Lessons Learned on Track Have Jibowu's Business Surging to Quick Success

By Paul Costanzo
Special for MHSAA.com

August 1, 2022

Athletics showed Soj Jibowu just how far he could push himself.

All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.

So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.

Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.

All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.

“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”

His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.

Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.

“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”

Soj JibowuAs a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.

It was working to get to that point that Jibowu still credits with his ability to push himself in all things.

“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”

Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.

He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively. 
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.

While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.

“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”

As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.

“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”

With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.

“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”

2021-22 Made in Michigan

July 28: Running Set Life's Stage for Grosse Pointe South's Record-Setting Meier Sisters - Read
July 25: 
2005 Miss Basketball DeHaan Cherishing Newest Title: 1st-Time Mom - Read
July 21: 
Championship Memories Still Resonate with St. Thomas Star Lillard - Read
July 14:
Portage Central Champ Rolls to Vanderbilt, Writing Next Chapter in Alabama - Read
July 12: Coaching Couple Passing On Knowledge, Providing Opportunities for Frankfort Wrestlers - Read
June 30: Hrynewich's Star Continuing to Rise with Olympic, Pro Sports Arrivals - Read

PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.) 

'Over Here,' Athletes Gave to WWI Effort

March 28, 2018

By Ron Pesch
Special for Second Half

In a nation at war, the needs of many outweigh the desires of a few.

Among the many noble sacrifices for the greater good was Michigan’s spring high school sports season of 1918.

The United States’ entry into “The Great War” (today commonly known as World War I) came on April 6, 1917, 2½ years after the war had begun. First elected President of the United States in 1912, Woodrow Wilson earned re-election in 1916 under a platform to keep the U.S. out of the war in Europe. The sinking of the British passenger ships Arabic and Lusitania in 1915 caused the death of 131 America citizens, but did not invoke entry into the conflict. However, continued aggressive German actions forced a reversal in policy.

“The present German submarine warfare against commerce is a warfare against mankind,” stated Wilson in an April 2 special session of Congress, in requesting action to enter the war.

A huge baseball fan, President Wilson recognized the value of entertainment and athletics during a time of crisis. Major league baseball, America’s pastime, completed a full schedule in 1917. A former president at Princeton University, on May 21, 1917, Wilson addressed the value of school athletics in a letter to the New York Evening Post.

“I would be sincerely sorry to see the men and boys in our colleges and schools give up their athletic sports and I hope most sincerely that the normal courses of college sports will be continued so far as possible, not only to afford a diversion to the American people in the days to come when we shall no doubt have our share of mental depression, but as a real contribution to the national defense. Our young men must be made physically fit in order that later they may take the place of those who are now of military age and exhibit the vigor and alertness which we are proud to believe to be characteristic of our young men.”

Despite the highest of hopes, the requirements and realities of war deeply impacted life in the U.S. soon after.

In February of 1918, a proposal was circulated by Dr. John Remsen Bishop, principal of Detroit Eastern High School and president of the Michigan Interscholastic Athletic Association, to abolish spring athletics at Michigan high schools. Due to a labor shortage brought on by the war, the states, including Michigan, needed help on farms, harvesting crops from spring until late fall. The action might also affect the football season of 1918.

The Boys’ Working Reserve, a branch of the U.S. Department of Labor, was organized in the spring of 1917 and designed to tap into an underutilized resource to help address that labor deficiency. “Its object was the organization of the boy-power of the nation for work on the farms during the school vacation months.”

While the idea was popular among schools around Detroit, due to the lack of public commentary from outstate school administration, it was expected that the proposal would meet at least some opposition when the M.I.A.A. gathered on Thursday, March 28 in Ann Arbor during a meeting of the state’s Schoolmasters Club.


Less than two weeks prior to the March meeting, Michigan Agricultural College made an announcement that would impact one aspect of the coming spring sports season.

“The department of athletics of the Michigan Agricultural College begs to inform the high schools of the state that plans for the annual interscholastic track meet, which was to have been conducted here in June, have been given up this year – not through any desire on the part of this department to discourage athletics, but because this is a time when we can and should devote our resources to better uses,” said coach Chester L. Brewer of the Aggies to the Lansing State Journal. “It would hardly be sound judgment for us to make our usual elaborate plans for this meet while our government is appealing to all of us to economize and exercise the utmost thrift. Neither is it wise policy to encourage unnecessary traveling upon the railroads, or to ask high schools of the state to make any expenditures other than those which are absolutely necessary.”

Earlier in the year, similar news had come from the University of Michigan.

In January of 1917, the University of Michigan had announced plans for an elaborate annual high school basketball invitational, designed to identify a Class A state champion. Billed as the “First Annual Interscholastic Basket Ball Tournament,” the March event hosted 38 teams. However, influenced by the war, a decision had been made not to run a second tournament in 1918. Instead, on March 27, Kalamazoo Central and Detroit Central, two of the state’s top teams, were invited to Ann Arbor for a hastily arranged contest at U-M’s Waterman Gymnasium. The schools had split a two-game series during the regular season. Kalamazoo won the season’s third matchup, and while not official, declared itself 1918 Michigan state champion.


