1st-Year Coach Brings Winning Experiences

January 18, 2018

By Dennis Chase
Special to Second Half

TRAVERSE CITY – Like dramatic finishes?

Travis Schuba has experienced his share.

As a junior in high school, Schuba dropped a buzzer-beating shot from the corner, as he was falling out of bounds, to give Kalkaska a stunning 48-47 Class C District basketball win over second-ranked Traverse City St. Francis in March of 2009. The Gladiators were 19-1 at the time.

That shot is one of the most memorable in Kalkaska history.

During the winter of 2011, as a sophomore at Madonna University, Schuba drained another fadeaway from the corner as time expired to upset NAIA-ranked Indiana Tech on the road.

That shot is one of the most pivotal in school history as it helped turn the struggling program’s fortunes around, leading to 63 wins over three years.

And then there was last Friday night.

That’s when Traverse City Central electrified its fan base as sophomore Henry Goldkuhle scored twice in the final 10 seconds to lift the Trojans to a wild 62-61 win over crosstown rival Traverse City West, giving the 26-year-old Schuba his first signature win as Central’s head coach.

“All (three) are memories I’ll never forget,” the first-year coach said. “But with this one (win over West) being in the present, it’s a little sweeter.”

What made it sweeter is that the Trojans showed resolve in battling back from a 13-point deficit.

“All the credit goes to the kids for not giving up and believing in what we do,” Schuba said. “I’ve been preaching all year to play for each other, to play within yourself, and if you do that good things will happen.”

The game was reminiscent of last year’s contest at Central when West opened a double-digit lead, only to see the Trojans whittle away at it. Central’s rally fell short a year ago, but not Friday.

“That’s the way it is in these types of emotional games,” said junior guard Tobin Schwannecke, who led all scorers with 27 points. “There’s always going to be ups and downs. There’s going to be crazy endings. We stayed with it. Coach stresses that, (battling) through tough times. We believed we were going to win. That’s what got it done for us.”

Just two months earlier, Schwannecke was experiencing similar feelings. The junior quarterback dashed 37 yards for a touchdown with under two minutes to play to boost Central to a 17-14 win over West in a Division 2 District football championship game.

Friday’s victory raised Central’s record to 7-3 at the halfway point of the regular season. A year ago, a young Trojans’ squad was 1-9 at this juncture before finishing strong to end 8-13.

The 7-3 mark includes a one-point loss to Gaylord and a two-point loss to Marquette, a game in which Central did not score in the first quarter.

“I know 7-3 sounds OK,” Schwannecke said. “But we know we should have a few more (wins). At the same time, maybe every team needs losses like that early in the year to motivate them and stress to not let it happen again, especially as we get late into the season when it really matters. So, 7-3, we’ll take it. But I’d much rather be 10-0 or 9-1, which I think we should be.”

Schuba would like a couple of those games back, too, but he’s pleased with how his players bounced back, especially after the 50-49 setback to Gaylord two weeks ago. Since, the Trojans have topped Rockford and West to put their season back on track.

The win over West came right before exam week and left the Trojans in an upbeat mood.

“It was an insane win,” senior Jordan Vicent said. “It should give us momentum for the rest of the season.”

It’s a season that’s been “a blur” thus far for Schuba, who accepted the job in August, replacing Jeff Turner, who moved downstate. Schuba has been going non-stop since.

“Once I took over, I was trying to get everything in line, get the boys in the gym, meet everybody, and then we had a great football season and (four) of my players were still playing football,” he said. “I didn’t see them until tryouts. Then a couple players, who would have played big minutes, quit. It was a whirlwind start.”

Actually, it was a whirlwind spring and summer, too.

After returning to Madonna last year to finish his degree in business administration, Schuba set out to land a head coaching job. He was a finalist at Gaylord. The Blue Devils ultimately promoted Justin Johnson, but athletic director Christian Wilson contacted Kingsley officials to put a good word in for Schuba about their open position.

One day after his June interview in Kingsley, Schuba was offered the job. He accepted and then withdrew his name for the Traverse City St. Francis vacancy.

