#TBT: 'Fennville Flash' Scores 60

March 12, 2015

By Geoff Kimmerly
Second Half editor

"Jordan shoots. He scores."

This week marks the 50th anniversary of one of the most incredible feats in MHSAA basketball history. On March 11, 1965, Fennville's Richie Jordan scored 60 points in a Class C Regional Final against Bridgman, a point total that remains an MHSAA Tournament record. 

The 5-foot-7 "Fennville Flash" became Michigan's first inductee into the National Federation of State High School Association's Hall of Fame in 2001. Below is a video compilation or Jordan clips, with audio from that Regional Final, followed by a report from MHSAA historian Ron Pesch written in 2001. 

By Ron Pesch
MHSAA historian

Not long ago, I came across an article written by Hal Schram, the legendary prep journalist for the Detroit Free Press. It was penned during the winter of 1977, and Schram had decided to look back at the history of Michigan high school basketball and pick his top 20 high school players from the past quarter century.

“The Swami” had followed the high school circuit since the 1940s. Schram began with a larger list, paring the roster from 44 to 20. The sportswriter went one step further and decided to single out one member of the squad for the ultimate honor – “the greatest of them all.”

As one would expect, final selections included many of the state's most memorable names: Earvin “Magic” Johnson, Dave DeBusschere, Chet Walker, Spencer Haywood, Ralph Simpson, Rudy Tomjanovich, Campy Russell. Their exploits are legendary, and even the most casual fan of basketball could agree they belong on the list.

However, looking back from the millennium, Schram's choice for state's greatest player is stunning.

“The Swami” himself admitted at the time that his No. 1 pick would surprise many. Hal's top pick never played professionally in either the NBA or ABA. That can be overlooked, as the criteria was simple – the state's greatest prep player. But when I state that Schram's selection played ball at a Class C school, that his teams never advanced to the final rounds of the tournament, and that he stood a mere 5-7½ and weighed only 160 pounds in his prime, most basketball fans shake their heads in disbelief.

But those are only physical attributes. Ask Richie Jordan himself.

Schram's pick as the state's greatest high school ballplayer, Jordan will tell you that it doesn't matter what race, religion or how tall you are. He'll state that anything is possible with imagination and hard work.

Many may dispute Swami's selection, but few will debate Jordan's talents as an all- around athlete. A four-sport star at Fennville High School, he earned 16 letters during his prep career. He is considered by many to be the finest student-athlete ever turned out by the state of Michigan.

The family lived in Bangor when Jordan started school. On the playground one day, Richie wandered over to a high jump pit, where the older kids were practicing their leaps during recess. Much to his delight, he was offered the chance to jump by one of the older kids. The bar was lowered, and Jordan took his shot.

“I easily jumped over the bar and the older kids made comments on how easy I jumped. They kept moving the bar up until it was as high as my head. A crowd started to gather and I cleared the bar. The older kids made me feel real special.”

Before he entered the third grade, the Jordan family moved to Fennville, a small town in west Michigan.

 “Fennville was a wonderful place to grow up, and I have the best of memories,” recalled Jordan. “We had a group of kids who played together and loved each other from the 3rd grade on.”

Like so many kids, he imagined himself duplicating the feats of his idols. Many have similar dreams, but few worked as hard as Richie to achieve them.

By the time he reached high school, Jordan had evolved into a stellar all-around athlete. His drive to excel worked around the clock. Through the years he accumulated new sports heroes and studied their movements in his mind.

“I was at the 1962 finals game where (Saginaw High School's) Ernie Thompson scored 42 points against Benton Harbor. I went home and worked on my double clutch for days after that. I loved all those guys and respected their talent,” said Jordan, “but I wanted to be better than all of them.”

His hard work paid off with stellar athletic performances. An all-state halfback in football in his junior year, Jordan averaged a whopping 35.6 points in 16 basketball contests and was a unanimous first-team all-state selection at guard in the winter of 1963. In the spring he excelled on the baseball diamond and in track and field.

Jordan continued his rigid regime of weightlifting and working out. Word of his athletic exploits trickled out of Fennville.

In the fall of 1964 he rushed for 1,246 yards on 86 carries, and tallied 25 touchdowns, to cap an outstanding gridiron career. His total of 5,132 career rushing yards was tops in the state at that time, and the mark still ranks in the top 10.

