Branstrom-Led Mid Pen Built to Play Big

January 10, 2018

By Dennis Grall
Special for Second Half

ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.

Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.

"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.

Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.

That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.

"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."

Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.

Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.

Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.

"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.

"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."

That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.

"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."

Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.

"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.

Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.

"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."

Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."

That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."

His two teams will practice together, and varsity players will serve as assistant coaches.

The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.

Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."

He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.

"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."

However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.

More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.

He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.

Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."

Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.

"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."

Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor.  "In pick-up games and practices, they want to shoot those threes, and that has changed everything.

"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."

Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.

Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)

March Hoops Magic Continues to Connect Bradford Family

By Tom Spencer
Special for MHSAA.com

March 26, 2021

Bear Lake – Check. Onekama? You bet. Traverse City West? Yup.

Glen Lake? Absolutely!

Chances are if you played basketball at one of these schools over the last decade or so, you were coached by a very special educator named Bradford. Perhaps not the same Bradford, but it definitely was a member of the Onekama-raised family with a long line of special education teachers.

While growing up on the farm of parents Arden and Lynn in Onekama, the future educators picked up the love of the game of basketball. Some went on to play college ball, and all reportedly did some coaching.

March Madness has always been a lot of fun in the Bradford family.

“Our family has had a lot of success in March Madness, and it is fun to be able to talk about it with each other and with our kids,” said Nathan Bradford, currently the boys basketball coach, athletic director and special ed teacher at Onekama.  “As a player, I also played at the Breslin Center and in the state Semifinals.  

“It was an experience that I will never forget,” he continued. “My sisters have also made it to the state Semifinals.”

Nick Bradford joined Nathan’s staff as the junior varsity boys coach. The Portagers ended their season Thursday night with a hard-fought loss to Brethren after leading most of the way.

One of the sisters, April, had a long run as the Bear Lake girls coach. She still teaches special ed there.

Maple City Glen Lake girls basketballJason Bradford, whose undefeated Glen Lake girls squad plays for the District championship tonight against Elk Rapids, has fond memories of March Madness on the Bradford farm.

“The one that got into it the most was probably Nate,” Jason said. “We’d go back and forth picking different teams.”  

“We were on the living room floor cheering – it was a friendly competitive thing,” he continued. “We were Michigan State fans. Whenever they were in the mix, we were always cheering for them.”

While the father of five doesn’t have the Spartans to root on any longer this year, he does have the Lakers. All the Bradfords will likely be cheering on the Lakers as they try to move on from last season’s abrupt end.

Jason’s oldest son, J.J., is now a freshman in college. He saw his senior season at Glen Lake come to an end with the pandemic outbreak halting tournament play last March as he was preparing for a District Final game.  

His daughters, Grace, now a junior, and Maddie, a sophomore, advanced to the Regional Final against Manton last year and were pretty much boarding the bus when things stopped.

Season-ending losses have always caused sleep deprivation for Jason. They have a bigger impact when his own kids are on the team.

“It might be tougher on them,” Jason acknowledged. “Maybe I put more pressure on them. (The season ending) still hurts, but you learn to deal with it.  

“You want the success for them,” he continued.  “Maybe I am a little more anxious for games ... it’s the pressure.”

But it is a great and fun time of year, Nathan noted.

“I always look at throwing records aside and showing up, giving it your all because you always have a chance to win during tournaments,” he said. “I have experienced both ends of the spectrum with teams with high expectations and getting upset and teams with nothing to lose and making a run.  

Bradford family“You always hope your team is peaking at the right time and you can advance in the tournaments.”

Jason and Nathan have never coached against each other. They both have young boys so that could change. The sibling rivalry has presented some competitiveness.

Bradford family 2They started coaching girls varsity basketball the same year and their teams were in different conferences at the time. Nathan moved to boys before Onekama and Glen Lake competed against each other in the Northwest Conference.

“We always set up a few (girls) scrimmages and I have to admit that Jason usually got the better of me at that time,” Nathan said. “I would say we really help each other out and talk coaching strategies quite a bit.  

“Usually after games we call each other and get the run down on each other's games,” Nathan added. “It helps having another sibling in the family that coaches a varsity sport to talk to and bounce things off of.”

The summer breaks helped lure the Bradfords into teaching so they could help out on the farm. Their upbringing paved their way. Coaching is a bonus.   

“While playing I always thought that it would be great to give back to the sport that gave me so many opportunities, and this led to me wanting to become a teacher and a coach,” Jason said. “Our dad taught us great work ethic and discipline growing up on a farm. Our mom is the most patient and caring individual you can meet and would do anything to help another individual.”

Tonight Glen Lake will take the floor without three seniors from last year’s team but with a lot more experience Jason hopes that bodes well for the Lakers.

“I feel we have a little more depth,” he pointed out. “We’re another year older, and it helps with confidence too.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Nathan Bradford (kneeling) and assistant and brother Nick Bradford huddle with their Onekama boys basketball team this season. (Middle) Jason Bradford guides his Maple City Glen Lake girls basketball team through an inbounds scenario, with daughters Grace inbounding and Maddie setting up to receive the pass. (Below) Clockwise from top left, Nick Bradford, Nathan Bradford, Grace Bradford, Jason Bradford and Maddie Bradford. (Onekama photos by Paul Cunningham. Glen Lake photos by Liz Moeggenberg.)