Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
2021-22 Made in Michigan
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July 21: Championship Memories Still Resonate with St. Thomas Star Lillard - Read
July 14: Portage Central Champ Rolls to Vanderbilt, Writing Next Chapter in Alabama - Read
July 12: Coaching Couple Passing On Knowledge, Providing Opportunities for Frankfort Wrestlers - Read
June 30: Hrynewich's Star Continuing to Rise with Olympic, Pro Sports Arrivals - Read
PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Performance: Lee's Thomas Robinson
April 27, 2018
Thomas Robinson
Wyoming Lee senior – Track & Field
Robinson, a four-time MHSAA Finals sprints champion, is off to another fast start. He swept the 100 and 200 championships at Saturday’s Fred Solis Invitational with two of the fastest times statewide this season to earn the Michigan Army National Guard’s “Performance of the Week.”
The two-time reigning Lower Peninsula Division 3 champ in both races, Robinson ran an 11-second flat 100 and 22.14-second 200 on Saturday and also helped Lee’s 400 and 800 relays to runner-up finishes. The 200 time ranks as the state’s fastest across all divisions this spring, and his 100 time is tied for fourth; he then ran the 100 in a hand-timed 10.84 seconds Tuesday. Over his first two seasons and the first month of this one, Robinson has won all but four of his 100 and 200-meter races – and his only finish lower than second came in a preliminary where he came back to win an MHSAA championship.
Robinson set the LPD3 Finals record with a 21.76 in the 200 last season. His 21.74 in that race is a school record, and is his best of 10.74 in the 100 – both broke previous records set in 1976 – and he also set a school record of 43.97 with the 400 relay team including Tino Savala, Aridel Torres and Gio Santiago. Robinson’s first MHSAA title in 2016 was the program’s first in the sport since 2006, and he also was a receiver and defensive back on a football team that finished 3-6 in the fall – tying its best record since 2007 with more wins than the previous four seasons combined. Robinson carries a 3.38 grade-point average – he earned academic all-state in track last year – and has accepted a full scholarship to Michigan State University, where he’s interested in studying computer, mechanical or electrical engineering. It’s been quite a rise – he didn’t run track for the first time until his sophomore year.
Lee sprints and football coach Tom DeGennaro said: “(Thomas) was always a good student. He is naturally fast. When he was a sophomore, I was coaching at Kelloggsville High School and watched him run in our conference meets. His first race he did not even know how to use blocks and was very raw. I came here last year, and we worked on simple things like arm placement and running form – spent a ton of time on block work and attended track camps. He can go faster with some additional form clean up. … Thomas is a natural talent who works hard in the weight room in the offseason. He squats close to 500 pounds, which is a lot considering he only weighs 180 pounds.”
Performance Point: “Usually for me, I don't really run (early in the season) what I expect to run. I really expect to run 10s (10 seconds in the 100) but I haven't really been trying to hit a 10 this season yet. I expect to hit a 10 later on this season when the weather gets warmer. (I) just keep going to practice every day, just keep doing every drill 100 percent. … I just want to get faster and (personal record) in all my events. In the 100, I want to run at least a 10.4 and the 200 at least the low 21s.”
Putting Lee on the map: “People, when they look at Lee, they don't see (success) like that coming from here, so it means a lot that I can be that successful at Lee. People always say that everyone who goes there is bad at sports and stuff. I want to show them that's not true. … I always hear teachers and staff (saying) congrats on my races, and just a lot of support from everyone and my athletic director.”
Catching up: “I was just a stay-at-home kid playing video games. I kinda (knew I was fast), but I never really took it seriously. ... The way I started getting into sports is we got a new football coach (former coach Carlton Brewster). He's all like (talking about my) potential and challenging me. He just told me to do football. I was decent at it my freshman year. And then the second year I got a lot better, and after that season was over he was like, 'You should run track.' I didn't really want to at first – I was like, ‘Nah, I don't want to do it.’ I look at it now; I thank him for making me do it because I've had a lot of success in it.”
Setting an example: “Before, no one really cared about me. But now everyone's looking up to me, like little kids look up to me – 'Oh, you're that really fast kid. I want to be like you when I'm older' – stuff like that. It makes me feel good because I'm a role model for them. Little kids say they want to be like me, my little brother (in eighth grade) too because he just started track this season.”
Following another GR-area star: “Khance Meyers (four-time individual LPD1 champ for East Kentwood, now at Hinds Community College in Mississippi) – I want to follow his steps because he’s really successful in track right now in college. He won a national title for the 200 meters already his first year as a freshman. (He taught me) to just always work hard and stuff like that – set your mind to it, and it will happen.”
- Geoff Kimmerly, Second Half editor
Every week during the 2017-18 school year, Second Half and the Michigan Army National Guard will recognize a “Performance of the Week" from among the MHSAA's 750 member high schools.
The Michigan Army National Guard provides trained and ready forces in support of the National Military Strategy, and responds as needed to state, local, and regional emergencies to ensure peace, order, and public safety. The Guard adds value to our communities through continuous interaction. National Guard soldiers are part of the local community. Guardsmen typically train one weekend per month and two weeks in the summer. This training maintains readiness when needed, be it either to defend our nation's freedom or protect lives and property of Michigan citizens during a local natural disaster.
Previous 2017-18 honorees:
March 29: Carlos Johnson, Benton Harbor basketball - Read
March 22: Shine Strickland-Gills, Saginaw Heritage basketball - Read
March 15: Skyler Cook-Weeks, Holland Christian swimming - Read
March 8: Dakota Greer, Howard City Tri-County wrestling - Read
March 1: Camree' Clegg, Wayne Memorial basketball - Read
February 23: Aliah Robertson, Sault Ste. Marie swimming - Read
February 16: Austin O'Hearon, Eaton Rapids wrestling - Read
February 9: Sophia Wiard, Muskegon Oakridge basketball - Read
February 2: Brenden Tulpa, Hartland hockey - Read
January 25: Brandon Whitman, Dundee wrestling - Read
January 18: Derek Maas, Holland West Ottawa swimming - Read
January 11: Lexi Niepoth, Bellaire basketball - Read
November 30: La'Darius Jefferson, Muskegon football - Read
November 23: Ashley Turak, Farmington Hills Harrison swimming - Read
November 16: Bryce Veasley, West Bloomfield football - Read
November 9: Jose Penaloza, Holland soccer - Read
November 2: Karenna Duffey, Macomb L'Anse Creuse North cross country - Read
October 26: Anika Dy, Traverse City West golf - Read
October 19: Andrew Zhang, Bloomfield Hills tennis - Read
October 12: Nolan Fugate, Grand Rapids Catholic Central football - Read
October 5: Marissa Ackerman, Munising tennis - Read
September 28: Minh Le, Portage Central soccer - Read
September 21: Olivia Theis, Lansing Catholic cross country - Read
September 14: Maddy Chinn, Pontiac Notre Dame Prep volleyball - Read
PHOTOS: (Top) Wyoming Lee’s Thomas Robinson (far left) leads on the way to winning the 100-meter championship in Lower Peninsula Division 3 last spring. (Middle) Robinson crosses the finish line in the 200 championship race last year well ahead of the pack. (Click for more from RunMichigan.com.)