Felix Leaving Hillsdale Having Blazed Path to Statewide Success, Respect

By Doug Donnelly
Special for MHSAA.com

September 15, 2021

HILLSDALE – Every time Jordan Bollin would prepare his Dundee Vikings boys basketball team to play Hillsdale, he would rename all of his plays. That’s because Brad Felix, the longtime Hillsdale coach, knew them all.

“He had his teams so prepared,” Bollin said. “We’d call out a play and they would know exactly what we were doing. I had to rename all my plays, then quiz my kids over them before we played them. He’s such a great coach.”

Felix stepped down this week as the Hornets’ head coach, ending a coaching career that spans more than 30 years. 

“I think he is the best coach I’ve coached against,” Bollin said. “When I got the job at (Temperance) Bedford, the first thing I did was call him up and basically interview for an hour, asking about practice plans and this and that.”

Citing a health issue as one of his reasons for retiring, Felix said it was still a difficult choice to make. 

“It is a decision I don’t take lightly,” Felix said. “I feel like there has been a death in my family. The sadness I am feeling is pretty intense.”

Felix didn’t come to Hillsdale from the Upper Peninsula to turn around Hornets boys basketball. But, over the past couple of decades, Felix has helped transform Hillsdale boys hoops into a program known for adding hardware to its trophy case on a regular basis. 

The Bessemer native was a four-sport athlete in high school, but that’s where his playing days ended. He graduated from Northern Michigan University in Marquette and landed a job teaching in Hillsdale, at the opposite end of the state, within a few miles of the state line. 

Hillsdale basketballIt was the Hillsdale athletic director who approached him about coaching.

“He came to me and said, ‘We need a freshmen girls coach and freshmen boys coach; are you interested?’” Felix said. “The rest is history.”

Felix coached both boys and girls at freshmen and junior varsity levels for several years before landing the varsity girls job with the Hornets. He guided that program from 1998 to 2002. His final season with the girls he also became the boys head coach. He’s coached the Hornets boys for the past 19 seasons.

His teams had success early. Capturing the District title in 2005, in his third season, was a first for the school since the mid-1960s. 

He said reviving the boys basketball program was the carrot in front of him.

“No one would last this long if he or she was not experiencing some success,” Felix said. “That surely had a great deal to do with me hanging on this long. I was determined to change the mindset and the culture here, so that was a driving force. Our basketball history here was not very glorious, and I thought I could change that path.”

He certainly did that.

During his 19 seasons, Hillsdale won nine league championships, eight District titles and two Regional championships. The Hornets were consistently ranked among The Associated Press top 10 and if they weren’t on top of the league, they were competing for league championships. 

His boys teams went 20-0 during the regular season three times and won 20 or more games seven times. In 15 seasons, his teams won at least 14 games. His record as the boys coach was 318-104. Counting his girls varsity tenure as well, he won 369 games. He was a three-time statewide Coach of the Year.

Opposing coaches have long had a ton of respect for Felix and the Hillsdale program.

“His impact on Hillsdale basketball is something many coaches, like me, only could hope for when we are done,” said Onsted boys basketball coach Brad Maska. “The battles we had, Hillsdale vs. Onsted, were some of the best. I will miss that. He made Hillsdale one of the toughest places to go play. He’s a great coach and person.”

Ida boys basketball’s Jared Janssen coached against Hillsdale at least twice every year in the Lenawee County Athletic Association.

“He had an answer for everything you would try to throw at him,” Janssen said. “He is the toughest coach to prepare for.” 

Hillsdale had to overcome its share of obstacles. The Hornets played in four conferences during Felix’s tenure, meaning he often had to learn a new set of opponents. With relatively few schools Hillsdale’s size in that area of the state, the Hornets had to go on the road a lot.

“It is not easy to go to Ida on a Tuesday, get home at 11, hit school the next morning, and then go to Dundee on that same Thursday – only to be back in school again Friday morning,” he said. “Those are taxing weeks for sure.”

