Branstrom-Led Mid Pen Built to Play Big
January 10, 2018
By Dennis Grall
Special for Second Half
ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.
Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.
"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.
Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.
That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.
"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."
Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.
Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.
Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.
"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.
"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."
That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.
"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."
Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.
"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.
Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.
"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."
Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."
That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."
His two teams will practice together, and varsity players will serve as assistant coaches.
The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.
Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."
He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.
"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."
However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.
More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.
He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.
Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."
Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.
"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."
Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor. "In pick-up games and practices, they want to shoot those threes, and that has changed everything.
"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."
Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.
Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.
Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.
PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)
Not Even Sky Seems Limit as Richards Keeps Calvary Sports Soaring
By
Tom Kendra
Special for MHSAA.com
January 4, 2024
Bradley Richards believes that life is all about trying new things, setting bigger goals and pushing yourself to new heights – in his case, literally.
Richards, now a 6-foot-5, 190-pound junior basketball standout at tiny Fruitport Calvary Christian, played on the school’s fifth-grade team when he was in second grade.
He remembers staring longingly at the rim in those days and dreaming about dunking, before making that dream a reality by throwing one down in February of his seventh-grade year.
While his three older sisters - Taylor, Allyson and Kelsey - were leading the Calvary girls basketball program to new heights, he vowed he would do the same with the boys program someday.
Bradley and his teammates accomplished that goal last spring, winning the school’s first boys District basketball title despite a roster with no seniors.
This season, Calvary came flying out of the gate with a 5-0 start and is now 5-2 heading into Friday’s home game against Saugatuck.
“It’s been a lot of fun,” said Bradley, who averages 29 points and 14 rebounds per game. “Our school is so small that we’re more like a family. It’s not about me. I’m just so happy for our school and all of the guys on the team.”
The next goal is to repeat as District champions and try to win a Regional title, before setting his sights at clearing 7 feet in the high jump this spring.
“I’m going to try to get past that this year,” said Bradley in his typical humble, matter-of-fact fashion.
One thing his father and fourth-year Fruitport Calvary Christian boys basketball coach Brad Richards has learned is to not put anything past his only son, the youngest of his four children.
Bradley displayed an interest in music as a young boy and now sings in the school’s worship group and plays the saxophone, piano and guitar. Last fall, he played high school football for the first time as part of a cooperative agreement with Muskegon Catholic Central and wound up starting at wide receiver and defensive back for the state powerhouse program.
“He’s blessed and he’s gifted – yes,” said his father, who also coached all three of his girls during their Calvary Christian basketball careers. “But he works so hard.
“Bradley sets goals and works toward them. He’s always looking for the next thing to do.”
True to his school
One thing he doesn’t like to do is media interviews. Specifically, he doesn’t like calling attention to himself.
“He is pretty quiet and would rather have his teammates get the attention,” said his mother, Joy.
Fruitport Calvary Christian is one of the smallest schools on the entire Lakeshore with 51 students in grades 9-12, and just 17 boys in the high school.
The Eagles take great pride in their ability to compete against much larger schools. They made a huge statement during the first full week of December with three convincing victories over bigger schools.
That week started on Tuesday, Dec. 5, with Calvary’s first-ever boys basketball win over neighbor Fruitport, a Division 2 school that competes in the Ottawa-Kent Conference Blue. Bradley scored 35 points with 14 rebounds in that game, with clutch free throws by role player Eric Dubois Quayle sealing the win.
Two days later, Richards scored 36 points with 17 rebounds in a win over Grand Rapids Sacred Heart.
Calvary then capped the 3-0 week Friday with a victory over Kent City, another Division 2 school, as Bradley scored 36 points with 18 rebounds.
Calvary is led by the “big three” of juniors Richards and Quinn Swanson and senior Sam Zelenka. Swanson, the team’s second-leading scorer with 17 points plus six rebounds and three assists per game, injured his knee last week against Schoolcraft and his health will have a huge bearing on the team’s success going forward. Zelenka is the top defender and averages 11 points, eight assists and seven rebounds.
The other starters are junior workhorse Zach McFarren, who owns the school’s shot put and discus records and has played all but six minutes over the team’s seven games, and senior Nolan Ghezzi.
Richards, already a two-time Associated Press all-state selection who even made the Basketball Coaches Association of Michigan all-state team as an eighth grader, has seen every gimmick defense to try and shut him down, including box-and-twos and triple teams. He credits his experience in football and track with helping him deal with it.
