Lessons Learned on Track Have Jibowu's Business Surging to Quick Success
By
Paul Costanzo
Special for MHSAA.com
August 1, 2022
Athletics showed Soj Jibowu just how far he could push himself.
All the time spent on the track, working to become the state’s best high school 400-meter runner, and then more than that, taught him to stretch beyond what he thought were his limits.
So, when it came time to make a decision on whether to jump fully into his apparel company, Varlo, or keep it as a part-time side venture, the 2001 Saginaw Heritage graduate knew he could take himself to another level if needed.
Jibowu is the founder and CEO of Varlo, a clothing company that specializes in outfitting triathletes, but also offers casual wear for men and women. The company is just over three years old, but its clientele includes hundreds of triathletes, eight professionals, three NCAA programs and even hospitals. Merchandise is sold in eight countries.
All of that is validation for Jibowu, who took the leap to pursuing the company full-time just one year into its existence.
“When I resigned (from a medical sales job) to do this full-time, my wife was pregnant with our second child, my daughter wasn’t even walking yet,” said Jibowu, who now lives in Cherry Hill, N.J., with his wife and two young children. “Where was my state of mind to leave my very comfortable, high-paying job to pursue this – to sell clothes?”
His mind was in the same place that helped him reach tremendous heights as a runner, both at Heritage and Central Michigan University.
Jibowu, who was born in Nigeria and spent much of his childhood in Huntsville, Ala., was part of some incredible Heritage teams. He graduated a year behind eventual NFL safety Stuart Schweigert, who he ran with on the Finals-winning 1,600 relay in 2000. Another member of that relay was Derold Sligh, who won the 400-meter Finals title that year, setting the Lower Peninsula Division 1 Finals record in the process. The Hawks were LP Division 1 runners-up as a team that season.
“I ran track when I was younger, and I was terrible,” Jibowu said. “In high school, if I look back at it, I probably would have called it impostor syndrome. I think that was me up until maybe like somewhere in my senior year when I started to think, ‘I’m pretty fast.’ … I had so many dominant people around me, in my mind, I was still the slow guy.”
As a senior, Jibowu erased that self-doubt. He led Heritage to its first, and still only, Division 1 Finals title, running the 400 in 48.28 and breaking the record Sligh had set the year prior.
It was working to get to that point that Jibowu still credits with his ability to push himself in all things.
“I preach this all the time: if you have the ability to be involved in sports at a young age, do it,” Jibowu said. “It’s a gift, first of all. You don’t know any better when you’re young, you think you’re just training your body, but what’s really, truly occurring is you’re training your mind and building discipline. You’re building your character as far as who you are as a person. What is your will? How far are you willing to push? Am I able to be coached? Am I able to learn? Am I able to lose over and over again and keep going? Am I able to navigate to feel what it’s like to win? What you’re truly developing is how to manage and handle life.”
Jibowu said he didn’t finalize his college decision until late in the process, as he had to work on his test scores into the summer. While at CMU, he majored in biomedical science and chemistry, and he excelled, admitting he was a much better student in college than in high school.
He was also reunited with Sligh on the Chippewas track team, and had a successful career. He was regularly within the top five in the 200 and 400 in the Mid-American Conference, and won a MAC title in the 400 at the 2004 indoor championships. His personal bests in the races were 21.19 and 46.81, respectively.
After graduating from CMU, Jibowu began working as a pharmaceutical rep, then moved into medical sales.
While he remained active, it wasn’t until he took a trip to Chicago that he discovered triathlons.
“I remember seeing these really cool bikes and these really fit people, and then they jumped into Lake Michigan,” he said. “And I didn’t know that was possible, because I didn’t grow up swimming. I didn’t know that volume of people knew how to swim like that. Then they get out of Lake Michigan, jump on their bikes and they’re flying. Then they’re sprinting a 6K and I remember thinking, ‘Oh my God, these guys are the real freaking deal.’ I was hooked and wanted to start competing.”
As he began competing, the wheels for his current venture began turning. At this point, Jibowu was living out east and had worked for a pair of successful start-ups in the medical industry. That helped give him knowledge, and confidence, to make his own moves.
“I had always been into clothes and fashion, and how you express yourself with what you wear,” Jibowu said. “There was an opportunity there. The sport of triathlon is as old as me; it started in (1983). That’s a baby. That’s like basketball without the 3-point line. There’s so much opportunity for innovation.”
With that, Varlo was born, and it has since thrived, with Jibowu and the lessons he learned on a track in Saginaw paving the way.
“If you are in high school and have the ability to be in a sport, it’s a gift,” he said. “At that young of an age, truly learning to manage the trials and tribulations of life. That is a gift.”
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PHOTOS (Top) At left, Heritage’s Soj Jibowu wins the 400 meters during the 2001 Saginaw Valley League championship meet. At right, Jibowu is the founder and CEO of the Varlo clothing company. (Middle) Jibowu’s company specializes in outfitting triathletes, and he has taken up the sport after a successful college track & field career. (Heritage photo courtesy of Saginaw News/MLive; current photos courtesy of Soj Jibowu.)
Coldwater Boys Trade Up for 1st Track Title
June 2, 2018
By Dan D’Addona & Tom Markowski
Special for Second Half
ZEELAND — Led by a trio of dominant throwers, the Coldwater boys track & field team had high hopes of winning the Lower Peninsula Division 2 Finals on Saturday.
The team finished runner-up to Zeeland East last year and returned most of its point scorers.
Coldwater turned the tables and surged to the championship this time with 60 points at Zeeland Stadium.
“It means a lot. We got second last year, and we were really happy with that,” Coldwater’s Dylan Targgart said. “But we have never done this in school history. It feels really good.”
