Felix Leaving Hillsdale Having Blazed Path to Statewide Success, Respect

By Doug Donnelly
Special for MHSAA.com

September 15, 2021

HILLSDALE – Every time Jordan Bollin would prepare his Dundee Vikings boys basketball team to play Hillsdale, he would rename all of his plays. That’s because Brad Felix, the longtime Hillsdale coach, knew them all.

“He had his teams so prepared,” Bollin said. “We’d call out a play and they would know exactly what we were doing. I had to rename all my plays, then quiz my kids over them before we played them. He’s such a great coach.”

Felix stepped down this week as the Hornets’ head coach, ending a coaching career that spans more than 30 years. 

“I think he is the best coach I’ve coached against,” Bollin said. “When I got the job at (Temperance) Bedford, the first thing I did was call him up and basically interview for an hour, asking about practice plans and this and that.”

Citing a health issue as one of his reasons for retiring, Felix said it was still a difficult choice to make. 

“It is a decision I don’t take lightly,” Felix said. “I feel like there has been a death in my family. The sadness I am feeling is pretty intense.”

Felix didn’t come to Hillsdale from the Upper Peninsula to turn around Hornets boys basketball. But, over the past couple of decades, Felix has helped transform Hillsdale boys hoops into a program known for adding hardware to its trophy case on a regular basis. 

The Bessemer native was a four-sport athlete in high school, but that’s where his playing days ended. He graduated from Northern Michigan University in Marquette and landed a job teaching in Hillsdale, at the opposite end of the state, within a few miles of the state line. 

Hillsdale basketballIt was the Hillsdale athletic director who approached him about coaching.

“He came to me and said, ‘We need a freshmen girls coach and freshmen boys coach; are you interested?’” Felix said. “The rest is history.”

Felix coached both boys and girls at freshmen and junior varsity levels for several years before landing the varsity girls job with the Hornets. He guided that program from 1998 to 2002. His final season with the girls he also became the boys head coach. He’s coached the Hornets boys for the past 19 seasons.

His teams had success early. Capturing the District title in 2005, in his third season, was a first for the school since the mid-1960s. 

He said reviving the boys basketball program was the carrot in front of him.

“No one would last this long if he or she was not experiencing some success,” Felix said. “That surely had a great deal to do with me hanging on this long. I was determined to change the mindset and the culture here, so that was a driving force. Our basketball history here was not very glorious, and I thought I could change that path.”

He certainly did that.

During his 19 seasons, Hillsdale won nine league championships, eight District titles and two Regional championships. The Hornets were consistently ranked among The Associated Press top 10 and if they weren’t on top of the league, they were competing for league championships. 

His boys teams went 20-0 during the regular season three times and won 20 or more games seven times. In 15 seasons, his teams won at least 14 games. His record as the boys coach was 318-104. Counting his girls varsity tenure as well, he won 369 games. He was a three-time statewide Coach of the Year.

Opposing coaches have long had a ton of respect for Felix and the Hillsdale program.

“His impact on Hillsdale basketball is something many coaches, like me, only could hope for when we are done,” said Onsted boys basketball coach Brad Maska. “The battles we had, Hillsdale vs. Onsted, were some of the best. I will miss that. He made Hillsdale one of the toughest places to go play. He’s a great coach and person.”

Ida boys basketball’s Jared Janssen coached against Hillsdale at least twice every year in the Lenawee County Athletic Association.

“He had an answer for everything you would try to throw at him,” Janssen said. “He is the toughest coach to prepare for.” 

Hillsdale had to overcome its share of obstacles. The Hornets played in four conferences during Felix’s tenure, meaning he often had to learn a new set of opponents. With relatively few schools Hillsdale’s size in that area of the state, the Hornets had to go on the road a lot.

“It is not easy to go to Ida on a Tuesday, get home at 11, hit school the next morning, and then go to Dundee on that same Thursday – only to be back in school again Friday morning,” he said. “Those are taxing weeks for sure.”

There were many great memories on the court, such as coaching seven players who scored 1,000 career points, some surprising District wins, buzzer-beaters and epic defensive battles. The 2013-14 team also appeared in a Class C Quarterfinal. His 24-2 Hornets lost to Muskegon Heights, 59-57.

“We played some really good teams to make it there and then fell two points shy in a game where we were huge underdogs,” Felix said.

The 2004-05 team that went 25-1 also played in a Quarterfinal, in Class B. The lone defeat came that night to eventual champion Grand Rapids South Christian.

“Walking on the court at Grand Valley to play that game was a sight I’ll never forget,” he said. “It was just a sea of maize pom-poms with a sea of opposing white ones on the other side. There were 4,000 fans there. That was a just fun.”

