Felix Leaving Hillsdale Having Blazed Path to Statewide Success, Respect

By Doug Donnelly
Special for MHSAA.com

September 15, 2021

HILLSDALE – Every time Jordan Bollin would prepare his Dundee Vikings boys basketball team to play Hillsdale, he would rename all of his plays. That’s because Brad Felix, the longtime Hillsdale coach, knew them all.

“He had his teams so prepared,” Bollin said. “We’d call out a play and they would know exactly what we were doing. I had to rename all my plays, then quiz my kids over them before we played them. He’s such a great coach.”

Felix stepped down this week as the Hornets’ head coach, ending a coaching career that spans more than 30 years. 

“I think he is the best coach I’ve coached against,” Bollin said. “When I got the job at (Temperance) Bedford, the first thing I did was call him up and basically interview for an hour, asking about practice plans and this and that.”

Citing a health issue as one of his reasons for retiring, Felix said it was still a difficult choice to make. 

“It is a decision I don’t take lightly,” Felix said. “I feel like there has been a death in my family. The sadness I am feeling is pretty intense.”

Felix didn’t come to Hillsdale from the Upper Peninsula to turn around Hornets boys basketball. But, over the past couple of decades, Felix has helped transform Hillsdale boys hoops into a program known for adding hardware to its trophy case on a regular basis. 

The Bessemer native was a four-sport athlete in high school, but that’s where his playing days ended. He graduated from Northern Michigan University in Marquette and landed a job teaching in Hillsdale, at the opposite end of the state, within a few miles of the state line. 

Hillsdale basketballIt was the Hillsdale athletic director who approached him about coaching.

“He came to me and said, ‘We need a freshmen girls coach and freshmen boys coach; are you interested?’” Felix said. “The rest is history.”

Felix coached both boys and girls at freshmen and junior varsity levels for several years before landing the varsity girls job with the Hornets. He guided that program from 1998 to 2002. His final season with the girls he also became the boys head coach. He’s coached the Hornets boys for the past 19 seasons.

His teams had success early. Capturing the District title in 2005, in his third season, was a first for the school since the mid-1960s. 

He said reviving the boys basketball program was the carrot in front of him.

“No one would last this long if he or she was not experiencing some success,” Felix said. “That surely had a great deal to do with me hanging on this long. I was determined to change the mindset and the culture here, so that was a driving force. Our basketball history here was not very glorious, and I thought I could change that path.”

He certainly did that.

During his 19 seasons, Hillsdale won nine league championships, eight District titles and two Regional championships. The Hornets were consistently ranked among The Associated Press top 10 and if they weren’t on top of the league, they were competing for league championships. 

His boys teams went 20-0 during the regular season three times and won 20 or more games seven times. In 15 seasons, his teams won at least 14 games. His record as the boys coach was 318-104. Counting his girls varsity tenure as well, he won 369 games. He was a three-time statewide Coach of the Year.

Opposing coaches have long had a ton of respect for Felix and the Hillsdale program.

“His impact on Hillsdale basketball is something many coaches, like me, only could hope for when we are done,” said Onsted boys basketball coach Brad Maska. “The battles we had, Hillsdale vs. Onsted, were some of the best. I will miss that. He made Hillsdale one of the toughest places to go play. He’s a great coach and person.”

Ida boys basketball’s Jared Janssen coached against Hillsdale at least twice every year in the Lenawee County Athletic Association.

“He had an answer for everything you would try to throw at him,” Janssen said. “He is the toughest coach to prepare for.” 

Hillsdale had to overcome its share of obstacles. The Hornets played in four conferences during Felix’s tenure, meaning he often had to learn a new set of opponents. With relatively few schools Hillsdale’s size in that area of the state, the Hornets had to go on the road a lot.

“It is not easy to go to Ida on a Tuesday, get home at 11, hit school the next morning, and then go to Dundee on that same Thursday – only to be back in school again Friday morning,” he said. “Those are taxing weeks for sure.”

There were many great memories on the court, such as coaching seven players who scored 1,000 career points, some surprising District wins, buzzer-beaters and epic defensive battles. The 2013-14 team also appeared in a Class C Quarterfinal. His 24-2 Hornets lost to Muskegon Heights, 59-57.

“We played some really good teams to make it there and then fell two points shy in a game where we were huge underdogs,” Felix said.

The 2004-05 team that went 25-1 also played in a Quarterfinal, in Class B. The lone defeat came that night to eventual champion Grand Rapids South Christian.

“Walking on the court at Grand Valley to play that game was a sight I’ll never forget,” he said. “It was just a sea of maize pom-poms with a sea of opposing white ones on the other side. There were 4,000 fans there. That was a just fun.”

Felix said the love of basketball kept him going year after year.

Hillsdale basketball“The strategy and the relationship with the players have kept me in the game,” he said. “The winning helped, but I loved coaching the game and looked forward to each and every season. The most rewarding part of this job has been the relationships I've built with my players that have extended into their adult lives.”

Two of his former players reside in Colorado, where one worked for the Denver Broncos and the other served as an Olympic trainer.

“They flew me out there for a football game and a tour of the Olympic training center,” Felix said. “I was on the field for an NFL game.”

Felix and his wife, Heather, have been married for more than 25 years and have two children, Claire and Adam. He coached Adam. The end of his son’s career was marred by injury, but Brad Felix said having him be a part of the program was a great experience.

“I did get to coach him in at least one season,” Felix said. “His presence on my bench for 12 seasons was so heartwarming for me – he was in the gym and on our bus since he was 5. I swung him through the air on numerous occasions after big wins. He saw a lot.”

