Branstrom-Led Mid Pen Built to Play Big

January 10, 2018

By Dennis Grall
Special for Second Half

ESCANABA - Mark Branstrom was a prolific scorer when he played at Perkins High School more than 40 years ago.

Now, as coach of the Mid Peninsula Wolverines – the consolidated school that grew out of Perkins and Rock high schools in 1977 – defense has been the calling card for Branstrom as he tries to overcome the odds and put his players into competitive positions.

"It might look ugly. We are not as good as anybody else but we can play defense with anybody," Branstrom said about developing an approach that gives Mid Pen – with just seven players on the varsity – a good chance to hang around against better teams with deeper rosters.

Branstrom became Mid Pen's coach in 1984-85, sitting out the 2007-09 seasons for health reasons. The Wolverines are off to a tough start this winter at 0-6, still searching for their first win and with a couple of close losses. But against heavy odds, he has guided Mid Pen to a pair of Class D District titles and one Regional championship and was selected Upper Peninsula Class D Coach of the Year in 2015-16.

That happens through diligent practice sessions, made easier perhaps because Branstrom has also served as junior varsity coach the past four years.

"Everyone knows their job," said Damian Richmond, a former player now with the revived program at Bay de Noc Community College in Escanaba. "He makes sure everyone is in their spot. He runs plays over and over in practice."

Branstrom, who has coached all three of his sons during his tenure, adopts a buddy-buddy approach with some players and serves as a father-son figure as well, according to Richmond. "He took me under his wing," said Richmond, who indicated Branstrom played a vital role in his decision to play college basketball after graduating from high school in 2016.

Branstrom's youngest son, Brett, is Mid Pen's all-time scoring (1,785) and rebounding (1,328) leader, a two-time Class D all-stater and later four-year regular at Northern Michigan University. He supplanted his brother Carl (1,161 points) as scoring leader. A sister, Hunter, scored 1,019 points. A third brother, Marcus, also played for his dad.

Mark Branstrom holds the scoring record at the former Perkins school, scoring 1,451 points for the Yellowjackets, who played in one of the smallest gyms in the state – typical of that day and age.

"The basketball floor is my element," said Branstrom. "I enjoy every aspect of it, and then I have the kids who respond. I get to teach (young) people who are like a sponge.

"There is never a time since I went into coaching that I did not think we had a chance to win, even against (three-time Class D champion) North Central these last few years."

That was underlined in a recent game at Rapid River, which had halted North Central's state-record 84-game win streak Dec. 7. Mid Pen led much of the first half, using tough defense and a patient offense with Branstrom adroitly guiding everything from the sideline. That lasted until the Rockets settled in and scored the final nine points of the half en route to a 67-41 victory.

"The hardest thing is to get them to communicate on the floor defensively," said Branstrom. "It is like a musical for me to sit there and watch them when they communicate on defense."

Rick Pepin, now Rapid River athletic director but a former coaching opponent of Branstrom, knew what he was getting into against the Wolverines.

"He's always done a great job forcing tempo to fit his style. He never lets his kids play outside of their ability," said Pepin after that recent game in Rapid River.

Branstrom, who has mellowed considerably in recent years, now understands another side of coaching better. "Everything happens for a reason," he said, recalling his earlier days when he was prowling the sidelines with a hot temper.

"I get along with people a lot better (now). There is so much more to basketball than just basketball," he said with a twinkle in his eye. He said long-time basketball referee Dave St. Onge of Marquette was a factor in that change, telling him once "you've got to enjoy this."

Coaching the jayvees has also helped in that adjustment. "It is energizing to the point it has made me a better coach at the next level," he said. "This year I've literally had to collect kids just to have a jayvee team (three of the starting five are in their first year of basketball)."

That underscores why he has stayed on the sidelines. "It is for the love of it. I extremely enjoy it," Branstrom said. "I'm doing something for the kids."

His two teams will practice together, and varsity players will serve as assistant coaches.

The response of his players has kept Branstrom motivated to be in the gym and handle the extensive travel during the winter. His family also lived briefly in Coldwater and White Pine before finally settling in Perkins prior to high school, and he said a childhood friend in White Pine was a big influence.

Ward Helakoski is the son of Ed Helakoski, who directed Chassell to a then-state record 65 straight wins and three consecutive Class D basketball titles in the 1950s. Young Helakoski was a good all-around athlete and excellent student. "He helped me out considerably. My grades improved and I stayed eligible," Branstrom said, adding, "I dedicated myself to basketball when we moved to Perkins because we had no football."

He has remained dedicated, to the sport and to his players, through all the ups and downs of his profession. "I won't leave," he said. "I think I do a pretty decent job. If I wasn't, I would leave. You have to be dedicated to the kids, and I am extremely dedicated and loyal to the kids.

