Longtime Chelsea High School Administrator, Coach Bush to Join MHSAA Staff as Assistant Director

By Geoff Kimmerly
MHSAA.com senior editor

December 21, 2022

Brad Bush, a highly-respected educator, administrator and coach over the last three decades, has been selected to serve in the position of assistant director for the Michigan High School Athletic Association, beginning Jan. 17.

Brad BushBush, 52, taught and coached at East Kentwood High School for four years before beginning a tenure at Chelsea High School in 1997 that has included teaching, then serving as athletic director and later also assistant principal and leading the football program as varsity coach from 1997-2002 and again from 2004-18.

He also has served as a statewide delegate on the MHSAA Representative Council during the last year and provided leadership in multiple roles, including president, for the Michigan High School Football Coaches Association (MHSFCA) since 2005.

Bush will serve as the MHSAA’s lead administrator for baseball and also among lead administrators for the officials program, which includes more than 8,000 registered officials in all sports. Bush also will be assigned additional duties in other sports based on his vast experiences. He was selected from a pool of 34 applicants.

“I’m incredibly excited to have Brad join our team,” MHSAA Executive Director Mark Uyl said. "He’s been an outstanding athletic director and coach who is highly-respected by those who know him.”

As Chelsea athletic director, Bush annually has supervised a staff of 110 coaches across 31 programs, with nearly 70 percent of the high school’s 800 students participating in athletics. As a teacher and assistant principal, he has served on Chelsea’s School Improvement Team and on multiple committees that provided instructional leadership including in the development of the district’s new trimester schedule. In his roles with the MHSFCA, Bush helped direct an organization with more than 2,200 members and also served as the association’s treasurer and liaison to the MHSAA.

Bush is perhaps best known, however, for his coaching success. Over 22 seasons, he led Chelsea’s varsity football team to a 169-60 record, 13 league championships, 18 playoff appearances, seven District titles and a Division 3 runner-up finish in 2015. During his break in tenure as Chelsea coach, Bush served as an assistant football coach and recruiting coordinator for Eastern Michigan University during the 2003-04 school year, and he has served as an assistant coach at Albion College the last four seasons contributing to the team’s two league titles and appearance in the 2021 NCAA Division III Playoffs.

“I feel like joining the team at the MHSAA is an opportunity I couldn’t pass up,” Bush said. “The 26 years I spent at Chelsea were some of the best times of my life. It’s a professional transition that in the back of my mind, if this opportunity came, was something I needed to do.

“Over time, I’ve grown to care about the bigger picture of athletics and appreciate the role of the MHSAA in protecting high school athletics in Michigan.”

Bush is a 1988 graduate of Ypsilanti High School. He studied and played quarterback at Cornell University before returning and graduating from EMU after majoring in history and minoring in social studies. He earned his physical education endorsement from EMU in 2000 and his master’s in physical education and sports management from EMU in 2002. He has earned continuing education credits in sports management from Drake University and completed the Path to Leadership program from the Michigan Association of Secondary School Principals (MASSP). 

Bush was inducted into MHSFCA Hall of Fame and Ypsilanti High School Hall of Fame both in 2019. He and his wife Laura have three adult children, two daughters and a son.

PHOTO Chelsea coach Brad Bush directs his team during the 2015 Division 3 Final at Ford Field.

Oakridge 3-Sport Star Potts Applying Lessons to 'Second Chapter' in Sales

By Tom Kendra
Special for MHSAA.com

July 20, 2023

Jamie Potts put a major strain on his feet and ankles for many years.

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Potts was constantly twisting and contorting in cleats and sneakers as a three-sport standout at Muskegon Oakridge and later as a rare two-sport star at Grand Valley State University, where he is still listed in the school’s football and baseball record books.

So it’s fitting that the 30-yeaar-old Potts is now helping to heal feet and ankles as a medical device salesman for Stryker.

“It’s a very competitive, fast-paced job and lifestyle,” said Potts, who graduated from Oakridge in 2011.

“I am very thankful for that because there is a huge void there. When you put so much of your time and energy into it, transitioning out of competitive sports is difficult.”

Potts is the youngest of four boys, so he practically grew up in the bleachers at Oakridge. By the time he got to high school, he fell effortlessly into the rhythm of football in the fall, basketball in the winter and baseball in the spring – all while maintaining a 4.1 GPA, good for fifth overall in his class.

