Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
2021-22 Made in Michigan
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
With Fast Fall Finish, Alpena's Day Arrives
April 13, 2016
By Dennis Chase
Special for Second Half
ALPENA – Mitchell Day, who had a breakout second-place finish in the MHSAA Lower Peninsula Division 1 Cross Country Final last November, is gearing up for what he hopes will be an equally strong track season.
The Alpena junior is one of the state’s top returning 3,200-meter runners. He finished 10th in LP Division 1 a year ago, and followed that up with a second-place finish at the Michigan Indoor Track Series state meet in late February.
“I feel very confident going into spring,” the 16-year-old said. “But I know there’s a lot of work to do, and I’m prepared to do it.”
Day started focusing on track during the winter with workouts designed to build base and improve strength. He said he hopes the results will translate into a faster, stronger kick.
Joe Donajkowski, who coaches the team’s distance runners, said Day is in a good spot, especially when it comes to his endurance.
“He knew he had to put the miles in to get better, and he’s certainly done that,” Donajkowski said. “He has a good base right now. I expect we’ll see some good performances from him throughout the season, as long as he stays healthy.”
Staying healthy is a key. An illness almost cost Day a spot in the MHSAA Final last June.
“I got sick a week or two before the Regional, and missed four or five days of training,” he said. “We were thinking it was walking pneumonia. Thankfully, it wasn’t, but I couldn’t train (properly). I remember the first mile went well, we went through at 4:40, then it hit me like a wall. I struggled to finish and qualify (for the championship meet).”
Day placed fifth at the Regional in 9:38.65, which earned him the 28th seed at the Final. Given time to recover, Day came back and ran nearly 17 seconds faster in a school record 9:21.76 to take 10th in LP Division 1.
That time came as no surprise to coach Bob Bennett, who called Day a “driven” athlete who once he focuses on a goal “gets after it.”
Day also runs the 1,600 meters, as well as relays, but it’s the 3,200 that he enjoys most.
“The 1,600 is too short for my liking,” he said. “The 3,200 gives me a little bit more time to wear out my opponents.”
Day was a dual-sport fall athlete as a freshman and sophomore, splitting his time playing varsity soccer and running cross country. He also played travel soccer during the summer.
But he decided to give up soccer to focus on running.
“We’re happy he went that way, although I don’t know if our athletic director/soccer coach (Tim Storch) was that happy about it,” Bennett said with a laugh.
Day won two of the three Big North Conference cross country jamborees, claimed the Regional, then took second at the MHSAA Final.
Despite that success, he was second team all-conference. In the third and final league jamboree, which counted 50 percent in the team and individual standings, Day was tripped and lost his balance with about a mile to go.
“I was already dealing with an Achilles problem, and I got hit in the Achilles,” he said.
Down he went – and he didn’t get up right away, which proved costly. He finished back in the pack.
“It was frustrating, but it (motivated) me heading into the state meet,” he said.
Day’s training for the Final went well, so well “we knew I was in for a huge PR,” he said.
Initially, Day was hoping to run close to 15:05, but the wind that day made for a slower race.
“The mile splits were 4:50, and then 5:03-5:05, and then back down to 4:47-4:49,” he said. “The wind played a huge factor. A lot of us had to just hide behind a few of the guys and wait for the last three-quarters of a mile to duke it out.”
When it came to the three-quarter mile mark, the lead pack had whittled to include Rockford’s Isaac Harding and Cole Johnson, Grand Rapids Northview’s Enael Woldemichael, Traverse City Central’s Anthony Berry and Day.
Sizing up the leaders, Day didn’t necessarily like his chances.
“Cole Johnson is a 4:10 miler, Anthony is a 4:08, Isaac’s outstanding, so is Enael,” he said. “I was surrounded by some really good talent and I was like, ‘Shoot, I don’t know if I can keep up with these guys the last 1,200 meters. I don’t know if I have that kind of kick in me.’”
Harding eventually surged, and Day went with him.
“I had another gear I didn’t know I had,” he said. “It was second nature to take off with him.”
Harding won in 15:10.4. Day was three seconds back.
“I was happy with how that turned out,” he said. “I realized there was more in me than what I had shown in the past.”
His time of 15:13.4 was 13 seconds faster than his previous best – and it’s helped attract more interest from college recruiters.
Now, Day’s attention is on track, as a lingering winter finally seems to be giving way to spring.
Alpena’s first meet, last week’s Freeland Invitational, was canceled, but once the season finally gets underway, Day said his goal will be fairly simple.
“I just want to make sure I give it my all,” he said. “I’ll be satisfied if I can do that. I don’t really have any times I would like to hit. Sure, I would like to PR, but it’s more about knowing that I put it all out there and had no regrets.”
Bennett expects nothing less from his star runner.
“We just want him to run as well as he can,” Bennett said. “Physically, he’s a little bigger, more mature. Mentally, he’s right on course. We’re hoping he’s going to have a breakout year.”
Just like he had in cross country.
Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Alpena’s Mitchell Day competes during the fall’s Lower Peninsula Division 1 Cross Country Final at Michigan International Speedway. (Middle) Day, far left, emerges from the pack during the 3,200-meter championship race at last spring’s MHSAA LP Division 1 Track & Field Final at Rockford. (Photos courtesy of the Day family.)