Herd dat? Buchanan Back for BOTF III
January 21, 2014
By Geoff Kimmerly
Second Half editor
BUCHANAN – Andi Frost might be walking the hall between classes with some of her senior friends when a freshman will approach and ask about the next theme night.
Or a quick trip to the gas station could turn into a conversation with locals about what she and her classmates have planned for Friday’s basketball game.
Once, during a trip to a few miles south to Steak & Shake in South Bend, a patron from across the border noticed her “Herd” shirt and asked if she was from Buchanan.
Plenty of notice has come this small town’s way since “The Herd” student cheering section won last year’s MHSAA Battle of the Fans II. No question, the championship helped some find the small southwestern school on the map – including one Twitter follower who made contact from Nebraska.
The recognition has been fun and the friendly comments from all over the state much appreciated. But the best to come from last year’s formation of The Herd, without doubt, is the sense of togetherness that was cultivated in the bleachers but has infused the entire community.
“The best thing that happened from this whole experience is that it’s even higher than a title now,” Frost said. “It’s our way of life in Buchanan. It’s the whole school, all the teachers, everyone in the community. Grandparents, moms, dads and little brothers; it’s the whole town.
“You sense it in the building; we’re not just a school with different grades. We know everybody now. Everybody has become a big family.”
Buchanan on Friday was the first stop on this season’s Battle of the Fans III finalists tour. MHSAA staff and Student Advisory Council members will visit Beaverton, Bridgman, Frankfort and Traverse City West for home games later this month and during the first two weeks of February. The winner will be determined by an Advisory Council vote weighted by a public vote on the MHSAA’s Facebook, Twitter and Instagram sites from Feb. 18-20. The champion will be announced Feb. 21 and recognized March 21 during the Boys Basketball Semifinals at Michigan State’s Breslin Center.
Buchanan’s Herd got its start during an MHSAA Sportsmanship Summit during fall 2012 after a presentation on the benefits of a positive, fun student cheering section and the Battle of the Fans contest in particular.
Section leaders and teacher “shepherds” did some quick work to make The Herd formidable – and start the ball rolling toward a culture change in the school and a new unity felt throughout the town of roughly 4,500 residents.
This school year, The Herd came back – and this time much more organized.
Nearly 40 students showed up for the section’s first meeting last spring as it looked ahead to 2013-14. A group of roughly 60 – or 13 percent of the student body – came to another planning meeting over the summer.
Leaders of the section realized early that with so much interest, organization would be key. They split their classmates into small groups and gave each a task – coming up with theme night ideas, new cheers or planning pep rallies or “traveling pep rallies” to the middle and elementary schools.
What emerged was a fall schedule that included plans for attending not only home football games, but also Herd gatherings at volleyball and soccer games and a cross country race. The section has a full line-up for its home basketball games, both boys and girls, including individual cheers for every player and 22 cheers/chants/dances to break out during time-outs.
“We’ve made such a big deal out of all of this, there’s such good positivity everywhere, and everyone just loves it. So we definitely want to keep it as a tradition,” said junior Ellie Hurd, also a section leader last year as a sophomore.
One of the reigning champ’s biggest challenges this fall was coming up with fresh material to blend in with some that leaders wanted to carry over from the section’s inaugural season.
Last year’s favorites are mixed with versions of more recently popular “Timber” and “Wrecking Ball.” Pregame introductions are still lights-out with Herd members providing cell phone spotlights. And the Herd continues to sing the national anthem before games, on this night with Frost on the microphone leading the crowd.
Perhaps the most compelling part of Buchanan’s victory story in 2013 centered on one of the section’s main motivations – the untimely death the summer before of classmate Dilan Shearer. Another challenge this past summer was deciding how best to continue on while keeping intact the togetherness that sad event helped create.
Similar to last season – when the section finished game nights by singing Shearer’s favorite song, “Springsteen” – every home night this winter ends with another community song – Jason Aldean’s “Tattoos On This Town.”
“Last year we had all of that positive energy taking something bad, some sadness, and we turned it into something better,” Martinez said. “This year, we turned what we did last year, all of the good things that happened, and made it into something more.”
