Welcome to the Woods: Small Town, Big Heart
February 18, 2013
By Geoff Kimmerly
Second Half editor
BUCHANAN -- Dilan Shearer’s advice for Josh Money was simple enough.
“Shoes and hats. Match,” Shearer used say to his usually mis-matched friend, before providing a fashion upgrade by making Money wear a pair of his Nike Air Jordans.
The MHSAA finished its “Battle of the Fans” tour Friday at Buchanan for its boys basketball game against Bridgman. On his way back to school that afternoon, Money stopped at Shearer’s home and grabbed those Jordans to wear for an occasion that surely would’ve meant the world to his friend. Money knew right where to find the shoes – Shearer’s bedroom is just as it was June 17, the day the Buchanan junior died in a car crash.
Shearer and Money would’ve stood together this winter at the lead of the “The Herd,” which over the last few months has transformed from a loosely-organized group of student cheerers to an example of student section fervor at its most efficient – while rallying their small southwestern community near the Indiana border.
Sadly, the most super of superfans in “The Woods” was not a part of this school year’s incredible effort. But that hardly means Shearer’s influence hasn’t been present since the section’s new start this fall.
“I feel like he’s the backbone of everything,” said Money, who leads the Herd during games with one of Shearer’s cousins and Shearer’s best friend.
“It would have been me and him. During the first meeting (to plan the section), I was thinking, ‘Man, he would love to be here, being crazy.’”
Buchanan was the final stop on the Battle of the Fans tour, which also included visits to Frankenmuth, Vandercook Lake, Ann Arbor Gabriel Richard and Zeeland East. A fan vote will be held on the MHSAA Facebook page beginning Tuesday and ending Thursday, with those results then being combined with a vote by the MHSAA’s Student Advisory Council to determine the champion – which will be announced Friday on Second Half.
Shearer’s death rocked this town of nearly 4,500. He was known to say, “Make a statement everywhere you go,” and “Do it big. Never downsize,” and was recognizable as a regular at Buchanan sporting events.
Money knows his friend would’ve loved how the Herd of nearly 300 strong arrived at 4 p.m. for the freshman game this night. How home basketball nights have become so big in town that the 1,000-fan capacity was filled. How a community member mentioned he’d been coming to game for 30 years, “and I’ve never seen anything remotely like this.”
Coming off the momentum of last year’s inaugural BOTF contest, and prior to the MHSAA Sportsmanship Summit this fall in nearby Kalamazoo, Buchanan athletic director Fred Smith showed Money the video of last year’s champion, Frankenmuth. The Battle was a major focus of this fall’s MHSAA summits, and Smith said he hoped Money and other leaders could create something similar to last year’s champion.
When Money found out Frankenmuth has 507 students – only 40 more than Buchanan – he realized the Bucks could achieve that goal.
But how he and his classmates and advisors made it happen so systematically is something schools would be wise to model.
Smith and Money built out the rest of the leadership team and attended the summit, during which they came up with so many ideas for the new Herd that Smith had a hard time keeping up while writing them down. “I got the chills as we were coming up with the ideas,” sophomore Sam Swem said.
The next step was forming the school’s spirit club. The first meeting drew 15 students; the second drew 30. With Money, Swem and sophomore Ellie Hurd in the lead, the group meets after school Tuesdays and Thursdays for planning, with theme nights spread quickly over Twitter marked with hash tags #FearTheDeer and #TheWoods.
Slogans took off quickly -- “Welcome to the Woods,” “Don’t be a bully, be a Buck,” and during football season, “Stay classy, but a little Bucknasty.” And like for a sports team, the school's booster club has provided the group with funds and supplies.
The leaders then took a “prep rally” on the road to the district’s middle and two elementary schools. They brought along Bucky, the high school’s mascot, to great cheers from the kindergarten, first and second-grade students.
Money, also known as the "Trophy Buck," has become something of a mini-celebrity among the mini students, who rush up to say hi and give him a high five, or say things like “Welcome to the woods” and “Herd dat.”
“‘Herd Dat’ is part of my regular vocabulary,” Money said, referring to the term that plays on the Herd nickname while signifying understanding and agreement.
“It’s a small town, and I’ve been here my whole entire life, so I know everybody here,” Money added. “If I go to the bank or the gas station, people say, ‘How’s the Herd doing? What’s the next theme?’”
“We’re a family, and not just a family within the school,” Swem said. “Even if you’re not at the games, you’re still part of the Herd.”
There’s no doubt, Shearer is also still part of the Herd. The school’s “fan from above” certainly is never far from the Herd’s collective heart.
Lose or win, like the Bucks did Friday, the students pay tribute to their classmate after every final buzzer. They join arms – and the parents have begun to do so as well – and sing Eric Church’s song “Springsteen,” one of Shearer’s favorites.
“I feel like we do it big here, and we never downsize,” Money said, echoing his friend’s favorite sayings, “and we make a statement everywhere we go.”
Swem’s reply simply said it all:
“Herd dat.”
Subway is sponsor of this season's Battle of the Fans II contest.
PHOTOS: (Top) Members of the Herd are joined by players and coaches for the postgame singing of "Springsteen." (Middle) Senior Josh Money leads the Herd through its array of cheers and dances. (Photos courtesy of Caryn DeFreez, DeFreez Photography.)
Century of School Sports: Good Sports Are Winners Then, Now & Always
By
Geoff Kimmerly
MHSAA.com senior editor
November 12, 2024
The above photo came to us two years ago this fall, from a now-retired athletic director, who was especially taken by these 10 runners from eight schools huddling together before their races during the 2022 Lower Peninsula Boys Cross Country Finals at Michigan International Speedway.
