'Retired' Periard Still Finding Ways to Serve Suttons Bay

By Tom Spencer
Special for MHSAA.com

May 28, 2021

When Doug Periard retired in August, some thought he had done it all as a teacher, coach, mentor and athletic director for Suttons Bay Schools.

Retirement has proven many wrong.

He did intend to stay on as the baseball coach at least thru the 2022 season. He also thought he’d help out some with the bus driver shortage using the CDL (Commercial Drivers License) he’d recently obtained. Substitute teaching sounded good to him too. 

So he came back in October. He immediately took on an emergency assignment, coaching the school’s 8-player football team to a win over Manistee Catholic Central. He also drove the bus to the game.

“Doug is that kind of guy ... when there is a need to filled, Doug will fill it for you,” said Andy Melius, principal at Suttons Bay. “The community means a lot to him, and the school means a lot to him. He bleeds red and white.”

Also since returning, he’s served as a K-1 gym teacher, filled in at the school’s front desk and headed up the district’s COVID-19 testing as the Quarantine Officer.

On Tuesday, Periard will coach baseball after driving the bus transporting the Norsemen to Buckley to begin postseason play. It’s no different than what he’s been doing all spring.

However, some questioned if Periard could handle bus driving and coaching on the same day.

Doug Periard“It’s been interesting,” Periard said with a little laugh. “I was a champion at taking a nap (on the bus as coach).  

“I would be asleep before we got to the split in the road and wake up when we got there,” he continued. “So, there was some real skeptics out there wondering if I’d be able to both drive and coach when I got there.”

Periard has hopes of hitting the 400-win mark before giving up baseball. He’s compiled a 379-280-18 record since taking over the Norseman baseball program on a “temporary” basis in 1998. It was supposed to be only until another coach was found. He had coached the JV squad the year prior.

And, there’s something else about Periard very few people know. Someone who does is Christine Mikesell, Suttons Bay’s assistant athletic director. Mikesell’s five boys at one time or another played sports coached by Periard.

“Every kid is important to Doug,” noted Mikesell, who is stepping down in June. “He really has a big heart for those that are struggling, and he makes a pathway for a kid to achieve if they take it.

“He is one of those kind of guys you want on your side because he is a team player ... a real team player when it comes to the school and athletics and coaching.”

Mikesell has seen him help lots of high schoolers who end up graduating perhaps without knowing how much help Periard provided.  He often made sure kids had a white dress shirt so no one was left out on the school’s game day dress-up tradition. He’s also paid for lunches and arranged transportation for students coming from hard-life circumstances.

“I have seen him go well out of his way,” said Mikesell. “I know a lot of it is his own pocket.

“He has eyes, and he watches,” she continued. “He finds the one that is struggling, and he goes and brings them as part of the team.”

Periard became AD in 2008, a year he will never forget. It was marked by the stock market crash and he, along with his wife Anne, was dealing with his daughter Grace’s new diabetes diagnosis. The economic circumstances also threatened his continued employment as a teacher.

The job loss did not materialize. Grace is now in college. And, she was the 2020 recipient of the Suttons Bay High School Berserker Award presented to Norse athletes who have competed in three sports every year of high school.

The award was created several years back by Periard. Now he hopes his son Hugh, a junior pitcher and three-sport athlete, will follow his sister’s footsteps and be similarly recognized next spring.

“I stole the (Berserker) idea from my little brother who was the AD at Birch Run,” he admitted. “I am proud to have gotten the thing rolling. 

“I think playing three sports is vital to a small school and development of young people.”

Periard’s legacy also will include strong co-op developments, including the establishment of NorthBay, and keeping a great football tradition alive while the school struggled with declining enrollment. The co-ops are established for all sports with Northport and include Leelanau St. Mary’s in boys and girls track & field and soccer.

Doug PeriardPeriard guided the Norsemen’s move to 8-player football in 2017. The previous season, Suttons Bay had to forfeit the majority of its games because it did not have enough players to compete in 11-player.

Mikesell’s son Baylor was one of seniors who missed out as part of that 2016 team. Another son, Lucas, was a star player in the school’s run to back-to-back 8-player Division 2 runner-up finishes the last two seasons.

