Erik O, Legend on the Microphone

By Geoff Kimmerly
MHSAA.com senior editor

March 21, 2013

One of Erik O. Furseth’s favorite moments every March – perhaps the one he looks forward to most – comes during the hour before each MHSAA Basketball Semifinal.

From his familiar seat on press row, Furseth has called hundreds of Michigan State University and MHSAA Finals basketball games.  

But the opportunity for high school teams to play at Breslin Center is not lost on him, especially as he watches players and fans enter the arena for the first time.

“(It’s) the kind of awe that overtakes people when they come there,” Furseth explained earlier this month. “The enthusiasm reflected on the kids there and so on.

“What a thrill for those kids to come and play a ballgame there.”

Now imagine Furseth saying this with the voice that’s become legendary to generations of basketball fans across this state.

Furseth, 82, has been a member of the MSU basketball family for more than 60 years. A player first, he since served as the homecourt voice of MSU basketball from 1968-02 and MSU football from 1971-98, and this weekend is continuing a run of calling MHSAA Boys Basketball Finals that began more than four decades ago while those games still were played at Jenison Field House.

Some of his phrases are on ready recall for those who have sat in his audience.

“The clock is correct and official.”

“Yesssss … on the basket!”

“Heeeee gets the bonus.”

Last weekend, Furseth also called his sixth MHSAA Girls Basketball Finals, and he’s announced MHSAA football championship games since their days at the Pontiac Silverdome and Baseball Finals for a decade. Furseth also just finished his third season as voice of Traverse City St. Francis football and girls and boys basketball.

“Erik is able to make that job not just a game, but an event,” St. Francis athletic director Tom Hardy said. “To have somebody of his caliber, with his recognition, in a small gym in Traverse City … whether there are 100 people or it's standing room only, it’s so great to know the professionalism of that is taken care of. He just understands kids.”

Furseth moved from East Lansing to Traverse City 18 years ago. That he would find his way to the microphone in his new hometown makes sense. But that it became the tool of his trade the last half-century certainly would be considered a detour from his original plan when Furseth turned down a chance to play football for Woody Hayes so he could study forestry in East Lansing.

Life-changing moments

“Erik O. on the radio” was the voice of Lansing rock-n-roll radio during the 1950s and 60s.

“He was the number one disc jockey in this area before they were called disc jockeys,” said Lansing WILX sports director Tim Staudt, who grew up in East Lansing and has worked in mid-Michigan television for four decades and as a daily radio host for 20 years.

“He has the all-time greatest voice, and obviously it's held up to this day.”

Furseth grew up in Cleveland Heights, Ohio, and got to know Hayes while the soon-to-be-legendary coach was finishing his tenure at Denison University. Hayes hoped Furseth, a high school football standout, would become part of the coach’s first recruiting class after taking the job at Miami (Ohio) before the 1949 season.  

But Furseth, who had vacationed in Michigan growing up, was drawn to MSU’s forestry program. So he made a trip to campus – picked up by then-assistant Duffy Daugherty for a visit with head coach Biggie Munn – and was sold on coming to East Lansing instead.

It didn’t take long for his future to turn in an unplanned direction.

Furseth was injured his first fall with the Spartans, and he never played a down of college football. But at that time, MSU sent all freshmen who had played high school basketball a card encouraging them to try out for the Spartans’ freshman hoops team. Furseth, also a 6-foot-3 post player in high school, not only made that MSU team but played three seasons on the varsity under another future coaching legend – Pete Newell, who would go on to lead teams to NCAA and Olympic championships. Furseth played in MSU’s first Big Ten game, against Northwestern in 1951.

It was during sophomore year that Furseth’s academic future also changed lanes. Forestry students were required to take a soil science class offered only during the winter and from 3-5 p.m. – a conflict with Furseth’s basketball commitments. He dropped the class, dropped the major, and as a junior switched course of study to communications.

MSU basketball’s announcer at that time, Larry Friedmeyer, was among a few who took note of Furseth’s deep and authoritative tone, and suggested he audition for the campus’ WKAR radio station. Furseth was hired at 75 cents an hour to host a few nights each week of “The Concert Call,” a classical music program, and later that year joined local station WILS to read the evening news. After serving in the Air Force, Furseth returned to WILS – and a star was born.

