Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
2021-22 Made in Michigan
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Preview: Lower Peninsula Boys Finals Filled with Standout Seniors
By
Geoff Kimmerly
MHSAA.com senior editor
June 1, 2023
Seniors competing at this weekend’s Lower Peninsula Boys Track & Field Finals have won a combined 20 individual championships over the last three seasons, a feat even more impressive considering their freshman season in 2020 was canceled due to COVID-19.
But as is often the case in this sport, picking out individual favorites is a simpler task than reasoning out possible team champions – and that’s certainly true in at least three divisions this weekend.
All four LP Finals will again be contested at Grand Rapids-area schools, with pole vault and long jump beginning at 9 a.m., race semifinals and the 3,200 relay at 10 a.m. and the rest of the running finals starting at noon. Tickets cost $11 and are available digitally only via GoFan.
MHSAA.tv will live-stream all four meets beginning at 10 a.m., viewable with subscription.
Below is a glance at team contenders and individuals to watch in all four divisions:
LP Division 1 at Rockford
Team forecast: This meet has been won with 34 and 41 points over the last two seasons, and a few standouts could be the difference-makers Saturday. Ann Arbor Huron, led by Braxton Brann, has enough with him to make a run at a first Finals championship. Rockford, a co-champion in 2021, had three top-five seeded relays and speed in the sprints to be in the mix. Reigning champion Detroit U-D Jesuit and sprinter Jaiden Reed could make a strong push again.
Benne Anderson, Grand Rapids Ottawa Hills senior: He’s been the next of a stellar group of distance runners to come through Michigan, winning the LPD1 cross country title in the fall after taking the 3,200 title last spring. His Regional times were first in LPD1 in the 800 (1:52.98) and 3,200 (9:10.53) and second-fastest in the 1,600 (4:14.23).
Andrew Berryhill, Battle Creek Lakeview senior: Last season’s shot put champion and 11th-place finisher in discus posted the top LPD1 Regional throws in both at 58-6½ and 166-0, respectively.
Braxton Brann, Ann Arbor Huron senior: After finishing fourth in the 100 and second in the 200 at last season’s Finals, Brann enters this one coming off the fastest LPD1 Regional times in the 200 (21.65) and 110 hurdles (13.92) and fifth-fastest in the 100 (10.7).
Shamar Heard, Clinton Township Chippewa Valley junior: The reigning champion in the 100 and 200 is switching gears for this weekend entering with the fastest LPD1 Regional time in the 400 (48.46) and as part of two relays.
Nathan Levine, Canton junior: The reigning high jump champion at 6-8 jumped a winning 6-6 at his Regional and likely will contend with Muskegon Reeths-Puffer’s Liam McHugh, who posted a 6-8½ to also win a Regional title.
Kayenn Mabin, Kalamazoo Central senior: He had the second-fastest LPD1 Regional time in both the 110 (14.33) and 300 hurdles (39.21) and also is expected to run on two contending relays. He won the 110 and was fourth in the 300 last season.
Trent McFarland, Utica senior: The reigning 800 champion won last week with the third-fastest LPD1 Regional time overall of 1:53.91, about two seconds off his winning Finals time from 2022.
LP Division 2 at Ada Forest Hills Eastern
Team forecast: The last six LPD2 Finals have seen six schools win championships and three more finish runners-up. Berrien Springs has a chance to break that trend after claiming last year’s title, entering this weekend with the fastest 400 and 800 relays in all Division 2 Regionals, plus contenders in at least three individual events. Whitehall, third last year, is seeking its first Finals title since 1996 and combines a significant group of scorers in races, relays and field events. Forest Hills Eastern was last year’s runner-up and has representatives in nearly every race including all four relays, plus two field events. Vicksburg, Freeland and Corunna also have opportunities.
Dalton DeBeau, Frankenmuth senior: Last season’s discus champion and shot put seventh-place finisher won both at his Regional with throws that were third for shot put (53-9½) and sixth for discus (156-9) among all LPD2 Regional performances.
Stuart Gould, Howard City Tri County senior: His lone event at the 2022 Finals was a win in the 400, and he’ll be a little busier this time also contending in the 200 and running a relay. He finished second in the 400 (49.15) at his Regional to Whitehall junior Trannon Aylor – who finished second to Gould at last year’s Final.
Carter McCalister, Monroe Jefferson senior: He just missed scoring in the 3,200 last season, finishing ninth, but he should put up some points this time entering off the fastest LPD2 Regional times in both the 3,200 (9:20.47) and the 1,600 (4:17.33).
Aiden Sullivan, Ada Forest Hills Eastern senior: The reigning champion in the 800 is coming off a Regional win in 1:58.40, exactly two seconds off his Finals time of a team ago. He’ll also run the 1,600 and on two relays.
