Felix Leaving Hillsdale Having Blazed Path to Statewide Success, Respect

By Doug Donnelly
Special for MHSAA.com

September 15, 2021

HILLSDALE – Every time Jordan Bollin would prepare his Dundee Vikings boys basketball team to play Hillsdale, he would rename all of his plays. That’s because Brad Felix, the longtime Hillsdale coach, knew them all.

“He had his teams so prepared,” Bollin said. “We’d call out a play and they would know exactly what we were doing. I had to rename all my plays, then quiz my kids over them before we played them. He’s such a great coach.”

Felix stepped down this week as the Hornets’ head coach, ending a coaching career that spans more than 30 years. 

“I think he is the best coach I’ve coached against,” Bollin said. “When I got the job at (Temperance) Bedford, the first thing I did was call him up and basically interview for an hour, asking about practice plans and this and that.”

Citing a health issue as one of his reasons for retiring, Felix said it was still a difficult choice to make. 

“It is a decision I don’t take lightly,” Felix said. “I feel like there has been a death in my family. The sadness I am feeling is pretty intense.”

Felix didn’t come to Hillsdale from the Upper Peninsula to turn around Hornets boys basketball. But, over the past couple of decades, Felix has helped transform Hillsdale boys hoops into a program known for adding hardware to its trophy case on a regular basis. 

The Bessemer native was a four-sport athlete in high school, but that’s where his playing days ended. He graduated from Northern Michigan University in Marquette and landed a job teaching in Hillsdale, at the opposite end of the state, within a few miles of the state line. 

Hillsdale basketballIt was the Hillsdale athletic director who approached him about coaching.

“He came to me and said, ‘We need a freshmen girls coach and freshmen boys coach; are you interested?’” Felix said. “The rest is history.”

Felix coached both boys and girls at freshmen and junior varsity levels for several years before landing the varsity girls job with the Hornets. He guided that program from 1998 to 2002. His final season with the girls he also became the boys head coach. He’s coached the Hornets boys for the past 19 seasons.

His teams had success early. Capturing the District title in 2005, in his third season, was a first for the school since the mid-1960s. 

He said reviving the boys basketball program was the carrot in front of him.

“No one would last this long if he or she was not experiencing some success,” Felix said. “That surely had a great deal to do with me hanging on this long. I was determined to change the mindset and the culture here, so that was a driving force. Our basketball history here was not very glorious, and I thought I could change that path.”

He certainly did that.

During his 19 seasons, Hillsdale won nine league championships, eight District titles and two Regional championships. The Hornets were consistently ranked among The Associated Press top 10 and if they weren’t on top of the league, they were competing for league championships. 

His boys teams went 20-0 during the regular season three times and won 20 or more games seven times. In 15 seasons, his teams won at least 14 games. His record as the boys coach was 318-104. Counting his girls varsity tenure as well, he won 369 games. He was a three-time statewide Coach of the Year.

Opposing coaches have long had a ton of respect for Felix and the Hillsdale program.

“His impact on Hillsdale basketball is something many coaches, like me, only could hope for when we are done,” said Onsted boys basketball coach Brad Maska. “The battles we had, Hillsdale vs. Onsted, were some of the best. I will miss that. He made Hillsdale one of the toughest places to go play. He’s a great coach and person.”

Ida boys basketball’s Jared Janssen coached against Hillsdale at least twice every year in the Lenawee County Athletic Association.

“He had an answer for everything you would try to throw at him,” Janssen said. “He is the toughest coach to prepare for.” 

Hillsdale had to overcome its share of obstacles. The Hornets played in four conferences during Felix’s tenure, meaning he often had to learn a new set of opponents. With relatively few schools Hillsdale’s size in that area of the state, the Hornets had to go on the road a lot.

“It is not easy to go to Ida on a Tuesday, get home at 11, hit school the next morning, and then go to Dundee on that same Thursday – only to be back in school again Friday morning,” he said. “Those are taxing weeks for sure.”

There were many great memories on the court, such as coaching seven players who scored 1,000 career points, some surprising District wins, buzzer-beaters and epic defensive battles. The 2013-14 team also appeared in a Class C Quarterfinal. His 24-2 Hornets lost to Muskegon Heights, 59-57.

“We played some really good teams to make it there and then fell two points shy in a game where we were huge underdogs,” Felix said.

The 2004-05 team that went 25-1 also played in a Quarterfinal, in Class B. The lone defeat came that night to eventual champion Grand Rapids South Christian.

“Walking on the court at Grand Valley to play that game was a sight I’ll never forget,” he said. “It was just a sea of maize pom-poms with a sea of opposing white ones on the other side. There were 4,000 fans there. That was a just fun.”

Felix said the love of basketball kept him going year after year.

Hillsdale basketball“The strategy and the relationship with the players have kept me in the game,” he said. “The winning helped, but I loved coaching the game and looked forward to each and every season. The most rewarding part of this job has been the relationships I've built with my players that have extended into their adult lives.”

Two of his former players reside in Colorado, where one worked for the Denver Broncos and the other served as an Olympic trainer.

“They flew me out there for a football game and a tour of the Olympic training center,” Felix said. “I was on the field for an NFL game.”

Felix and his wife, Heather, have been married for more than 25 years and have two children, Claire and Adam. He coached Adam. The end of his son’s career was marred by injury, but Brad Felix said having him be a part of the program was a great experience.