Furseth was a DJ for WILS for 14 years. On Saturdays for a decade, he hosted dances at the Lansing Civic Center that drew 1,000 teenagers a night – and one evening, included a surprise drum performance by a famous student at the local Michigan School for the Blind, known then as Little Stevie Wonder.

Furseth later managed WILS from 1956-68. “Being the manager made it no fun anymore,” Furseth noted.

He left for a job outside of radio. But the fun returned when his announcing career began.

Erik O on the microphone

The “O,” by the way, stands for Olaf. Furseth’s parents are from Norway. “Erik O” was a smooth radio name early in his career when he was filling in for mentor Dave Froh – “Erik O for Dave Froh” – so it stuck.

In his role at a basketball game, Erik O admittedly doesn’t see much of it – at least, as a fan might. He can say his top three MSU players during his time as announcer were Scott Skiles, Magic Johnson and Johnny Green. But for the most part, Furseth focuses on the factual information he must supply with every substitution, foul and break.

He found that winning formula long ago.

“He’s just a nice guy – and nice guys don’t usually last on the air as long,” said Lansing sports radio personality Earle Robinson, who recently retired after 39 years at WKAR. “He’s always had good relationships and such a pleasant personality.”

“You’d never know he was a basketball player or anything. He’s very free of any ego, very helpful to people and generous of his time,” said longtime MSU men’s basketball broadcaster Gus Ganakas, who formerly coached the Spartans from 1969-76 and was an assistant on Furseth’s freshman team.

“And particularly in basketball, he knew what he was doing. He’s a former player and has a background as an athlete, and he has a pleasing voice. I’ve always admired him because of his devotion to what he’s doing.”

High school sports are high on that list.

Furseth enjoys announcing the seventh and eighth grade football teams that play at Traverse City’s Thurlby Field – “They think they’re big time,” he said – and finds it incredible how much the high school teams can improve over the course of a season.

He relishes the camaraderie he sees at Class C St. Francis, and wishes he’d attended a similarly-small school himself. To a player who was wearing his former number, he said, “You’re wearing my number. Do it right.” And the St. Francis boys basketball team felt at home at Breslin Center in 2012, when it finished runner-up to Flint Beecher while a familiar voice called the action.

Furseth recalled earlier this month. “Really, for me, high school (sports) exemplifies the development of our kids athletically and in many other ways. You learn a lot of things in athletics.”

“When I think about my life, to think something I started led to doing this; I’m thrilled that it happened,” Furseth said of returning to another Finals. “It’s always been a great thrill for me to do it.”

PHOTOS: (Top) Erik O. Furseth calls the Saginaw/Rockford Class A Boys Basketball Final last season at Breslin Center. (Middle) Furseth prepares to call another game during the 1999 Boys Finals weekend at Breslin. 

1970-1995: Detroit, Flint Ruled Class A Boys Basketball

By Ron Pesch
MHSAA historian

March 7, 2022

Geographic domination.

It really hasn’t happened on the basketball court in the MHSAA’s top classification since the mid-1990s.

Class A state titles – designated Division 1 in basketball since 2019 – have bounced around Michigan over the last 25-plus years like, well, an over-inflated wayward basketball. Kalamazoo Central, Pontiac Northern, and Clarkston grabbed back-to-back titles between 1996 and 2021. The Saginaw area locked down five Class A crowns within that stretch; Arthur Hill snagged one in 2006, while Saginaw High immediately followed with two in a row in 2007 and 2008. The Trojans also won in 1996 and 2012. Greater Lansing has three titles – one by Lansing Everett, another by Lansing Waverly, then one by Holt High School – about eight miles outside the city limits.

Class A basketballThen it’s single titles to Grand Rapids Ottawa Hills, Rockford, Muskegon, Ann Arbor Pioneer, and Ypsilanti Lincoln. Metro Detroit schools Romulus, Pershing, Central, Western, and U-D Jesuit also have single championships during that span.