Into this environment of patriotism and uncertainty, school administrators arrived in Ann Arbor for the Schoolmasters gathering. There, in the morning, the membership heard a presentation from H. W. Wells, assistant and first director of the Boys’ Working Reserve. “The heart of the nation, rather than the hearts of the nation, is beginning to beat. War is making us a unit,” said Wells, discussing the aim to recruit boys between the ages of 16 and 21 to help provide food for the allies in Europe and at home in the United States.

“Wells told of the need for the farmers to sow more wheat, and plant more corn,” reported the Ann Arbor News, “and in the same breath he told of great corn fields all over the country, where last year’s corn still lay unhusked, because of a lack of farm labor.”

It was estimated that 25 percent of the nation’s farm workforce was now active in the armed forces.

The proposition was brought to the M.I.A.A. by Lewis L. Forsythe, principal at Ann Arbor High School, who would soon establish himself as a guiding force in high school athletics. The proposal “was discussed thoroughly.”

“This session is usually a stormy one, because of contentions that arise over rulings that affect schools in different ways,” said Adrian superintendent Carl H. Griffey to the Adrian Daily Telegram, “but this meeting was a serious one in which all matters were related to our national welfare and passed by unanimous votes.”

So, one day after the conclusion of the abbreviated state basketball championship contest, the spring prep sports season in Michigan came to an abrupt halt. Michigan’s male high school students were asked to work to support the war effort.

“Chances are that they will remain there for the duration of the war,” stated the Lansing State Journal in response to the action. “At the meeting … it was talked of quitting football because of the need of the boys staying on the farms till the latter part of November. This is highly probable. If it is passed upon then Michigan high schools will have but one sport, basketball.

“Whether intra-mural sports will replace the representative teams is not known. This form of athletics demands the attention of a great number of teachers to tutor the different class organizations. The teachers are taxed to the limit at present and cannot give the time to sports. Organizing farm classes and Liberty bond teams is taking the teacher’s spare moments. … But still athletics are needed, as the war has demonstrated, and physical training should be instituted from the kindergarten to the university.“

“Those lads who leave for the farms the first of May,” wrote the Port Huron Times-Herald, “will be in better condition when they return home from the fields and cow lanes than they would (have) had they remained in the city until June batting the leather pill.”

The fate of the 1918 football season would not be known until late August.


In late June, the 29th Governor of Michigan, Albert E. Sleeper, thanked the estimated 8,000 students who had joined the ranks.

“To you soldiers of the soil I would say this, that I am as proud to address you as I would be to address any of the boys who are bearing arms for their country. You have proved that you are true patriots, for you have started out to do exactly what your country has asked you to do – the thing which you can do best for your country at this time.

“Every day, in the rush of official work, I think of you Reservists as you work on the farms, just as I think of our soldiers who are in training camps or ‘over there.’ And I am just as proud of you as I am of them. So are all the people of Michigan.”

It was estimated “the boys who last spring left their high school studies and as members of the United States Boys’ Reserve have helped the Michigan division to add $7,000,000 to the food production of the nation.”


In September, Byron J. Rivett, secretary of the M.I.A.A., announced that, based on a vote of member high schools, prep sports would be resumed in the fall. The Detroit News celebrated the news that “moleskins and pigskins will be in evidence and the grand old game will be a part of the autumn’s entertainment.”

In October, in Grand Rapids and Detroit and other cities across the state, officials gathered to honor those who served as part of the “Michigan Division of the Reserve” and to award bronze badges in recognition for their contribution to the war effort.

World War I officially ended on November 11 with the signing of the armistice. Armistice Day, today known as Veteran’s Day, was first celebrated in 1919. In total, an estimated 16 million were killed during the war.

“Four million ‘Doughboys’ had served in the United States Army with the American Expeditionary Forces (AEF). Half of those participated overseas,” said Mitchell Yockelson in Prologue magazine, a publication of the National Archive. “Although the United States participated in the conflict for less than two years, it was a costly event. More than 100,000 Americans lost their lives during this period.”

More than 5,000 of those casualties had come from Michigan.

***

To the surprise of the world, a second war arrived in 1918. This one did not discriminate based on geographic or political borders. It would take more lives than World War I.

Globally, the Spanish Flu pandemic arrived in three waves, one in the spring, one in the fall of 1918, and a third arriving in the winter of 1919 and ending in the spring. It, too, would impact high school and college athletics in Michigan and beyond, as countless football games across the nation were cancelled in an attempt to help reduce the spread of the disease.

In the end, an estimated 675,000 would die in the United States from the virus. In Michigan, hundreds succumbed in October 1918 alone. In Detroit, between the beginning of October and the end of November, “there were 18,066 cases of influenza reported to Detroit’s Department of Health. Of these, 1,688 died from influenza or its complications.” Worldwide, an estimated 50 million were killed by the Influenza pandemic of 1918-1919.



Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.

PHOTOS: (Top) The U.S. Department of Labor recruited high school students to work on farms as soldiers went oversees to fight World War I. (Middle top) A Working Reserve badge. (Middle) Lewis L. Forsythe. (Below) Another recruitment poster for the Working Reserve shows a man plowing a field while war rages in the background. (Photos collected by Ron Pesch.)