This was it, the head coaching break the then 25-year-old was seeking. He began to implement his system in the summer.

“I had a summer with the team – just not the one I’m coaching now,” Schuba said. “A couple months later, I sit where I am now. It was a crazy turn of events.”

When the Central job opened, it was too inviting for Schuba to pass up.

“He told me it was his dream job,” Central athletic director Mark Mattson said.

Plus, it’s a job that does not come open often. Schuba was aware of that.

“Jeff was there 10 years,” he said. “I didn’t feel like this was an opportunity that would come about any time soon if I didn’t jump on it.”

But would the fact that he was 25 and had limited coaching experience hinder his candidacy?

Schuba said he used his background as a positive. In addition to starring at Kalkaska and Madonna (first-team all-Wolverine-Hoosier Athletic Conference selection for two years), he played professionally, including two seasons with the Washington Generals, the team that traveled the world playing the Harlem Globetrotters.

“I have a background of playing, being around the game,” he said. “I let them know, ‘Yes I’m 25, but I’ve played more and seen more than most people.’ And at my age, nowadays, kids tend to relate better to people of a younger nature. So instead of saying I lack head coaching experience, I use (age) to relate to the boys and get them to buy in and trust me on a personal level to be able to get them to do what we need to do to be successful on the court. I think we have a great relationship. We joke off the court, but once we get to practice they know I mean business. I hope they’re having as much fun as I am. These relationships we’re building now will last a lifetime.”

Mattson said Schuba’s personality and drive won him over.

“I put my feelers out because I didn’t know him,” Mattson said. “I had heard positive things about him, that he was an up-and-coming coach, had been there as a player and had that experience coaching (as a student assistant last year) at Madonna.   

“When we interviewed him, he had a confidence and maturity about him that we really liked. We liked what he had to offer, what he was about. We knew hiring a 25-year-old with no head coaching experience might be rolling the dice and taking a chance, but that’s what we did.”

 And Central has not looked back.

“Besides the fact that he has the guys competing and we’re having success under his leadership, I’ve been really impressed with the way he’s set his standards for the program,” Mattson said. “He doesn’t waver from those. For a 26-year-old now, he gets it. He does a great job interacting with people. He’s focused. He’s driven. When he wants something done, needs something done, he gets after it.”

Mattson said he’s also been impressed with Schuba’s relationships with game officials.

“We’ve received compliments on the way he’s handled himself,” Mattson said. “He holds his staff and himself to high standards. That stuff can be teachable, but when he comes in with it and gets it right away that absolutely reflects positively on the kids, the program and the parents.”

Schuba was on the links, playing a round at the Grandview Golf Club in Kalkaska, when he received word from the district’s human resources office that he had been picked for the job.

“I actually missed the call and had to call back,” he said. “I was teeing off, so as soon as I got back to the cart I gave them a call. It made the rest of the round a little sweeter. I was able to play with more freedom. I wasn’t nervous thinking about it (anymore).”

Still, it was difficult to leave a job he had just accepted.

“I can’t say enough good things about Kingsley for the opportunity they gave me as a young coach without any head coaching experience, other than AAU, to trust me to run that program,” he said.

The Central players applauded the hire.

Vicent played AAU ball for Schuba last summer.

“We’ve been building off that relationship and it’s been going well,” he said. “I feel close to him, and I hope he feels close to me.”

Schwannecke did not play AAU ball with Schuba, but he knew about him.

“Obviously, he’s a pretty big name up here,” he said. “We loved Coach Turner, but after he left Coach Schuba was one of the first guys that came to mind that I would like to have coach us. He pushes us to be our best every day.”

Schuba, an administrative assistant at the high school, said the biggest realization he’s had coaching is that the same approach does not motivate every player.

“You have to realize these kids are 16 and 17,” he said. “Each one is different, and going through different things, so you find a way to coach them differently, but still learn the same things. You can’t yell at every kid the same. You can’t coddle every kid the same. You have to approach each differently and try to find what works and gets them to play at their highest level while still learning the game of basketball and learning life lessons.”