Michael Wright, Vicksburg senior: Only a single relay contributor at last year’s Finals, he’s set to offer much more with the fastest LPD2 Regional times in the 100 (10.82) and 200 (22.0) while running on two relays including a contender in the 800.
Division 3 at Kent City
Team forecast: The top seven teams last season finished within 10 points of each other, and a strong group of favorites could make this close at the top again. Sanford Meridian tied for sixth last season and enters with tons of scoring potential in sprints and jumps, including with the fastest 400 and 800 relays from all LPD3 Regionals. Benzie Central, third last spring, could be carried by distance stars Hunter Jones and Pol Molins. Last year’s ninth-place Chesaning has qualifiers all over the meet and contenders in hurdles and relays, and Hart – fifth last season – also is strong in distance, and throws.
Hunter Jones, Benzie Central senior: The graduating Benzie star and four-time cross country champion has won the 1,600 the last two seasons and the 800 last spring as well, and he ran the top LPD3 Regional times in the 800 (1:57.76), 1,600 (4:19.78) and 3,200 (9:24.89) – the latter two by notable margins – and was part of the fifth-fastest 3,200 relay.
Torren Mapes, Delton Kellogg junior: He competed in the 110 hurdles last season but didn’t make the final – but he’ll be in the hunt for multiple championships after running the second-fastest LPD3 Regional time in the 110 (15.34) and third-fastest in the 300 hurdles (41.13).
Kellen Kimes, Hart senior: Last season’s discus champ and shot put runner-up topped the LPD3 Regional performances in both with tosses of 181-9 and 57-11, respectively.
Brayden Riley, Sanford Meridian senior: He qualified in the 200 last season and didn’t make the final but was part of the winning 800 relay. He could pace a team title run entering with the fastest LPD3 Regional time in the 200 (22.25), fourth-fastest in the 100 (11.20) and as part of the two top sprint relays mentioned above.
Tryce Tokar, Ovid-Elsie sophomore: Last season’s pole vault champion as only a freshman posted the top LPD3 Regional vault (14-8¼) by more than eight inches.
Jerry Wiegers, North Muskegon junior: After finishing ninth in the 400 last season, Wiegers is lined up to score with the top 400 LPD3 Regional time (50.58) and second-fastest in the 200 (22.52).
Division 4 at Hudsonville
Team forecast: Kalamazoo Hackett Catholic Prep is the reigning champion and has won three of the last four championships (not counting 2020, where the season was canceled due to COVID-19). The Irish have qualifiers in good position to score in five individual races, three relays and at least three field events. Flint Beecher has coverage in fewer events but big points potential in sprints, hurdles and relays led by speedy Jaylin Townsend. Reading has qualifiers in all but three events and a pair of relays that could lead a team title run.
Alex Affer, Peck senior: Last season’s long jump champ by more than three inches had the second-farthest LPD4 Regional jump this time (21-7¼), just a half-inch shorter than that of Detroit Frederick Douglass’s Anthany Buford, who finished second to Affer at last year’s Finals.
Tyler Bays, Reading senior: He’s back after winning the 800 and finishing third in the 1,600 last spring and returns with the third-best 800 (1:57.86), sixth-best 1,600 (4:32.95) and fourth-best 3,200 (10:00.98) times from all LPD4 Regionals.
Isiah Biers, Coleman senior: He won the pole vault last season by seven inches and enters with the fifth-best vault (12-9) from LPD4 Regionals.
Brady Feldpausch, Fowler sophomore: After running on a relay at last year’s Finals, Feldpausch will be busier entering with the top LPD4 Regional times in both the 110 (15.33) and 300 hurdles (40.84) and as part of two relays.
Liam Mann, Kalamazoo Hackett Catholic Prep senior: The reigning champion in the 200 and runner-up in the 100 also was part of a winning relay last season, and he enters with the second-fastest LPD4 Regional times in both the 100 (11.13) and 200 (22.76) and slated to run on both sprint relays.
Lezawe Osterink, Wyoming Potter’s House Christian senior: He’ll look to add to his 1,600, 3,200 and 3,200 relay championships from a season ago, plus two cross country titles, entering this weekend with the top LPD4 Regional time in the 1,600 (4:22.73) and also running the 3,200 and on two relays.
Braden Prielipp, Marion junior: He won the high jump by seven inches last season, and his 6-3 at his Regional was the third-highest in all of LPD4 two weeks ago. He’ll also long jump and run the 400 and on a relay.
Jaylin Townsend, Flint Beecher senior: He’ll look to add to his two sprint and one relay championship from 2021 and third individual title won last season in the 100. He had the fastest LPD4 Regional times in the 100 (10.99) and 200 (22.23) and will run on two relays expected to contend as well.
PHOTO Potter’s House Christian’s Lezawe Osterink takes the baton during a relay at last season’s LPD4 Finals. (Click for more from RunMichigan.com.)