Film Fills In Picture of 'Fennville Flash'
By
Ron Pesch
MHSAA historian
December 28, 2017
We’ve been here before, but not in this way.
The last time was for a retrospective, covering one of the most impressive and awe-inspiring prep careers in Michigan high school history. That time was in print, and included a handful of still images that tried to illustrate the unbelievable.
But this time, the story is in documentary form. It’s woven together from grainy, scratched, faded silent film, a format of capturing memories familiar to thousands of people from generations past, as well as a series of modern-day high-resolution interviews.
Here, the basketball life of the athlete known as the “Fennville Flash” delivers on many levels. Yes, there is a Richie Jordan.
JordanVille, a documentary by John Mooy & Anne Colton, recalls a time when legend spread via word of mouth, newsprint and AM radio.
While it’s hard to comprehend for many today, the exploits of our athletic heroes were formed by “poets in the press box” who sat with pencil and paper, a typewriter, a microphone or a telephone, and described to their audience what they witnessed. On the receiving end, readers and listeners conjured up visualizations based on the facts, phrases and superlatives designed to create an image.
“Traveling left to right on your radio dial” helped listeners feel they were a member of the crowd, seated in the stands, in on the action and a witness to the mayhem. “Packed to the rafters,” reminded fans the importance of what was happening. An exciting game, presented by those with skill, created an event you longed to see. If a broadcast couldn’t be picked up on a transistor or tube radio, the final result might not be known, at the earliest, until the following day’s newspaper arrived.
I’ve told Jordan’s story via the MHSAA before; how he latched on to athletic training, weights and repetition to mold himself into a well-rounded athlete, able to leap to heights unexpected for a kid with a 5-foot-7 frame. The tales of his unfathomable accomplishments slowly leaked beyond the city limits of Fennville into Kalamazoo and greater Southwestern Michigan, then to Detroit. When Detroit Free Press writer Hal Schram relayed Jordan’s feats, the secret traveled across the state and beyond its drawn borders.
From there the legend of Jordan’s accomplishments grew. In Fennville, as in many small towns across the country, the city shut down when a game was played. The Jordan story was so enticing that thousands would travel vast distances to see him play with their own eyes. Today, his single season scoring average of 44.4 points per game during the 1964-65 campaign still remains the top mark in the MHSAA record book.
JordanVille runs just shy of a half hour. Contained within is insight into the athlete that is challenging to relay in print form. Thanks to access to home movies and a series of interviews with Jordan, former teammates, past opponents and his high school coach, the determination, dedication and drive of a kid who wouldn’t let physical size be a deterrent from achievement radiates from the screen. On display is small town America at its finest, and perspective formed over 50+ years.
For Mooy, it completes a filmmaking journey started six years ago. But the story of Jordan, in his eyes, date back to his school days. Mooy first heard about Jordan as a 7th-grader from a math teacher. A second-team all-St. Joseph Valley League selection, Mooy played at Marcellus High School and scrimmaged against Jordan and the Fennville Blackhawks.
He couldn’t believe his eyes.
“Everyone wanted to see this kid play,” said Mooy in 2011. “He was the first high school player I saw sign an autograph.
Today, with the interviews complete, and the film ready for viewing, Mooy sees more than just a sports story:
“With the benefit of years now passed, I look at the Rich Jordan story with a new respect. JordanVille created a place that was welcoming no matter who you were, or what color your skin happened to be. It was the 1960s. Rich was growing up Jewish, the Civil Rights Movement was in full swing, and the Vietnam War was on everyone's mind. And in Fennville, Michigan, from 1961 to 1965, the Jordan high school years, there were lessons beyond sports being learned by everyone that would last a lifetime. The Jordan household, under the guidance of (his parents) Tuffy and Sylvia Jordan, is where the story begins."
The film speaks of a time that has departed. Competition for our attention was less focused; phones hung on walls or sat on tabletops, communities were tighter, the training table featured peanut butter and chocolate milk instead of protein powder. A city could easily be renamed for a day.
The film also reminds us that those days were far from perfect.
If all goes as planned, the public will see the finished product come the flip of the calendar. In West Michigan, JordanVille is scheduled to show on New Year’s Day at 6 p.m. on WGVU, and will repeat on WGVU-Life at 7:30 p.m., Friday, Jan. 5.
Seek it out, and spread the word, just like in days of old.
Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.
PHOTOS: (Top) Richie Jordan runs Fennville's offense during his thrilling high school career in the 1960s. (Middle) Jordan memorabilia, as captured by Bill Williams.