But from 1970 to 1995, a trip to the Finals to watch the ‘A’ title game meant – with rare exception – you were watching a team from Flint or Greater Detroit. Or both.

Flint: Home of the Vikings

Opened in the fall of 1928, Flint Northern had been the Vehicle City’s top basketball school, winning Class A titles in 1933, 1936, 1939, and 1940 under coach Jim Barclay, then another in 1947 under Les Ehrbright. The Vikings also advanced to the state championship game in 1954 under Carl Stelter, losing to Muskegon Heights in overtime, 43-41.

Then, things went mostly quiet for the next decade and a half.

Jack Marlette was only the fourth varsity basketball coach in school history. Since arriving at Northern in 1949, he had served as head coach in tennis and golf, sophomore coach in basketball and football, junior varsity coach in basketball and football, equipment manager, and head trainer.

Midseason 1955, he replaced Stelter as the varsity basketball coach, when Stelter was named a principal within the Flint school district.

“Marlette coached teams posted a record of 112 victories and 99 defeats,” stated Len Hoyes in the Flint Journal when the coach stepped down in March 1967. “Included are six city championships, two districts, and a Saginaw Valley Conference crown in 1956.” His 1957 team reached the MHSAA Quarterfinals, losing to East Detroit.

With the announcement, Northern wooed 36-year-old Dick Dennis to take his spot come the 1967-68 season. Dennis’ teams had posted an impressive 105-21 varsity record at Alpena High School over seven seasons. Perhaps more impressively, his teams had beaten two of the Flint area’s finest in the MHSAA Regional round in 1966.

Dennis agreed to the move to Northern, “but had one important request,” stated reporter Bruce Johns in the Journal. “He wanted Bill Frieder as the junior varsity coach.”

Frieder, who would ultimately become a legendary basketball figure in Michigan, had landed his first basketball job as JV coach under Dennis at Alpena during the 1965-66 school year.

“… (A) son-in-law of Larry Laeding, former Saginaw High coach and a former player for the Trojans, Freiders (sic) had a 20-11 JV record for two years,” noted the Journal at the time of the hiring. (Laeding’s Saginaw team had won the Class A basketball championship in 1962.)

Dennis’ varsity squad posted an 11-6 record that first year, followed by a 13-6 mark in 1968-69, the program’s best season in 10 years. Frieder’s 1967-68 JV Vikings finished with a 13-3 mark, earning a share of the Saginaw Valley Conference’s title. In his second year, Frieder’s squad went a flawless 16-0.

But a teacher’s strike in Flint the following school year caused Frieder to resign from his position.

“At this point, I want to emphasize that I am highly opposed to teachers’ striking as I feel it sets a poor example for children and such an act reflects upon me personally,” stated Frieder in a letter of resignation to the Flint Board of Education.

Unable to work around it, he stepped aside.

Another shake-up

After three seasons at the helm, in May 1970, Dennis accepted an assistant principal position within the district. Northern administration interviewed nine “capable” candidates for the opening, including the former JV coach.

“Out of the candidates, we felt that Bill was the best qualified,” Northern athletic director Jim Fowler told the Journal’s Dean Howe 22 days later. “Bill is familiar with our situation at Northern, he’s familiar with the kids and unquestionably a fine coach.

“… it was Dennis’s strong recommendation that finally swung the gavel Frieder’s way,” stated Howe.

“Bill has a tremendous ability to get along with the kids,” Dennis had told the Journal in 1969. “… there are some coaches who never accomplish this. Bill’s two outstanding characteristics are his loyalty to the job and kids and his tremendous amount of pride.

“He just loves the game. Bill works just as hard at developing good citizens as he does to winning.”

Under Frieder, the Vikings quickly returned to the state spotlight, winning two straight MHSAA Class A championships in 1971 and 1972.

Flint Northern basketballFor the first time since 1954, Northern enjoyed final round success. Frieder’s 1971 Vikings, powered by senior Tom McGill and the Britt brothers, Wayman and James, clipped the taller – and favored – crew from Detroit Kettering, led by Lindsay Hairston, 79-78.

