Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
2021-22 Made in Michigan
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June 30: Hrynewich's Star Continuing to Rise with Olympic, Pro Sports Arrivals - Read
PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Finals Preview: Opportunities Abound
May 31, 2013
By Geoff Kimmerly
Second Half editor
This weekend's MHSAA Boys Track and Field Finals couldn't be set up better for new traditions and standouts to be born.
Predicting team champions is tougher than usual with individual contenders spread evenly among a number of schools at just about every meet. And while there are a few names and faces to recognize, many are lesser-known at this point – with opportunities for that to change by Sunday morning.
See below for some of the teams and individuals that look most likely to supply memorable performances Saturday.
Click for meet information including all qualifiers and also Saturday night for results as they come in. And check out MHSAA.tv for live streaming coverage of running events from both peninsulas. (NOTE: "Top ranked" aren't listed for U.P. divisions because the coaches association does not produce U.P. rankings for this sport.)
LP DIVISION 1 at East Kentwood
Top ranked: No. 1 East Kentwood, No. 2 Davison, No. 3 Traverse City Central.
East Kentwood: The Falcons tied for eighth last season coming off three straight Division 1 championships, but are favored again thanks in part to three top-five qualifying relays including the best Regional finisher in the 400 (42.2). Junior Devin McKinney tied for the second-fastest Regional time in the 110 hurdles (14.0) and sophomore Kevin Smith did the same in the 100 (10.6).
Davison: After finishing in the middle of the pack in 2012, Davison should improve this season. Senior Gabe Hodge had the top qualifying time in the 400 (48.4) and two relays ran among the top six in the division at Regionals.
Lake Orion: The reigning champion was unranked at the end of the regular season. But with qualifiers spread out among so many teams in this division, Lake Orion looks good to make another impressive showing. The team has seven individual qualifiers including five with Regional times among the top eight in their events, and all four relays also qualified – including the top-running 3,200 (7:49.2).
Walled Lake Central’s Cullen Prena: The senior had the best Regional discus throw, 195-3, by nearly 20 feet and should approach the Division 1 Final record of 197-11 set by Portage Northern’s Joey Sarantos in 2001. Prena also had the second-best Regional shot put.
Birmingham Brother Rice’s Justin Flynn: Six sprinters went 10.6 or faster at Regionals in this division. But Flynn, a senior, was the lone runner to time 10.5 – which would beat Ricco Hall of East Kentwood’s record time of 10.55 at last season’s Final.
Utica’s Freddie Crittenden: The senior ran the Regional in 13.7, which would approach Kenneth Ferguson of Detroit Mumford’s record time of 13.65 set in 2002. Crittenden also had the fastest Regional time, 37.0, in the 300.
Other returning individual champions: Kevin Weiler, Swartz Creek (shot put, qualified first this season, fifth in discus), Brian Kettle, Highland-Milford (1,600, qualified third this season and tied for 17th in the 800), Jacorey Lipsey, Portage Northern (300 hurdles, qualified third this season and tied for fourth in the 110).
LP DIVISION 2 at Ada Forest Hills Eastern
Top ranked: No. 1 Zeeland West, No. 2 Williamston, No. 3 Adrian.
Zeeland West: The Dux have seven individual qualifiers and also will run all four relays – three relays posted Regional times that ranked among the top six in the division. Three individual qualifiers rank among the top eight in their events for West, which finished sixth last season.
Williamston: The Hornets should contend for their first team title since 2008 thanks to nine individual qualifiers – including five that rank among the top four in their events by Regional performance. Senior Austin Loewen is the favorite in both the 110 (14.2) and 300 hurdles (38.9) and won the former in 2012. All four relays also will run.
Chelsea: Also unranked at the end of the regular season, last season’s third-place team has two athletes who posted the top Regional performances in the division – senior Michael Hovater in pole vault (14-10) and senior Berkely Edwards in the 100 (10.4) – plus eight more qualifiers who rank among the top eight in their events based on Regional finishes.A 10.4 by Edwards would break the meet record and tie the all-Finals mark.
Cadillac’s Riley Norman: Last season’s shot put champion as a junior had the top Regional throw by nearly three feet of 57-6.5. He also had the eighth-best Regional discus toss of 152-9.
Petoskey’s Louis Lamberti: The senior will look to repeat as high jump champion, and his 6-8 jump at the Regional equaled his winning launch from the 2012 Final.
Cedar Springs’ Connor Mora: Division 2’s top distance runner is the reigning 800 and 1,600 title winner, but is changing up a bit from what he ran as a junior. He had the top Regional time in the 1,600 by more than six seconds at 4:11.1 and the best in the 3,200 by 18 seconds with a 9:13.9.