The Herd isn’t just about showing up strong at games. They’re frequently called to show up at events in the community and have used their powers of influence to help their neighbors – raising roughly $1,300 plus clothing donations after a local apartment fire and a few thousand dollars to assist community supporter Don Ross, who died Thursday after suffering from Lou Gehrig’s Disease.
“‘It’s left our mark on us, and we’ve left our mark on it,’ and that’s what we’ve done,” Frost said, referring to a favorite lyric from Aldean’s song.
“We’ve built everlasting memories,” Martinez added, “just by all of the stuff we’ve done with The Herd.”
Filling the stands for every home varsity hoops game meant five nights of basketball last week. But the Herd showed en masse, and it’s fair to believe made a difference – the boys team in particular hasn’t lost a home game since the first of 2012-13 and came back from 20 points down to beat a rival earlier this season.
When senior A.J. Reed’s seventh grade brother told A.J. he was considering leading The Herd in high school instead of playing basketball, A.J. was stunned (and told his brother to stick with his sport). But in just over a year, the section has established that level of presence within the school.
“Traditional high schools, you think about if they have a good football team or a good basketball team every year,” said Reed, who like other section leaders plays at least one sport. “I think when a lot of people think of us, now recently, they’ve thought of the student section. It’s almost like a sport to us. We are a team.”
Battle of the Fans III is sponsored in part by the United Dairy Industry of Michigan.
PHOTOS: (Top) Buchanan's "Herd" and its boys basketball team gather for "Tattoos On This Town" after Friday's win over Niles Brandywine. (Middle) Members of the student section lock in for a rollercoaster ride during halftime Friday. (Photos courtesy of Jessica Cornelius.)
Century of School Sports: Good Sports Are Winners Then, Now & Always
By
Geoff Kimmerly
MHSAA.com senior editor
November 12, 2024
The above photo came to us two years ago this fall, from a now-retired athletic director, who was especially taken by these 10 runners from eight schools huddling together before their races during the 2022 Lower Peninsula Boys Cross Country Finals at Michigan International Speedway.
Representing Bloomingdale, Bridgman, Centreville, Coloma, Constantine, Parchment, Schoolcraft and Watervliet, these racers had competed against each other all season, and for some several seasons. But during these moments before what would be the most high-profile event of their athletic careers, they joined together for support, motivation and camaraderie.
Sportsmanship is one of the MHSAA’s core values – the “4 S’s” – of educational athletics. It has served as part of the bedrock of this organization from its beginning 100 years ago, and should remain so as long as school sports are considered a valued part of the educational experience.
Two weeks ago, we covered in this #MHSAA100 space the history of the MHSAA Sportsmanship Summit – first conducted in 1997 – and our latest statewide tour concludes Thursday in Grand Rapids. But those sessions welcoming student leaders every year are just one of many efforts the MHSAA has made to continue teaching sportsmanship through athletics over the last century.
An essay, “Athletics – Why and How” by Grand Rapids Union athletic director John Truesdale, was included with the November 1925 edition of the Bulletin of the Michigan High School Athletic Association and addresses how the creation of the MHSAA from its predecessor organization played a part in immediately improving sportsmanship in school sports during that first year:
“Because of (the creation and fulltime nature of the MHSAA), the standards of sportsmanship are more nearly approached. Bickerings have been reduced to a minimum. Better understanding exists between schools. The conducting of games has become the exhibition not only of skill, strength and wisdom, but of sportsmanship, obedience to accepted rules, and consideration of those who for the moment are in the position of enemies, although friendly.
“In fact, athletics in Michigan are in position now to accomplish the purpose for which they were designed – the building of character. … It is entirely reasonable that each, the player and spectator, emerges from a contest a better citizen because of his experiences.”
High Schools change over entire student bodies every four years. Freshman eventually become seniors, and when they leave take their parents and others who have spent a portion of time in the school sports space, to be replaced by the next classes of athletes and families playing, cheering and altogether carrying forward our time-cherished activities.
And as such, the lessons of sportsmanship are constantly in need of renewal.