A year later, Frieder’s team beat Pontiac Central, a squad it had defeated twice during the regular season, 74-71. It was the Vikings’ 33rd-straight victory.

Frieder returned for the 1972-73 season. The Vikings posted an 18-7 record and won a District title. In July, his JV coach from the past two seasons, Grover Kirkland, was named head basketball coach at Flint Northwestern. In August, Frieder resigned. Rumors had been flying that he might go to the University of Michigan as an assistant. A Saginaw native, Frieder stated his “retiring is a result of many things.” Primarily, he planned to return to Saginaw to go into the produce business with his father.

The rumors, it turned out, were true. A little over a month later, the University of Michigan appointed Frieder as assistant basketball coach.

“We think it’s very fine to have a man of Bill’s caliber on our staff,” said Johnny Orr, Michigan’s head men’s basketball coach.

“If at this point in my life, I could describe the job I wanted most, the thing I wanted most to do in my life, this would fit it to a tee,” said Frieder at the time of the announcement.

Bill Troesken, 29, who had stepped down in June of 1973 after three years as varsity coach at Flint Powers Catholic, was hired by Northern to replace Frieder. His team would grab another Class A championship in March 1978.

A Long Drought

Flint’s oldest high school, Flint Central, was opened in 1875. Incredibly, the boys basketball team never won a state title – or even appeared in a championship game – until coach Stan Gooch arrived on the scene.

“Gooch, who starred in basketball at Flint Tech High, Flint Junior College, and Central Michigan (University), began his coaching career as bench boss of the sophomore team at Central High in 1959,” recalled Brendan Savage for MLive in 2008 at the time of his induction into the National High School Athletic Coaches Association Hall of Fame. “He took over the reins of the junior varsity the following year and was promoted to varsity coach in 1966.” Gooch guided Flint Central to its first state championship game in 1967, but Central was trounced by Detroit Pershing, a PSL squad considered by many to be the greatest basketball team in Michigan prep history. Guided by coach Will Robinson, the Doughboys were led on the court by future NBA players Spencer Haywood and Ralph Simpson.

Gooch resigned following the 1967-68 season to become head coach at Flint Junior College (which was converted into a countywide college, and rebranded as Genesee Community College in 1969, then renamed Mott Community College in 1973). After 10 seasons, Gooch stepped down, and within months, he replaced his replacement at Flint Central, Clif Turner, who had guided the program through the 1977-78 season.

Central then won three straight Class A titles from 1981-83, helping to build the legend of Flint basketball.

Then it was Northwestern’s turn. In both 1984 and 1985, Coach Kirkland’s Wildcats beat Detroit Southwestern. With those wins, the Flint city schools had now won six of the last eight titles.

“City of Champions defies explanation” trumpeted the Journal at the end of March 1985, after Northwestern had won Class A and Flint Beecher had won the boys title in Class B.

“No single factor can be pinpointed as the reason Flint has dominated,” wrote Phil Pierson under the headline, “while metropolitan Detroit, an area approximately 10 times larger, has failed to win a Class A Championship since 1979.”

Northwestern’s Glen Rice “became the area’s first recipient of the Mr. Basketball award presented by the Michigan High School Basketball Coaches Association and has been named to the Parade and Basketball Weekly All-American teams. (Beecher’s Roy Marble finished second, while Central’s Terence Greene finished fourth in Mr. Basketball balloting).

Was this success the opportunity to play year-round, asked Pierson. Coaching? The talent on the court?

Other areas across the state featured these same strengths, concluded the writer. “It may just be that the reason for Flint’s success is too obvious to be considered by the philosophers: the cyclical nature of high school sports.

“There was nothing wrong with Flint basketball from 1948-70 when there were no state Class A or B championships. Other teams and programs were just better.”

The Return of the PSL

For 31 school years – 1930-31 through 1960-61 – the public schools of Detroit had opted out of MHSAA tournament play.

“… (P)art of it was the fact that the large schools from Detroit had dominated the state competition in the early tournaments and they had the idea they would win it all the time,” recalled veteran Detroit Free Press writer, George Puscus. “The argument was why bother.

