Branstrom-Led Mid Pen Built to Play Big

January 10, 2018

By Dennis Grall
Special for Second Half

ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.

Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.

"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.

Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.

That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.

"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."

Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.

Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.

Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.

"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.

"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."

That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.

"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."

Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.

"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.

Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.

"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."

Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."

That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."

His two teams will practice together, and varsity players will serve as assistant coaches.

The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.

Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."

He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.

"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."

However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.

More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.

He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.

Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."

Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.

"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."

Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor.  "In pick-up games and practices, they want to shoot those threes, and that has changed everything.

"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."

Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.

Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)

Neitzel Finds Way Back to High School Hoops

By Dean Holzwarth
Special for MHSAA.com

July 31, 2020

GRAND RAPIDS – Drew Neitzel is a self-proclaimed basketball junkie.

So when the opportunity arose to reconnect with the high school basketball scene, the former Mr. Basketball and Michigan State standout didn’t think twice.

Neitzel, 35, has spent the past five years as a high school basketball radio analyst alongside longtime broadcaster Bret Bakita.

“It was a natural fit for me coming back to Grand Rapids, and I’ve known Bret since he was broadcasting my games at Wyoming Park,” Neitzel said. “He was looking for a partner and reached out to me. 

“I didn’t have the time or desire to maybe get involved with coaching locally, so the high school broadcasting was the perfect fit to keep me around the game and feed my appetite for the game. Friday night hoops is one of the best atmospheres with the student sections and great crowds, and there’s a great following in West Michigan. It’s great to be a part of that high school action again.”

Bakita has been a staple in the West Michigan sports scene and has been a mentor to Neitzel.

“Bret is a true professional and a great guy to work with and learn from,” Neitzel said. “It’s been a great fit and a great team, and hopefully we have a season this winter.”

Neitzel and Bakita were broadcasting a boys District Semifinal in Holland the night before the Covid-19 pandemic started affecting the landscape of sports.

NCAA conference tournaments were canceled, and soon after March Madness and the remainder of the high school winter and spring seasons as well.

Netizel currently lives in Grand Rapids with wife, Kristi, and their son, Drake, who turns 1 in August.

The recent pandemic has changed the lives of many around the world, but Neitzel has tried to take everything in stride.

“It’s certainly been different, and my wife and I are both working from home, which has been good since we have a 1-year-old,”  said Neitzel, who works as a financial advisor in Grand Rapids. 

“We try to see the positives with everything going on and the craziness in the world, and working from home allows us to spend extra time with our little guy.

“It presents its own challenges, but overall we’re doing well and we’re trying to be smart and responsible by social distancing and staying outside. Not putting ourselves in harm’s way if we don’t have to.”

The pandemic and enforced precautions has put a damper on summer activities, which included Neitzel’s annual basketball camp.

The popular Drew Neitzel Basketball Camp has been running for more than a decade, but likely will be halted due to the pandemic.

“This would’ve been our 12th year, and it has been very successful and continued to grow,” Neitzel said. “It’s the one week in the year that I get to get back in the gym with the kids and my dad and 15 of my good buddies who help coach.

“It’s disappointing that we haven’t had the chance to run the camp, and we haven’t officially canceled it, but it looks more like that’s going to be the outcome with everything going on and the gyms not being allowed to open.”

His stellar high school career at Wyoming Park included becoming the school’s all-time leader in points and assists, while winning the Mr. Basketball Award and taking his team to the Class B Semifinals as a senior in 2004. In one of the most memorable games in MHSAA Tournament history – and before a capacity crowd at the Breslin Center – Neitzel scored 36 points but saw his team fall 79-63 to a Detroit Renaissance eventual champion that included major Division I college prospects Malik Hairston, Joseph Crawford and Tajuan Porter.

Quickly, Neitzel made an impact in East Lansing as well. He was a starting point guard for a majority of his time as a Spartan, and helped Michigan State reach the Final Four as a freshman.

“I couldn’t have written a better college career,” Neitzel said. “You wish you would’ve won more games and went to more Final Fours, but when I look back, to step in and start halfway through my freshman year for Coach Izzo and for him to give me the reins with a senior-heavy team was a great experience.

“That 12 months of my life was absolutely crazy. My senior year of high school going to the Breslin Center, winning Mr. Basketball and then earning a starting spot and going to the Final Four was a wild ride. It was an awesome year for me, personally.”

After not being selected in the 2008 NBA Draft, Neitzel played professionally in Germany and France for five years while also being invited to NBA summer leagues and training camps with Minnesota, Portland and Dallas.

His last taste of the NBA came in 2011 during training camp with the Mavericks. He was eventually cut, and finished the season in the G League.

“That was a great experience,” Neitzel said. “They were a first-class organization and Mark Cuban and Rick Carlise were great. It was the year after they beat Miami in the NBA Finals so they were still on cloud nine from the championship.

“The guys in that locker room were Jason Kidd, Jason Terry, Dirk Nowitzki, Vince Carter, Delonte West, Shawn Marion and Lamar Odom. I was a fly on the wall, and to be around those NBA greats and veterans was definitely one of the highlights of my career.”

Made in Michigan 2020

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Dean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for four years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties. 

PHOTOS: (Top) Drew Neitzel attempts a free throw before a packed Breslin Center during the 2004 Class B Semifinals. (Middle) Neitzel, with wife Kristi and son Drake. (Top photo by Gary Shook; middle courtesy of Drew Neitzel.)