Felix said the love of basketball kept him going year after year.

Hillsdale basketball“The strategy and the relationship with the players have kept me in the game,” he said. “The winning helped, but I loved coaching the game and looked forward to each and every season. The most rewarding part of this job has been the relationships I've built with my players that have extended into their adult lives.”

Two of his former players reside in Colorado, where one worked for the Denver Broncos and the other served as an Olympic trainer.

“They flew me out there for a football game and a tour of the Olympic training center,” Felix said. “I was on the field for an NFL game.”

Felix and his wife, Heather, have been married for more than 25 years and have two children, Claire and Adam. He coached Adam. The end of his son’s career was marred by injury, but Brad Felix said having him be a part of the program was a great experience.

“I did get to coach him in at least one season,” Felix said. “His presence on my bench for 12 seasons was so heartwarming for me – he was in the gym and on our bus since he was 5. I swung him through the air on numerous occasions after big wins. He saw a lot.”

It was in June that Felix had a health scare that he says still isn’t over. He said health impacted his decision but wasn’t the ultimatum. 

“This will be with me for the rest of my life, unfortunately,” he said. “It weighed into my decision based on all the appointments that I may or may not have in the future, missing practices or games and just the added stress is more than likely not advantageous for me right now.

“I’d be in (coaching) longer if the circumstances had allowed me to.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Hillsdale boys basketball coach Brad Felix, right, hugs his son Adam after Adam’s final game last season. (Middle) Brad Felix and his 2013-14 team celebrate a big win during their tournament run. (Below) Felix huddles with his players during another game over his 19 seasons guiding the boys basketball program. (Top and middle photos courtesy of the Hillsdale Daily News; bottom photo courtesy of the Hillsdale athletic department.)

Longtime Coach Researches Photos to Tell Story of Grand Rapids Sports' Past

By Steve Vedder
Special for MHSAA.com

September 16, 2022

GRAND RAPIDS – Bob Schichtel always pauses when he comes across the ancient black and white photo long enough to ponder whatever became of the two youngsters adorned in Grand Rapids Union basketball uniforms.

The posed shot shows two players facing each other in a local gymnasium in a photo apparently taken four days after the Japanese surprise attack on Pearl Harbor in 1941 that launched the country into World War II. Only a handful of fans today would recognize the players' striped, ultra-short shots and simple sleeveless shirts with "Union" emblazed across the front as recognizable basketball uniforms. One holds a battered-looking basketball, while the other looks on. The two players, whose uniform numbers are "4" and "9," aren't really smiling, but still seem as close as any teammates, whether 81 years ago or today.

In fact, it's the look the youngsters share that intrigues Schichtel, whose thankless, pro bono job it is to identify the two players.

"Once you start," said Schichtel, a former longtime Grand Rapids basketball coach, "it's like looking down a deep rabbit hole."

Longtime area coach Bob Schichtel researches hundreds of photos that are part of the Grand Rapids Public Library archive. Schichtel works as a volunteer for the Grand Rapids Public Library trying to identify mostly former Grand Rapids City League basketball players from approximately 1938 through the early fifties. The online photos are mostly from the Robinson Photo Studio Collection taken in conjunction with the Grand Rapids Herald newspaper. The library says the unique collection spans some 950 basketball negatives from the entire Robinson/Herald collection that totals well over 900,000 Grand Rapids photos.

While the work – which amounts to a ton of patience combined with a detective ability – can be exhausting, it's still what Schichtel describes as a labor of love. For example, there's the shot of the two still-unidentified Union players. Schichtel looks at the photo and can't help but wonder whatever happened to the kids. Were they exceptional athletes? Did they leave their marks on Grand Rapids history, whether it was in education, politics, business, industry, the arts or another field? He doesn't even know, as in many photos from this era, whether the two entered the military and thus even survived World War II.

Schichtel has searched everywhere for the answers, but has come up short. Too many times, in fact.

Which isn't to say he'll quit looking or chalk up his research as inconsequential. Schichtel said the foremost reason he spends hours on the project is that many of the athletes he identifies deserve the recognition for achievements far beyond basketball. In many cases former City League basketball, football, baseball, track and tennis athletes became the foundation on which Grand Rapids was built. If Schichtel can uncover an old photo which depicts these youngsters during their high school careers, so much the better, he said.

"It's important to recognize Grand Rapids sports history, and I don't know if we've given enough attention to their past," Schichtel said. "They are what got us here, and I'm a firm believer they need to be recognized for it."

