'Retired' Periard Still Finding Ways to Serve Suttons Bay

By Tom Spencer
Special for MHSAA.com

May 28, 2021

When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.

Retirement has proven many wrong.

He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too. 

So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.

“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”

Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.

On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.

However, some questioned if Periard could handle bus driving and coaching on the same day.

Doug Periard“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).  

“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”

Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.

And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.

“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.

“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”

Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided.  He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.

“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.

“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”

Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.

The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.

The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.

“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling. 

“I think playing three sports is vital to a small school and development of young people.”

Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.

Doug PeriardPeriard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.

Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.

“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said.  “Doug is a problem solver and comes up with solutions outside the box.

“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”

Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.

With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.

“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)

Seng Leads, Coaches Others to do Same

By Geoff Kimmerly
MHSAA.com senior editor

January 25, 2018

Meg Seng misses coaching – in her words, “those relationships really are what it’s all about … stronger than just about anything other than family.”

But the coach in Seng continues to show the way in her work every day.

Seng will be honored next month with the MHSAA’s 31st Women in Sports Leadership Award for her work at Ann Arbor Huron and Greenhills over more than 30 years in educational athletics.

The award also will recognize Seng’s teaching, training and empowering of the next generation of coaches and especially women aspiring to follow her into leadership positions in a field where they remain underrepresented.

“I’ve always loved sport, and early on found I had a knack and an interest in coaching. So to be able to share with other young women what I think is a really noble profession makes it a passion for me,” Seng said. “I think it’s a great endeavor, and I’d love for more women to have the opportunity and the confidence to seek out some of those positions.”

Seng will receive this year’s award during the WISL Banquet at the Crowne Plaza Lansing West.

Each year, the Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics.

Seng is in her 28th year at Greenhills School, serving as the athletic director the last 15 after 13 teaching physical education and health. Previously a scholarship athlete playing both volleyball and softball at Indiana University – and winning a pair of Big Ten championships on the diamond – Seng coached both sports at Ann Arbor-area high schools over nearly two decades and has continued as a role model for emerging coaches.

“I’m pretty sure I’ve been to every single (WISL) conference, and so for years, I’ve certainly been in the audience watching these great women be recognized,” Seng said. “To have followed for that long and now be on stage, it’s a tremendous honor for me – that group of women and their value to sport in Michigan is not lost on me at all. I truly respect that group, and I’m really proud to be part of it.”

A 1977 graduate of Maine South High School in Park Ridge, Ill., Seng began coaching at the college level after her playing days with the Hoosiers were done. She served first as a graduate assistant softball coach at Louisiana Tech University in 1983-84 while studying for her master’s degree, and then as a softball assistant at Illinois State University for 1984-85.

Seng took over the Ann Arbor Huron volleyball program in 1985, and over 12 seasons stretching two tenures led her team to five league titles and a District championship in 1993. She also served as Huron's co-head varsity softball coach from 1986-90.

She completed her teacher certification at Eastern Michigan University in 1990 and began teaching at Greenhills that year, later coaching that school’s varsity volleyball team from 1993-2000 and leading the Gryphons to a District title in 1997.

In 2001, Seng co-founded The Academy of Sports Leadership (TASL), a non-profit organization that provides education and training for women interested in becoming coaches and hosts a five-day residential camp for high school girls with that aspiration. In 2003, Seng became Greenhills’ athletic director and began her work as well contributing to the Michigan Interscholastic Athletic Administrators Association (MIAAA) and National Interscholastic Athletic Administrators Association (NIAAA), serving on committees for both including as part of the MIAAA’s Leadership Academy faculty since 2011 and the NIAAA’s certification committee since 2014. She served as the MIAAA’s Executive Board president in 2013-14.

At Greenhills, Seng has hosted more than 20 MHSAA tournament events in various sports at the District, Regional and Quarterfinal levels, and she’s served on a variety of MHSAA committees as well as currently the Multi-Sport Participation Task Force. She also is an instructor for the MHSAA Coaches Advancement Program.

“Meg Seng has been a leader at every level of educational athletics – as an accomplished coach, respected athletic director and someone who empowers women interested in following her lead and filling the need we have in school sports for more women in all forms of leadership positions,” MHSAA Executive Director John E. “Jack” Roberts said. “She personifies the Women In Sports Leadership Award, and we’re delighted to present her with this honor.”

Seng received the MIAAA Jack Johnson Distinguished Service Award in 2012 and her region’s Athletic Director of the Year Award in 2008. She also received the Pathfinder Award in 2004 from the National Association for Girls and Women in Sports (NAGWS), and under her leadership Greenhills received the Exemplary Athletic Program Award from the MIAAA in 2017. She also received the Girl Scouts’ Leaders and Best Award in 2005. 

In addition to her work with The Academy of Sports Leadership, she’s served since 2009 on the board as a founding member of the Michigan Softball Academy, which annually raises money for the American Cancer Society. She is published for her work in coaching education and recruitment and has spoken on various occasions on ways to provide opportunities for young women in coaching. She will present on recruiting and retaining female leaders at the annual statewide MIAAA conference this March.  

“Meg sees a need and takes initiative to put a committee, group or process in place to solve and satisfy this need,” Holly athletic director Deb VanKuiken said in her letter recommending Seng for the WISL Award. “I truly respect and admire her. She has a great mind and a great heart for athletes and coaches alike. She leads, and she serves.”

Part of filling that need is helping athletic directors find candidates and helping candidates feel confident.

Seng monitors coaching at the high school and college levels, and has watched the percentage of female coaches at the college level fall drastically since Title XI. She also hears a few things – from women finishing college athletic careers who don’t feel qualified to coach, and also from athletic directors who would love to hire women coaches but aren’t finding candidates.

“Our Academy is a grassroots organization just trying to get young girls to follow that dream and show them the possibilities,” Seng said. “It’s a primer on coaching; we show them all the things coaches do and hope it sticks, that they say, ‘I can do that.’

“Part of what we do is try to empower them to take some of those risks.”

In addition to the MIAAA and NIAAA, and NAGWS, Seng is a member of the National Association for Sport and Physical Education (NASPE) and American Alliance for Health, Physical Education, Recreation and Dance (AAHPERD).

The first Women In Sports Leadership Award was presented in 1990

Past recipients 

1990 – Carol Seavoy, L’Anse 
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint 
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids 
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac Notre Dame Prep
2017 – Dottie Davis, Ann Arbor Huron

PHOTOS: (Top) Ann Arbor Greenhills athletic director Meg Seng instructs in the classroom; she taught at Greenhills for 13 years and continues teaching as part of  CAP and the Academy of Sports Leadership. (Middle) Seng, left, also was a successfull volleyball coach at Ann Arbor Huron and Greenhills. (Photos courtesy of Meg Seng.)