Longtime Chelsea High School Administrator, Coach Bush to Join MHSAA Staff as Assistant Director

By Geoff Kimmerly
MHSAA.com senior editor

December 21, 2022

Brad Bush, a highly-respected educator, administrator and coach over the last three decades, has been selected to serve in the position of assistant director for the Michigan High School Athletic Association, beginning Jan. 17.

Brad BushBush, 52, taught and coached at East Kentwood High School for four years before beginning a tenure at Chelsea High School in 1997 that has included teaching, then serving as athletic director and later also assistant principal and leading the football program as varsity coach from 1997-2002 and again from 2004-18.

He also has served as a statewide delegate on the MHSAA Representative Council during the last year and provided leadership in multiple roles, including president, for the Michigan High School Football Coaches Association (MHSFCA) since 2005.

Bush will serve as the MHSAA’s lead administrator for baseball and also among lead administrators for the officials program, which includes more than 8,000 registered officials in all sports. Bush also will be assigned additional duties in other sports based on his vast experiences. He was selected from a pool of 34 applicants.

“I’m incredibly excited to have Brad join our team,” MHSAA Executive Director Mark Uyl said. "He’s been an outstanding athletic director and coach who is highly-respected by those who know him.”

As Chelsea athletic director, Bush annually has supervised a staff of 110 coaches across 31 programs, with nearly 70 percent of the high school’s 800 students participating in athletics. As a teacher and assistant principal, he has served on Chelsea’s School Improvement Team and on multiple committees that provided instructional leadership including in the development of the district’s new trimester schedule. In his roles with the MHSFCA, Bush helped direct an organization with more than 2,200 members and also served as the association’s treasurer and liaison to the MHSAA.

Bush is perhaps best known, however, for his coaching success. Over 22 seasons, he led Chelsea’s varsity football team to a 169-60 record, 13 league championships, 18 playoff appearances, seven District titles and a Division 3 runner-up finish in 2015. During his break in tenure as Chelsea coach, Bush served as an assistant football coach and recruiting coordinator for Eastern Michigan University during the 2003-04 school year, and he has served as an assistant coach at Albion College the last four seasons contributing to the team’s two league titles and appearance in the 2021 NCAA Division III Playoffs.

“I feel like joining the team at the MHSAA is an opportunity I couldn’t pass up,” Bush said. “The 26 years I spent at Chelsea were some of the best times of my life. It’s a professional transition that in the back of my mind, if this opportunity came, was something I needed to do.

“Over time, I’ve grown to care about the bigger picture of athletics and appreciate the role of the MHSAA in protecting high school athletics in Michigan.”

Bush is a 1988 graduate of Ypsilanti High School. He studied and played quarterback at Cornell University before returning and graduating from EMU after majoring in history and minoring in social studies. He earned his physical education endorsement from EMU in 2000 and his master’s in physical education and sports management from EMU in 2002. He has earned continuing education credits in sports management from Drake University and completed the Path to Leadership program from the Michigan Association of Secondary School Principals (MASSP). 

Bush was inducted into MHSFCA Hall of Fame and Ypsilanti High School Hall of Fame both in 2019. He and his wife Laura have three adult children, two daughters and a son.

PHOTO Chelsea coach Brad Bush directs his team during the 2015 Division 3 Final at Ford Field.

Grandville Backstop Home Again Behind the Plate

By Dean Holzwarth
Special for MHSAA.com

April 16, 2021

GRANDVILLE – Spencer Verburg understands his position on the baseball diamond isn’t the most glamorous. 

It doesn’t bother the Grandville senior standout one bit. 

In fact, he takes pride in his role as one of the top catchers in the Grand Rapids area.  

“I like to do the dirty work,” said the 6-foot-2, 200-pound Verburg, who recently signed with Central Michigan University. “Not many people want to do that, and everyone wants to be a shortstop or center fielder where you look cool and get the girls.

“I feel like a team can't take it to the next level without a dude behind the plate that is willing to block and get down and dirty to help the pitchers look pretty.” 

Verburg is a defensive stalwart who embraces the opportunity to help his pitching staff. 

“I like receiving because I’m able to stick pitches that other catchers would drag out of the zone,” Verburg said. “It’s such a confidence booster when you stick and steal one and it can change the whole game because your pitcher gains the confidence he needs and then he starts rolling. 