One person not surprised by Schuba’s success is his former college coach at Madonna, Noel Emenhiser.

“Travis has always had an unbelievable understanding of the game,” he said. “That was one of his greatest strengths (as a player). You can look at the individual skills that he has – his shooting ability jumps out – but he really understood how the game was supposed to be played and what it took to be successful.

“He comes from a basketball family. His older brother (Chuck) was a successful college player and high school coach. He understood the game from the day he arrived here. He understood why things worked and why they didn’t. I thought it was a pretty natural fit to want to coach. In addition to understanding the game, Travis has an incredible confidence and that’s important in coaching because he knows what he needs to do, and he has the ability and belief in it to make sure that it happens. He doesn’t go home questioning whether he’s doing the right things. He knows he is, and he’s going to ensure the players believe in that and buy into the same things he does.

“If I were to guess, I would think the players really enjoy playing for him. I’m sure he’s tough and demanding, but at the same time I’m sure he really builds confidence into his players in the way that they understand what it takes (to succeed) and they know they can do it.”

That connection between Schuba and his players was evident on the gym floor following Central’s win over West.

“It was a sea of people, and everyone was excited,” Mattson said. “I was about five feet away as I watched one of our players try to find (Schuba). He was seeking him out to give him a great big bear hug. And when he did, Travis had a huge smile on his face. It was something special as an athletic director to observe this from a distance. That’s what it’s about right there.”

It was another memory-maker for the young coach.

And as for that shot that took down St. Francis in the 2009 high school tournament, that one is hard to forget, too.

His brother, Chuck, who is 11 years older, was the Kalkaska coach at the time.

“I give that one to my brother,” Travis Schuba said. “He did his studies. We threw in a bunch of defensive sets, mixed it the whole game, and slowed them down.”

Ironically, Schuba was supposed to be the decoy on the game-winning play, but he ended up with the ball. The rest is history.

“I still have people ask me, ‘Do you remember that shot?’” he said. “Of course, I remember that shot. It was one of the coolest moments of my career.”

The game-winner for Madonna registers, too. The Crusaders had won eight games in Schuba’s freshman season – Emenhiser’s second at the helm. They had started the 2011-12 season 0-4 when Schuba hit the shot to upset Indiana Tech.

“There were two seconds left on the clock,” Emenhiser recalled. “We ran him off a screen. He went flying into the corner, caught the ball and shot it all in one motion – nothing but the bottoms. That propelled us. We won our next nine games. It was the beginning of that (63-win) run we had for three years. Before (Schuba’s class arrived), we had one winning season in program history. We were still trying to build a culture and change who we were. We had played some good games, but the guys didn’t yet believe we could be a great team. That shot really gave the guys a ton of confidence. It was a pivotal moment in our program.”

Madonna later went on to a win a conference tournament title and play in the NAIA national tournament.

Schuba, who still holds the Madonna career records for 3-pointers made (399) and 3-point accuracy (better than 40 percent), wants his Central players to embrace success as well.

And it seems to be working.

“Coach Schuba does a great job instilling in us that we should expect to win,” Schwannecke said.

So far, so good. 

Dennis Chase worked 32 years as a sportswriter at the Traverse City Record-Eagle, including as sports editor from 2000-14. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Traverse City Central coach Travis Schuba watches his team work during its game against Grand Rapids Forest Hills Central this season. (Middle) Traverse City Central's Tobin Schwannecke gets to the basket a week ago against Traverse City West. (Below) Central players celebrate their win over the Titans. (Photos by Rick Sack/TC Rick Photo.)

Not Even Sky Seems Limit as Richards Keeps Calvary Sports Soaring

By Tom Kendra
Special for MHSAA.com

January 4, 2024

Bradley Richards believes that life is all about trying new things, setting bigger goals and pushing yourself to new heights – in his case, literally.

West MichiganRichards, now a 6-foot-5, 190-pound junior basketball standout at tiny Fruitport Calvary Christian, played on the school’s fifth-grade team when he was in second grade.

