'Retired' Periard Still Finding Ways to Serve Suttons Bay

By Tom Spencer
Special for MHSAA.com

May 28, 2021

When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.

Retirement has proven many wrong.

He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too. 

So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.

“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”

Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.

On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.

However, some questioned if Periard could handle bus driving and coaching on the same day.

Doug Periard“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).  

“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”

Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.

And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.

“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.

“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”

Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided.  He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.

“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.

“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”

Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.

The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.

The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.

“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling. 

“I think playing three sports is vital to a small school and development of young people.”

Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.

Doug PeriardPeriard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.

Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.

“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said.  “Doug is a problem solver and comes up with solutions outside the box.

“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”

Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.

With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.

“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)

Adrian Madison's Isom Leads at All Levels

February 21, 2019

By Geoff Kimmerly
Second Half editor

Over more than three decades, Adrian Madison athletic director Kris Isom has taken on responsibilities not only in her league and regionally, but statewide as a member of the MHSAA Representative Council – in addition to her athletic department responsibilities at the high school and junior high.

And yet, she still teaches multiple classes and coaches at least one of the district’s teams every year, serving and building relationships at the most local level of her wide influence on educational athletics.  

She’s made those relationships a priority, also serving as class advisor to Madison students through last year when her daughter Rachel graduated. One year during the 1990s, in fact, the graduating class even dedicated its yearbook to her.

“I like being in the classroom and coaching because I still have a connection with kids, know who they are,” Isom said. “Being at a smaller school, you’re able to know who kids are, but at the middle school especially I don’t know a lot. Getting involved in coaching has helped me put a name with a face so I will know them coming up.”

She continues to impact students at Madison and beyond, and will be recognized for her many contributions with the 32nd Women In Sports Leadership Award during halftime of the Division 3 Girls Basketball Final on March 23 at Calvin College’s Van Noord Arena.

Each year, the Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics.

Isom is in her 33rd year as athletic director at Adrian Madison, taking over athletics for the high school and junior high after serving as a teacher and coach for a year at Clinton. She has served as part of the MHSAA Representative Council since 2008, representing Class C and D schools from the state’s southeastern section.

“I’m very honored by this award, not only because it’s for women in leadership. I’ve been doing this 33 years and I’ve seen more and more women in this profession … that for all things considered is a man’s profession,” Isom said. “Having a daughter, who while she’s not following my footsteps, but getting her in the business world eventually, it’s a good feeling.”

Isom’s contributions to high school sports and its participants are many and at all levels. Within her district, she has coached basketball, volleyball, sideline cheer, track & field and softball – at least one sport every year, including as the eighth grade girls basketball coach this season.

At the league level, Isom has served as president of the Tri-County Conference since 2002 after previously serving as vice president and secretary/treasurer. Serving more of her neighboring districts, Isom has hosted numerous District, Regional and Quarterfinal competitions and MHSAA Coaches Advancement Program (CAP) sessions.

At the statewide level, Isom has provided her expertise as a member of the Representative Council and as a 33-year member of the Michigan Interscholastic Athletic Administrators Association and National Interscholastic Athletic Administrators Association. She also assists MHSAA staff annually in selecting members of the 16-student Student Advisory Council.

She was named the MIAAA’s Region 6 “Athletic Director of the Year” in 2000 and received the MHSAA’s Allen W. Bush Award in 2016 to recognize her many behind-the-scenes contributions.

“Kris Isom continues to provide a steadying presence on our Representative Council. She researches issues and really brings a voice of reason to the discussion – not only to the full Council, but to the Executive Committee as well,” MHSAA Executive Director Mark Uyl said. “She does a great job representing the southeastern corner of the state, bringing a small-school perspective to the table time after time. We’re thankful for her leadership and glad to present her with the Women In Sports Leadership Award.”

Part of leadership is being an example, and Isom has served as one for many. Of course that growing group included her daughter who this year left home to study in the dental hygiene program at Jackson College but has frequently been by Mom’s side for the many activities.

“Hopefully, (she learned) to be assertive, that she needs to be a good listener, and obviously you have to be a mediator,” Kris Isom said. “Hopefully seeing all those aspects, and dealing with situations and different issues, she’ll be a better problem solver, be more open (to the idea) that there is more than one side of a story.”

A graduate of Clinton High School, Isom received her bachelor’s degree in science and teaching certification in physical education and health in 1984 from Michigan State University. She earned her master’s in elementary education in 1986 from Eastern Michigan University and also has completed graduate courses from Fresno Pacific University.

In addition to the MIAAA and NIAAA, Isom is a member of the Michigan Association for Health, Physical Education, Recreation and Dance (MAHPERD) and the Michigan State University Alumni Association. She’s active with The Clinton United Church of Christ in various service projects, including an annual fundraiser for cancer research, and also participates in local Meals on Wheels, American Red Cross and Habitat for Humanity projects.

The first Women In Sports Leadership Award was presented in 1990. 

Past recipients 

1990 – Carol Seavoy, L’Anse 
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint 
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids 
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac Notre Dame Prep
2017 – Dottie Davis, Ann Arbor Huron
2018 – Meg Seng, Ann Arbor Greenhills 

PHOTO: Adrian Madison athletic director Kris Isom, right, presents the Division 8 football championship trophy to Reading coach Rick Bailey in November at Ford Field.