NFHS Voice: Viewership Continues to Climb
February 28, 2020
By Karissa Niehoff
NFHS Executive Director
Often, the public’s concept of high school sports is a football or basketball game televised on a national cable channel between highly-ranked prep teams from different parts of the country – or the game-by-game tracking of “star” players like LeBron James or Zion Williamson by national media sources.
And why not? That is the way we follow college and professional sports. While there are certainly fans with loyalties to hometown teams, most viewers want to watch the best teams. When it comes to prime-time games, the networks are only going to feature the top teams and players.
The answer to the above question, very simply, is that high school sports are different. While there are about three percent of the almost eight million participants in high school sports who may play in those marquee college or professional games on television, the true stories of education-based athletics reside with the other 97 percent.
As the national leader and advocate for high school sports and performing arts programs in the United States, the NFHS is always looking for ways to showcase education-based activities in our nation’s schools and to demonstrate the accomplishments of the millions of participants in all sports.
And for the past seven years through the NFHS Network, we have been doing just that. In addition to the estimated 350 million fans who attend high school games annually, the NFHS has added opportunities for millions of others to watch high school sports through the streaming of more than 100,000 events last year at www.NFHSNetwork.com.
While viewers – and there were more than 14 million visits to the site last year – may be able to watch future college and pro players on the NFHS Network, that’s not the focus of those watching games on their phones, tablets or computers. Instead, the Network provides an opportunity for individuals to support their high school teams – perhaps in another part of the country years after graduating from high school. With the 100,000-plus events last year featuring numerous sports and events and divided 50-50 between girls and boys sports, the Network also offers parents or grandparents the chance to watch their kids’ and grandkids’ games when distances prevent attending games.
Although there was concern by some when we started this venture that streaming high school games on the Internet would adversely affect in-stadium attendance, such has not been the case. About 70 percent of NFHS Network subscribers watch games from beyond a drivable distance.
And the best stories are when the driving distances are REALLY not favorable – as in some other parts of the world. Easily the most heartwarming aspect of the NFHS Network has been the opportunity for men and women overseas in the military to watch their sons and daughters play high school sports. These are truly priceless moments.
While there is still nothing like actually watching a high school game in person, we recognize that technology has provided options for people in all areas of daily life. So, the opportunity to bring high school sports right into the home through the NFHS Network has been a dream come true.
Dr. Karissa L. Niehoff is in her second year as executive director of the National Federation of State High School Associations (NFHS) in Indianapolis, Indiana. She is the first female to head the national leadership organization for high school athletics and performing arts activities and the sixth full-time executive director of the NFHS, which celebrated its 100th year of service during the 2018-19 school year. She previously was executive director of the Connecticut Association of Schools-Connecticut Interscholastic Athletic Conference for seven years.
Novak Mourned, Missed After 42 Years of Telling Southwest Michigan's Stories
By
Scott Hassinger
Special for MHSAA.com
November 5, 2024
DOWAGIAC - One seat at the media table at five schools in Cass and Berrien counties will remain vacant when the 2024-25 high school basketball season tips off in a few weeks.
Scott Novak, legendary sports editor for Leader Publications for the past 42 years, won't be there to occupy his.
Novak, 63, passed away Oct. 23 following an extended illness.
Throughout his storied career, Novak earned several awards from the Michigan Press Association, The Associated Press and the Basketball Coaches Association of Michigan.
Personal recognition wasn't anything Novak sought out. In fact, the Decatur native made it his crusade to see that he got the name of every athlete he covered each sports season into the newspaper at least once.
Novak formed long-lasting relationships with coaches, athletes, parents, officials and athletic directors in the communities of Cassopolis, Edwardsburg, Buchanan, Niles Brandywine and Niles High School, along with Southwestern Michigan College.
Not only did Novak cover local high school sports, but Little League and many other youth and adult recreational sports, along with professional motocross racing at the RedBud Motocross Park in Buchanan.
Novak devoted countless hours during the week and on weekends bringing thorough coverage to Southwestern Michigan. The sports pages Novak designed for the Niles Daily Star, Dowagiac Daily News, Edwardsburg Argus and Cassopolis Vigilant contained more than just stories and photos. The weekly sections Novak produced also contained an entire page or two devoted to statistics and box scores. He took great pride in including those as part of the sports section. Leader Publications is one of very few community newspapers that still does so.
Novak was passionate about his sports coverage in every community, especially Dowagiac where he resided.
Dowagiac High School's 1990 Class BB championship football team was one of the most notable stories Novak covered, along with the Chieftains' 2011 Class B semifinalist boys basketball team. Edwardsburg's 2018 Division 4 championship football run, along with a Final Four run by Niles in softball, were other big events he covered.
Ken Fox, sports editor at the Elkhart Truth, remembers a comment Novak made in the media room following Dowagiac's 35-14 win over Oxford in that 1990 Football Final at the Pontiac Silverdome.
"I'm not sure anyone could have been happier than Scott covering that Chieftains team. We both covered Dowagiac games in the tournament, and each win made Scott's smile grow bigger," Fox recalled. "Somehow we timed it right the day of the game and ended up walking into the Pontiac Silverdome together. When he was ushered right onto the field for the game, that smile was as wide as it had ever been. His first words to the rest of the media when he came into the interview room after the win over Oxford was vintage Scott."