Allegan's Gary Jones: He won the 200 as a sophomore in 2011, and last month tied for the top Regional long jump (23-0) while posting the top time in the 200 (21.5).
LP DIVISION 3 at Comstock Park
Top ranked: No. 1 Lansing Catholic, No. 2 Ithaca, No. 3 Hanover-Horton.
Hanover-Horton: With reigning champion Lansing Catholic bringing only three qualifiers Saturday, Hanover-Horton could be the favorite with five individual qualifiers and three relays that posted times among the top seven at the division’s Regionals – including the top 3,200 relay (8:06.8). Senior Bryce Stroede is the reigning individual 3,200 champ and posted the second-best Regional time in that race (9:40.5), the 1,600 (4:18.1) and the best in the 800 (1:55.4).
Wyoming Kelloggsville: The fourth-ranked team at the end of the regular season could end up on top boasting the top Regional relay performer in the 400 (44.2), 800 (1:31.7) and 1,600 (3:27.8). Kelloggsville also qualified eight times in individual events, with senior T.J. Burnett tops in the 400 (49.6) and second in the 110 hurdles (14.7).
Standish-Sterling: Although ranked No. 6, Standish-Sterling could move into the mix with six individual qualifiers and three relays also running. Junior Clayton Walderzak is one of the division’s top throwers, coming in with the top Regional shot put (55-4.5) and second-best discus toss (163-10).
Niles Brandywine’s Evan Hartman: He had the top Regional discus throw by more than 15 feet of 179-3, less than two feet off the Division 3 Final record. He won the event last season; he also will compete in shot put.
Dillon Brooks, Perry: His 100 time at his Regional, 10.3, is simply incredible and would beat the all-Finals record by a tenth of a second. He also ran the top 200 Regional time, 22.1, and tied for the fourth-fastest 400 time with a 50.6.
Morley-Stanwood’s Travis McCuaig: The high jump champion as a junior, he looks good to add up to three more titles in his final weekend. He tied for the top Regional high jump of 6-5 after winning the Final last season at 6-8, and posted top-four times in both hurdles races. He’ll also compete in long jump.
LP DIVISION 4 at Hudsonville Baldwin Street Middle School
Top ranked: No. 1 Evart, No. 2 Saugatuck, No. 3 Petersburg-Summerfield.
Evart: The Wildcats will compete for their first MHSAA team title with strength throughout the lineup. Four of the team’s 10 individual qualifiers are among the top eight in the division based on their Regional performances, and all four relays also will run. Three of those four relays posted Regional times among the top nine in the division.
Saugatuck: Also competing for its first MHSAA team title, Saugatuck might be the favorite with a number of athletes expected to score big. Five individual qualifiers and two relays are among the top five in their respective events based on their Regional finishes, with senior Sean Kelly posting the second-fastest times in both the 1,600 (4:28) and 3,200 (9:48.1). He is the reigning champion in the 3,200.
Albion: Despite being unranked at the end of the regular season, Albion is an intriguing possibility. The Wildcats shared the Division 4 team title in 2011 and won it outright last season, but the school is closing after this spring. The team brings 12 qualifiers and lots of scoring potential into its last Final. Eight of those qualifiers are ranked among the top eight in the division in their events based on Regionals, with Nolen Bright-Mitchell topping the lists in the 100 (10.6) and 200 (21.7). If he runs those times again Saturday, he’ll own two MHSAA meet records to go with his shared championship in the 400 last season. The 1,600 relay (3:30.5) also is a favorite.
Litchfield’s Jacob Patrick: The senior set the Division 4 Final discus record last season at 190 feet, and threw 189-6 at this spring’s Regional. He also tossed the division’s fourth-best shot put, 49-0.
Climax-Scotts’ Alexander Lodes: While Bright-Mitchell’s 100 time at the Regional would be fast enough to break this Final meet's record, so too would Lodes’ Regional time of 10.7. He’s also behind only Bright-Mitchell in the 200 with a Regional time of 21.9. Lodes won both races at the 2012 Final.
Morenci’s Austin Sandusky: With a time going down to the thousandth of a second, Sandusky tied with Bright-Mitchell for the 400 title in 2012. Now a sophomore, Sandusky enters Saturday tied for fourth-fastest with a time of 11.0 in the 100, fifth on the 200 list with a time of 22.9 and tied with Peck’s Cody Abrego for the best Regional time in the 400, 50.7.
UP DIVISION 1 at Kingsford
Gladstone: The Braves finished runner-up to Marquette last season and are looking for their first title since finishing a run of six straight in 2009. They won their Regional with ease and have an incredible number of field event qualifiers – 13 – plus three relays that posted the second-fastest Regional times in their respective races. Thrower Jared Vuksan had the top Regional shot put of 52-2, which would break the record of 52-0.5 set three seasons ago, and is the reigning champ in that event. Teammate Justin Pederson ran the 100 in 10.78 at the Regional, which would erase Garrett Pentecost’s record time of 10.95 set last year for Marquette. Senior Justin Pederson is the favorite in multiple events, the long jump and 100.
