![](/sites/default/files/imported/Photos/130321_Furseth2H.jpg)
Erik O, Legend on the Microphone
By
Geoff Kimmerly
MHSAA.com senior editor
March 21, 2013
One of Erik O. Furseth’s favorite moments every March – perhaps the one he looks forward to most – comes during the hour before each MHSAA Basketball Semifinal.
From his familiar seat on press row, Furseth has called hundreds of Michigan State University and MHSAA Finals basketball games.
But the opportunity for high school teams to play at Breslin Center is not lost on him, especially as he watches players and fans enter the arena for the first time.
“(It’s) the kind of awe that overtakes people when they come there,” Furseth explained earlier this month. “The enthusiasm reflected on the kids there and so on.
“What a thrill for those kids to come and play a ballgame there.”
Now imagine Furseth saying this with the voice that’s become legendary to generations of basketball fans across this state.
Furseth, 82, has been a member of the MSU basketball family for more than 60 years. A player first, he since served as the homecourt voice of MSU basketball from 1968-02 and MSU football from 1971-98, and this weekend is continuing a run of calling MHSAA Boys Basketball Finals that began more than four decades ago while those games still were played at Jenison Field House.
Some of his phrases are on ready recall for those who have sat in his audience.
“The clock is correct and official.”
“Yesssss … on the basket!”
“Heeeee gets the bonus.”
Last weekend, Furseth also called his sixth MHSAA Girls Basketball Finals, and he’s announced MHSAA football championship games since their days at the Pontiac Silverdome and Baseball Finals for a decade. Furseth also just finished his third season as voice of Traverse City St. Francis football and girls and boys basketball.
“Erik is able to make that job not just a game, but an event,” St. Francis athletic director Tom Hardy said. “To have somebody of his caliber, with his recognition, in a small gym in Traverse City … whether there are 100 people or it's standing room only, it’s so great to know the professionalism of that is taken care of. He just understands kids.”
Furseth moved from East Lansing to Traverse City 18 years ago. That he would find his way to the microphone in his new hometown makes sense. But that it became the tool of his trade the last half-century certainly would be considered a detour from his original plan when Furseth turned down a chance to play football for Woody Hayes so he could study forestry in East Lansing.
Life-changing moments
“Erik O. on the radio” was the voice of Lansing rock-n-roll radio during the 1950s and 60s.
“He was the number one disc jockey in this area before they were called disc jockeys,” said Lansing WILX sports director Tim Staudt, who grew up in East Lansing and has worked in mid-Michigan television for four decades and as a daily radio host for 20 years.
“He has the all-time greatest voice, and obviously it's held up to this day.”
Furseth grew up in Cleveland Heights, Ohio, and got to know Hayes while the soon-to-be-legendary coach was finishing his tenure at Denison University. Hayes hoped Furseth, a high school football standout, would become part of the coach’s first recruiting class after taking the job at Miami (Ohio) before the 1949 season.
But Furseth, who had vacationed in Michigan growing up, was drawn to MSU’s forestry program. So he made a trip to campus – picked up by then-assistant Duffy Daugherty for a visit with head coach Biggie Munn – and was sold on coming to East Lansing instead.
It didn’t take long for his future to turn in an unplanned direction.
Furseth was injured his first fall with the Spartans, and he never played a down of college football. But at that time, MSU sent all freshmen who had played high school basketball a card encouraging them to try out for the Spartans’ freshman hoops team. Furseth, also a 6-foot-3 post player in high school, not only made that MSU team but played three seasons on the varsity under another future coaching legend – Pete Newell, who would go on to lead teams to NCAA and Olympic championships. Furseth played in MSU’s first Big Ten game, against Northwestern in 1951.
It was during sophomore year that Furseth’s academic future also changed lanes. Forestry students were required to take a soil science class offered only during the winter and from 3-5 p.m. – a conflict with Furseth’s basketball commitments. He dropped the class, dropped the major, and as a junior switched course of study to communications.
MSU basketball’s announcer at that time, Larry Friedmeyer, was among a few who took note of Furseth’s deep and authoritative tone, and suggested he audition for the campus’ WKAR radio station. Furseth was hired at 75 cents an hour to host a few nights each week of “The Concert Call,” a classical music program, and later that year joined local station WILS to read the evening news. After serving in the Air Force, Furseth returned to WILS – and a star was born.
Furseth was a DJ for WILS for 14 years. On Saturdays for a decade, he hosted dances at the Lansing Civic Center that drew 1,000 teenagers a night – and one evening, included a surprise drum performance by a famous student at the local Michigan School for the Blind, known then as Little Stevie Wonder.