Figuring out that history, however, ranges from, at the least, extremely time consuming to – in too many frustrating cases – virtually impossible. The City League was formed in the late 1920s and featured original schools Grand Rapids Central, Creston, South, Union, Ottawa Hills, Catholic Central and Davis Tech. The league was eventually folded into the Ottawa-Kent Conference in 2008. 

"It was a long, evolving league," Schichtel said.

Schichtel has identified these 1941 Grand Rapids Ottawa Hills basketball players as James Horn (left) and Chuch Reynier. The identification tools available to Schichtel are actually more numerous than most would suspect. For starters, he's formed an impressive database of information by pouring through old City League yearbooks and programs, photos from other collections and microfilm of old newspapers, And then there's also the knowledge gathered by Schichtel himself, a 1968 Grand Rapids Catholic Central graduate. After playing in many old City League gymnasiums, Schichtel went on to compile a 389-197 record in 27 years as the Cougars girls basketball coach. He uses countless City League contacts as both a player and coach to identify athletes. In all, Schichtel taught in the Grand Rapids school system for 34 years.

He also uses the game itself to identify the photos. For instance, he can pinpoint some photos simply by the styles of the uniforms worn by players. He also figures out who is who by other clues such as what the players are doing in the photo. If a player is taking a set shot in the photo, it's likely pre-World War II. The beginnings of the jump shot, or what Schichtel calls "elevation while shooting," is probably mid-1940s. In addition, Schichtel can identify photos through pure basketball athleticism. Players can look a bit awkward in shots from the thirties as compared to players from the late 1940s who were beginning to play with a more obvious flare.

Put all the information together and Schichtel, who has uncovered more than two dozen personal connections to subjects in the photos, believes he has a reasonable shot at identifying them.

Since he signed on with the project, Schichtel figures he's identified about 10 percent of the photos he's viewed. Among the City League athletes he's found shots of Central's John Lavan, who was born in 1890 and played Major League Baseball during the Babe Ruth era and became a military hero who is buried in Arlington National Cemetery; Creston basketball player Roger Wilkins, an assistant United States attorney general during the Watergate hearings; Art Spoelstra of Godwin, a former NBA player and member of the Grand Rapids Hall of Fame; and Grand Rapids native Bill Cutler, who turned a chance post-World War II meeting with then-American League president Will Harridge into a position as commissioner of the Pacific Coast League,

Schichtel said gaining information through photos on the people who became the bedrock of Grand Rapids should be celebrated.

"I think it's a great approach for the community; they shouldn't be forgotten," Schichtel said. "Who else is going to do this? Why do I do it? I see a certain, for lack of a better word, a nobility. These kids played for the love of game, and they became the “Greatest Generation.” These kids did great things. It's not just, 'Well, there's No. 58,’ in a photo.

"You want to know more about them. That's the real intrigue for me."

Schichtel identified Grand Rapids South High’s “Fireman Five” of, from left, Fred Esslair, Lee Morrow, Jack Carroll, Bob Youngberg and Bruce Bigford. Tim Gloege of the Grand Rapids Public Library said the collection of photos – and their identification – is continually growing. As more people log onto the library's website, more people want to either add to the collection or have information that leads to an identification. The library estimates about 1,200 photos are searched monthly. But as time grows, many of the original photos are disintegrating. The library is in a constant state of preservation, Gloege said.

"It's a massive project, and we're working to get as many photos online as possible," he said. "The numbers (of photos) we have are rising pretty significantly as people post them on social media.

"When you think of the past and now, you need to realize these are people, kids who used to play basketball and did other things. The work is hard and very time-intensive, but it brings a whole new dimension to history."

Schichtel said he's "kind of picked the low-hanging fruit" on many of the easy photos to identify. But the work will continue.

"Yes, it can be frustrating," he said. "There are limitations if you want it to be accurate. Sometimes you look at a photo and you know it's not going to happen, and you move on. But this a chance to learn about people who made Grand Rapids what it is. That's important to me."

PHOTOS (Top) Two Grand Rapids Union basketball players stand for a photo taken Dec. 12, 1941. (2) Longtime area coach Bob Schichtel researches hundreds of photos that are part of the Grand Rapids Public Library archive. (3) Schichtel has identified these 1941 Grand Rapids Ottawa Hills basketball players as James Horn (left) and Chuch Reynier. (4) Schichtel identified Grand Rapids South High’s “Fireman Five” of, from left, Fred Esslair, Lee Morrow, Jack Carroll, Bob Youngberg and Bruce Bigford. (Historic photos courtesy of the Grand Rapids Public Library.)