Lessons Learned on Track Have Jibowu's Business Surging to Quick Success

By Paul Costanzo
Special for MHSAA.com

August 1, 2022

Athletics showed Soj Jibowu just how far he could push himself.

All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.

So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.

Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.

All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.

“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”

His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.

Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.

“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”

Soj JibowuAs a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.

It was working to get to that point that Jibowu still credits with his ability to push himself in all things.

“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”

Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.

He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively. 
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.

While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.

“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”

As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.

“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”

With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.

“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”

2021-22 Made in Michigan

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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.) 

Busy Block Does it All During 3-Sport Spring

By Geoff Kimmerly
MHSAA.com senior editor

May 3, 2017

By Geoff Kimmerly
Second Half editor

LANSING – Dawson Block has his seven varsity letters earned over the last 2½ years piled on a table in his bedroom.

They aren’t in any particular order or out for display. In fact, they’re probably the most disorganized part of an incredibly organized guy’s impressive high school sports career.

As sports teach lessons, it’s obvious what the Lansing Christian junior is learning most this spring. Time management is a must when you’re playing three sports in one season, with competitions usually four or five days a week and one day to practice for all of them.

But he’s pulling it off – and then some.

In fact, the main downside – not counting the busy schedule – is that he can’t dedicate more time to all three. He’s run a personal-best in track in the 800 meters and is only a few seconds from his best in the 1,600. He’s a regular scorer for a golf team that’s in serious contention for its first league title and could make the MHSAA Finals for the first time. His return to the pitcher’s mound has included two solid outings – not bad for someone who hasn’t played baseball since middle school. And on top of it all, he’s carrying a 3.95 grade-point average as he makes academic lessons a priority while picking up more on the track, course and diamond.

“I’m a big fan of sports,” Block said. And it’s just that simple, even when scheduling gets complicated.

“I like running. I like being outside, playing golf, trying to get the swing down. And baseball is something (where) I have a decent throw, so it makes it a lot easier. I just like pitching.

“I’ve done track for a long time, and I feel I’m pretty good at it and I can’t see myself not doing it. The past few years I’ve fallen in love with golf, and I have a drive to want to be good at it and potentially play in college if I get good enough. Baseball, I’m more just there to help the team out; they need arms, so I do it for that reason.”

A spring day in the life of Block looks like this:

On days when he doesn’t have a game/match/meet, he’ll go to golf or track practice after school. If he goes to track, he’ll get done at 4:30 or 5 p.m., then head over to the driving range by himself to hit balls. Or, he could go from golf or track practice after school and catch the end of baseball practice, where coach David Miranda will work with him on pitching. Or, Block will hit track practice, then the golf range, and as happened last week, pitch to his dad Jason in their yard until it’s too dark to see the ball. If Dawson goes to golf and baseball practice, he’ll finish his sports night with a running workout.

And then from about 8 p.m. until he’s done, Block takes care of his homework.

“I’ve never met a kid – and I’ve been coaching for 12 years or more at Lansing Christian in baseball, golf, basketball and soccer – Dawson is just, ever since I can remember, over the top,” said Jason Block, who in addition to being Dad is also the Pilgrims’ boys golf coach. “Whatever he’s in, he’s going to try to within reason be the best he can be. When we’d play flag football, he’d do practice and then run with a parachute after practice; he always does the extra mile.

(But) if anyone can do it, it would be Dawson. His work ethic is off the charts. It basically became a situation of we got the calendar out, (said) here’s a track meet, here’s a golf match, where are the holes? Is there any way without killing ourselves that we can make this work?”

Track and golf always were sure to be part of Dawson’s schedule. He’s competed in both all three years of high school so far. But he hadn’t thrown since middle school – although he pitched well enough back then that Miranda, who had coached against some of Block’s teams when Dawson was a kid, approached him in church a few times to ask him to join on – if only to lend another left-handed option to the pitching staff.

“I told him no for a long time,” Block said. “But then I was like, maybe this wouldn’t be bad. Maybe I can do this with the other things, just come when I can and pitch. I just decided that one day at church.”

It no doubt helped that Block had done similar juggling before. In addition to two previous years of spring dual sporting, Block was the second-fastest finisher on the cross country team that placed 13th at the Lower Peninsula Division 4 Finals in the fall, coming in 45th with a time of 17:29.6 – and balanced that sport with playing on the junior varsity soccer team.

During the winter, Block was on the junior varsity basketball team – but then also ran every night after practice to keep his mileage up for spring.

Block has run the 800 this spring in 2:13.87, his career best, and his 4:55.23 in the 1,600 at a tri-meet April 18 was fewer than three seconds off his personal record for that race. On the golf course he’s averaging 45 strokes for nine holes and shot an 86 as Lansing Christian won last week’s Duane Blatt Invitational hosted by Pewamo-Westphalia. He threw one inning Saturday in his second baseball outing after allowing only one run over multiple innings during his first.

From the Dad point of view, Jason can be impressed with Dawson’s organization; his son always has his clothes laid out for the next day and hand-writes his schedule in a calendar he keeps handy. At the same time, Jason said occasionally he wishes Dawson would find time for more fun and going out with friends. But Block’s parents have made sure not to push any of these athletic opportunities on him, and the fact he continues to be a model student in the classroom is a good sign he’s making everything fit.

Anticipating three varsity letters this spring and at least four over his senior year, Block could graduate with 14 after playing more than 20 sports seasons. That pile in his room is going to get a little higher.

And so will that stack of benefits from playing so much. Along with time management, Block quickly points to patience – especially on the golf course – as a lesson he’s derived from athletics. There’s something there about bouncing back as well after a bad shot or other mistake.

And he got an interesting history lesson from one of his teachers, Eric Thomas, who told Block the story of Jim Thorpe, who won Olympic gold medals and played Major League Baseball and in the National Football League a century ago. 

As noted above, the main downsides to this spring for Block have been less sleep – he’s staying up a little late getting that homework done and has to talk himself into a second wind sometimes – and the inability to be everywhere at once. He doesn’t like feeling like he’s letting any of his teammates down – and he does his best to be with all of them as much as possible.

But he’d also tell anyone interested to give three sports in one season a try.

“It can be a lot of work, a lot of struggle,” Block said. “But if you’re willing to work hard and have some determination, you can do it.”

Geoff Kimmerly joined the MHSAA as its Media & Content Coordinator in Sept. 2011 after 12 years as Prep Sports Editor of the Lansing State Journal. He has served as Editor of Second Half since its creation in Jan. 2012. Contact him at [email protected] with story ideas for the Barry, Eaton, Ingham, Livingston, Ionia, Clinton, Shiawassee, Gratiot, Isabella, Clare and Montcalm counties.

PHOTOS: (Top) Lansing Christian’s Dawson Block races down the straightaway during a race this spring. (Middle) Block lines up a putt during a golf competition. (Below) Block throws during a baseball game Saturday, May 7. (Photos courtesy of Jason Block.)