There were many great memories on the court, such as coaching seven players who scored 1,000 career points, some surprising District wins, buzzer-beaters and epic defensive battles. The 2013-14 team also appeared in a Class C Quarterfinal. His 24-2 Hornets lost to Muskegon Heights, 59-57.

“We played some really good teams to make it there and then fell two points shy in a game where we were huge underdogs,” Felix said.

The 2004-05 team that went 25-1 also played in a Quarterfinal, in Class B. The lone defeat came that night to eventual champion Grand Rapids South Christian.

“Walking on the court at Grand Valley to play that game was a sight I’ll never forget,” he said. “It was just a sea of maize pom-poms with a sea of opposing white ones on the other side. There were 4,000 fans there. That was a just fun.”

Felix said the love of basketball kept him going year after year.

Hillsdale basketball“The strategy and the relationship with the players have kept me in the game,” he said. “The winning helped, but I loved coaching the game and looked forward to each and every season. The most rewarding part of this job has been the relationships I've built with my players that have extended into their adult lives.”

Two of his former players reside in Colorado, where one worked for the Denver Broncos and the other served as an Olympic trainer.

“They flew me out there for a football game and a tour of the Olympic training center,” Felix said. “I was on the field for an NFL game.”

Felix and his wife, Heather, have been married for more than 25 years and have two children, Claire and Adam. He coached Adam. The end of his son’s career was marred by injury, but Brad Felix said having him be a part of the program was a great experience.

“I did get to coach him in at least one season,” Felix said. “His presence on my bench for 12 seasons was so heartwarming for me – he was in the gym and on our bus since he was 5. I swung him through the air on numerous occasions after big wins. He saw a lot.”

It was in June that Felix had a health scare that he says still isn’t over. He said health impacted his decision but wasn’t the ultimatum. 

“This will be with me for the rest of my life, unfortunately,” he said. “It weighed into my decision based on all the appointments that I may or may not have in the future, missing practices or games and just the added stress is more than likely not advantageous for me right now.

“I’d be in (coaching) longer if the circumstances had allowed me to.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Hillsdale boys basketball coach Brad Felix, right, hugs his son Adam after Adam’s final game last season. (Middle) Brad Felix and his 2013-14 team celebrate a big win during their tournament run. (Below) Felix huddles with his players during another game over his 19 seasons guiding the boys basketball program. (Top and middle photos courtesy of the Hillsdale Daily News; bottom photo courtesy of the Hillsdale athletic department.)

Ambrose & Whitaker Teaming Up Again to Power Reeths-Puffer Hoops Surge

By Tom Kendra
Special for MHSAA.com

February 7, 2024

Travis Ambrose and Jaxson Whitaker love to compete, and they love their school.

West MichiganThe good friends, who are best known around Muskegon Reeths-Puffer as basketball players, were recruited onto the football team this fall and both made an immediate impact at receiver – with Ambrose getting a Division I scholarship offer from Central Michigan University before playing a varsity game.

Last spring, for the heck of it, they played on the tennis team for the first time and crushed it in doubles.

So last week, when the senior duo – arguably one of the best inside-outside tandems in the entire state – led the Rockets to a convincing 63-45 victory at state-ranked Muskegon (the Big Reds’ first home regular-season loss in three years), it was a source of immense pride.

“We wanted to show people that Muskegon isn’t the only basketball power in this area,” explained Ambrose, a 6-foot-8 center who dominated the game on both ends with a triple-double of 24 points, 14 rebounds and 10 blocks.

“People on the East Side think it’s only Muskegon and no one else. We want people to know about Reeths-Puffer.”

Puffer followed up that epic win with another Friday night at rival Muskegon Mona Shores to improve to 15-1 overall and 9-0 in the Ottawa-Kent Conference Green, and jumped into the state’s Associated Press Division 1 rankings this week at No. 9, one spot behind Muskegon.

Ambrose dunks against Zeeland East. “It was a great week for our school,” said third-year R-P coach Nate Aardema. “It meant a lot to get a win like that at Muskegon and that it wasn’t fluky, like banking in a 3-pointer at the buzzer to win. We earned it.”