Again, he reaped all-state accolades. But the basketball court was where the Jordan legend was defined.

His vertical jump was phenomenal, and he could dunk with both hands. Scouts reported that he was lightning fast and excellently coordinated. Early in 1965, the Kalamazoo Gazette sent a photographer to Fennville to snap photos of Jordan for a feature article on the Black Hawks' upcoming cage contest in Kalamazoo against Hackett High School. Fennville entered the game with a 3-1 mark, the only mar a 95-93 loss to Saugatuck in which Jordan scored 54 points.

The newspaper printed a shot of Richie dunking the basketball, and the image caught the imagination of many. An overflow crowd packed the 2,200-seat Irish Gymnasium to watch the matchup. Jordan and his teammates trounced the favored Irish 99-73, as Richie scorched the nets for 47 points. In April of his senior year he was named prep All-American by Coach  & Athlete magazine, earning the distinction of “smallest” on the squad. “Weep not for him, however,” stated the article, announcing the honor, “as he can dunk the ball, and with his 44.4 season's scoring average, he has scholarship offers from 58 colleges and universities.”

Richie finished out his unbelievable prep career by batting .550 on the baseball field, and by leading his track team to a third-place finish at the state meet.

On May 20, 1965, the city of Fennville honored the prep hero and his teammates for their outstanding athletic careers and their contribution to the community. Jordan spent two years with the Michigan State basketball program, earning a letter in 1967, then walked away from basketball to concentrate on baseball with the Spartans. Following graduation, he landed a contract with the Pittsburgh Pirates, but a shoulder injury ended his pursuit of a major league career.

Today, the “Fennville Flash” is known as “Mr. Jordan” by his students at Cardinal Mooney High School in Sarasota, Fla. A strength and conditioning coach, daily he preaches the merits of weight training and the benefits of hard work to his students.

Married and the father of three, he has enjoyed coaching and watching his children participate and excel in athletics. He cherishes the memories of his youth and the friends he made along the way.

“All my teammates and I felt very special,” said Jordan, now 53, “but we also were very humbled by the admiration we were shown. We all felt an obligation to our community to conduct ourselves in a way that would reflect kindly on our small town.

 I'm still very proud that we all understand that.”

Energy, Competition, Moments & More Continue to Spark Unity Coach Soodsma

By Steve Vedder
Special for MHSAA.com

February 15, 2023

HUDSONVILLE – The pep band is blaring the school fight song, the boisterous crowd of a couple of thousand fans has long grown weary waiting for the opening tip-off, and the antsy players are crowded behind the locker room doors ready to spring like a pack of lions.

It's like the scene from the epic basketball movie "Hoosiers" where coach Norman Dale pauses before entering a rollicking and packed Friday night gymnasium to mutter to himself, "Welcome to Indiana basketball."

Scott Soodsma not only grasps the significance of that scene firsthand, it's why after four decades he still loves coaching.

"The fierce competition, the band, your heart pounding like a dog – it's still like it was 30 years ago," said Soodsma, the Hudsonville Unity Christian coach and dean of West Michigan basketball coaches in his 41st season of a run that’s included two states and three schools.

"How does it get any better than that? I'm always telling the kids to live for the moment. You can't replace all that; I still get the shivers. I've had so many moments like that."

Among those highlight moments are being one of just two Michigan coaches to win both girls and boys MHSAA Finals championships (Paul Cook of Lansing Eastern was the other), and the moment he claims is easily No. 1 on his all-time personal list: coaching his daughter Amber as part of the 2006 Class B champ. Unity Christian also won a 2019 boys state title. He also won a third Finals championship with the boys at McBain Northern Michigan Christian.

Soodsma, 63, admits there have been myriad changes in coaching basketball since his first season at North Dakota's James Valley Christian High School in 1983 and coming to Unity Christian in 1993. For starters, players are bigger and stronger and are more schooled in the game through AAU and offseason programs. In addition, the influence of parents – for better or worse – has increased dramatically. As for the on-court game, Soodsma unabashedly admits he at first fought the institution of the 3-point shot. And the emphasis on winning has definitely only increased pressure on many coaches.

