Branstrom-Led Mid Pen Built to Play Big

January 10, 2018

By Dennis Grall
Special for Second Half

ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.

Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.

"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.

Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.

That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.

"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."

Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.

Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.

Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.

"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.

"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."

That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.

"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."

Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.

"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.

Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.

"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."

Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."

That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."

His two teams will practice together, and varsity players will serve as assistant coaches.

The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.

Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."

He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.

"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."

However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.

More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.

He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.

Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."

Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.

"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."

Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor.  "In pick-up games and practices, they want to shoot those threes, and that has changed everything.

"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."

Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.

Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)

Felix Leaving Hillsdale Having Blazed Path to Statewide Success, Respect

By Doug Donnelly
Special for MHSAA.com

September 15, 2021

HILLSDALE – Every time Jordan Bollin would prepare his Dundee Vikings boys basketball team to play Hillsdale, he would rename all of his plays. That’s because Brad Felix, the longtime Hillsdale coach, knew them all.

“He had his teams so prepared,” Bollin said. “We’d call out a play and they would know exactly what we were doing. I had to rename all my plays, then quiz my kids over them before we played them. He’s such a great coach.”

Felix stepped down this week as the Hornets’ head coach, ending a coaching career that spans more than 30 years. 

“I think he is the best coach I’ve coached against,” Bollin said. “When I got the job at (Temperance) Bedford, the first thing I did was call him up and basically interview for an hour, asking about practice plans and this and that.”

Citing a health issue as one of his reasons for retiring, Felix said it was still a difficult choice to make. 

“It is a decision I don’t take lightly,” Felix said. “I feel like there has been a death in my family. The sadness I am feeling is pretty intense.”

Felix didn’t come to Hillsdale from the Upper Peninsula to turn around Hornets boys basketball. But, over the past couple of decades, Felix has helped transform Hillsdale boys hoops into a program known for adding hardware to its trophy case on a regular basis. 

The Bessemer native was a four-sport athlete in high school, but that’s where his playing days ended. He graduated from Northern Michigan University in Marquette and landed a job teaching in Hillsdale, at the opposite end of the state, within a few miles of the state line. 

Hillsdale basketballIt was the Hillsdale athletic director who approached him about coaching.

“He came to me and said, ‘We need a freshmen girls coach and freshmen boys coach; are you interested?’” Felix said. “The rest is history.”

Felix coached both boys and girls at freshmen and junior varsity levels for several years before landing the varsity girls job with the Hornets. He guided that program from 1998 to 2002. His final season with the girls he also became the boys head coach. He’s coached the Hornets boys for the past 19 seasons.

His teams had success early. Capturing the District title in 2005, in his third season, was a first for the school since the mid-1960s. 

He said reviving the boys basketball program was the carrot in front of him.

“No one would last this long if he or she was not experiencing some success,” Felix said. “That surely had a great deal to do with me hanging on this long. I was determined to change the mindset and the culture here, so that was a driving force. Our basketball history here was not very glorious, and I thought I could change that path.”

He certainly did that.

During his 19 seasons, Hillsdale won nine league championships, eight District titles and two Regional championships. The Hornets were consistently ranked among The Associated Press top 10 and if they weren’t on top of the league, they were competing for league championships. 

His boys teams went 20-0 during the regular season three times and won 20 or more games seven times. In 15 seasons, his teams won at least 14 games. His record as the boys coach was 318-104. Counting his girls varsity tenure as well, he won 369 games. He was a three-time statewide Coach of the Year.

Opposing coaches have long had a ton of respect for Felix and the Hillsdale program.

“His impact on Hillsdale basketball is something many coaches, like me, only could hope for when we are done,” said Onsted boys basketball coach Brad Maska. “The battles we had, Hillsdale vs. Onsted, were some of the best. I will miss that. He made Hillsdale one of the toughest places to go play. He’s a great coach and person.”

Ida boys basketball’s Jared Janssen coached against Hillsdale at least twice every year in the Lenawee County Athletic Association.

“He had an answer for everything you would try to throw at him,” Janssen said. “He is the toughest coach to prepare for.” 

Hillsdale had to overcome its share of obstacles. The Hornets played in four conferences during Felix’s tenure, meaning he often had to learn a new set of opponents. With relatively few schools Hillsdale’s size in that area of the state, the Hornets had to go on the road a lot.

“It is not easy to go to Ida on a Tuesday, get home at 11, hit school the next morning, and then go to Dundee on that same Thursday – only to be back in school again Friday morning,” he said. “Those are taxing weeks for sure.”

There were many great memories on the court, such as coaching seven players who scored 1,000 career points, some surprising District wins, buzzer-beaters and epic defensive battles. The 2013-14 team also appeared in a Class C Quarterfinal. His 24-2 Hornets lost to Muskegon Heights, 59-57.

“We played some really good teams to make it there and then fell two points shy in a game where we were huge underdogs,” Felix said.

The 2004-05 team that went 25-1 also played in a Quarterfinal, in Class B. The lone defeat came that night to eventual champion Grand Rapids South Christian.

“Walking on the court at Grand Valley to play that game was a sight I’ll never forget,” he said. “It was just a sea of maize pom-poms with a sea of opposing white ones on the other side. There were 4,000 fans there. That was a just fun.”

Felix said the love of basketball kept him going year after year.

Hillsdale basketball“The strategy and the relationship with the players have kept me in the game,” he said. “The winning helped, but I loved coaching the game and looked forward to each and every season. The most rewarding part of this job has been the relationships I've built with my players that have extended into their adult lives.”

Two of his former players reside in Colorado, where one worked for the Denver Broncos and the other served as an Olympic trainer.

“They flew me out there for a football game and a tour of the Olympic training center,” Felix said. “I was on the field for an NFL game.”

Felix and his wife, Heather, have been married for more than 25 years and have two children, Claire and Adam. He coached Adam. The end of his son’s career was marred by injury, but Brad Felix said having him be a part of the program was a great experience.

“I did get to coach him in at least one season,” Felix said. “His presence on my bench for 12 seasons was so heartwarming for me – he was in the gym and on our bus since he was 5. I swung him through the air on numerous occasions after big wins. He saw a lot.”

It was in June that Felix had a health scare that he says still isn’t over. He said health impacted his decision but wasn’t the ultimatum. 

“This will be with me for the rest of my life, unfortunately,” he said. “It weighed into my decision based on all the appointments that I may or may not have in the future, missing practices or games and just the added stress is more than likely not advantageous for me right now.

“I’d be in (coaching) longer if the circumstances had allowed me to.”

Doug Donnelly has served as a sports and news reporter and city editor over 25 years, writing for the Daily Chief-Union in Upper Sandusky, Ohio from 1992-1995, the Monroe Evening News from 1995-2012 and the Adrian Daily Telegram since 2013. He's also written a book on high school basketball in Monroe County and compiles record books for various schools in southeast Michigan. E-mail him at [email protected] with story ideas for Jackson, Washtenaw, Hillsdale, Lenawee and Monroe counties.

PHOTOS: (Top) Hillsdale boys basketball coach Brad Felix, right, hugs his son Adam after Adam’s final game last season. (Middle) Brad Felix and his 2013-14 team celebrate a big win during their tournament run. (Below) Felix huddles with his players during another game over his 19 seasons guiding the boys basketball program. (Top and middle photos courtesy of the Hillsdale Daily News; bottom photo courtesy of the Hillsdale athletic department.)