“My son lost his senior year because we were still 11-man, and we couldn’t field a team,” she said.  “Doug is a problem solver and comes up with solutions outside the box.

“He did tons of research on it to get us in a place (where) we could participate in football because he saw that the risk of losing football here at the school, what a damaging thing it would be.”

Periard is most proud, however, of the behavior of the student body during athletic contests. His game management included a “bristle” – a knowing look – passed on from his grandfather to his mother and ultimately to he and his brothers.

With his simple bristle he was able to instantly, and non-verbally, communicate to the students they’d better stop what they’re doing.

“They bought into my stern look when they were in any way at all not cheering for their team,” he said. “They knew they should be cheering for their teams and not being disparaging against their opponent, and only treating opponents with class.”

Tom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS: (Top) Doug Periard enjoys a moment surrounded by enthusiastic Suttons Bay student fans during his tenure. (Middle) Periard, also the baseball coach, with son Hugh, daughter Grace and wife Anne a few years ago. (Below) Even in retirement, Periard remains a mainstay in Suttons Bay. (Top and middle photos courtesy of Doug Periard; bottom photo by Tom Spencer.)

Hockey Star-Turned-Champion for School Sports to Receive MHSAA's Forsythe Award

By Geoff Kimmerly
MHSAA.com senior editor

March 11, 2022

Once or twice a year, Bruce Horsch gets the question – mostly during a Winter Olympics year or after someone has watched “Miracle on Ice” and found out the “Horsch” that is mentioned twice is actually the recently-retired Houghton High School athletic director.

The final goaltender cut from the 1980 U.S. hockey team that went on to stun the world in winning Olympic gold, Horsch went on to coach at multiple college programs before becoming Houghton’s athletic director in 1996 at the age of 40.

These days, many also know him for the commitment, mentorship and leadership shown in that position through his retirement in 2019.

To celebrate his many contributions to interscholastic athletics, Horsch has been named the 2022 honoree for the Michigan High School Athletic Association’s Charles E. Forsythe Award.

Bruce HorschThe annual award is in its 45th year and named after former MHSAA Executive Director Charles E. Forsythe, the Association's first full-time and longest-serving chief executive. Forsythe Award recipients are selected each year by the MHSAA Representative Council, based on an individual's outstanding contributions to the interscholastic athletics community.

Horsch was described as a “not in the spotlight guy” by one of those who recommended him for the Forsythe Award, but he certainly spent time there. Horsch was a college hockey star and NHL draft pick, and had begun his minor league hockey career before playing with the U.S. team right up until the final cuts on the way to Lake Placid, N.Y.

After his playing days concluded, he coached collegiately before eventually settling in as Houghton’s athletic director for the 1996-97 school year.

“I was fortunate enough to play at Michigan Tech, and I was on a national championship team (in 1975) and I was on a national runner-up team (in 1976). When you played for (coach) John MacInnes up here, it wasn’t individuals – although we had great individuals – we won because we were a team” Horsch said.

“I’m not out for recognition. I enjoy being part of a team. I enjoy working with other people, and that’s my satisfaction.”

He led many important ones in his roles as a school sports administrator.

Horsch was named his region’s Athletic Director of the Year in both 2003 and 2019 by the Michigan Interscholastic Athletic Administrators Association (MIAAA), and served on the Upper Peninsula Athletic Committee from 2001-05. He has been an active member of the MIAAA, National Interscholastic Athletic Administrators Association (NIAAA) and Upper Peninsula Athletic Directors Association (UPADA), serving as secretary and president of the UPADA.

He also served as president of the Keweenaw Area Athletic Directors Association and secretary and commissioner of the Western Peninsula Athletic Conference.

“For years Bruce was one of the most respected voices not only in the Upper Peninsula but also the entire state,” MHSAA Executive Director Mark Uyl said. “He brought that perspective as a high-end athlete and transitioned extremely well as an educator and athletic director.”

Horsch was a frequent host of MHSAA Tournaments at the District and Regional rounds during his time at Houghton, and also hosted MHSAA Upper Peninsula Finals. He served as a host for sessions of the MHSAA PACE program, the coaching education program predecessor to the current Coaches Advancement Program (CAP).