Representing Bloomingdale, Bridgman, Centreville, Coloma, Constantine, Parchment, Schoolcraft and Watervliet, these racers had competed against each other all season, and for some several seasons. But during these moments before what would be the most high-profile event of their athletic careers, they joined together for support, motivation and camaraderie.
Sportsmanship is one of the MHSAA’s core values – the “4 S’s” – of educational athletics. It has served as part of the bedrock of this organization from its beginning 100 years ago, and should remain so as long as school sports are considered a valued part of the educational experience.
Two weeks ago, we covered in this #MHSAA100 space the history of the MHSAA Sportsmanship Summit – first conducted in 1997 – and our latest statewide tour concludes Thursday in Grand Rapids. But those sessions welcoming student leaders every year are just one of many efforts the MHSAA has made to continue teaching sportsmanship through athletics over the last century.
An essay, “Athletics – Why and How” by Grand Rapids Union athletic director John Truesdale, was included with the November 1925 edition of the Bulletin of the Michigan High School Athletic Association and addresses how the creation of the MHSAA from its predecessor organization played a part in immediately improving sportsmanship in school sports during that first year:
“Because of (the creation and fulltime nature of the MHSAA), the standards of sportsmanship are more nearly approached. Bickerings have been reduced to a minimum. Better understanding exists between schools. The conducting of games has become the exhibition not only of skill, strength and wisdom, but of sportsmanship, obedience to accepted rules, and consideration of those who for the moment are in the position of enemies, although friendly.
“In fact, athletics in Michigan are in position now to accomplish the purpose for which they were designed – the building of character. … It is entirely reasonable that each, the player and spectator, emerges from a contest a better citizen because of his experiences.”
High Schools change over entire student bodies every four years. Freshman eventually become seniors, and when they leave take their parents and others who have spent a portion of time in the school sports space, to be replaced by the next classes of athletes and families playing, cheering and altogether carrying forward our time-cherished activities.
And as such, the lessons of sportsmanship are constantly in need of renewal.
After both arrived during the mid 1980s, retired MHSAA Executive Director John E. “Jack” Roberts and retired Communications Director John Johnson embarked on a mission to transform sportsmanship in Michigan school sports – and in doing so, made the MHSAA a national leader in that work, which continues today.
These MHSAA sportsmanship campaigns from the last 30 years should ring at least a few bells for those who have spent time around our games:
“Good Sports are Winners” – Beginning in 1989 and over the following two decades, the MHSAA (and with help from the Michigan Interscholastic Athletic Administrators Association and multiple sponsors) annually distributed 100+ page sportsmanship kits to member schools which included materials to assist in promoting good sportsmanship, including letters to be sent out to various stakeholders, public address announcements for events and other content for programs and publications.
An awards program celebrated teams best displaying these ideals from every season – Fall, Winter and Spring – with those winners receiving recognition across statewide media and MHSAA publications through the conclusion of this campaign during the 2010-11 school year.
“What Kids Wish Their Parents Knew About Sportsmanship” – This six-minute video produced for the start of the 1999-2000 school year featured students addressing adult behavior at their events. The video was designed to be shown as preseason meetings, booster clubs, school board meetings and similar athletic department or school gatherings.
“Battle of the Fans” Fast forward to 2012. The MHSAA’s Student Advisory Council, in an effort to affect sportsmanship especially among peers, created a statewide competition to promote positive cheering from the growing number of student sections across the state.
The “Battle of the Fans” continued for 10 years (skipping 2021 due to COVID-19 precautions) and annually recognized not only a champion but additional finalists with banners during the Basketball Finals at Breslin Center. The contest was almost entirely video and social media-driven, and during later years of the competition included multiple rounds that required sections to complete challenges to advance.
The BOTF program also was recognized nationally and copied by other states after seeing what Michigan’s student leaders were capable of influencing.
And that work continues.
The following was created this summer by the Student Advisory Council based on 10 pages of notes from their experiences at 2023 Sportsmanship Summits.
One of the most revealing truths in studying the 100-year history of the MHSAA is that many issues of the day then and now are remarkably similar. It’s not that there haven’t been improvements along the way. But rather, the process of educational athletics is ongoing as generations of students take their turns and continue on – and the work to keep sportsmanship at the heart of competition remains of great importance.
To that end, let’s allow Truesdale to close this latest history lesson.
“Let us then, in this year of 1925, demonstrate to the people as a whole that victory is not all we seek.
“Let each of us, whether superintendent, principal, coach, player or spectator, emphasize the point that to win is welcome, that to demonstrate superiority is one goal we are after. But let us not lose sight of the fact that the means employed are of great consequence, and that the results we seek are not championships alone but victory of the player and the team and the school over the temptations of unfair tactics.
“Championships will be forgotten but character is lasting.”
Previous "Century of School Sports" Spotlights
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Sept. 25: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
PHOTO A group of Southwestern Athletic Conference runners huddle up before their races at the 2022 Lower Peninsula Boys Cross Country Finals at Michigan International Speedway, including Bloomingdale’s Jaden Barnes and Joe Stocchiero, Bridgman’s Andrew Mabry and John Sanderson, Centreville’s Logan Weis, Coloma’s Boden Genovese, Constantine’s Ethan Glick, Parchment’s William Winter, Schoolcraft’s Dante Pilot and Watervliet’s Daniel Mandujano. (Photo by Alan Bobalik/Bloomingdale cross country.)