“I did get to coach him in at least one season,” Felix said. “His presence on my bench for 12 seasons was so heartwarming for me – he was in the gym and on our bus since he was 5. I swung him through the air on numerous occasions after big wins. He saw a lot.”

It was in June that Felix had a health scare that he says still isn’t over. He said health impacted his decision but wasn’t the ultimatum. 

“This will be with me for the rest of my life, unfortunately,” he said. “It weighed into my decision based on all the appointments that I may or may not have in the future, missing practices or games and just the added stress is more than likely not advantageous for me right now.

“I’d be in (coaching) longer if the circumstances had allowed me to.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Hillsdale boys basketball coach Brad Felix, right, hugs his son Adam after Adam’s final game last season. (Middle) Brad Felix and his 2013-14 team celebrate a big win during their tournament run. (Below) Felix huddles with his players during another game over his 19 seasons guiding the boys basketball program. (Top and middle photos courtesy of the Hillsdale Daily News; bottom photo courtesy of the Hillsdale athletic department.)

Perez Poised to Lead Hudsonville Charge

December 18, 2019

By Dean Holzwarth
Special for Second Half

HUDSONVILLE – Max Perez remembers the despair he and his Hudsonville teammates felt after a disheartening 61-60 loss to East Kentwood in last season’s Division 1 Regional Final.

The Eagles stormed back from a 19-point second-half deficit only to watch their season end in the closing seconds.

Hudsonville hopes to use the defeat as a rallying cry for this season.

“The motivation we have going into the season is really high. … We were that close to going to the Quarterfinals, which only three other Hudsonville teams had done,” Perez said. “We beat them twice (in the regular season) and they got us when it counted, so that really stung us.”

Although their postseason run ended prematurely, the Eagles still won 22 games and captured the Ottawa-Kent Conference Red championship. 

Perez, a 5-foot-10 point guard, played a major role in the team’s success despite missing nine games with a broken thumb.

That was the first time the four-year varsity player had suffered an injury that forced him to sit out for an extended period of time. 

“It was really tough, then I got the news that I would be out six weeks. But I just knew that I couldn’t get down on myself, and I would be back,” Perez said. “I just had to pick up my teammates every day in practice and encourage them and stay positive.”

Perez will be the floor general for an Eagles’ squad that has eight seniors, including 6-foot-7 Justin DeGraaf, who moved back to Hudsonville after five years living in Indiana.

Through an intense passion for the game and a strong work ethic, Perez has made giant strides since beginning his high school career as an undersized freshman on the varsity.

“I think my game has improved a lot,” Perez said. “I’m stronger now, I’m bigger now and I’ve really worked on my game. I’ve implemented more of a drive game because when I was a freshman I was small and just stayed on the 3-point line and shot jumpers.

“As the years have gone on, I’ve become more mature and added more of an arsenal to my game while also improving my defense, which was important to me.”

Hudsonville coach Eric Elliott also has seen Perez’ progression, and it’s been even more evident entering this season.

“I’ve seen a ton of growth in all aspects and every year he has grown up as a player and matured, but I think the largest leap has been from last year to this year and it’s been significant,” Elliott said. “He’s stronger and more mature, and he’s more of a calming force than in the past. He seems more at ease and relaxed.”

Perez, who averaged 15 points per game last season, has had a basketball in his hands since before he could walk.

Through the years, he’s attended numerous camps, played on successful travel teams and spent countless hours in the gym fine-tuning his pure jump shot.

“He’s more than a classic gym rat; he’s non-stop in the gym and on the gun, and there’s no doubt that it has made him a very good basketball player and an incredible shooter,” Elliott said. “He’s an extremely confident kid and a confident shooter, and that comes from repetition and time spent in the gym.”

Perez’ dedication recently helped him fulfill a goal he’s had since middle school.

Last week he committed to Indiana Tech, an NAIA school, on a full-ride scholarship.

“They showed me love since day one, and they were my first offer,” Perez said. “I love the coaching staff, their facilities and campus and I love the guys. I think it will be a great help for the season just to know that I’m playing for my team and not doing anything for myself since I’ve already committed to college.

“I can focus on the season and winning, and I think we can go a long way with this talented senior group.”

Elliott is thrilled for Perez to get the opportunity to play at the next level.

“I’m incredibly happy for Max,” he said. “Anytime you see a kid that puts in the time and the energy and the passion that he has, and then to see him get rewarded, as a coach, it’s awesome to see. I’m excited that he could make a decision now so he can totally relax and can just play now. He has that behind him.”

Perez scored 21 points in a season-opening win over Godwin Heights. It was a solid start for a team that has lofty aspirations.

“Our goal is to win the conference and win Districts, but we know how good teams are around us and the O-K Red is brutal,” Elliott said. “We have high expectations, and we feel like we can beat anybody on any given night. However, we also feel like we can be beaten by anybody. We have some things to work on, but we are very excited.”

Dean Holzwarth covered primarily high school sports for the Grand Rapids Press and MLive for 16 years and more recently served as sports editor of the Ionia Sentinel and as a sports photojournalist for WZZM. Contact him at[email protected] with story ideas for Allegan, Kent and Ottawa counties.

PHOTO: Point guard Max Perez directs the offense for Hudsonville. (Photo courtesy of the Hudsonville athletic department.)