Zeeland East was second with 53 points, followed by Harper Woods Chandler Park (37), Tecumseh (33), Chelsea (26), Saginaw (25), Flint Powers Catholic (21), Wyoming Lee (20), Essexville Garber (18) and Romulus (18).
Coldwater powered through the shot put, taking the top three places behind Dylan Targgart (61-2), Zach Gipple (54-0¼) and Cole Targgart (52-6¾).
“The energy is always there when we are in the ring, and that helps us a lot,” Dylan Targgart said. “It’s fun. After each person hits their throw, we build off of each other and off of the energy that the crowd is giving us.”
Zeeland East’s Boone Bonnema was fifth (52-1) in the shot put.
Dylan Targgart won the discus with a throw of 170 feet, 10 inches, holding off East’s Brenden Knoll (170-1).
Coldwater’s Shuaib Aljabaly added a win in the 1,600 in 4:16.56.
“Nobody remembers who finishes second,” Aljabaly said of 2017. “Finishing second last year was a big part of what we did today.”
Aljabaly placed second in the 3,200-meter run last season and said he needed to do more this season to help his team score points. He ran the 1,600 just a few times as a junior and made a concerted effort in this event to compete with the best.
“This year the mile was my best event,” he said. “I felt, in the shorter the race, the more guts you have to have. I wanted more of a challenge this year.”
Aljabaly placed third in the 3,200 and then, oddly, ran in the next and final race, the 1,600 relay and helped Coldwater finish seventh for two more points.
“It was great seeing everyone perform,” Targgart said.
Zeeland East’s Gabe Taylor, Alex Stockdale, Bryce Metzger and Corbin DeJonge won the 800-meter relay (1:29.67). The quartet also won the 400 (43.06).
DeJonge won the 300-meter hurdles in 38.14 for the Chix.
“My Regional time wasn’t very good, and I knew I had to do something different to try to win this, so I tried to bring it out way faster than I normally do, then try to have the crowd drag me through at the end,” DeJonge said. “It is tough because (the state title) as a team is what we were working toward.”
One of the more impressive athletes on this day was Thomas Robinson of Wyoming Lee. This was Lee’s first season competing at the Division 2 meet. Robinson won the 100 and 200 both of the last two seasons in Division 3, improving his times in both each time.
Robinson made it a double three-peat Saturday as he set personal bests in the 100 (10.85) and in the semifinals of the 200 (21.6). His winning time in the 200 was 21.62.
Robinson didn’t compete in track until his sophomore year, the same year he tried out for football. A 6-foot-1, 180-pound receiver, Robinson said he’s more of a fan in that sport than he is in track. Be that as it may, Robinson signed to run track at Michigan State.
“My football coach at the time told me I should go out for track,” he said. “He said it would make me better in football. I don’t like track as much as football. I’m just better at track.
“I felt good running the 200. I am getting better. Just look at my times.”
Like Robinson, Anthony Hudson of Harper Woods Chandler Park competed in football and track. And, like Robinson, Hudson began his high school career rather late. Hudson competed in track in middle school but decided not to compete as a freshman. He ran a couple of races as a sophomore before making a commitment his junior year. Last season he placed sixth in the long jump and was second in the 200. This season he won the 110 hurdles with a time of 14.68. He also placed fourth in the 200.
He held off Zeeland East’s DeJonge (14.69) by a hundredth of a second in the 110 in one of the closest races of the day.
“I didn’t think I’d be that good my freshman year,” he said. “That’s why I didn’t come out.”
Hudson signed to play football at Davenport University and said he might try both sports if he can handle the load. He plans on majoring in sports management in college.
Chances are not many in the crowd expected Jacob Denison of Tecumseh to do well in the 400 run. That’s all right. Denison followed his own expectations.
The junior won the 400 with a time of 49.27, a personal best. Last season he competed in one event, the 1,600 relay. Denison also ran on the 400 and 800 relays this season.
“I’ve been working hard all season for this,” he said. “It’s not much of a surprise to me. It was just a lot of hard work. I knew I had to take it out fast today. I had a good coach who got me out of the block faster, and I had a lot of support from my family. I’m blessed.”
Injuries held Alex Comerford back last season as the junior from Otsego placed 11th in the 3,200. Healed by the time fall rolled around, Comerford placed second at the Cross Country Finals and won the 3,200 on Saturday with a time of 9:07.25.
“It’s something I’ve been working on,” he said. “I haven’t been finishing well, and it was really my cross country season that started things. I got stronger. I grew up.”
In the 3,200-meter relay, Chelsea’s Connor Gilbreath, Jensen Holm, Carson Rabbitt and Tom Oates won in 7:56.48, holding off Zeeland West’s Carson Holwerda, Bryce Arredondo, Lunke Munsey and Matthew Converse (7:59.93).
Parma Western’s Alex Inosencio won the pole vault in 15-8, besting the field by an entire foot. Lake Fenton’s Jaden Zaitshik won the high jump in 6-7, and Saginaw’s Tony Martin won the long jump in 22-7.
Essexville Garber’s Josiah Morse won the 800 (1:55.63), and Lansing Catholic’s Ryan Schroeder, James Fedewa, Jack Fedewa and Ryan Ruiter won the 1,600 relay (3:23.27).
VIDEO: Coldwater's Shuab Aljabaly wins the 1,600.
VIDEO: Oak Park's Donnie James sets a meet record in the 200.
PHOTOS: (Top) Coldwater's Zach Gipple begins to unwind on a discus toss Saturday. (Middle) Chandler Park's Anthony Hudson, middle, stays just ahead of Zeeland East's Corbin DeJonge, left, in the 110 hurdles, which proved to be the closest race of the meet. (Photos by Janina Pollatz. Click for more from RunMichigan.com.)