'Retired' Periard Still Finding Ways to Serve Suttons Bay

By Tom Spencer
Special for MHSAA.com

May 28, 2021

When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.

Retirement has proven many wrong.

He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too. 

So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.

“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”

Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.

On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.

However, some questioned if Periard could handle bus driving and coaching on the same day.

Doug Periard“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).  

“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”

Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.

And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.

“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.

“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”

Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided.  He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.

“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.

“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”

Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.

The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.

The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.

“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling. 

“I think playing three sports is vital to a small school and development of young people.”

Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.

Doug PeriardPeriard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.

Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.

“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said.  “Doug is a problem solver and comes up with solutions outside the box.

“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”

Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.

With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.

“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)

Career Wins Record Reflection of Towler's Dedication to Genesee County HS Hockey

By Paul Costanzo
Special for MHSAA.com

January 10, 2024

Jeff Rouse called his former hockey coach Doug Towler one of the most intense people he’s met. 

Bay & Thumb“He was a (butt)-kicker,” Rouse said. “You knew Doug was the boss. If you weren’t listening in practice, you were skating, or he was breaking hockey sticks over the net.”

But when Rouse had the opportunity to attend a party celebrating Towler setting the MHSAA all-time coaching wins record recently, he and some of his former Grand Blanc teammates, who played for Towler during the 1980s, made sure to be there. And to see the emotion on Towler’s face as he walked into Madden’s Bar in Davison greeted by dozens of his former players made it more than worth it.

“I’ve got nothing but good things to say about Doug Towler as a coach, and even as a friend after,” Rouse said. “He’s always been a good dude. … We’re all just fortunate to have been blessed to skate for the man.”

Hundreds of players at Flint Northern, Grand Blanc, Davison and now with the Genesee Generals – a second-year co-op team with athletes from Davison, Flushing, Goodrich and Swartz Creek – have had the opportunity to play for Towler over his more than 40-year career. And on Saturday, Dec. 23, they all became part of history.

The Generals defeated Bay Area Thunder 3-2 that night, giving Towler his 630th career victory, sending him past Mike Turner of Trenton for most all-time for a hockey coach in Michigan. 

Towler knew it was on the horizon, but didn’t want to bring attention to it – “That’s so Doug,” Rouse remarked – as he didn’t want to put extra pressure on his players.

But when he stepped into Madden’s, it all started to get to Towler.

“When I got to the party that they had, it was a surprise, obviously,” said Towler, who now has 631 wins. “I got there and I see the guys I work with at (IMA Brookwood Golf Club), and I see some old players, and it did kind of hit me a little bit. It was, honestly, it was great. It was a fun night. A couple of the (Flint) Powers coaches came over after their game, and there was a Grand Blanc coach there, and so it was a nice night. There were a lot of laughs, a lot of stories. And I’m sure, you know, over the years, those stories have gotten bigger.”

One doesn’t need to exaggerate when telling tales of Towler’s career, though.

The Sarnia, Ontario, native played college hockey at the University of New Hampshire and signed with the Chicago Blackhawks organization, playing in their minor league system for two years. His pro career took him to Austria, but he returned to North America to play for the Flint Generals of the International Hockey League. After one full season with the Generals and an injury-shortened second IHL season played in Flint and Saginaw, Towler joined the coaching ranks, taking over the Flint Northern program in 1979.

After two seasons at Northern, he spent a decade at Grand Blanc, winning three Regional titles between 1981-91. He took over the Davison program in 1992, and over his 30 years with the program he’s won eight Regional titles, made four trips to the Semifinals and two MHSAA Finals appearances.

“I played for him for three years, and I’ve known Coach Towler for a long time, and personal accolades were never on his radar,” said Albert Mitchell, who played for Towler from 2001-03 and helped Davison finish as Finals runner-up in 2002 and 2003. “He was always about wanting to make guys better hockey players, and better young men.”

It’s that philosophy that not only helped Towler win more games than any other hockey coach in the state – Traverse City Central’s Chris Givens is second among active coaches, and entered the season with 428 wins – but made so many former players want to be there for him when the milestone was celebrated.

“It’s safe to say that, for me, I don’t believe I would have ever played high school hockey if it wasn’t for Coach Towler,” said Mitchell, who went on to play at Elmira College in New York and is now the coach of the Fenton-Linden Area high school team. “Coach Towler is somebody that my dad respected and he wanted me to play for, and fortunately I did. I was fortunate to go on and play at the next level, and without Coach Towler, I don’t think I would have been able to do that.”

As fun as the party was, it came dangerously close to not being a celebration of a new record. The Generals led Bay Area 3-0, but allowed a pair of third-period goals that put the game in doubt. Assistant coach Ryan Welch, who had helped arrange the afterparty, said there were some extra nerves down the stretch.

“Was I nervous? Hell yeah, I was nervous,” Welch said with a laugh. “We had planned it two weeks before, and we played Friday and Saturday of that week, so we had to win both of them. We ended up winning 3-2 in Tawas and won 3-2 in Bay City. One of the coaches, Tony Perry, he rarely says anything, and he was chirping the whole game. I do think there was a little bit of nerves with everyone. Doug had his whole family here, and I’m sure our kids were nervous – we didn’t play the very best. Everyone was a little bit nervous because they wanted to be a part of this history.”

Welch, who played for Towler from 2002-06, is one of his three longtime assistants, although his 12-year tenure is much shorter than the others. Both Tony Perry and Charlie Eakes have been with Towler for more than 30 years.

Welch, Rouse and Mitchell all marveled at Towler’s ability to span multiple generations of athletes during his time as a high school coach. But they all are less surprised that Towler could pull it off, and more in awe of what he’s done.

“He’s had a lifelong commitment to the game of hockey at the high school level,” Welch said. “Usually, coaches start to have a little success and they move on. He’s had a lot of patience throughout the years. That tells you that he enjoys coaching these varsity athletes. It takes a tremendous person these days to stick with it. Over 40 years, the generations have changed, and he’s had to change the way he does things. It shows his love for the game of hockey, it shows his love for the community and his commitment to the Genesee County area.”

Paul CostanzoPaul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTO (Top) Genesee Generals hockey coach Doug Towler, far right, celebrates his record 630th win with family Dec. 23. (Photo courtesy of the Davison athletic department.) VIDEO Towler addresses his team after a 2020 win over Flint Powers Catholic.