"I told you all back in August that Dowagiac would win it," Novak said.
Robert Oppenheim, a sportswriter at the Elkhart Truth, remembers Novak for being upbeat and positive.
"Scott certainly enjoyed his high school sports and was very knowledgeable about the area,” Oppenheim said. “Personally, he was great to me. He was one of the first people to reach out to me about a job when I was looking for one after my past job experience as a sportswriter ended. I remember having a meeting with him at a Subway in Niles talking about what the job would involve. Each week we would discuss my assignment, and he was great to work with. He understood and wasn't upset when I got a full-time sports writing opportunity at the Elkhart Truth. That's the type of person Scott was. He cared about others. Heaven got a great sportswriter and an even better person."
Brent Nate, a 1997 Dowagiac graduate now in his 14th year as the school's athletic director, grew up knowing Novak.
"I've known Scott my entire life. Looking back, I now realize how special it was to have the local sports editor there covering our middle school football games. You always knew there would be an article on the game in Saturday's newspaper," Nate said.
Nate remembers fondly the night Novak visited his home to interview his older brother after Scott Nate was selected by the Milwaukee Brewers in the 1994 Major League Baseball Amateur Draft.
"I just remember the great interest he took in getting to know our family that night. Later when I returned to Dowagiac as athletic director, we rode together to several games,” Brent Nate said. “Scott was a great advocate for high school sports, and what he did for Dowagiac athletics will never be duplicated."
The Dowagiac athletic department will have Novak's empty seat on display this winter in the exact spot where he regularly sat during home basketball games.
Edwardsburg football coach Dan Purlee remembers Novak riding the bus with the team to playoff games when Purlee coached at Cassopolis.
"I always thought very highly of Scott and got to know him really well. He just really loved the Cass and Berrien County area in terms of covering high school sports and did a tremendous job," Purlee said.
Josh Hood, Niles Brandywine's assistant principal and varsity girls basketball coach, first met Novak when Hood was a student-athlete at the school.
"Scott just loved sports, and it was more than just a job to him,” Hood said. “He was very passionate about what he did. I'll remember all the laughs we had in the Bobcat Den and just sitting around talking to him before games and all the friendly banter."
Novak was nominated by Hood as a media member to BCAM's Hall of Honor in 2022.
"It was an easy decision to nominate Scott. I was so excited that he was selected in his first time on the ballot. The articles he wrote were unbelievable," Hood said.
On the day of Novak's passing, Niles Brandywine athletic director David Sidenbender left the school's football stadium lights on overnight in his memory.
"I got to know Scott pretty well when I attended and played baseball at Southwestern Michigan College. He was always fair in his writing and always showed interest in other people's opinions about what he put in the paper," Sidenbender said.
"We will always feel Scott's presence. He always made our kids feel special by interviewing them after covering our games. He will be greatly missed."
Matt Brawley knew Novak both as an athlete and more recently as Niles’ athletic director.
"Scott was a staple in Southwestern Michigan sports. He was very accessible and he knew his stuff,” Brawley said. “He really enjoyed the area and covered me as a player during our District championship and Final Four runs. I also was privileged to work with him during my time at Cassopolis and Niles as AD. He was just an amazing human being, a good friend and was there for everything. You could trust him if you told him stuff off the record as well.”
Brawley set up a table in Novak's memory at last Friday's home football playoff game with Paw Paw. The table contained candles, Novak's photo and a Niles Vikings hat as a memorial to him.
"Scott was the ultimate writer who was an even better human being,” Niles varsity boys basketball coach Myles Busby said. “I can see him, even now, sitting in his chair in the corner of our gym. He had an incredibly warm and welcoming presence about him that made it easy to talk to him. I always enjoyed talking to him as a student-athlete, but I found great appreciation learning more about him during my time as head coach.”
Niles senior tailback Sam Rucker stated that Novak's presence at the games never went unnoticed.
"It means a lot to us to see the media at our games. Just having him at the games inspired us and made everyone feel good," Rucker said.
Sports weren't the only thing Novak covered for Leader Publications. He also enjoyed country and classic rock music and covered many popular artists when they appeared at area venues. He conducted interviews with Tommy James and Kenny Loggins, along with several other stars.
Outside of work, Novak enjoyed being a father to his daughter Kirsten, who survives him.
Scott Hassinger is a contributing sportswriter for Leader Publications and previously served as the sports editor for the Three Rivers Commercial-News from 1994-2022. He can be reached at [email protected] with story ideas for Berrien, Cass, St. Joseph and Branch counties.
PHOTOS (Top) Niles High School set up a memorial table in honor of Scott Novak at Friday's home Division 4 playoff game against Paw Paw. (Middle) Novak, right, conducts a postrace interview with former professional motocross and supercross racer Mike LaRocco at the RedBud MX track in Buchanan during the Red Bud Trail Nationals several years ago. (Below) The Dowagiac High School athletic department will honor Novak by keeping his vacant chair present in the school gymnasium throughout the upcoming 2024-25 basketball season. (Top photo courtesy of the Niles athletic department. Middle photo by Amelio Rodriguez. Dowagiac photo courtesy of the school’s athletic department.)