Furseth later managed WILS from 1956-68. “Being the manager made it no fun anymore,” Furseth noted.
He left for a job outside of radio. But the fun returned when his announcing career began.
Erik O on the microphone
The “O,” by the way, stands for Olaf. Furseth’s parents are from Norway. “Erik O” was a smooth radio name early in his career when he was filling in for mentor Dave Froh – “Erik O for Dave Froh” – so it stuck.
In his role at a basketball game, Erik O admittedly doesn’t see much of it – at least, as a fan might. He can say his top three MSU players during his time as announcer were Scott Skiles, Magic Johnson and Johnny Green. But for the most part, Furseth focuses on the factual information he must supply with every substitution, foul and break.
He found that winning formula long ago.
“He’s just a nice guy – and nice guys don’t usually last on the air as long,” said Lansing sports radio personality Earle Robinson, who recently retired after 39 years at WKAR. “He’s always had good relationships and such a pleasant personality.”
“You’d never know he was a basketball player or anything. He’s very free of any ego, very helpful to people and generous of his time,” said longtime MSU men’s basketball broadcaster Gus Ganakas, who formerly coached the Spartans from 1969-76 and was an assistant on Furseth’s freshman team.
“And particularly in basketball, he knew what he was doing. He’s a former player and has a background as an athlete, and he has a pleasing voice. I’ve always admired him because of his devotion to what he’s doing.”
High school sports are high on that list.
Furseth enjoys announcing the seventh and eighth grade football teams that play at Traverse City’s Thurlby Field – “They think they’re big time,” he said – and finds it incredible how much the high school teams can improve over the course of a season.
He relishes the camaraderie he sees at Class C St. Francis, and wishes he’d attended a similarly-small school himself. To a player who was wearing his former number, he said, “You’re wearing my number. Do it right.” And the St. Francis boys basketball team felt at home at Breslin Center in 2012, when it finished runner-up to Flint Beecher while a familiar voice called the action.
Furseth recalled earlier this month. “Really, for me, high school (sports) exemplifies the development of our kids athletically and in many other ways. You learn a lot of things in athletics.”
“When I think about my life, to think something I started led to doing this; I’m thrilled that it happened,” Furseth said of returning to another Finals. “It’s always been a great thrill for me to do it.”
PHOTOS: (Top) Erik O. Furseth calls the Saginaw/Rockford Class A Boys Basketball Final last season at Breslin Center. (Middle) Furseth prepares to call another game during the 1999 Boys Finals weekend at Breslin.
![Hillsdale basketball](/sites/default/files/2021-09/210904_Felix_2H.jpg)
Felix Leaving Hillsdale Having Blazed Path to Statewide Success, Respect
By
Doug Donnelly
Special for MHSAA.com
September 15, 2021
HILLSDALE – Every time Jordan Bollin would prepare his Dundee Vikings boys basketball team to play Hillsdale, he would rename all of his plays. That’s because Brad Felix, the longtime Hillsdale coach, knew them all.
“He had his teams so prepared,” Bollin said. “We’d call out a play and they would know exactly what we were doing. I had to rename all my plays, then quiz my kids over them before we played them. He’s such a great coach.”
Felix stepped down this week as the Hornets’ head coach, ending a coaching career that spans more than 30 years.
“I think he is the best coach I’ve coached against,” Bollin said. “When I got the job at (Temperance) Bedford, the first thing I did was call him up and basically interview for an hour, asking about practice plans and this and that.”
Citing a health issue as one of his reasons for retiring, Felix said it was still a difficult choice to make.
“It is a decision I don’t take lightly,” Felix said. “I feel like there has been a death in my family. The sadness I am feeling is pretty intense.”
Felix didn’t come to Hillsdale from the Upper Peninsula to turn around Hornets boys basketball. But, over the past couple of decades, Felix has helped transform Hillsdale boys hoops into a program known for adding hardware to its trophy case on a regular basis.
The Bessemer native was a four-sport athlete in high school, but that’s where his playing days ended. He graduated from Northern Michigan University in Marquette and landed a job teaching in Hillsdale, at the opposite end of the state, within a few miles of the state line.
It was the Hillsdale athletic director who approached him about coaching.
“He came to me and said, ‘We need a freshmen girls coach and freshmen boys coach; are you interested?’” Felix said. “The rest is history.”
Felix coached both boys and girls at freshmen and junior varsity levels for several years before landing the varsity girls job with the Hornets. He guided that program from 1998 to 2002. His final season with the girls he also became the boys head coach. He’s coached the Hornets boys for the past 19 seasons.
