'Retired' Periard Still Finding Ways to Serve Suttons Bay

By Tom Spencer
Special for MHSAA.com

May 28, 2021

When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.

Retirement has proven many wrong.

He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too. 

So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.

“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”

Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.

On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.

However, some questioned if Periard could handle bus driving and coaching on the same day.

Doug Periard“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).  

“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”

Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.

And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.

“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.

“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”

Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided.  He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.

“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.

“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”

Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.

The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.

The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.

“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling. 

“I think playing three sports is vital to a small school and development of young people.”

Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.

Doug PeriardPeriard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.

Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.

“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said.  “Doug is a problem solver and comes up with solutions outside the box.

“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”

Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.

With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.

“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)

Fund Helps Love for Comstock Live On

By Pam Shebest
Special for MHSAA.com

August 21, 2018

COMSTOCK TOWNSHIP — Several years ago, Josh Whitfield and his sister, Mandy Hanson, were sitting around a bonfire just chatting when they touched on a subject that fired up the normally easy-going Comstock High School graduate.

Whitfield had started helping coach the girls soccer team and realized that to be involved in sports, Comstock athletes had to “pay to play.”

“It takes a lot to get him riled up, to get him angry or upset,” Hanson said. “He was talking about, ‘Can you believe it? You have to pay to play sports at Comstock.’

“I was like, that’s crazy. He was getting so upset talking about it. Some of these girls paid to play but then couldn’t afford the right equipment.”

Whitfield, a 2000 grad and four-year multi-sport athlete at Comstock, said he wished he had enough money to help out.

That opportunity would come out of the saddest of circumstances. But as his loved ones continue to heal from Whitfield’s untimely death in 2015, they’ve created an opportunity for his memory to impact the Comstock athletic community for years to come.

That May, while playing golf with friends, including Hanson’s husband Mike, Whitfield said he did not feel well and left the group on the second hole.

“Of course, the guys razzed him about it because it wasn’t like Josh to leave in the middle of a round of golf,” his sister said.

When Whitfield’s mother, Becky, called him at home later, he told her he was having trouble breathing. He called 9-1-1 and his dad, Vic, drove to his son’s house just as the EMTs arrived.

Whitfield did not survive, dying from a double lung collapse. He was just 33 years old.

Two of his buddies, Eric Stewart and Chad Howard, wanted to do something to keep Whitfield’s memory alive.

“We were all struggling a lot,” Stewart said. “Josh had an extremely tight-knit group of friends. It was really hard for a lot of us. We were talking about ways to spin positive out of grief.

“We were like, ‘What can we do to honor his memory, to keep his name alive?’

We thought it would mean something to his family. We knew it would mean something to Comstock, because Comstock is in a tough place right now.”

The buddies had the idea for a fundraiser to help a few Comstock athletes pay to play. They were hoping to raise at least $1,500 through an alumni soccer game.

They were stunned to raise $5,000.

‘Spinning positive out of grief’

Over three years, the group – which has gone from the two friends to a committee of 14 – has raised more than $52,000 and so far donated more than $27,000 of it to various athletic causes in Comstock.

“It started with Eric and Chad, who asked how they could help and wanted to set up an alumni soccer game to help offset the pay-to-play fees,” Comstock athletic director Justin Ansel said. “Initially, I wasn’t sure how big this would be or how sustainable this would be.

“Unfortunately, this entire thing was started by a tragedy. It’s a testament how, at Josh’s young age, how people rallied around him for this. It’s just special how the community comes together to remember Josh. We are thankful for what this organization does for our student-athletes.”

The fund has supplied about $5,000 for pay-to-play scholarships, helping more than 350 middle and high school athletes with activity fees and physical exam fees. But those have not been the group’s only focus.

“For example, someone might say I can’t pay the $75 for Rocket Football,” Stewart said. “We will approve that and send the check in to Rocket Football.