Potts did everything on the football field at Oakridge, as a 6-foot-3, 200-pound dual-threat quarterback. As a senior, he rushed for 1,561 yards and 24 touchdowns and threw for 696 yards and 10 TDs – along with totaling 64 tackles and successfully booting 9-of-13 field goal attempts.

“He was a fantastic high school athlete and one of the best athletes to ever come out of Oakridge,” said former Eagles coach Jack Schugars, the all-time winningest high school coach in the Muskegon area who is now the special teams coordinator at Ferris State. “He was a tremendous leader and the epitome of a role model for younger kids.”

Potts was a solid, if not spectacular, basketball player, known as a defensive specialist who wasn’t afraid to guard anybody.

Then in the spring, he was back to all-state status in baseball as an outfielder, batting .584 his senior year with six home runs, 38 RBIs and 34 stolen bases.

That meant it was decision time when it came to college – would it be football or baseball?

Potts received several Division I offers, including from Central Michigan University for football and Oakland University for baseball.

But it was Division II Grand Valley, particularly then-assistant coach Matt Yoches (now the director of football operations at Miami of Ohio) that floated the possibility of playing both sports – a very rare feat at the DII level.

Potts made the GVSU coaches look like geniuses. He was a four-year starter at tight end and receiver, finishing his career second all-time for the Lakers in TD receptions (35) and third in career receptions (169). In baseball, he finished with 241 career hits, the fifth-most in school history at the time.

“People told me that playing both in Division II wasn’t realistic,” said Potts, who now lives on the east side of the state in Fenton, with his 1-year-old daughter, Brooklyn. “But I wanted to give it a shot and I think I did all right with it. Growing up in Oakridge, my life was all about sports, so it prepared me.”

Potts, second from left, is advancing in his career in medical device sales. Potts was drafted by the Texas Rangers shortly after his senior collegiate baseball season in 2015 and played that summer for Class A Spokane (Wash.), batting .217 with four home runs in 57 games. He missed training camp and the first two games of the 2015 football season, but returned to help the Lakers to the DII Semifinals his senior year.

He prepared to resume his baseball career and left in late February for the Rangers spring training complex in Surprise, Ariz., before announcing his retirement in March with a long and heartfelt Facebook post, which concluded:

“My best advice I can give is that you should always chase your dreams until your heart says it’s time to stop,” Potts wrote. “No matter how far out of reach you think it is or how old you are, you can do it with enough hard work and preparation.”

Potts, who completed his degree in allied health sciences with a minor in psychology during the Lakers’ 2015 football run, then had to shift gears and find his place in the “real world,” outside of competitive sports.

Potts said Oakridge, in addition to being a hard-working sports community, also did a mighty fine job preparing him and his three older brothers, sons of Tom and Kathy Potts, for life after athletics. Oldest brother Chris is an engineer, Andy works as a logistics manager and Aaron is an orthopedic surgeon.

It was actually Aaron who pointed him in the direction of medical device sales. He went through five interviews shortly after his retirement before landing his first job in the field at Arthrex in Grand Rapids, before moving on to Kalamazoo-headquartered Stryker last year.

“A big part of my job is being in the operating room with the surgeons and making sure that everything is working,” explained Potts, who is part of a six-member team which covers much of eastern Michigan. “It’s very intense, very much like the feel of a close game. No doubt all of those years of sports help me every day.”

But Potts could not leave sports behind completely after his baseball retirement.

He was back in Muskegon in the spring of 2016 and attended a Muskegon Ironmen indoor football game. He spoke with team owner TJ Williams, who Potts used to watch playing for Oakridge as a kid, and a few weeks later, he was in an Ironmen uniform.

Potts played two years with the Ironmen as a receiver, linebacker and kicker.

“It was a lot of fun, really, getting to play in front of fans in Muskegon again,” said Potts. “The worst part was the walls. I’ve never experienced getting tackled into walls before and, I tell you, that takes some getting used to.”

More recently, Potts helped out last month as a coach at Schugars’ kicking camp at Oakridge, getting him back on the turf at Russell Erickson Stadium, where the field is now known as Jack Schugars Field.

“I’m happy to be a role model for kids,” said Potts. “You learn so many life lessons from playing sports. It really gets you ready for the second chapter of life.”

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PHOTOS (Top) Jamie Potts runs the offense for Muskegon Oakridge as a senior in 2010, and now. (Middle) Potts, second from left, is advancing in his career in medical device sales. (Photos courtesy of Jamie Potts.)