“There is usually a quick guy in front of me and a big guy behind me,” said Bradley, who scored a career-high 47 points in a game last season. “Football has really helped me, because I’m not as scared of the contact. The high jumping has helped me to elevate and get my shot off.”
Great heights
Jim McHugh is a high jump legend from Pentwater who went on to become a two-time national champion in the event at Hillsdale College, and he now coaches West Michigan athletes in the event.
The first time he worked with Bradley Richards, in April of last year, he knew he had something special on his hands.
“Bradley went up and literally hurdled the bar at 5-11,” said McHugh. “I was in shock. I said to myself: ‘This is gonna be a heck of a ride.’ The kid is a generational talent.”
The coaching of McHugh paid immediate dividends, as Bradley improved from a top jump of 6-1½ as a freshman to 6-6½ in last year’s Regional meet. Then came the Division 4 Finals at Hudsonville a few weeks later.
Bradley won the first track Finals championship for Fruitport Calvary with a leap of 6-10 – which was 3 inches higher than anyone else in any of the four Lower Peninsula divisions and entire Upper Peninsula that day – and caught the attention of college scouts from across the country.
The following week, he competed at the New Balance Outdoor Nationals in Philadelphia and placed second with a jump of 6-8.24.
McHugh shudders to think of how high his prodigy can soar. He has his sights set on the Division 4 Finals record of 6-10½ (Kurt Schneider, Auburn Hills Oakland Christian, 2009), the Muskegon-area record of 7-0 (Steve Paulsen, Fremont, 1998) and the all-division/class Finals record of 7-1 (John Payment, Brimley, 1989).
“God has given him incredible talent, but he also has the desire it takes,” said McHugh, who is also working with another Division I college high jump prospect in Hart junior Addison Hovey. “I gave him a workout plan, and he has done every bit of it. He has cleaned up his diet, done the cold showers and the cold bathtubs, everything. I’m excited to see the results.”
Richards, whose first love was basketball, admits he is smitten with the high jump and seeing how high he can soar.
Now, when asked about his favorite athletes, he still mentions Michael Jordan and Kevin Durant, but he also includes Olympic gold medalist high jumper Mutaz Barshim of Qatar – who made news by not taking additional jumps at the 2020 Olympics in Japan, thereby sharing the gold medal with Gianmarco Tamberi of Italy.
“I just respect that so much, sharing the gold medal,” Bradley said.
Decision time
Now the Bradley Richards recruiting saga has begun and, for him, it’s not just about choosing what school – it’s also about choosing what sport.
“I would like to do both, play basketball and high jump in college, if possible,” Bradley said.
That would certainly be a possibility if Bradley follows in his family’s footsteps at Cornerstone University. His father was a basketball standout at Cornerstone, which is where he met Joy, and all three of his sisters played for the Golden Eagles. (Kelsey is currently a student assistant for this year’s team.)
Playing both may not be possible if he pursues high jump at the Division I level, where Michigan and Illinois are among schools actively recruiting him.
“I know at some point I’m going to have to make a decision, but I don’t have to right now,” said the 17-year-old Bradley. “So it doesn’t do me any good to sit and stress about it all the time.”
Instead, he is focused on more immediate goals.
The first is figuring out a way for his basketball team to snap a two-game losing skid and get positioned for another postseason run.
Then it will be trying to clear the magical high jump number of 7-0, and beyond. And don’t forget football, where he would love to start off his senior year by helping Muskegon Catholic improve on its 6-5 record from a year ago and make a run at the school’s 13th state football championship.
Only after all of that will it be college decision time.
“It’s not an easy choice, and it will take a lot of prayer and discernment,” admitted Richards, who will look for help from his immediate family and his school family in making his choice. “I’ll figure it out. I usually do.”
Tom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.
PHOTOS (Top) Fruitport Calvary Christian’s Bradley Richards stands atop the podium after winning the high jump last spring at the Lower Peninsula Division 4 Finals. (Middle) Richards lines up to shoot a free throw. (Below) Playing as part of a cooperative with Muskegon Catholic Central, Richards works to get away from a Traverse City St. Francis tackler. (Track photo courtesy of Joy Richards; basketball and football photos courtesy of Local Sports Journal.)