“We also do grants to teams and organizations focused on Comstock. We did Eastwood Little League through a $5,000 grant last year. We’re really excited to sponsor the First Day Shoe Fund. We bought all the kids in Comstock shoes. We know that a healthy lifestyle, teamwork, all are bred through athletics.”

This year, the group will have extra money available.

“As it happens, Comstock has a new superintendent this year in Jeff Thoenes,” Ansel said. “One of his first actions as superintendent was to remove our activity fee barrier so we no longer have this fee for the start of the 2018-19 school year. 

“They still plan to fund things like athlete equipment, needs like shoes or shin guards along with a variety of other things.”

Without the pay-to-play expenditures, Stewart said, “Our goal now is to really push toward those youth athletic programs: AYSO, Little League, youth football, youth golf camps, soccer camps. We’re creating feeders to the high school that otherwise don’t really exist at Comstock.”

With Comstock’s entry a few years ago into the Berrien-Cass-St. Joseph Conference, teams travel more than 40 miles to many games. At first, the school transported athletes to the games, but parents took them home.

“Now the fund pays to bring kids home,” Stewart said. “Parents in poverty can’t drive that far to pick up their kids. That’s not OK, and we wanted to fix that.”

Continuing to grow

Once the original fund hit $5,000, Stewart and Howard did not want the sole responsibility of doling out the money.

“We said we need to vet this through a group of people,” Stewart said.

So they formed the non-profit Josh Whitfield Memorial Athletic Fund.

The board of directors is made up of Josh’s friends and family, and funds are distributed through the Comstock Community Center.

The committee sponsors three fundraisers each year: a golf outing, an alumni soccer game and a holiday party in December. It also accepts donations through its website (www.jwmaf.org).

The golf outing in June includes about “a quarter of the field with Whitfields,” Stewart said. “It’s always bittersweet when we get together for that reason, but I think it’s a good avenue to go through some of those things. Oftentimes it’s like a support group.”

The soccer tournament is set for Sept. 21 at the school.

“It started out as an alumni soccer game, and then we had people who weren’t alumni that wanted to play,” Hanson said. “We said of course.

“It’s just getting out there and having fun. Last year, the oldest was mid-40s and the youngest just graduated.”

Said Stewart: “We usually get about 50 who sign up. It’s a hoot. It’s a good time. Everybody’s getting older, but it’s fun to relive the glory days.”

The holiday party last December was held at Kalamazoo’s Tibbs Brewing Company, which donated a portion of the sales to the fund.

Hanson and brother Matt Whitfield are members of the committee, which meets once a month to review applications.

“A couple committee members work in Comstock schools, so they see what’s going on and they see a need,” Hanson said. “The committee generally takes a vote. If the applicant meets what we’ve set forth in the guidelines, then we do grant them the money.”

Applicants also can apply through the website, but must be connected to Comstock athletics.

All committee members are volunteers, with 100 percent of any money raised going into the fund.

Besides Stewart, Howard, Hanson and Matt Whitfield, board members are 

Sara Howard, Alyssa Stewart, Rolly Taylor, Travis and Marie Law, Tyler and Shannon Howard, Loreen Hospodar, Katy Seward and Mason Everett.

“It is amazing,” Hanson said. “It’s truly an honor. I think to myself, my gosh, Josh would be so humbled to know that this is happening because of him.

“I think secretly he’s laughin’ and lovin’ it up there.”

Pam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at [email protected] with story ideas for Calhoun, Kalamazoo and Van Buren counties.

PHOTOS: (Top) Josh Whitfield in 2015, shortly before his death. (Top middle) Friend Eric Stewart, left, and Comstock athletic director Justin Ansel. (Middle) From top, Josh Whitfield playing wiffle ball, Josh and brother Matt Whitfield, and Josh and Stewart. (Below) Mandy Hanson, right, with daughter Madi. (Hanson photo by Pam Shebest; other photos submitted by Eric Stewart or Mandy Hanson.)