It was in June that Felix had a health scare that he says still isn’t over. He said health impacted his decision but wasn’t the ultimatum. 

“This will be with me for the rest of my life, unfortunately,” he said. “It weighed into my decision based on all the appointments that I may or may not have in the future, missing practices or games and just the added stress is more than likely not advantageous for me right now.

“I’d be in (coaching) longer if the circumstances had allowed me to.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Hillsdale boys basketball coach Brad Felix, right, hugs his son Adam after Adam’s final game last season. (Middle) Brad Felix and his 2013-14 team celebrate a big win during their tournament run. (Below) Felix huddles with his players during another game over his 19 seasons guiding the boys basketball program. (Top and middle photos courtesy of the Hillsdale Daily News; bottom photo courtesy of the Hillsdale athletic department.)

As Francis Fills it Up, Adrian Record Falls

January 17, 2020

By Doug Donnelly
Special for Second Half

ADRIAN – It’s hard to imagine a 15-year-old having a better week on the basketball floor than Joe Francis had last week.

In the span of seven days and three games, the Adrian High School sophomore scored 33 points in a victory over East Jackson, hit a half-court buzzer-beater to force overtime and scored 32 points in a victory over Monroe and broke the 20-year-old Adrian single-game scoring record with 42 points against Manchester.

On the doorway that leads into the Adrian Gymnasium, the school lists all the Maples’ basketball record holders. It may hold off a while before switching Francis’ name with the previous record holder for single-game points, Chris Howard. That’s because Francis has his eyes on breaking that record again. And again.

“I’m not really worried about it right now,” he said. “I’m not satisfied. I’ve got a lot I have to work on still. I feel like I can beat that record, but I just have more work to do.”

Jordan Kelly, an Adrian graduate, became coach of the Maples before last season. One of his first decisions was to put the then-freshman Francis on the varsity. Francis had a steady season with the Maples, concluding it with a season-high 11 points in their Division 2 District loss to Chelsea.

That set the tone for this season.

“Over the summer we had a team meeting,” Francis said. “We set goals and talked about what we wanted to accomplish this year. The seniors and the captains are just stepping up. We were missing the communication part, but we are better now.”

The three-game win streak was Adrian’s first in what has been a trying couple of seasons. But the Maples are 4-4 this winter, and Francis is leading the way. 

“He’s the epitome of a gym rat,” Kelly said. “He gets guys together to play. He always wants to be in the gym. We sometimes have to make him take a rest day.”

Francis is from Adrian. His dad, Joe, played college basketball in Missouri and is an assistant coach with the Maples. His mom, Tammy, ran track at Saginaw Valley State University and is the boys and girls track coach at Adrian. Athletics always have been important in the Francis house.

“They’ve always pushed me hard,” Francis said. “That’s what I need.”

Francis has played summer travel ball for a couple of seasons now. Playing on the varsity last year as a freshman didn’t faze him.

“For my teams, I’ve always played up,” he said. “We played against some of the best players in the state.”

Francis not only has matured, he’s also grown up. He was listed at 5-foot-9 on Adrian’s roster last season. He’s almost 6-3 now.

“He’s maturing so much, even since September,” Kelly said. “He’s learning. He’s working on his leadership skills. It’s been very cool to watch him grow.”

Francis gives a lot of credit for his success to Kelly.

“We’re trying to start a new standard,” Francis said. “Coach Kelly keeps talking to us about turning Adrian basketball around, to turn it back to what it used to be. That’s very important.

“He works us hard. He knows how good we can be if we just do the little things and play together. I give a lot of props to him.”

Despite reaching double figures in three of Adrian’s first four games, Francis felt the start to his season wasn’t what it should have been. So, he did what he knows best – got into the gym.

“Over Christmas break I worked a lot with my dad on my shot,” he said. “I had been struggling with my 3. We got into the gym, and I found my groove again.

“We’d start with ball-handling, using the heavy balls for about 15 minutes, then we’d work on spot shooting and then shooting 3-pointers.”

Against East Jackson, Francis made 15 field goals – including two 3-pointers – in the first game back from the break. It was impressive, but four nights later he popped in 42 against Manchester, making 18 field goals, including four triples. Oddly enough, he didn’t score in the first quarter.

He went to the Adrian bench in the fourth quarter with 39 points, but came back in, converted a pair of fastbreak layups to break the record, then went back to the bench. Three days later, he had perhaps his finest performance on the road at Monroe.

He got off to a slow start but came to play in the fourth quarter and overtime, scoring 22 of his 32 points during the last 12 minutes. The halfcourt shot to tie the game brought Adrian back from what looked like a certain loss.

“I got the ball on an out-of-bounds play,” Francis said. “I knew I could hit that shot. I had a lot of confidence. I broke the press, and when I saw there was just two seconds left on the clock, I just shot it.”

The Maples were down 11 and missing three starters who fouled out, but got on Francis’ back and won the game in overtime.

Kelly said Francis has always had a lot of confidence in himself. Now, his teammates have that confidence and he has that same feeling about his teammates.

“He’s going to have a lot of success because of his work ethic,” Kelly said. “This is what he’s worked for. He gets guys playing. We challenge him. We have some good defensive players go up against him because we want to make him better.”

Playing in the rugged Southeastern Conference helps, too.

“There’s definitely some top-tier talent in the league,” Kelly said. “If he can hold his own in our league, he can play anywhere.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Adrian’s Joe Francis elevates to get a shot up over a Chelsea defender Tuesday. (Middle) Francis works to find an opening from the top of the key. (Photos by Mike Dickie.)