Kingsford: The Finals hosts are seeking their first championship since 1990 and are coming off a Regional title as well. Kingsford can keep up with Gladstone with points from 10 individual race qualifiers plus four relays – and big performances by top Regional discus thrower Hilding Beaudoin and pole vaulter Ryan Camp. Beaudoin is the reigning champion in his event.
Escanaba’s Andrew Stenberg: The senior is the reigning champion in the 1,600 and had the third-fastest Regional time, 4:41.34. He also posted the third-fastest in the 3,200, 10:18.97.
Marquette’s Andrew Bannitt: He won the 800 last season as a freshman and had the fastest Regional time this spring, 2:03.79, by more than two seconds.
Menominee’s Bryan Hines: The senior comes in with the top Regional times in both the 110 (15.82) and 300 hurdles (42.86).
UP DIVISION 2 at Kingsford
Manistique: The Emeralds finished third in Division 1 last season and dominated their Division 2 Regional with wins in eight events. They come into Saturday with the top Regional performer in six events – including last season’s Division 1 300 hurdles champion, now-senior Kennar Broulire. His Regional time of 40.67 would best the Division 2 Final record of 41 seconds set in 2004, and he also comes in with the best Regional time in the 100 (11.34). Junior Ryan Ramey had the fastest Regional times in the 200 (23.37) and 400 (52.64), and the 3,200 relay (8:56.13) was more than 23 seconds faster than anyone else in the division.
Ishpeming: Also a Regional champion, Ishpeming has only one qualifier coming in off a Regional-best time – the 1,600 relay (3:41.66). But the Hematites have 19 qualifiers overall. Senior Hunter Wirtanen in the 100 and 200 and sophomore Nate Meyer in the 400 and 800 should put up big points as Ishpeming pursues its first team title since 2003. Meyer won the 400 last season.
Newberry’s James Sutton: He set the high jump record of 6-3.5 as a junior last season and jumped 6-7 at this season's Regional. He also had the top Regional long jump of 19-6 and is a contender in both hurdles races. He won the 110 hurdles last season and finished runner-up in the 300.
Ironwood’s Cole Stevens: The senior finished second in the pole vault last season at 11-0, but went 13-0 at this year’s Regional – which would be more than enough to break the Division 2 Final record of 12-6 set in 2001.
Ishpeming Westwood’s Vincente Carlson: He was the runner-up in the 110 hurdles as a freshman, and his 15.4 in the Regional a few weeks ago would tie the Division 2 Final record set in 2003. He also will run the 300.
Other returning individual champions: Conner Cappaert, Stephenson (3,200, qualified second this season and third in the 1,600).
UP DIVISION 3 at Kingsford
Bessemer: The Speedboys have four individual qualifiers among the top five in their events by Regional performance, but will rely on strong relays if they are to emerge from a strong group of potential contenders. The 800 relay (1:39.2) posted the fastest Regional time in the division and the 400 relay had the second-fastest in that event; the 1,600 and 3,200 also fell among the top eight. Junior Alex Smith had the second-longest long jump and tied for the best 100 time, 11.42.
Pickford: The reigning champion gets the nod over a few others who should be in the mix – including 2012 Division 2 champ St. Ignace, Rapid River and Felch North Dickinson – because of five individual qualifiers and two relays that posted top-five Regional performances in the division. Senior Jared Lavingne had the top 300 time, 42.93, and the third-fastest in the 100 hurdles (16.78). The 1,600 relay also comes in as a top seed after running a 3:46 at the Regional.
Rock Mid-Peninsula’s Brett Branstrom: The senior set the meet record for discus of 154-8 last season and had the top throw of these Regionals of 146-3. He also had the second-best shot put and high jump of this division’s Regionals.
St. Ignace’s Parker Simmons: He won the 100 and 200 in Division 2 last season as a junior and will compete in those and both jumps.
Other returning individual champions: Robert Metter, Rapid River (pole vault, qualified second this season), Jacob Pikka, Wakefield-Marenisco (shot put, qualified sixth this season and seventh in discus), Richard Bentley, St. Ignace (Division 2 pole vault, qualified third this season), Joe Ostman, St. Ignace (Division 2 shot put, qualified third this season and sixth in the 400).
PHOTO: Perry's Dillon Brooks (middle) won three titles at his Division 3 Regional and posted a 100 time of 10.3, good enough to set an all-Finals record if he can run that fast Saturday. (Click to see more at HighSchoolsSportsScene.com.)