSAA is acutely aware of what the crack of a starting pistol can mean to athletes and fans.
"It's unimaginable what Oxford went through, and this is a small way we can help," he said. "We look at a (starting pistol) and think, ‘Could we do something else?’ It's a way of helping to solve a problem."
Over the last several years, the MHSAA has embraced finding an alternative to starting pistols. Inglis noted the discussion started with the cost and diminishing availability of 32-caliber ammunition that meet starters use. A box of ammunition, if it can be found, is around $75 a box.
In addition to cost, there is potential damage from excessive exposure to 150-plus decibels of sound generated by the traditional 32-caliber blanks. Medical studies show damage to ears caused by decibel levels above 120 dB.
The tragedy at Oxford accelerated the conversation.
Inglis said the cost of ESD can be likened to a school sinking money into artificial surfaces at football fields. Yes, there is a great cost at first, but over time money is ultimately saved. An ESD system itself ranges between $200 and $500. Speakers also may need to be purchased, but with ESD starting events like the 800 and 1,600-meter relays positioned near the outside lanes 8, 7, 6 and 5 would result in improved hearing by athletes at the start of a race.
There is one challenge with ESD that track administrators are working to overcome – lighting conditions that lessen the ability to see the ESD’s LED light or strobe when the button is pressed by a starter to begin a race. But that vision difficulty resulting from clear blue skies and backgrounds of setting suns can be substantially improved by incorporating a black background with an ESD – something as simple as a starter holding up black cardboard behind the lighting mechanism at the start of an event.
Inglis said when all factors are considered, the use of ESD makes sense.
"With the climate we live in nowadays, no lookalike guns is good," he said. "We're not mandating this. But people are saying this is affordable."
While switching to ESD would break 130 years of tradition, the timing could be a step forward, said Jeff Hollobaugh, co-author of the book "The Fleet Feet of Spring: Michigan's High School State Championships in Track & Field." He said while no definitive answer is possible, it's likely starting pistols were used at the inaugural state meet at the Jackson Fairgounds in 1895. The meet, which included events like tossing a 16-pound shot put, bike races and a 100-meter sprint, was sponsored by the Michigan Interscholastic Athletic Association (a predecessor to the MHSAA) and comprised mostly of the state's larger schools.
Hollobaugh's sentiments echo what many involved in today's high school track & field believe in terms of making a transition from starting pistols to electronic starting devices.
"It's a change, not necessarily good or bad, just different," he said. "It's not a drastic change, but it will take some getting used to. But it is the future. In the end, we'll all be fine."
DeMare believes the future of high school track will definitely include ESD.
"Our desire is that the practicality and sensibility of this will overcome the alternative," he said. "I think we'll see the automation and electronics taking hold of certain elements in track, and people will embrace it."
PHOTOS (Top) Runners watch official Bertha Smiley as they prepare to begin a race during last season's Lower Peninsula Division 1 Finals at Rockford. (Middle) An electronic starting device provided by VS Athletics was used to start those races. (Below) Smiley sets to begin an event. (Photos provided by David Kuderka/VS Athletics.)