'Retired' Periard Still Finding Ways to Serve Suttons Bay

By Tom Spencer
Special for MHSAA.com

May 28, 2021

When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.

Retirement has proven many wrong.

He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too. 

So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.

“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”

Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.

On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.

However, some questioned if Periard could handle bus driving and coaching on the same day.

Doug Periard“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).  

“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”

Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.

And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.

“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.

“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”

Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided.  He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.

“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.

“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”

Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.

The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.

The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.

“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling. 

“I think playing three sports is vital to a small school and development of young people.”

Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.

Doug PeriardPeriard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.

Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.

“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said.  “Doug is a problem solver and comes up with solutions outside the box.

“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”

Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.

With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.

“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)

Brother Rice Finals Hero Aiming to Ace Family Life, Financial World

By Keith Dunlap
Special for MHSAA.com

July 6, 2023

Matt Conway said the 2008 Bloomfield Hills Brother Rice baseball team he played on wasn’t necessarily the most talented group to ever come through the state.

Made in Michigan is powered by Michigan Army National Guard.But that squad was still plenty good, and there was one thing that became evident during the playoff run the Warriors went on 15 years ago.

“Nobody really stood a chance,” Conway said.

It was certainly hard to argue.

During the MHSAA Division 1 Tournament, Brother Rice outscored its opponents by a combined score of 74-8 and never trailed during its seven playoff games.

The run culminated with an 8-0 win over Saline in the Division 1 championship game at Battle Creek’s C.O. Brown Stadium, led by a four-hit shutout from Conway on the mound. The title was Brother Rice’s third in school history and remains its most recent.

“The team camaraderie we had and the willingness we had to play for each other really showed in the way we dominated the playoffs,” said Conway, who now works for Center Rock Capital Partners, a private equity industrial firm based in Bloomfield Hills.

While the Warriors that year had camaraderie and chemistry, one thing they also had that other teams didn’t was Conway, who at the time was arguably the best prep player in the state.

Not only was the 6-foot-7 Conway an ace pitcher, he was also a fearsome power hitter at or near the top of the lineup.

The shutout in the championship game as a junior was only one of his achievements in high school, given he was also named first-team all-state in 2008 and 2009.

During his junior year, Conway batted .429 at the plate and was 11-1 on the mound.

Conway makes his move toward the plate during that 2008 championship game. Conway was an all-around force again for Brother Rice in 2009, but the Warriors fell short in their bid to repeat, losing in a Quarterfinal to Saline.

After graduating from Brother Rice in 2009, Conway went on to play baseball at Wake Forest, and his college career got off to a terrific start. He was named a freshman All-American at Wake Forest after leading the Demon Deacons with a .382 batting average during his first college season.

He went off during the summer after his sophomore year to play in the prestigious Cape Cod Baseball League in Massachusetts, arguably the nation’s premier summer league for college prospects and followed intensely by pro scouts.

Unfortunately, a knee injury made his time there short-lived.

“Unfortunately in the first game, I got hurt pretty bad,” Conway said. “I had to leave the Cape, and things weren’t really the same ever since.”

Conway eventually finished a nice college career at Wake Forest, but had to battle through more knee injuries.

He ultimately decided a professional baseball career wasn’t meant to be.

“At that point, I realized this is maybe not the path I was supposed to take,” Conway said. “I played through my senior year, and then took the uniform off and put on a suit. It was a little different, but I do believe things happen for a reason.”

Indeed, Conway has no complaints. He’s happily married to his wife Stephanie and has two children, an 18-month-old daughter and an infant son about a month old.

As an alum of Wake Forest, Conway was obviously thrilled to see the Demon Deacons advance to the College World Series semifinals and earn the No. 1 overall seed in the NCAA Tournament this season.

“I had a ticket booked to Omaha to go to the championship series if they made it,” he said.

Conway has worked for Center Rock Capital Partners since 2018 and has always had plenty of knowledge in the financial and business sectors, given his father, Van, is a renowned financial consultant who owns a firm in Birmingham.

While his baseball playing days have been over for a while, Matt Conway said the lessons he learned playing in high school for Brother Rice head coach Bob Riker, and at Wake Forest for head coach Tom Walter, prepared him well for his current career and will always be with him.

“Time management, prioritizing and making sure you are on top of what you need to get done,” Conway said. “It taught me more than I could ever think of.”

Made in Michigan is powered by Michigan Army National Guard.

2023 Made In Michigan

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PHOTOS (Top) Brother Rice’s Matt Conway walks to the plate to accept his medal after the Warriors' Division 1 title-clinching win in 2008, and these days is building a family with wife Stephanie. (Middle) Conway makes his move toward the plate during that 2008 championship game. (Baseball photos from MHSAA archives; family photo courtesy of the Conway family.)