Film Fills In Picture of 'Fennville Flash'

By Ron Pesch
MHSAA historian

December 28, 2017

We’ve been here before, but not in this way.

The last time was for a retrospective, covering one of the most impressive and awe-inspiring prep careers in Michigan high school history. That time was in print, and included a handful of still images that tried to illustrate the unbelievable.

But this time, the story is in documentary form. It’s woven together from grainy, scratched, faded silent film, a format of capturing memories familiar to thousands of people from generations past, as well as a series of modern-day high-resolution interviews. 

Here, the basketball life of the athlete known as the “Fennville Flash” delivers on many levels. Yes, there is a Richie Jordan.

JordanVille, a documentary by John Mooy & Anne Colton, recalls a time when legend spread via word of mouth, newsprint and AM radio.

While it’s hard to comprehend for many today, the exploits of our athletic heroes were formed by “poets in the press box” who sat with pencil and paper, a typewriter, a microphone or a telephone, and described to their audience what they witnessed. On the receiving end, readers and listeners conjured up visualizations based on the facts, phrases and superlatives designed to create an image.

“Traveling left to right on your radio dial” helped listeners feel they were a member of the crowd, seated in the stands, in on the action and a witness to the mayhem. “Packed to the rafters,” reminded fans the importance of what was happening. An exciting game, presented by those with skill, created an event you longed to see. If a broadcast couldn’t be picked up on a transistor or tube radio, the final result might not be known, at the earliest, until the following day’s newspaper arrived.

I’ve told Jordan’s story via the MHSAA before; how he latched on to athletic training, weights and repetition to mold himself into a well-rounded athlete, able to leap to heights unexpected for a kid with a 5-foot-7 frame. The tales of his unfathomable accomplishments slowly leaked beyond the city limits of Fennville into Kalamazoo and greater Southwestern Michigan, then to Detroit. When Detroit Free Press writer Hal Schram relayed Jordan’s feats, the secret traveled across the state and beyond its drawn borders.

From there the legend of Jordan’s accomplishments grew. In Fennville, as in many small towns across the country, the city shut down when a game was played. The Jordan story was so enticing that thousands would travel vast distances to see him play with their own eyes. Today, his single season scoring average of 44.4 points per game during the 1964-65 campaign still remains the top mark in the MHSAA record book.

JordanVille runs just shy of a half hour. Contained within is insight into the athlete that is challenging to relay in print form. Thanks to access to home movies and a series of interviews with Jordan, former teammates, past opponents and his high school coach, the determination, dedication and drive of a kid who wouldn’t let physical size be a deterrent from achievement radiates from the screen. On display is small town America at its finest, and perspective formed over 50+ years.

For Mooy, it completes a filmmaking journey started six years ago. But the story of Jordan, in his eyes, date back to his school days. Mooy first heard about Jordan as a 7th-grader from a math teacher. A second-team all-St. Joseph Valley League selection, Mooy played at Marcellus High School and scrimmaged against Jordan and the Fennville Blackhawks.

He couldn’t believe his eyes.

“Everyone wanted to see this kid play,” said Mooy in 2011. “He was the first high school player I saw sign an autograph.

Today, with the interviews complete, and the film ready for viewing, Mooy sees more than just a sports story:

“With the benefit of years now passed, I look at the Rich Jordan story with a new respect. JordanVille created a place that was welcoming no matter who you were, or what color your skin happened to be. It was the 1960s. Rich was growing up Jewish, the Civil Rights Movement was in full swing, and the Vietnam War was on everyone's mind. And in Fennville, Michigan, from 1961 to 1965, the Jordan high school years, there were lessons beyond sports being learned by everyone that would last a lifetime. The Jordan household, under the guidance of (his parents) Tuffy and Sylvia Jordan, is where the story begins."

The film speaks of a time that has departed. Competition for our attention was less focused; phones hung on walls or sat on tabletops, communities were tighter, the training table featured peanut butter and chocolate milk instead of protein powder. A city could easily be renamed for a day.

The film also reminds us that those days were far from perfect.

If all goes as planned, the public will see the finished product come the flip of the calendar. In West Michigan, JordanVille is scheduled to show on New Year’s Day at 6 p.m. on WGVU, and will repeat on WGVU-Life at 7:30 p.m., Friday, Jan. 5.

Seek it out, and spread the word, just like in days of old.

Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.

PHOTOS: (Top) Richie Jordan runs Fennville's offense during his thrilling high school career in the 1960s. (Middle) Jordan memorabilia, as captured by Bill Williams.

As Francis Fills it Up, Adrian Record Falls

January 17, 2020

By Doug Donnelly
Special for Second Half

ADRIAN – It’s hard to imagine a 15-year-old having a better week on the basketball floor than Joe Francis had last week.