"I love Class D basketball. We have one of the best Class D (basketball) conferences in the state. The competitive level is to the point where the level of play has gotten so good."

However, he has seen how declining enrollments impact the game, noting the 67 students at Mid Pen face Class D schools with enrollments just shy of the Class C level. "Getting to twice or three times the enrollment levels in the same class is not good," said Branstrom.

More than a dozen U.P. schools have enrollments below 80 students. But those are the kind of challenges that also motivate Branstrom and his athletes. Branstrom also was cross country coach for the Mid Pen boys and girls teams last fall, guiding the girls to a Division 3 runner-up finish in the Upper Peninsula.

He believes the farming, rural community is beneficial in the work ethic displayed by many U.P. athletes. "They seem to work harder," he said, noting their academic and athletic endeavors seem to confirm that observation.

Pepin recalls his battles against the Wolverines. "I have a tremendous amount of respect for Coach Branstrom," he said. "I watched him coach in the (lopsided) jayvee game (last week) and he never gave up, he never stopped coaching. He took every advantage to teach that team."

Pepin noted Branstrom was also teaching character and pride during that game. "Those are important character traits for life," he said.

"He has never given up on his community, his school, his student athletes. When Mark Branstrom is coaching our kids, they are better off. He makes your team play four quarters because he inspires his kids to play hard."

Basketball has obviously changed since Branstrom led the Upper Peninsula in scoring in 1974-75, with the inception of the 3-point shooting arc primary. "The mid-range game is not there anymore," said Branstrom, who worked that area of the floor.  "In pick-up games and practices, they want to shoot those threes, and that has changed everything.

"The two-point shot is still worth so much more. The threes make it a more exciting game to come back (from a deficit), but it takes away from the scenario of the inside-out game. I like the mixture. I'm not for it, but I deal with it."

Dealing with players has also changed during his tenure, as he noted he could not coach today the way he did earlier in his career. "You've got to roll with the flow," he said, which includes adjusting to evolving basketball strategy and how a coach and player communicate. "If you don't change, you don't belong there," he said.

Branstrom has adjusted through the years and shows every night he is totally involved with the game and his players.

Denny Grall retired in 2012 after 39 years at the Escanaba Daily Press and four at the Green Bay Press-Gazette, plus 15 months for WLST radio in Escanaba; he served as the Daily Press sports editor from 1970-80 and again from 1984-2012. Grall was inducted into the Upper Peninsula Sports Hall of Fame in 2002 and serves as its executive secretary. E-mail him at [email protected] with story ideas for the Upper Peninsula.

PHOTOS: (Top) Coach Mark Branstrom of Rock Mid Peninsula talks to his varsity during a timeout at a recent game in Rapid River. Branstrom, who is also the junior varsity coach, has just seven boys on his varsity team. (Middle) Branstrom directs his team to back off on the tempo as the Wolverines bring the ball up court against the Rockets. Branstrom has been the Mid Pen coach since 1984-85 after playing at Perkins High School, which consolidated with Rock High School in 1978 to become Mid Pen. (Below) Branstrom applauds his team prior to pre-game introductions. (Photos by Dennis Grall.)

Championship Memories Still Resonate with St. Thomas Star Lillard

By Doug Donnelly
Special for MHSAA.com

July 21, 2022

It took about four decades, but a couple of years ago, Len Lillard finally got to watch the 1974 Class D Boys Basketball Final.

The outcome, of course, was the same as when Lillard, a star 6-foot-7 center from Ann Arbor St. Thomas, dominated the game and led the Irish to the championship that March. But it was just as fun to watch it once more.

“It was great fun to watch,” Lillard said. “It was interesting, to say the least.”

Lillard had a sensational athletic career at St. Thomas, now known as Father Gabriel Richard. Not only was he an outstanding basketball player, but he also won Lower Peninsula Class D Finals high jump and shot put championships.

He earned a scholarship to the University of Michigan and played four years for the Wolverines, including the season they made it to the Final Four and faced undefeated and eventual national champion Indiana.

“Their top seven guys played professionally,” Lillard recalled. “That team was outstanding.”

Today, 50 years later, Lillard is a successful investment banker living just outside of Chicago. He hasn’t lived in Michigan since 1987, but still has close ties to teammates from the University of Michigan – and St. Thomas. He plans this month, in fact, to attend a Michigan basketball alumni function in Ann Arbor.

“We stay in touch,” he said.

Lillard said playing for the Michigan Wolverines opened a lot of doors for him professionally.

“It was a very good ice-breaker,” he said. “In the financial world I was in, you had to talk to people about tens of millions, sometimes hundreds of millions of dollars in investments. You have to prove yourself and be competent very quickly. But, the basketball, the Final Four … it was a good conversation starter.”