His teams had success early. Capturing the District title in 2005, in his third season, was a first for the school since the mid-1960s.
He said reviving the boys basketball program was the carrot in front of him.
“No one would last this long if he or she was not experiencing some success,” Felix said. “That surely had a great deal to do with me hanging on this long. I was determined to change the mindset and the culture here, so that was a driving force. Our basketball history here was not very glorious, and I thought I could change that path.”
He certainly did that.
During his 19 seasons, Hillsdale won nine league championships, eight District titles and two Regional championships. The Hornets were consistently ranked among The Associated Press top 10 and if they weren’t on top of the league, they were competing for league championships.
His boys teams went 20-0 during the regular season three times and won 20 or more games seven times. In 15 seasons, his teams won at least 14 games. His record as the boys coach was 318-104. Counting his girls varsity tenure as well, he won 369 games. He was a three-time statewide Coach of the Year.
Opposing coaches have long had a ton of respect for Felix and the Hillsdale program.
“His impact on Hillsdale basketball is something many coaches, like me, only could hope for when we are done,” said Onsted boys basketball coach Brad Maska. “The battles we had, Hillsdale vs. Onsted, were some of the best. I will miss that. He made Hillsdale one of the toughest places to go play. He’s a great coach and person.”
Ida boys basketball’s Jared Janssen coached against Hillsdale at least twice every year in the Lenawee County Athletic Association.
“He had an answer for everything you would try to throw at him,” Janssen said. “He is the toughest coach to prepare for.”
Hillsdale had to overcome its share of obstacles. The Hornets played in four conferences during Felix’s tenure, meaning he often had to learn a new set of opponents. With relatively few schools Hillsdale’s size in that area of the state, the Hornets had to go on the road a lot.
“It is not easy to go to Ida on a Tuesday, get home at 11, hit school the next morning, and then go to Dundee on that same Thursday – only to be back in school again Friday morning,” he said. “Those are taxing weeks for sure.”
There were many great memories on the court, such as coaching seven players who scored 1,000 career points, some surprising District wins, buzzer-beaters and epic defensive battles. The 2013-14 team also appeared in a Class C Quarterfinal. His 24-2 Hornets lost to Muskegon Heights, 59-57.
“We played some really good teams to make it there and then fell two points shy in a game where we were huge underdogs,” Felix said.
The 2004-05 team that went 25-1 also played in a Quarterfinal, in Class B. The lone defeat came that night to eventual champion Grand Rapids South Christian.
“Walking on the court at Grand Valley to play that game was a sight I’ll never forget,” he said. “It was just a sea of maize pom-poms with a sea of opposing white ones on the other side. There were 4,000 fans there. That was a just fun.”
Felix said the love of basketball kept him going year after year.
“The strategy and the relationship with the players have kept me in the game,” he said. “The winning helped, but I loved coaching the game and looked forward to each and every season. The most rewarding part of this job has been the relationships I've built with my players that have extended into their adult lives.”
Two of his former players reside in Colorado, where one worked for the Denver Broncos and the other served as an Olympic trainer.
“They flew me out there for a football game and a tour of the Olympic training center,” Felix said. “I was on the field for an NFL game.”
Felix and his wife, Heather, have been married for more than 25 years and have two children, Claire and Adam. He coached Adam. The end of his son’s career was marred by injury, but Brad Felix said having him be a part of the program was a great experience.
“I did get to coach him in at least one season,” Felix said. “His presence on my bench for 12 seasons was so heartwarming for me – he was in the gym and on our bus since he was 5. I swung him through the air on numerous occasions after big wins. He saw a lot.”
It was in June that Felix had a health scare that he says still isn’t over. He said health impacted his decision but wasn’t the ultimatum.
“This will be with me for the rest of my life, unfortunately,” he said. “It weighed into my decision based on all the appointments that I may or may not have in the future, missing practices or games and just the added stress is more than likely not advantageous for me right now.
“I’d be in (coaching) longer if the circumstances had allowed me to.”
Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.
PHOTOS: (Top) Hillsdale boys basketball coach Brad Felix, right, hugs his son Adam after Adam’s final game last season. (Middle) Brad Felix and his 2013-14 team celebrate a big win during their tournament run. (Below) Felix huddles with his players during another game over his 19 seasons guiding the boys basketball program. (Top and middle photos courtesy of the Hillsdale Daily News; bottom photo courtesy of the Hillsdale athletic department.)