March Hoops Magic Continues to Connect Bradford Family
By
Tom Spencer
Special for MHSAA.com
March 26, 2021
Bear Lake – Check. Onekama? You bet. Traverse City West? Yup.
Glen Lake? Absolutely!
Chances are if you played basketball at one of these schools over the last decade or so, you were coached by a very special educator named Bradford. Perhaps not the same Bradford, but it definitely was a member of the Onekama-raised family with a long line of special education teachers.
While growing up on the farm of parents Arden and Lynn in Onekama, the future educators picked up the love of the game of basketball. Some went on to play college ball, and all reportedly did some coaching.
March Madness has always been a lot of fun in the Bradford family.
“Our family has had a lot of success in March Madness, and it is fun to be able to talk about it with each other and with our kids,” said Nathan Bradford, currently the boys basketball coach, athletic director and special ed teacher at Onekama. “As a player, I also played at the Breslin Center and in the state Semifinals.
“It was an experience that I will never forget,” he continued. “My sisters have also made it to the state Semifinals.”
Nick Bradford joined Nathan’s staff as the junior varsity boys coach. The Portagers ended their season Thursday night with a hard-fought loss to Brethren after leading most of the way.
One of the sisters, April, had a long run as the Bear Lake girls coach. She still teaches special ed there.
Jason Bradford, whose undefeated Glen Lake girls squad plays for the District championship tonight against Elk Rapids, has fond memories of March Madness on the Bradford farm.
“The one that got into it the most was probably Nate,” Jason said. “We’d go back and forth picking different teams.”
“We were on the living room floor cheering – it was a friendly competitive thing,” he continued. “We were Michigan State fans. Whenever they were in the mix, we were always cheering for them.”
While the father of five doesn’t have the Spartans to root on any longer this year, he does have the Lakers. All the Bradfords will likely be cheering on the Lakers as they try to move on from last season’s abrupt end.
Jason’s oldest son, J.J., is now a freshman in college. He saw his senior season at Glen Lake come to an end with the pandemic outbreak halting tournament play last March as he was preparing for a District Final game.
His daughters, Grace, now a junior, and Maddie, a sophomore, advanced to the Regional Final against Manton last year and were pretty much boarding the bus when things stopped.
Season-ending losses have always caused sleep deprivation for Jason. They have a bigger impact when his own kids are on the team.
“It might be tougher on them,” Jason acknowledged. “Maybe I put more pressure on them. (The season ending) still hurts, but you learn to deal with it.
“You want the success for them,” he continued. “Maybe I am a little more anxious for games ... it’s the pressure.”
But it is a great and fun time of year, Nathan noted.
“I always look at throwing records aside and showing up, giving it your all because you always have a chance to win during tournaments,” he said. “I have experienced both ends of the spectrum with teams with high expectations and getting upset and teams with nothing to lose and making a run.
“You always hope your team is peaking at the right time and you can advance in the tournaments.”
Jason and Nathan have never coached against each other. They both have young boys so that could change. The sibling rivalry has presented some competitiveness.
They started coaching girls varsity basketball the same year and their teams were in different conferences at the time. Nathan moved to boys before Onekama and Glen Lake competed against each other in the Northwest Conference.
“We always set up a few (girls) scrimmages and I have to admit that Jason usually got the better of me at that time,” Nathan said. “I would say we really help each other out and talk coaching strategies quite a bit.
“Usually after games we call each other and get the run down on each other's games,” Nathan added. “It helps having another sibling in the family that coaches a varsity sport to talk to and bounce things off of.”
The summer breaks helped lure the Bradfords into teaching so they could help out on the farm. Their upbringing paved their way. Coaching is a bonus.
“While playing I always thought that it would be great to give back to the sport that gave me so many opportunities, and this led to me wanting to become a teacher and a coach,” Jason said. “Our dad taught us great work ethic and discipline growing up on a farm. Our mom is the most patient and caring individual you can meet and would do anything to help another individual.”
Tonight Glen Lake will take the floor without three seniors from last year’s team but with a lot more experience Jason hopes that bodes well for the Lakers.
“I feel we have a little more depth,” he pointed out. “We’re another year older, and it helps with confidence too.”
Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.
PHOTOS: (Top) Nathan Bradford (kneeling) and assistant and brother Nick Bradford huddle with their Onekama boys basketball team this season. (Middle) Jason Bradford guides his Maple City Glen Lake girls basketball team through an inbounds scenario, with daughters Grace inbounding and Maddie setting up to receive the pass. (Below) Clockwise from top left, Nick Bradford, Nathan Bradford, Grace Bradford, Jason Bradford and Maddie Bradford. (Onekama photos by Paul Cunningham. Glen Lake photos by Liz Moeggenberg.)