After both arrived during the mid 1980s, retired MHSAA Executive Director John E. “Jack” Roberts and retired Communications Director John Johnson embarked on a mission to transform sportsmanship in Michigan school sports – and in doing so, made the MHSAA a national leader in that work, which continues today.
These MHSAA sportsmanship campaigns from the last 30 years should ring at least a few bells for those who have spent time around our games:
“Good Sports are Winners” – Beginning in 1989 and over the following two decades, the MHSAA (and with help from the Michigan Interscholastic Athletic Administrators Association and multiple sponsors) annually distributed 100+ page sportsmanship kits to member schools which included materials to assist in promoting good sportsmanship, including letters to be sent out to various stakeholders, public address announcements for events and other content for programs and publications.
An awards program celebrated teams best displaying these ideals from every season – Fall, Winter and Spring – with those winners receiving recognition across statewide media and MHSAA publications through the conclusion of this campaign during the 2010-11 school year.
“What Kids Wish Their Parents Knew About Sportsmanship” – This six-minute video produced for the start of the 1999-2000 school year featured students addressing adult behavior at their events. The video was designed to be shown as preseason meetings, booster clubs, school board meetings and similar athletic department or school gatherings.
“Battle of the Fans” Fast forward to 2012. The MHSAA’s Student Advisory Council, in an effort to affect sportsmanship especially among peers, created a statewide competition to promote positive cheering from the growing number of student sections across the state.
The “Battle of the Fans” continued for 10 years (skipping 2021 due to COVID-19 precautions) and annually recognized not only a champion but additional finalists with banners during the Basketball Finals at Breslin Center. The contest was almost entirely video and social media-driven, and during later years of the competition included multiple rounds that required sections to complete challenges to advance.
The BOTF program also was recognized nationally and copied by other states after seeing what Michigan’s student leaders were capable of influencing.
And that work continues.
The following was created this summer by the Student Advisory Council based on 10 pages of notes from their experiences at 2023 Sportsmanship Summits.
One of the most revealing truths in studying the 100-year history of the MHSAA is that many issues of the day then and now are remarkably similar. It’s not that there haven’t been improvements along the way. But rather, the process of educational athletics is ongoing as generations of students take their turns and continue on – and the work to keep sportsmanship at the heart of competition remains of great importance.
To that end, let’s allow Truesdale to close this latest history lesson.
“Let us then, in this year of 1925, demonstrate to the people as a whole that victory is not all we seek.
“Let each of us, whether superintendent, principal, coach, player or spectator, emphasize the point that to win is welcome, that to demonstrate superiority is one goal we are after. But let us not lose sight of the fact that the means employed are of great consequence, and that the results we seek are not championships alone but victory of the player and the team and the school over the temptations of unfair tactics.
“Championships will be forgotten but character is lasting.”
Previous "Century of School Sports" Spotlights
Nov. 5: MHSAA's Home Sweet Home - Read
Oct. 29: MHSAA Summits Draw Thousands to Promote Sportsmanship - Read
Oct. 23: Cross Country Finals Among MHSAA's Longest Running - Read
Oct. 15: State's Storytellers Share Fall Memories - Read
Oct. 8: Guided by 4 S's of Educational Athletics - Read
Sept. 25: Michigan Sends 10 to National Hall of Fame - Read
Sept. 25: MHSAA Record Books Filled with 1000s of Achievements - Read
Sept. 18: Why Does the MHSAA Have These Rules? - Read
Sept. 10: Special Medals, Patches to Commemorate Special Year - Read
Sept. 4: Fall to Finish with 50th Football Championships - Read
Aug. 28: Let the Celebration Begin - Read
PHOTO A group of Southwestern Athletic Conference runners huddle up before their races at the 2022 Lower Peninsula Boys Cross Country Finals at Michigan International Speedway, including Bloomingdale’s Jaden Barnes and Joe Stocchiero, Bridgman’s Andrew Mabry and John Sanderson, Centreville’s Logan Weis, Coloma’s Boden Genovese, Constantine’s Ethan Glick, Parchment’s William Winter, Schoolcraft’s Dante Pilot and Watervliet’s Daniel Mandujano. (Photo by Alan Bobalik/Bloomingdale cross country.)