In the span of seven days and three games, the Adrian High School sophomore scored 33 points in a victory over East Jackson, hit a half-court buzzer-beater to force overtime and scored 32 points in a victory over Monroe and broke the 20-year-old Adrian single-game scoring record with 42 points against Manchester.

On the doorway that leads into the Adrian Gymnasium, the school lists all the Maples’ basketball record holders. It may hold off a while before switching Francis’ name with the previous record holder for single-game points, Chris Howard. That’s because Francis has his eyes on breaking that record again. And again.

“I’m not really worried about it right now,” he said. “I’m not satisfied. I’ve got a lot I have to work on still. I feel like I can beat that record, but I just have more work to do.”

Jordan Kelly, an Adrian graduate, became coach of the Maples before last season. One of his first decisions was to put the then-freshman Francis on the varsity. Francis had a steady season with the Maples, concluding it with a season-high 11 points in their Division 2 District loss to Chelsea.

That set the tone for this season.

“Over the summer we had a team meeting,” Francis said. “We set goals and talked about what we wanted to accomplish this year. The seniors and the captains are just stepping up. We were missing the communication part, but we are better now.”

The three-game win streak was Adrian’s first in what has been a trying couple of seasons. But the Maples are 4-4 this winter, and Francis is leading the way. 

“He’s the epitome of a gym rat,” Kelly said. “He gets guys together to play. He always wants to be in the gym. We sometimes have to make him take a rest day.”

Francis is from Adrian. His dad, Joe, played college basketball in Missouri and is an assistant coach with the Maples. His mom, Tammy, ran track at Saginaw Valley State University and is the boys and girls track coach at Adrian. Athletics always have been important in the Francis house.

“They’ve always pushed me hard,” Francis said. “That’s what I need.”

Francis has played summer travel ball for a couple of seasons now. Playing on the varsity last year as a freshman didn’t faze him.

“For my teams, I’ve always played up,” he said. “We played against some of the best players in the state.”

Francis not only has matured, he’s also grown up. He was listed at 5-foot-9 on Adrian’s roster last season. He’s almost 6-3 now.

“He’s maturing so much, even since September,” Kelly said. “He’s learning. He’s working on his leadership skills. It’s been very cool to watch him grow.”

Francis gives a lot of credit for his success to Kelly.

“We’re trying to start a new standard,” Francis said. “Coach Kelly keeps talking to us about turning Adrian basketball around, to turn it back to what it used to be. That’s very important.

“He works us hard. He knows how good we can be if we just do the little things and play together. I give a lot of props to him.”

Despite reaching double figures in three of Adrian’s first four games, Francis felt the start to his season wasn’t what it should have been. So, he did what he knows best – got into the gym.

“Over Christmas break I worked a lot with my dad on my shot,” he said. “I had been struggling with my 3. We got into the gym, and I found my groove again.

“We’d start with ball-handling, using the heavy balls for about 15 minutes, then we’d work on spot shooting and then shooting 3-pointers.”

Against East Jackson, Francis made 15 field goals – including two 3-pointers – in the first game back from the break. It was impressive, but four nights later he popped in 42 against Manchester, making 18 field goals, including four triples. Oddly enough, he didn’t score in the first quarter.

He went to the Adrian bench in the fourth quarter with 39 points, but came back in, converted a pair of fastbreak layups to break the record, then went back to the bench. Three days later, he had perhaps his finest performance on the road at Monroe.

He got off to a slow start but came to play in the fourth quarter and overtime, scoring 22 of his 32 points during the last 12 minutes. The halfcourt shot to tie the game brought Adrian back from what looked like a certain loss.

“I got the ball on an out-of-bounds play,” Francis said. “I knew I could hit that shot. I had a lot of confidence. I broke the press, and when I saw there was just two seconds left on the clock, I just shot it.”

The Maples were down 11 and missing three starters who fouled out, but got on Francis’ back and won the game in overtime.

Kelly said Francis has always had a lot of confidence in himself. Now, his teammates have that confidence and he has that same feeling about his teammates.

“He’s going to have a lot of success because of his work ethic,” Kelly said. “This is what he’s worked for. He gets guys playing. We challenge him. We have some good defensive players go up against him because we want to make him better.”

Playing in the rugged Southeastern Conference helps, too.

“There’s definitely some top-tier talent in the league,” Kelly said. “If he can hold his own in our league, he can play anywhere.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Adrian’s Joe Francis elevates to get a shot up over a Chelsea defender Tuesday. (Middle) Francis works to find an opening from the top of the key. (Photos by Mike Dickie.)