“I’ve always focused on defense because it's hard to find good catchers out there. I feel like so many people have focused on hitting, so I focused on catching where I knew not as many people would focus on.”  

Grandville baseballVerburg’s prowess and maturity was on display in Grandville’s first tournament of the season last weekend. 

Bulldogs head coach Matt Cook was impressed by Verburg’s ability to block out his offensive struggles and remain focused on his catching duties. 

“He didn’t have a great day at the plate and I sent him a text telling him that the way he talked to our younger pitchers, the way he carried himself behind the plate and the way he talked to umpires is going to pay such dividends in the long run,” Cook said. “He didn’t let the other things bother him at all.” 

Verburg is thrilled to be back on the field with his teammates after the pandemic wiped out his junior season. 

Last year was a challenging time for all spring sports athletes in the state.  

“It hit hard because baseball is such a big part of my life,” Verburg said. “I didn’t get to play with my teammates and see them every day. There weren’t any places to work out or throw or hit because so many places were shut down because of COVID.” 

The Bulldogs had just wrapped up tryouts before they found out the season would be put on pause. It eventually turned into a cancellation. 

“There was no way I thought they were going to cancel the season, and we thought we would just wait it out for a couple weeks,” Verburg said. “It felt like it dragged out, and eventually we sensed that we wouldn’t be playing at all.” 

Verburg had mixed emotions because he knew he had another year of high school baseball. 

On the other hand, he knew that wouldn’t be the same for his senior teammates. 

“I felt really bad because I’ve been playing with those guys since I was a freshman, and I’ve been through so much with those guys,” he said. “It was hard to not be able to go out and play that last season with them and know they were not going to enjoy senior night and everything else.” 

“It was heartbreaking for everyone around the state and the country,” Cook added. “Guys like Spencer and others who had been waiting in the wings and they knew they were going to be day-one starters and play every single inning. And then for the season to get canceled ... I know it was really tough on those guys.” 

Cook saw a noticeable difference in his players’ preparation upon learning of their return this spring. 

“They have been so locked in this year, and I think a lot of it is because they lost a year and are not taking anything for granted,” Cook said. “We’ve had our best practices so far this year than we’ve had in my four years here. 

Grandville baseball“Guys are more locked in because of that missed year. They don’t take practice for granted, and they want to be there.” 

Verburg feels blessed to have the opportunity to play in his final season. 

“I’m so thankful because last year it was obvious to everyone that things can be taken away so fast,” Verburg said. “This is the first year I’ve been able to play with all the guys I grew up with since kindergarten. It’s nice to go out and play the game that we love together and just have fun doing it.” 

Verburg has been on the varsity since he was a freshman. As a sophomore, he spent time playing behind then-senior Jake Paganelli. 

The following offseason, playing with his Diamonds travel team, Verburg began to show promise at the plate.   

The combination of defense and hitting helped him earn interest from college scouts. 

“Things just started to click for me at the plate,” Verburg said. “It’s this feeling you have when you step up to the plate and you knew you were not going to strike out. You knew you were going to find a way on base no matter what pitcher was out there and no matter what situation it was.” 

Verburg fit in right away as an incoming freshman on varsity.  

“He was business-like then, and had goals early,” Cook said. “We recognized him as a kid that was only going to work and work and work, It’s rare when you find a freshman that carries himself the way he did. He carried himself like an upperclassman.” 

The Bulldogs possess a lot of potential this year after winning 24 games in 2019. 

“I think we’re being slept on, but we're scrappy,” Verburg said. “I  think we can make a deep run in the tournament.”

Dean Holzwarth has covered primarily high school sports for Grand Rapids-based WOOD-TV for four years after serving at the Grand Rapids Press and MLive for 16 years along with shorter stints at the Ionia Sentinel and WZZM. Contact him at [email protected] with story ideas for Allegan, Kent and Ottawa counties. 

PHOTOS: (Top) Grandville catcher Spencer Verburg gets ready for another inning behind the plate during his team’s doubleheader against Grand Ledge earlier this month. (Middle) Verburg signs with Central Michigan in November. (Below) The then-sophomore drives a pitch for the varsity in 2019. (Photos courtesy of the Verburg family and Grandville baseball program.)