He remembers staring longingly at the rim in those days and dreaming about dunking, before making that dream a reality by throwing one down in February of his seventh-grade year.

While his three older sisters - Taylor, Allyson and Kelsey - were leading the Calvary girls basketball program to new heights, he vowed he would do the same with the boys program someday.

Bradley and his teammates accomplished that goal last spring, winning the school’s first boys District basketball title despite a roster with no seniors.

This season, Calvary came flying out of the gate with a 5-0 start and is now 5-2 heading into Friday’s home game against Saugatuck.

“It’s been a lot of fun,” said Bradley, who averages 29 points and 14 rebounds per game. “Our school is so small that we’re more like a family. It’s not about me. I’m just so happy for our school and all of the guys on the team.”

The next goal is to repeat as District champions and try to win a Regional title, before setting his sights at clearing 7 feet in the high jump this spring.

“I’m going to try to get past that this year,” said Bradley in his typical humble, matter-of-fact fashion.

One thing his father and fourth-year Fruitport Calvary Christian boys basketball coach Brad Richards has learned is to not put anything past his only son, the youngest of his four children.

Bradley displayed an interest in music as a young boy and now sings in the school’s worship group and plays the saxophone, piano and guitar. Last fall, he played high school football for the first time as part of a cooperative agreement with Muskegon Catholic Central and wound up starting at wide receiver and defensive back for the state powerhouse program.

“He’s blessed and he’s gifted – yes,” said his father, who also coached all three of his girls during their Calvary Christian basketball careers. “But he works so hard.

“Bradley sets goals and works toward them. He’s always looking for the next thing to do.”

True to his school

One thing he doesn’t like to do is media interviews. Specifically, he doesn’t like calling attention to himself.

“He is pretty quiet and would rather have his teammates get the attention,” said his mother, Joy.

Fruitport Calvary Christian is one of the smallest schools on the entire Lakeshore with 51 students in grades 9-12, and just 17 boys in the high school.

Richards lines up to shoot a free throw. The Eagles take great pride in their ability to compete against much larger schools. They made a huge statement during the first full week of December with three convincing victories over bigger schools.

That week started on Tuesday, Dec. 5, with Calvary’s first-ever boys basketball win over neighbor Fruitport, a Division 2 school that competes in the Ottawa-Kent Conference Blue. Bradley scored 35 points with 14 rebounds in that game, with clutch free throws by role player Eric Dubois Quayle sealing the win.

Two days later, Richards scored 36 points with 17 rebounds in a win over Grand Rapids Sacred Heart.

Calvary then capped the 3-0 week Friday with a victory over Kent City, another Division 2 school, as Bradley scored 36 points with 18 rebounds.

Calvary is led by the “big three” of juniors Richards and Quinn Swanson and senior Sam Zelenka. Swanson, the team’s second-leading scorer with 17 points plus six rebounds and three assists per game, injured his knee last week against Schoolcraft and his health will have a huge bearing on the team’s success going forward. Zelenka is the top defender and averages 11 points, eight assists and seven rebounds.

The other starters are junior workhorse Zach McFarren, who owns the school’s shot put and discus records and has played all but six minutes over the team’s seven games, and senior Nolan Ghezzi.

Richards, already a two-time Associated Press all-state selection who even made the Basketball Coaches Association of Michigan all-state team as an eighth grader, has seen every gimmick defense to try and shut him down, including box-and-twos and triple teams. He credits his experience in football and track with helping him deal with it.

“There is usually a quick guy in front of me and a big guy behind me,” said Bradley, who scored a career-high 47 points in a game last season. “Football has really helped me, because I’m not as scared of the contact. The high jumping has helped me to elevate and get my shot off.”

Great heights

Jim McHugh is a high jump legend from Pentwater who went on to become a two-time national champion in the event at Hillsdale College, and he now coaches West Michigan athletes in the event.

The first time he worked with Bradley Richards, in April of last year, he knew he had something special on his hands.