Lillard was part of an outstanding group of athletes that happened to attend St. Thomas during the same time frame.

“I think it was a case of the stars lining up,” Lillard said. “It was just a couple of really good classes that happened to be at the same school at the same time.”

St. Thomas moved from the Catholic High School League to the Tri-County Conference when Lillard was a senior. The TCC was a new conference and, ultimately, offered little competition for the Irish in almost any sport.

St. Thomas was heads and shoulders better than the rest of the league and easily went 10-0 to claim the first boys basketball league title under coach Mike Ramker. Lillard averaged 23.6 points a game in league play. In one of the most dominating performances in league history, Lillard scored 42 points and pulled down 31 rebounds in a win over Whitmore Lake.

In the Class D Semifinals he scored 31 points and had 13 rebounds. In the 68-53 win over Harbor Springs to clinch the title, Lillard scored 18 points and added 18 rebounds and six blocked shots.

Word around the MHSAA Tournament was Lillard was headed to Notre Dame. Instead, he accepted a scholarship from Michigan, which was located just a couple miles from the gym where St. Thomas played.

“He was a tremendous athlete for his time,” Ramker said.

Lillard was a member of the 1975-76 University of Michigan men’s basketball team that played in the Final Four and was defeated in the national championship game by the undefeated Indiana Hoosiers.

“It was a great experience,” said Lillard. “Our basketball fans, and some football fans as well, were very excited and a lot of them made the trip to Philadelphia, so we had a loud cheering section.”

The Final Four was a bit different during that era, but it still was a big deal.

“This was pre-ESPN, so there was not hourly coverage, but even though players and coaches try to be low key, it was a big deal to make it to the finals,” Lillard said.

Lillard could have gone to a smaller school and received more playing time, or perhaps another Big Ten school. Getting an education from the University of Michigan, however, was worth it. Lillard said making the transition from Class D to Division I college basketball wasn’t easy.

“It was difficult. I knew the competition would be much harder which it was, but there were other issues that I was not as prepared for,” he said. “At the end of the day, I was not going to play professional basketball, and playing for a highly-ranked University of Michigan team and earning a degree from Michigan was a great accomplishment.”

Lillard appeared in five games in 1975-76.  He came back to the Wolverines in 1976-77 and appeared in 11 games, making 8 of his 12 field goal attempts, both of his free throws and pulling down 14 rebounds. Coached by Johnny Orr, the Wolverines were ranked No. 1 in the country, won the Big Ten championship and advanced to the Elite 8.

Lillard graduated from Michigan in 1978 and joined his family’s contracting business. At the same time, he started night school in pursuit of a Master of Business Administration degree. He got married and moved away from the Ann Arbor area.

He has more than 30 years of experience working in finance and capital markets as part of such well-respected firms as Merit Capital Partners, Banc One Capital Partners and The Prudential Capital Group. Today, at 66, he is managing partner with Glaucon Capital Partners.

He and his wife Karen raised three sons, now aged 29, 26 and 24. The middle child, Grant, was Big Ten Freshman of the Year and Defensive Player of the Year while playing soccer at the University of Indiana. He now plays professionally in Major League Soccer.

“He was a much better athlete than me,” Lillard said.

Basketball and sports in Michigan are never too far from Lillard’s mind. He checks in with old teammates on occasion and once had coffee with an opponent who he battled in the Final from Harbor Springs who was a sheriff in a town where he vacationed.

“He was a great guy,” Lillard said. “We had a lot of fun with it.”

It was a former St. Thomas teammate who rediscovered the film of the championship game. He had the film converted to a DVD and gave copies to team members. Those Finals were played at Jenison Field House at Michigan State University – one of several interesting places St. Thomas played at during Lillard’s career.

“Some of my fondest memories are playing in some of the old Catholic League gymnasiums,” Lillard said. “Some of the second-floor gyms with a running track around them were so amazing, such tiny little gyms. Some of them had clocks that still wound. You never really knew how much time was left in the quarter. We had some great times, that’s for sure.”

2021-22 Made in Michigan

July 14: Portage Central Champ Rolls to Vanderbilt, Writing Next Chapter in Alabama - Read
July 12: Coaching Couple Passing On Knowledge, Providing Opportunities for Frankfort Wrestlers - Read
June 30: Hrynewich's Star Continuing to Rise with Olympic, Pro Sports Arrivals - Read

PHOTOS (Top) At left, Len Lillard as the standout on the Ann Arbor St. Thomas boys basketball team in 1974; at right, Lillard today as a father of three and successful investment banker. (Action photo courtesy of Doug Donnelly, current photo courtesy of Glaucon Capital Partners).