“At one time, they may have been superior, but when they returned, I think they learned that the rest of the state knew how to play.”

It took five years after the return to the MHSAA Tournament before the PSL earned a Class A title with that ’67 Pershing squad. The next arrived in 1970, again by Pershing, then in 1973 by Southwestern, and again in 1979 by Mackenzie. Class A was won by Metro Detroit in 1974, by Birmingham Brother Rice, in 1975 by Highland Park, and in 1976 by Detroit Catholic Central.

From 1971 to 1985, Flint’s public school champions had defeated Pontiac Central twice, and PSL teams from Kettering, Murray-Wright, and, famously, Southwestern, on four straight occasions between 1982 and 1985.

On only two occasions between 1975 and 1995 did the Class A crown leave the city of Flint or Metro Detroit. In both instances, it landed in Lansing. In 1977, the Lansing Everett Vikings, led by Earvin Johnson – nicknamed “Magic” by the press – wrestled it away by downing Brother Rice in a 60-56 overtime thriller. In 1980, Lansing Eastern, powered by the state’s first Mr. Basketball winner, Sam Vincent, did the same, with a 64-53 victory over Highland Park.

The Cycle of Basketball

As soon as the ink dried on Pierson’s words, it seems, the cycle rotated.

Romulus took down Southwestern in ’86 before the PSL took control of Class A beginning with the 1987 season. Cooley, coached by Ben Kelso, snagged the first of three straight that year. After finishing as runner-up in seven of the previous eight title games, Southwestern, coached by Perry Watson, grabbed back-to-back victories in ’90 and ’91. Coach Johnny Goston’s Pershing teams beat Benton Harbor for consecutive titles in 1992 and 1993. Then Murray -Wright, coached by Robert Smith, captured its first crown in 1994.

On four of the eight occasions between 1987 and 1994, the Class A game featured an all-PSL card.

Southwestern/Cooley basketballThe 1995 Class A final wrapped the amazing run as No. 1-ranked Flint Northern, powered by Mateen Cleaves’ game-leading 28 points and Antonio Smith’s 24 points and 15 rebounds, decimated No. 2 Pershing, 86-64 before a crowd of 11,179 at the Breslin Center. Northern had trailed 44-37 at the half.

It was Northern’s first title since 1978. It would also be the program’s last. The introduction of “school of choice” in Michigan in 1996, combined with plunging birth rates in the U.S. that peaked in 1978, meant upheaval in enrollment across the state’s public schools. In Flint, declining enrollment – also impacted by the pending closure of a massive automotive manufacturing complex operated by General Motors known as “Buick City” – forced the closure of Central following the 2008-09 school year. Northern closed in 2013. Following the 2017-18 school year, Northwestern and Flint Southwestern merged, leaving Southwestern as the city’s lone high school.

In Detroit, Northern, Mackenzie, and Murray-Wright were among four high schools closed by the Detroit Public Schools in 2007 due to cost constraints and declining enrollments. Cooley was shuttered in 2010. Southwestern, dedicated in 1922, and Kettering, opened in 1965, both closed in 2012.

Of the 26 Class A title games waged between 1970 and 1995, Flint City Schools and the PSL teams each won nine of those contests. On 15 occasions, the championship game featured a match-up of Flint and Detroit PSL teams. On only seven occasions did schools from outside Wayne, Oakland, or Genesee counties ever crash the championship party. Saginaw High School ended with runner-up honors in 1973, 1976, and 1990, with Lansing and Benton Harbor High Schools being the only others.

Parade of Talent

Basketball junkies attending title games during those years watched an incredible collection of talent come out of those teams from Flint, the PSL and metropolitan Detroit during the span.

On the coaching side:

► Frieder ended up as head coach at Michigan with the 1980-81 season, then Arizona State in 1989.

► Gooch compiled over 400 varsity wins and 86 JV victories during his time at Flint Central.