“Bradley went up and literally hurdled the bar at 5-11,” said McHugh. “I was in shock. I said to myself: ‘This is gonna be a heck of a ride.’ The kid is a generational talent.”

The coaching of McHugh paid immediate dividends, as Bradley improved from a top jump of 6-1½ as a freshman to 6-6½ in last year’s Regional meet. Then came the Division 4 Finals at Hudsonville a few weeks later.

Bradley won the first track Finals championship for Fruitport Calvary with a leap of 6-10 – which was 3 inches higher than anyone else in any of the four Lower Peninsula divisions and entire Upper Peninsula that day – and caught the attention of college scouts from across the country.

Playing as part of a cooperative with Muskegon Catholic Central, Richards works to get away from a Traverse City St. Francis tackler. The following week, he competed at the New Balance Outdoor Nationals in Philadelphia and placed second with a jump of 6-8.24.

McHugh shudders to think of how high his prodigy can soar. He has his sights set on the Division 4 Finals record of 6-10½ (Kurt Schneider, Auburn Hills Oakland Christian, 2009), the Muskegon-area record of 7-0 (Steve Paulsen, Fremont, 1998) and the all-division/class Finals record of 7-1 (John Payment, Brimley, 1989).

“God has given him incredible talent, but he also has the desire it takes,” said McHugh, who is also working with another Division I college high jump prospect in Hart junior Addison Hovey. “I gave him a workout plan, and he has done every bit of it. He has cleaned up his diet, done the cold showers and the cold bathtubs, everything. I’m excited to see the results.”

Richards, whose first love was basketball, admits he is smitten with the high jump and seeing how high he can soar.

Now, when asked about his favorite athletes, he still mentions Michael Jordan and Kevin Durant, but he also includes Olympic gold medalist high jumper Mutaz Barshim of Qatar – who made news by not taking additional jumps at the 2020 Olympics in Japan, thereby sharing the gold medal with Gianmarco Tamberi of Italy.

“I just respect that so much, sharing the gold medal,” Bradley said.

Decision time

Now the Bradley Richards recruiting saga has begun and, for him, it’s not just about choosing what school – it’s also about choosing what sport.

“I would like to do both, play basketball and high jump in college, if possible,” Bradley said.

That would certainly be a possibility if Bradley follows in his family’s footsteps at Cornerstone University. His father was a basketball standout at Cornerstone, which is where he met Joy, and all three of his sisters played for the Golden Eagles. (Kelsey is currently a student assistant for this year’s team.)

Playing both may not be possible if he pursues high jump at the Division I level, where Michigan and Illinois are among schools actively recruiting him.

“I know at some point I’m going to have to make a decision, but I don’t have to right now,” said the 17-year-old Bradley. “So it doesn’t do me any good to sit and stress about it all the time.”

Instead, he is focused on more immediate goals.

The first is figuring out a way for his basketball team to snap a two-game losing skid and get positioned for another postseason run.

Then it will be trying to clear the magical high jump number of 7-0, and beyond. And don’t forget football, where he would love to start off his senior year by helping Muskegon Catholic improve on its 6-5 record from a year ago and make a run at the school’s 13th state football championship.

Only after all of that will it be college decision time.

“It’s not an easy choice, and it will take a lot of prayer and discernment,” admitted Richards, who will look for help from his immediate family and his school family in making his choice. “I’ll figure it out. I usually do.”

Tom KendraTom Kendra worked 23 years at The Muskegon Chronicle, including five as assistant sports editor and the final six as sports editor through 2011. E-mail him at [email protected] with story ideas for Muskegon, Oceana, Mason, Lake, Oceola, Mecosta and Newaygo counties.

PHOTOS (Top) Fruitport Calvary Christian’s Bradley Richards stands atop the podium after winning the high jump last spring at the Lower Peninsula Division 4 Finals. (Middle) Richards lines up to shoot a free throw. (Below) Playing as part of a cooperative with Muskegon Catholic Central, Richards works to get away from a Traverse City St. Francis tackler. (Track photo courtesy of Joy Richards; basketball and football photos courtesy of Local Sports Journal.)