Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Parchment Enjoys Exchange of Experiences
By
Pam Shebest
Special for MHSAA.com
May 23, 2016
PARCHMENT — Pecan pie and snow are just two surprises Khaled Bukhamseen found as an exchange student at Parchment High School.
“Pies are not as famous back home,” he said. “I actually learned how to make them so I can do that back home.
“My favorite is pecan pie. Oh my gosh.”
The Dammam, Saudi Arabia, native, who played soccer in the fall and competed on the track & field team this spring, had never seen snow.
“It was pretty sweet the first couple times, but then I got sick of it,” he said, grinning. “It was like, ‘OK, we had fun, you can leave now.’
“I had to buy actual winter clothes.”
Another surprise was organized sports.
When Bukhamseen decided to try out for the Parchment track team, he figured he would just drop in for practice whenever he felt like exercising.
He got a reality check when he realized what a commitment he had to make.
“They told me about track and the activities you can do, like races,” he said. “I thought I would give it a try. I was pretty sure I would like it because I’m fast.
“I like the competition. Sometimes you do so good and you get first place and you feel like you’re the best on the team. That’s the good part about it.”
Parchment’s track season is over for all but the six individuals who qualified last week for the MHSAA Lower Peninsula Division 3 Finals. The exchange student is not one of them – but will finish his year in the United States with an experience valuable not only to him but his teammates and coaches as well.
The only high school sports at Bukhamseen’s school in Dammam are in physical education classes.
“I played soccer, but it was just a PE class where they try to vary the sports,” he said. “That was pretty much the only thing I did, and it was like once a week for 45 minutes.”
Once Bukhamseen showed interest in joining the track team, coach Matt Hodgson evaluated him for his strengths and weaknesses along with what the team needed.
“Khaled appeared to us to be stronger in the sprints than long distance,” Hodgson said. “I don’t think running five miles a day out on the road is something that interested him.”
The coach also made sure the sprinter knew what was expected.
“Organized athletics (in Saudi Arabia) are not like they are in America,” Hodgson said. “In fact, one day we talked about it and he said when he first came out for track he thought it was something you kinda showed up for and practiced when you wanted to and made a meet when you wanted to.
“He said, ‘You don’t allow that, coach, do you?’ I said no; when you commit, you commit and you’re expected to be here every day.”
Bukhamseen competed in the 100- and 200-meter dashes, 400 relay and long jump.
Hodgson said Bukhamseen brought a lot of energy to the team.
“We always expect something quite hilarious to come out of his mouth daily,” the coach said. “He’s a good teammate who has really bonded with a lot of the kids on the team.
“Because he’s not used to this organization of athletics, he’s oftentimes running around saying ‘Coach, when’s my event, what am I doing?’ We always expect him to be a little frazzled at times at meets, and it’s quite comical.”
Bukhamseen wasn’t the only one benefiting from the exchange program. Members of the track team did, too.
“He’s given us a different perspective on the world, and he’s told us about the people of Saudi Arabia,” said Donavan Hodgson, the coach’s son, who runs anchor on the 400 relay team. He’s a really funny guy and a really cool guy, too.”
Students also are getting a lesson in culture.
“I think in the United States, especially, there’s a really bad rap on Muslims and people from those areas,” Donavan Hodgson said. “Khaled’s the exact opposite of what (some may) think. He’s the most passive-aggressive guy ever. He’s a really good guy.”
Bukhamseen started the school year with the Kellay Fall and Bill Evans family and for the last few months has lived with the Kira and Franz Griggs family.
Kira Griggs was an exchange student in Paraguay when she was 15 years old and sees hosting a student as paying it forward.
“They really integrate into your family much more than you think,” she said. “You adapt to each other; he’s just another family member.
“He’s a typical teenager; always on his phone, out with friends. His English is so perfect. He’s a great kid, a great student. He has a lot of friends.”
Bukhamseen said it is not unusual for Saudis to study in the United States, especially for college, and his two brothers are currently studying in Seattle.
Although his native language is Arabic, Bukhamseen speaks excellent English.
“In Saudi Arabia it’s mandatory to learn English in first grade,” he said. “My dad has kept it up with me. My dad went to Houston to college.”
Bukhamseen takes most of his class notes in English, but, “If I have a note to the side, I’d write it in Arabic quick, especially a vocab test every Friday,” he said. “I would write the equivalent of the word in Arabic so I wouldn’t forget it.”
Track wasn’t his only sport at Parchment.
When he first came to the United States in August, he integrated himself by joining the soccer team.
That also was an awakening.
“Having a team and a coach and practices, it’s way different than having it just once a week,” he said.
“I had to work out a little extra. They started earlier than me because I came a little late (August) to start the season.”
Soccer coach Matt Streitel has had exchange students on his teams before and said that each boy brings something different to the team.
“It’s cool,” he said. “You get that culture you might not get from other students.
“Khaled had a little bit of skill and was excited to be there.”
Bukhamseen had to go through a rigorous workshop before being accepted into the AFS Intercultural Program.
“Khaled has a great sense of humor,” said David Person, co-coordinator for the West Michigan chapter. “He had to go to Riyadh for orientation and he said it was from 7 to 8, so he thought he’d be in and out in an hour but it was a 13-hour orientation.
“What he had to go through to get here was very stringent. He’s the cream of the crop.”
Bukhamseen is also part of the YES Program, a government-sponsored youth exchange and study, Person said.
“He’s here under U.S. government scholarship,” he said. “They go out and choose the best students ever, the future leaders.
“The YES Program works with programs that have large Muslim populations. He’s one of three YES students in this (southwest Michigan) area.”
The others are at Kalamazoo Central and Battle Creek Central.
Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.
PHOTOS: (Top) Khaled Bukhamseen rounds a turn during a recent Parchment track practice. (Middle top) Bukhamseen, Parchment coach Matt Hodgson, teammate Donavan Hodgson. (Middle below) Bukhamseen trains in the long jump. (Below) David Person, Kira Griggs. (Photos by Pam Shebest.)