Soodsma, a member of the Basketball Coaches Association of Michigan Hall of Fame who ranks ninth on the state's all-time boys wins list with 635, said he's adapted to the times. He wants to win as much as he ever has, still broods for days after losses and still considers himself receptive to the changing Xs and Os aspect of coaching.

But where his booming voice routinely used to resonate loudly into the middle sections of the Unity Christian bleachers, most of those comments now are only audible to fans perched in the first couple rows of the stands. Which is probably a good thing, Soodsma adds sheepishly.

Soodsma and daughter Amber embrace during their team’s 2006 Class B Final victory.Coaching, he readily contends, is still coaching – and winning still heads the list of priorities. He does add one disclaimer, however, in terms of winning. Whereas it used to be about a young coach building a resume through wins, it's now about what winning can do for today's teenager athlete. An old-school coach? Yeah, probably. But one who has learned much about himself, players and parents after 41 years.

"I've learned to enjoy the kids more; I'm definitely a different kind of person in the ’90s as opposed to now in the 2000s," he said. "I am a stubborn man, and it took a long time (to change). But winning? Oh, yeah. I've never backed down. The winning and losing hasn't changed, and I make no excuses that I still want to win."

Which is then strange, perhaps, that he doesn't list being just one of two coaches to win Finals titles in both girls and boys basketball as the zenith of coaching for 41 seasons. That honor goes to having his daughter, who went on to a stellar career at Dort College, on the state championship club.

"It's not that big of a deal," he said of being on the bench for what likely will never happen again as boys and girls basketball are now in the same season. "To me it's not an accomplishment I would rank (at the top). I'm just being honest. Winning a state title with Amber, and the picture I have of her and me in my office, that's the best."

How well has Soodsma adapted his coaching style over the years? Two people in a position to know offer their own opinions on the topic, including 22-year assistant Bruce Capel and Randy Oosterheert, who with son Rylan are the only father/son combination that Soodsma has coached.

"Scott has always been vocal on the sidelines as a coach. As I sit in the stands and watch as a spectator, same Scott," said Randy Oosterheert who played for Soodsma in 1992-93 and 1993-94 and whose son is a current Unity Christian player. "I will say that my son and I agree, if you do something wrong on the floor, he is the first person to greet you on the sidelines and point out your failure. However, if you do good, he is the first person to greet you on the sidelines and tell you good job.

"The latter is done at a little lower decibel level than the offense, and those with a watchful eye from up in the stands unfortunately (don’t) get to hear the praise, only the punishment. Scott is obviously very competitive, then and now. He expects a lot but gives a lot."

As far as the competitive side, Capel hasn’t seen much of a difference over their two decades together.

"Certainly, coaching is a lot different in how you approach kids from more than 20 years ago," he said. "There's a difference in society and you have to change with it, and he's done that. I don't think it's as much life and death with Scott anymore. But in terms of winning, I haven't seen that go away."

It's a coin flip as for how much longer Soodsma will be directing traffic from the sidelines. He broke into the top 10 among the all-time winningest boys coaches in Michigan history by passing Warren De La Salle's Bernie Holowicki and Ray Lauwers of Morley Stanwood last season. Next on the list is Big Rapids' Kent Ingles (644). When you factor in Soodsma's win total as both boys and girls coach, the 742-and-counting combined wins rank eighth in state history.

He does admit the desire to spend more time with wife Mary, the longtime away scorekeeper for the program, and 11 grandkids scattered from Denver to Seattle to San Diego. Retirement could strike when this season ends in March, or it could still be several Marches away. But when the end comes he anticipates making a contented transition from arguing with officials, coming to an "understanding" with parents and devising new Xs and Os. Soon, he mused, will come time for much-anticipated passions such as hunting, fishing and pickleball.

"For the first time I've contemplated it," he said. "There are a lot of things I'd like to do. I'm not a basketball junkie."

That may be true. But it'll still be tough to surrender those noisy pep bands, bright gymnasium lights and the din of Friday night crowds.

PHOTOS (Top) Hudsonville Unity Christian boys basketball coach Scott Soodsma stands in front of a portion of the school’s trophy case, which he’s helped fill over decades coaching basketball. (Middle) Soodsma and daughter Amber embrace during their team’s 2006 Class B Final victory. (Top photo by Steve Vedder. Middle photo courtesy of the Soodsma family.)