Felix Leaving Hillsdale Having Blazed Path to Statewide Success, Respect

By Doug Donnelly
Special for MHSAA.com

September 15, 2021

HILLSDALE – Every time Jordan Bollin would prepare his Dundee Vikings boys basketball team to play Hillsdale, he would rename all of his plays. That’s because Brad Felix, the longtime Hillsdale coach, knew them all.

“He had his teams so prepared,” Bollin said. “We’d call out a play and they would know exactly what we were doing. I had to rename all my plays, then quiz my kids over them before we played them. He’s such a great coach.”

Felix stepped down this week as the Hornets’ head coach, ending a coaching career that spans more than 30 years. 

“I think he is the best coach I’ve coached against,” Bollin said. “When I got the job at (Temperance) Bedford, the first thing I did was call him up and basically interview for an hour, asking about practice plans and this and that.”

Citing a health issue as one of his reasons for retiring, Felix said it was still a difficult choice to make. 

“It is a decision I don’t take lightly,” Felix said. “I feel like there has been a death in my family. The sadness I am feeling is pretty intense.”

Felix didn’t come to Hillsdale from the Upper Peninsula to turn around Hornets boys basketball. But, over the past couple of decades, Felix has helped transform Hillsdale boys hoops into a program known for adding hardware to its trophy case on a regular basis. 

The Bessemer native was a four-sport athlete in high school, but that’s where his playing days ended. He graduated from Northern Michigan University in Marquette and landed a job teaching in Hillsdale, at the opposite end of the state, within a few miles of the state line. 

Hillsdale basketballIt was the Hillsdale athletic director who approached him about coaching.

“He came to me and said, ‘We need a freshmen girls coach and freshmen boys coach; are you interested?’” Felix said. “The rest is history.”

Felix coached both boys and girls at freshmen and junior varsity levels for several years before landing the varsity girls job with the Hornets. He guided that program from 1998 to 2002. His final season with the girls he also became the boys head coach. He’s coached the Hornets boys for the past 19 seasons.

His teams had success early. Capturing the District title in 2005, in his third season, was a first for the school since the mid-1960s. 

He said reviving the boys basketball program was the carrot in front of him.

“No one would last this long if he or she was not experiencing some success,” Felix said. “That surely had a great deal to do with me hanging on this long. I was determined to change the mindset and the culture here, so that was a driving force. Our basketball history here was not very glorious, and I thought I could change that path.”

He certainly did that.

During his 19 seasons, Hillsdale won nine league championships, eight District titles and two Regional championships. The Hornets were consistently ranked among The Associated Press top 10 and if they weren’t on top of the league, they were competing for league championships. 

His boys teams went 20-0 during the regular season three times and won 20 or more games seven times. In 15 seasons, his teams won at least 14 games. His record as the boys coach was 318-104. Counting his girls varsity tenure as well, he won 369 games. He was a three-time statewide Coach of the Year.

Opposing coaches have long had a ton of respect for Felix and the Hillsdale program.

“His impact on Hillsdale basketball is something many coaches, like me, only could hope for when we are done,” said Onsted boys basketball coach Brad Maska. “The battles we had, Hillsdale vs. Onsted, were some of the best. I will miss that. He made Hillsdale one of the toughest places to go play. He’s a great coach and person.”

Ida boys basketball’s Jared Janssen coached against Hillsdale at least twice every year in the Lenawee County Athletic Association.

“He had an answer for everything you would try to throw at him,” Janssen said. “He is the toughest coach to prepare for.” 

Hillsdale had to overcome its share of obstacles. The Hornets played in four conferences during Felix’s tenure, meaning he often had to learn a new set of opponents. With relatively few schools Hillsdale’s size in that area of the state, the Hornets had to go on the road a lot.

“It is not easy to go to Ida on a Tuesday, get home at 11, hit school the next morning, and then go to Dundee on that same Thursday – only to be back in school again Friday morning,” he said. “Those are taxing weeks for sure.”

There were many great memories on the court, such as coaching seven players who scored 1,000 career points, some surprising District wins, buzzer-beaters and epic defensive battles. The 2013-14 team also appeared in a Class C Quarterfinal. His 24-2 Hornets lost to Muskegon Heights, 59-57.

“We played some really good teams to make it there and then fell two points shy in a game where we were huge underdogs,” Felix said.

The 2004-05 team that went 25-1 also played in a Quarterfinal, in Class B. The lone defeat came that night to eventual champion Grand Rapids South Christian.

“Walking on the court at Grand Valley to play that game was a sight I’ll never forget,” he said. “It was just a sea of maize pom-poms with a sea of opposing white ones on the other side. There were 4,000 fans there. That was a just fun.”

Felix said the love of basketball kept him going year after year.

Hillsdale basketball“The strategy and the relationship with the players have kept me in the game,” he said. “The winning helped, but I loved coaching the game and looked forward to each and every season. The most rewarding part of this job has been the relationships I've built with my players that have extended into their adult lives.”

Two of his former players reside in Colorado, where one worked for the Denver Broncos and the other served as an Olympic trainer.

“They flew me out there for a football game and a tour of the Olympic training center,” Felix said. “I was on the field for an NFL game.”

Felix and his wife, Heather, have been married for more than 25 years and have two children, Claire and Adam. He coached Adam. The end of his son’s career was marred by injury, but Brad Felix said having him be a part of the program was a great experience.

“I did get to coach him in at least one season,” Felix said. “His presence on my bench for 12 seasons was so heartwarming for me – he was in the gym and on our bus since he was 5. I swung him through the air on numerous occasions after big wins. He saw a lot.”