► Kirkland ended his basketball coaching career in 2000 as Flint’s all-time winningest varsity coach, compiling a 518-148 mark. His Wildcats compiled 60-straight wins between January 1984 and February 1986 and presently rank No. 3 in consecutive wins in state history. In 2020, Detroit Free Press writer Mick McCabe named Northwestern’s 28-0 team from 1985 as the greatest boys basketball team he covered in his 50 years of reporting.

► Southwestern’s Watson served as an assistant at Michigan for two seasons, then guided the men’s basketball team at the University of Detroit Mercy from 1993 to 2008, compiling a 258-185 record over 15 seasons.

► Kelso, a Flint Southwestern graduate who did not play high school basketball but ended up as the all-time scorer at Central Michigan when he graduated in 1973, would be a finalist for the head coaching spot at CMU in 1997. At Cooley from 1984 through 1998, he later served as an assistant basketball coach at Kansas State in 2005-06.

► Kettering’s Charles Nichols, on hand since the school opened, coached tennis, football, and track during his first years at the school. With the 1970-71 season, he took over basketball coaching duties from Walt Jenkins, guiding the team for four campaigns. In December 1974, he joined Dick Vitale’s coaching staff at the University of Detroit for parts of two seasons. He returned to Kettering in 1978 as athletic director, then later served as assistant director of the PSL until his retirement in 2002.

The players included:

Flint

► Central’s Eric Turner, Marty Emery, Mark Harris, Keith Gray, Terence Green, and Darryl Johnson.

► Northern’s Terry Furlow, Dennis Johnson, Gary Pool, Antonio Smith, and Mateen Cleaves.

► Northwestern’s James Person, Jeff Grayer, Glen Rice, Andre Rison, Anthony Pendleton, and Daryl Miller.

Detroit PSL

► Cass Tech’s Tony Jamison and William Mayfield.

► Cooley’s Yamen Sanders, Earl Stark, Rafael Peterson, Michael Talley, and Daniel Lyton.

► Kettering’s Lindsay Hairston, Joe Johnson, Eric Money, and Coniel ‘Connie’ Norman.

► Mackenzie’s Steve Caldwell and Dave Traylor.

► Murray-Wright’s Willis Carter and Robert Traylor.

► Northern’s Katu Davis and Leonard Bush.

► Pershing’s Phil Paige, Robert Hawkins, Calvin Harper, Willie Mitchell, Carlos Williams, Todd Burgan, and Winfred Walton.

► Southwestern’s Darryl Robertson, Antoine Joubert, Clarence Jones, Sam Sillmon, Tarence Wheeler, Anderson Hunt, Loren Clyburn, James Hunter, Jalen Rose, Voshon Lenard, and Howard Eisley.

Metro Detroit

► Birmingham Brother Rice’s Will Franklin, Kevin Smith, and Tim Andree.

► Detroit Catholic Central’s Mike Prince and David Abel.

► Highland Park’s Terry Duerod, Percy Cooper, and Renardo Brown.

► Pontiac Central’s brothers Campy, Larry and Walker D. Russell; Larry Cole, Tim Marshall, and Clyde Corley.

► Romulus’s Terry Mills, and Stevie Glenn.

Ron Pesch has taken an active role in researching the history of MHSAA events since 1985 and began writing for MHSAA Finals programs in 1986, adding additional features and "flashbacks" in 1992. He inherited the title of MHSAA historian from the late Dick Kishpaugh following the 1993-94 school year, and resides in Muskegon. Contact him at [email protected] with ideas for historical articles.

PHOTOS (1) Detroit Cooley's Rafael Peterson (24) and Benson Maurice match up with Flint Northwestern's Archie Munerlyn (53) and Reggie Richardson during the 1988 Class A Final. (2) The Class A/Division 1 championship has been won by teams across the southern half of the Lower Peninsula over the last 25 years. (3) Grover Kirkland, here in 1975, built Flint Northwestern into a power. (4) Detroit Southwestern's Jalen Rose (42) and Cooley's Michael Talley (14) work to grab a loose ball during the 1989 Class A Final. (Photos courtesy of the Detroit News [1] and Gary Shook [4], or collected by Ron Pesch.)