Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
2021-22 Made in Michigan
July 28: Running Set Life's Stage for Grosse Pointe South's Record-Setting Meier Sisters - Read
July 25: 2005 Miss Basketball DeHaan Cherishing Newest Title: 1st-Time Mom - Read
July 21: Championship Memories Still Resonate with St. Thomas Star Lillard - Read
July 14: Portage Central Champ Rolls to Vanderbilt, Writing Next Chapter in Alabama - Read
July 12: Coaching Couple Passing On Knowledge, Providing Opportunities for Frankfort Wrestlers - Read
June 30: Hrynewich's Star Continuing to Rise with Olympic, Pro Sports Arrivals - Read
PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Coach Taught Athletes to Enjoy Sports
By
Paul Costanzo
Special for MHSAA.com
May 16, 2018
There are to be no ties worn Saturday at the memorial service for George Richardson. He didn't like funerals, so Algonac Muskrats and Michigan State Spartans gear is encouraged.
And while some sadness is inevitable, people should be having fun telling stories of the longtime Algonac coach, who made it his mission to make sure all his athletes – whether in middle school or high school, in cross country, track, basketball or football – enjoyed themselves while under his tutelage.
“He enjoyed life, and he lived it to the fullest,” said Algonac cross country and girls track & field coach Dan Shafer, a longtime friend of Richardson’s. “George would want it to be a happy time, not a sad time. We won’t ever really be able to measure the impact he had, just because it’s so vast and over so many decades. He had a great impact on our community. To say that Algonac will miss him, that’s an understatement.”
Richardson, who was battling cancer, died on April 26. He was 76 years old and is survived by his wife of 50 years, Diane, his two children, Anthony and Lynn, his mother Martha, and his sister, Mother Maria of Jesus. The memorial service will be from 7-9 p.m. at Algonac High School, and the family has asked any expressions of sympathy take form of contributions to the Algonac athletic department.
It’s fitting that even in death Richardson is giving to Algonac athletics, as he gave more than any amount of money could cover during his life.
Richardson, a Detroit native, graduated from Michigan State University in 1963 and spent his first two years out of college teaching in Battle Creek. In 1964, he took a job as a physical education teacher at Algonquin Middle School in Algonac, and he remained in that position until retiring in 1999. He also began coaching in 1964, and his final season as a coach was the spring of 2017 when he coached the middle school boys track & field team at Algonquin.
His coaching duties included football, basketball, cross country and track at various levels.
“He was a guy, and I’ve heard several people say this, he never had a bad thing to say about any kid he taught or coached,” said Shafer, who began coaching at Algonac in 1977. “He loved kids and loved working with kids, and the kids loved him back.”
One of the main reasons the athletes loved Richardson was his way of making practices fun while still preparing them to succeed in their sport.
“He’s very motivating, but he makes sure not to push the young kids too far,” said 2016 Algonac graduate Morgan Beadlescomb, a four-time MHSAA Finals champion in cross country and track. “He really focuses on teaching his athletes to enjoy running rather than being serious competitors at 11 years old, making sure they don’t burn out. He was very, very good at making all of us enjoy running. All the cross country kids loved running. We’d end practice sometimes and play two-hand touch football. We were doing little things you wouldn’t expect, and we all enjoyed it and didn’t really know we were working out.”
His approach helped feed athletes into the high school programs who were ready and excited to compete.
“We had a lot of success in track and cross country, and that’s something he should get a lot of credit for,” Shafer said. “He got them enthused about the sport, but didn’t run them to death to the point they were hating it. He really pushed that enthusiasm for the sport. Winning is great, but improving and having fun, that’s the key. Those kids would come out because they liked cross country in middle school, and because they liked track in middle school. He knew his stuff, too. He could coach all the events.”
Without Richardson, Algonac’s middle school cross country program may not have continued to exist. Shafer said that when the funding for the coaching position was cut in the 1990s, Richardson continued doing it for free to keep the program alive.
“He was a very giving person,” Shafer said. “I haven’t heard anybody say a negative word about him.”
Beadlescomb, who won the MHSAA Division 2 cross country titles in 2014 and 2015, and the MHSAA Division 2 1,600 meter titles in 2015 and 2016, now runs at Michigan State. Shafer said Richardson was always very proud of Beadlescomb, and that he had alerted him to the future star when Beadlescomb was just a sixth grader.
“George called me the first day of middle school practice; he said right from the get go, ‘I think he said he’s going to be your best runner ever,’” Shafer said.
Richardson and Beadlescomb have kept in touch, and Beadlescomb said they last talked a little more than a month ago.
“He stayed in touch, even when I was in college, and that was also something special,” Beadlescomb said. “He was always very supportive. I feel like he had some influence on everybody. He was their coach in one way or another.”
Even when he wasn’t coaching, Richardson was a constant presence at Algonac athletic events, whether it be standing along the fence during football games or volunteering his time at a track or cross country meet.
He was always there for Algonac, and while Shafer said he doesn’t know how many people will show up for the memorial service, he expects it will be a special night.
One person who will be there is Beadlescomb, who said he wouldn’t miss it despite being in the most crucial part of his track season at MSU.
“He’s the reason that I’m at Michigan State,” Beadlescomb said. “He’s the reason that I’m running competitively, essentially. I owe it all to him. He’s the reason that I’m able to run and still like to run. It’s important to me. I definitely need to be there.”
Paul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.
PHOTO: Coach George Richardson, far right and back row, takes a photo with his 2016 Algonquin Middle School boys track & field team. (Photo courtesy of the Algonac athletic department.)