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Muskegon’s Jordan Briggs (2) pulls up for a shot at the 3-point arc during his team’s win Saturday over Ferndale.

Sweet-Shooting Briggs, Talented Teammates have Muskegon Dreaming Big Again

By Tom Kendra
Special for MHSAA.com

January 10, 2023

Jordan Briggs put on another shooting clinic Saturday night in front of a packed house at Muskegon’s historic Redmond-Potter Gymnasium, repeatedly elevating and hitting 3-pointers and mid-range jumpers, making it look effortless.

While the Muskegon senior has certainly been blessed with plenty of God-given ability, there is so much more to his story.

To fully understand Briggs’ emergence as one of the state’s best pure shooters, you had to be in the gym this summer when there was no crowd, no opposing team, no coaches and no media – just Briggs and the school’s shooting machine.

The only sounds on those days were the squeaks of his shoes echoing off the walls, followed up repeatedly by the swish of a leather ball through nylon. Five-hundred made shots every day. No exceptions. No excuses.

“I love to shoot,” said Briggs, a 6-foot-1 senior who scored a team-high 24 points Saturday to keep Muskegon undefeated with a 62-51 victory over Ferndale in the finale of the three-game Muskegon Basketball Showcase.

“I never get bored, and I could do it all day. That work I’ve put in gives me and my coaches confidence to take those shots in games. I pretty much have the green light.”

He’s not kidding.

Late in the first half Saturday, Briggs had the ball on a 2-on-1 fastbreak when he suddenly pulled up and fired a 3-pointer, which just rimmed out. Muskegon coach Keith Guy, who loves his team to constantly attack the rim, clapped his approval.

“Jordan is a pure shooter,” explained Guy, whose team is 5-0 and 1-0 in the Ottawa-Kent Conference Green. “But he’s also crafty with the basketball. He can get other guys involved and he’s got it on a string, so that’s a nightmare for other teams.

“A lot of great shooters can’t hurt you off the dribble, but he can do both.”

Briggs makes his move toward the basket.Muskegon’s win Saturday was the 400th career victory for Guy as a head coach – with 191 in nine years at Muskegon Heights and 209 wins in 11 years at Muskegon.

Guy, whose tenure at Muskegon is highlighted by a Class A title in 2014 and two Mr. Basketball winners in DeShaun Thrower (2014) and Deyonta Davis (2015), has another team with the makings of a championship run and another Mr. Basketball candidate in Briggs.

Muskegon features two floor general-type point guards in senior David Day III and junior M’Khi Guy, along with a loaded front court with seven players standing 6-4 or taller, led by starting juniors Terrance Davis (6-6) and Stanley Cunningham (6-5).

A pure shooter like Briggs – a three-year starter who has committed to Wayne State – is something that Guy hasn’t always had, and might be what makes the difference in March.

Briggs had his best game of the season back on Dec. 28 at the Muskegon Area Sports Hall of Fame Classic at Reeths-Puffer High School. Michigan State coach Tom Izzo was there to get a close look at recruiting target Durral Brooks of Grand Rapids Catholic Central, but it was Briggs who stole the show.

Briggs scored a game-high 35 points, including the winning bucket in overtime in an 81-79 victory.

“I just happened to catch fire that night,” said Briggs, who is a 4.0-GPA student and a National Honor Society member. “That was a great win for us and we’re rolling to start the season, which is great. But we want to keep it going and play our best basketball in March, when it really counts.”

In the Big Reds’ first league game Friday night at cross-town rival Muskegon Reeths-Puffer, Briggs got in foul trouble and didn’t score in the first half. He made amends by scoring his team’s first 12 points of the second half (on four 3-pointers), as Muskegon pulled away for a 51-26 victory.

He followed that up with his 24-point performance against Ferndale and is now averaging 24 points, six rebounds and five assists per game.

Guy hopes that, led by Briggs, this year’s team is ready for a long run – literally.

Guy made all of his varsity players that were not on the football team run cross country this fall, and not just for conditioning reasons.

“It put them out of their comfort zones, which is a good thing,” explained Guy, who is also Muskegon’s athletic director. “Take Jordan, for example. Basketball is comfortable for him. I wanted to put him in situations that weren’t as comfortable for him so that he would learn how to adapt and handle being uncomfortable a little better.”

Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.

PHOTOS (Top) Muskegon’s Jordan Briggs (2) pulls up for a shot at the 3-point arc during his team’s win Saturday over Ferndale. (Middle) Briggs makes his move toward the basket. (Photos by Tim Reilly.)

Tony Coggins serves as PA announcer during a 2022 Division 3 volleyball match at Kellogg Arena.

In Memoriam: Tony Coggins (1971-2023)

By Geoff Kimmerly
MHSAA.com senior editor

October 24, 2023

The MHSAA and Holly school communities are grieving this week after the sudden loss of Tony Coggins, a shining light in his educational community and an enthusiastic supporter of school sports as a public address announcer for several of our largest championship events.

But while that cheerful tone has been quieted, it surely will not be forgotten by the many fortunate to enjoy an event in the presence of that voice and the joyfulness he brought into every arena, press box and classroom.

Coggins, 51, died Saturday. He is survived by his wife Kristy and children Emma and Bradlee, among several family and friends from his local and greater sports communities.

Tony CogginsHis career as a PA announcer began during his freshman year of high school in 1985, when his father Dale Coggins – Flushing’s athletic director at the time – couldn’t find anyone else to announce middle school football games. That was 39 years ago, and this fall Tony Coggins was in his 24th announcing at Holly, where he taught and served as an administrator in addition to his role as “Voice of the Holly Bronchos” for football, basketball, baseball, softball, volleyball, competitive cheer and swimming & diving over the years.

Coggins has been a mainstay among MHSAA Finals PA announcers over the last decade in football, basketball, softball and most recently volleyball. He lent his voice to college sports at University of Michigan as well. “Tony was a huge part of our Finals events. It’s hard to imagine it being the same without him,” MHSAA Executive Director Mark Uyl said.

As part of the run-up to the MHSAA public address announcers clinic in 2018, Coggins said this about what drew him to the microphone:

“I have zero athletic ability whatsoever, which is interesting because my father was an all-state running back. But I enjoy being involved, and I've always been the one for history and statistics and knowing what's going on,” Coggins said. “This is a way for me to be involved. It's a way for me to use a talent I've been given; public speaking has always come pretty naturally for me.

“So I worked at my craft to get better. I got better from watching the people around me, from studying the people I like, and the people – if I saw someone I didn’t care for – I'd make a note and say to myself, ‘Don't do that.’ I take feedback from people very personally, and I mean that in a good way. If somebody takes the time to come up and say, ‘You did this well; I think you should change this,’ that means they care about the program also. We all have the same goal in mind, and that's to make the experience good for the high school student and the parents, the fans, that come there.”

Funeral Mass will be celebrated at 11 a.m. Saturday, Oct. 28, at St. John Vianney, 2415 Bagley Street in Flint. There will be visitation from 2-8 p.m. Friday, Oct. 27, at the Swartz Funeral Home, 1225 West Hill Road, and at the church from 10 a.m. Saturday until the time of the Mass.