The Rockets, whose only loss came back on Dec. 15 against Hudsonville, are now in position to end a nearly 40-year drought without a conference championship.

It was actually 1985 when R-P won the Seaway Conference title behind star center Mark Hughes, who went on to captain Michigan to a national championship and is now an executive with the Los Angeles Clippers. That was also the last year the Rockets won a District championship.

Aardema knows his team still faces a difficult road to capture those titles, starting with a home rematch Friday night against Muskegon.

That road got rougher Monday night, when Ambrose injured his hip in practice, forcing him to miss Tuesday’s home game against Holland. His absence left a hole in the lineup, especially on the defensive end, as the Rockets barely held on for their 12th straight win, 67-64, after beating the Dutch by 32 points in their first meeting this season.

Ambrose, who grew up in California and came back to his mother’s hometown of Muskegon his freshman year so he could play sports during the COVID-19 pandemic, is hopeful he will be back for Friday’s rematch with Muskegon.

Ambrose (6-8, 240 pounds) is an extremely mobile big man who is averaging 19.5 points per game (and shoots 65 percent from the floor), along with 10.1 rebounds and 3.4 blocks.

His athletic ability was so apparent that CMU football made him an offer at its summer camp, before he had even played a varsity snap. Ambrose validated Central’s confidence with a breakout season last fall – finishing with 25 catches for 304 yards and seven TDs while being recognized as the team’s best blocker at tight end.

“When he got that offer to Central for football, he was in the gym that same day working on basketball,” said Aardema. “I asked him if he was still all-in for basketball, and he told me: ‘Of course. I don’t want to let my team down.’”

Whitaker, a 6-4 shooting guard, was the other key receiver last fall for the Rockets, who finished 7-3 and nearly knocked off Muskegon and Mona Shores on the gridiron as well.

“I’m super-glad that I decided to play football my senior year,” said Whitaker, who, like Ambrose, was recruited by coach Cody Kater after not playing football his junior year. “I learned so much from our coaches and the other guys on the team. It was a great experience overall.”

Whitaker gets to the lane as Sailors defenders converge. Whitaker, who was committed to Ferris State for basketball, is a lethal 3-point shooter who can also use his size and strength to drive to the basket. He is the school’s all-time leader in 3-point shooting and averages 17 points, five assists and four rebounds per game.

Whitaker stepped up with Ambrose out of the lineup Tuesday, going off for 31 points (including six 3-pointers) to go along with six rebounds.

The other senior starter for R-P is 6-4 Antrel Jones, a great passer on the hardwood who, appropriately, was the Rockets’ quarterback on the football field. Jones averages six points, six rebounds and three assists per game.

Rounding out the starting lineup are 6-4 junior Brayden Mitchelson (7.0 points, 5.0 rebounds, 3.0 assists) and 6-1 sophomore Marvin Moore (9.0 ppg), who made four clutch free throws Tuesday night to preserve the victory over Holland.

In addition to the second showdown with Muskegon on Friday, the Rockets have another huge game on Feb. 17 against No. 5-ranked North Farmington at the Wilson Chandler Invitational at Grand Rapids Catholic Central. R-P then ends the regular season with tough league matchups against Zeeland East and Zeeland West.

Whitaker said the key to the remainder of the season, in addition to getting Ambrose back on the court and healthy, will be overcoming the Rockets’ lack of basketball tradition and truly believing they belong in big games in March.

“We should have the mindset that we are one of the best teams in the state,” said Whitaker. “If we believe that and play with that focus and confidence, we should keep winning games.”

Tom KendraTom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.

PHOTOS (Top) Muskegon Reeths-Puffer’s starters including Travis Ambrose (21) and Jaxson Whitaker (5) huddle before the start of Friday’s win over Mona Shores. (Middle) Ambrose dunks against Zeeland East. (Below) Whitaker gets to the lane as Sailors defenders converge. (Photos by Joe Lane/Joe's Creative Expressions.)