It was in June that Felix had a health scare that he says still isn’t over. He said health impacted his decision but wasn’t the ultimatum. 

“This will be with me for the rest of my life, unfortunately,” he said. “It weighed into my decision based on all the appointments that I may or may not have in the future, missing practices or games and just the added stress is more than likely not advantageous for me right now.

“I’d be in (coaching) longer if the circumstances had allowed me to.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Hillsdale boys basketball coach Brad Felix, right, hugs his son Adam after Adam’s final game last season. (Middle) Brad Felix and his 2013-14 team celebrate a big win during their tournament run. (Below) Felix huddles with his players during another game over his 19 seasons guiding the boys basketball program. (Top and middle photos courtesy of the Hillsdale Daily News; bottom photo courtesy of the Hillsdale athletic department.)

March Hoops Magic Continues to Connect Bradford Family

By Tom Spencer
Special for MHSAA.com

March 26, 2021

Bear Lake – Check. Onekama? You bet. Traverse City West? Yup.

Glen Lake? Absolutely!

Chances are if you played basketball at one of these schools over the last decade or so, you were coached by a very special educator named Bradford. Perhaps not the same Bradford, but it definitely was a member of the Onekama-raised family with a long line of special education teachers.

While growing up on the farm of parents Arden and Lynn in Onekama, the future educators picked up the love of the game of basketball. Some went on to play college ball, and all reportedly did some coaching.

March Madness has always been a lot of fun in the Bradford family.

“Our family has had a lot of success in March Madness, and it is fun to be able to talk about it with each other and with our kids,” said Nathan Bradford, currently the boys basketball coach, athletic director and special ed teacher at Onekama.  “As a player, I also played at the Breslin Center and in the state Semifinals.  

“It was an experience that I will never forget,” he continued. “My sisters have also made it to the state Semifinals.”

Nick Bradford joined Nathan’s staff as the junior varsity boys coach. The Portagers ended their season Thursday night with a hard-fought loss to Brethren after leading most of the way.

One of the sisters, April, had a long run as the Bear Lake girls coach. She still teaches special ed there.

Maple City Glen Lake girls basketballJason Bradford, whose undefeated Glen Lake girls squad plays for the District championship tonight against Elk Rapids, has fond memories of March Madness on the Bradford farm.

“The one that got into it the most was probably Nate,” Jason said. “We’d go back and forth picking different teams.”  

“We were on the living room floor cheering – it was a friendly competitive thing,” he continued. “We were Michigan State fans. Whenever they were in the mix, we were always cheering for them.”

While the father of five doesn’t have the Spartans to root on any longer this year, he does have the Lakers. All the Bradfords will likely be cheering on the Lakers as they try to move on from last season’s abrupt end.

Jason’s oldest son, J.J., is now a freshman in college. He saw his senior season at Glen Lake come to an end with the pandemic outbreak halting tournament play last March as he was preparing for a District Final game.  

His daughters, Grace, now a junior, and Maddie, a sophomore, advanced to the Regional Final against Manton last year and were pretty much boarding the bus when things stopped.

Season-ending losses have always caused sleep deprivation for Jason. They have a bigger impact when his own kids are on the team.

“It might be tougher on them,” Jason acknowledged. “Maybe I put more pressure on them. (The season ending) still hurts, but you learn to deal with it.  

“You want the success for them,” he continued.  “Maybe I am a little more anxious for games ... it’s the pressure.”

But it is a great and fun time of year, Nathan noted.

“I always look at throwing records aside and showing up, giving it your all because you always have a chance to win during tournaments,” he said. “I have experienced both ends of the spectrum with teams with high expectations and getting upset and teams with nothing to lose and making a run.  

Bradford family“You always hope your team is peaking at the right time and you can advance in the tournaments.”

Jason and Nathan have never coached against each other. They both have young boys so that could change. The sibling rivalry has presented some competitiveness.

Bradford family 2They started coaching girls varsity basketball the same year and their teams were in different conferences at the time. Nathan moved to boys before Onekama and Glen Lake competed against each other in the Northwest Conference.

“We always set up a few (girls) scrimmages and I have to admit that Jason usually got the better of me at that time,” Nathan said. “I would say we really help each other out and talk coaching strategies quite a bit.  

“Usually after games we call each other and get the run down on each other's games,” Nathan added. “It helps having another sibling in the family that coaches a varsity sport to talk to and bounce things off of.”

The summer breaks helped lure the Bradfords into teaching so they could help out on the farm. Their upbringing paved their way. Coaching is a bonus.   

“While playing I always thought that it would be great to give back to the sport that gave me so many opportunities, and this led to me wanting to become a teacher and a coach,” Jason said. “Our dad taught us great work ethic and discipline growing up on a farm. Our mom is the most patient and caring individual you can meet and would do anything to help another individual.”

Tonight Glen Lake will take the floor without three seniors from last year’s team but with a lot more experience Jason hopes that bodes well for the Lakers.

“I feel we have a little more depth,” he pointed out. “We’re another year older, and it helps with confidence too.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Nathan Bradford (kneeling) and assistant and brother Nick Bradford huddle with their Onekama boys basketball team this season. (Middle) Jason Bradford guides his Maple City Glen Lake girls basketball team through an inbounds scenario, with daughters Grace inbounding and Maddie setting up to receive the pass. (Below) Clockwise from top left, Nick Bradford, Nathan Bradford, Grace Bradford, Jason Bradford and Maddie Bradford. (Onekama photos by Paul Cunningham. Glen Lake photos by Liz Moeggenberg.)