His dedication to Houghton athletics was further noted when he considered retiring in 2017 but stayed on two more years to assist with a bond that resulted in in the upgrading of the school’s football field and track and building of softball and baseball fields as part of the athletic complex. Previously, he had led a referendum to have a second gymnasium built to provide an additional practice venue with girls basketball moving from the fall to winter season beginning with the 2007-08 school year.  

“I’m proud of the fact that in the U.P. there are not many, if any schools that have the facilities that Houghton High School has,” Horsch said.  

Horsch is a graduate of Hastings High School in Minnesota and earned a bachelor’s degree in business administration from Michigan Technological University. He led the Huskies hockey team to 58 victories in goal over four seasons and was part of the 1975 NCAA championship team, two of many reasons he was inducted into the Michigan Tech Sports Hall of Fame in 2007. He was drafted by the Montreal Canadiens during the ninth round of the 1976 NHL draft and played minor league hockey for two seasons. He then coached hockey collegiately for most of the 1980s as an assistant at Ferris State and then Michigan Tech.  

He has continued to serve his community as a member of the Rotary Club of Houghton.

Past recipients of the Charles E. Forsythe Award 

1978 - Brick Fowler, Port Huron; Paul Smarks, Warren 
1979 - Earl Messner, Reed City; Howard Beatty, Saginaw 
1980 - Max Carey, Freesoil 
1981 - Steven Sluka, Grand Haven; Samuel Madden, Detroit
1982 - Ernest Buckholz, Mt. Clemens; T. Arthur Treloar, Petoskey
1983 - Leroy Dues, Detroit; Richard Maher, Sturgis 
1984 - William Hart, Marquette; Donald Stamats, Caro
1985 - John Cotton, Farmington; Robert James, Warren 
1986 - William Robinson, Detroit; Irving Soderland, Norway 
1987 - Jack Streidl, Plainwell; Wayne Hellenga, Decatur 
1988 - Jack Johnson, Dearborn; Alan Williams, North Adams
1989 - Walter Bazylewicz, Berkley; Dennis Kiley, Jackson 
1990 - Webster Morrison, Pickford; Herbert Quade, Benton Harbor 
1991 - Clifford Buckmaster, Petoskey; Donald Domke, Northville 
1992 - William Maskill, Kalamazoo; Thomas G. McShannock, Muskegon 
1993 - Roy A. Allen Jr., Detroit; John Duncan, Cedarville 
1994 - Kermit Ambrose, Royal Oak 
1995 - Bob Perry, Lowell 
1996 - Charles H. Jones, Royal Oak 
1997 - Michael A. Foster, Richland; Robert G. Grimes, Battle Creek 
1998 - Lofton C. Greene, River Rouge; Joseph J. Todey, Essexville 
1999 - Bernie Larson, Battle Creek 
2000 - Blake Hagman, Kalamazoo; Jerry Cvengros, Escanaba 
2001 - Norm Johnson, Bangor; George Lovich, Canton 
2002 - John Fundukian, Novi 
2003 - Ken Semelsberger, Port Huron
2004 - Marco Marcet, Frankenmuth
2005 - Jim Feldkamp, Troy
2006 - Dan McShannock, Midland; Dail Prucka, Monroe
2007 - Keith Eldred, Williamston; Tom Hickman, Spring Lake
2008 - Jamie Gent, Haslett; William Newkirk, Sanford Meridian
2009 - Paul Ellinger, Cheboygan
2010 - Rudy Godefroidt, Hemlock; Mike Boyd, Waterford
2011 - Eric C. Federico, Trenton
2012 - Bill Mick, Midland
2013 - Jim Gilmore, Tecumseh; Dave Hutton, Grandville
2014 - Dan Flynn, Escanaba

2015 - Hugh Matson, Saginaw
2016 - Gary Hice, Petoskey; Gina Mazzolini, Lansing
2017 - Chuck Nurek, Rochester Hills
2018 - Gary Ellis, Allegan
2019 - Jim Derocher, Negaunee; Fredrick J. Smith, Stevensville
2020 - Michael Garvey, Lawton
2021 – Leroy Hackley Jr., Byron Center; Patti Tibaldi, Traverse City

PHOTO: Houghton athletic director Bruce Horsch, left, hands coach Corey Markham the Division 3 finalist trophy after the Gremlins finished Division 3 hockey runners-up in 2019.