MHSAA.TV Joins NFHS Network
September 12, 2013
The Michigan High School Athletic Association is one of 32 members of the National Federation of State High School Associations (NFHS) that has joined the NFHS Network, the new all-digital network devoted to coverage of high school sports and performing arts through the Internet at MHSAA.tv and NFHSnetwork.com.
The NFHS, in association with PlayOn! Sports (PlayOn), announced the official launch of the NFHS Network on Aug. 1. With coverage of boys and girls sports and activities initially in at least 32 states during the 2013-14 school year, the NFHS Network becomes the largest aggregated destination for coverage of high school sports in the country. Through a digital service that is at least partially subscription-based available at MHSAA.tv and NFHSnetwork.com, more students, parents and fans will be able to watch high school sports than ever before.
In addition to the MHSAA, NFHS member associations in the following states have finalized agreements and will be a part of the NFHS Network as the 2013-14 season begins: Alabama, Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Georgia, Kentucky, Louisiana, Maine, Massachusetts, Mississippi, Montana, Nebraska, Nevada, New Hampshire, New Mexico, North Dakota, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin and Wyoming.
In addition, member associations in a number of other states are expected to join the NFHS Network soon.
“We believe this is one of the greatest opportunities in the 94-year history of the NFHS as we are able to take advantage of new technology and showcase high school sports and performing arts across the United States,” said Bob Gardner, NFHS executive director. “We are excited to provide viewership opportunities for fans of high school sports that have never existed before. The NFHS Network will help showcase our primary mission of expanding participation and opportunities for involvement in education-based interscholastic sports and performing arts activities.”
“For more than a century, school sports has had the highest profile of all youth sports,” said John E. “Jack” Roberts, MHSAA executive director. “We feature pep assemblies, pep bans, marching bands, cheerleaders, homecoming parades and dances, letter jackets and other traditions, with large crowds of classmates, neighbors and families cheering on students. Ours is a unique brand that stands out among all of youth sports. Done right, this network will solidify interscholastic athletics as the most popular and principled youth sports experience for many more generations.”
Postseason games in all sports sponsored by the MHSAA will be available online on the Network, except for select championship events for which the MHSAA has existing television contracts with other media partners. Viewing opportunities for other NFHS Network events will be posted in the coming months at NFHSnetwork.com.
The NFHS Network will build on the past success of PlayOn’s high-quality coverage of high school sports at the state level. PlayOn currently streams nearly 30,000 events per school year and has worked with 32 state associations and sections in 26 states.
“Teaming up with the NFHS is a natural progression to build a truly national high school sports platform while honoring the local communities that support them,” said David Rudolph, PlayOn! Sports chief executive officer. “Our mission is to serve the current and future generations of student-athletes, support and encourage their participation and make their performances accessible to their friends, family and fans on every media platform they use.”
The NFHS Network is a joint venture between the NFHS and PlayOn! Sports and will be governed and overseen by a combination of NFHS and PlayOn executives. On Aug. 8, Roberts was elected chairman of the five-member NFHS Network board of directors that will be responsible for guiding the Network. “This won’t be easy,” Roberts said, “but nothing really worthwhile ever is.”
“Ultimately, we want to make the NFHS Network the most treasured and trusted source for high school athletics,” Gardner said.
MHSAA Teams with Sparrow Health
February 16, 2015
By Geoff Kimmerly
Second Half editor
Providing information and best practices to players, parents, coaches and administrators on how best to minimize health risks is a key component of keeping student-athletes safe. The Michigan High School Athletic Association has teamed with Sparrow Health System of Lansing to better inform its member schools on such health and safety matters.
Sparrow, a member of the prestigious Mayo Clinic Care Network, is mid-Michigan’s premier healthcare organization with more than 10,000 caregivers. Sparrow’s Sports Medicine division offers programs for athletes at all levels and includes primary care physicians, orthopedic surgeons, physical therapists and athletic and performance trainers.
Sparrow will lend its expertise through the MHSAA Website and on-site at various MHSAA tournament events. Resources from Sparrow staff, including information on current health and safety topics and trends, will be accessible online through the Health & Safety page of the MHSAA Website.
Sparrow’s contributions also will be promoted through the MHSAA’s multiple social media platforms. “This partnership is one of the biggest steps we’ve ever taken to build the MHSAA’s capacity to address the almost daily questions we receive about student-athlete health and wellness, and to sort out and solve the biggest issues of school sports safety,” said John E. “Jack” Roberts, executive director of the MHSAA.
A key component to Sparrow’s addition to the MHSAA Website is an “Ask the Experts” feature that connects users directly to Sparrow’s Sports Medicine staff. Sparrow also will set up booths at various MHSAA tournaments where staff will be available to answer similar questions and discuss sports medicine-related issues.
“Sparrow is thrilled to partner with the MHSAA,” said Stella Cash, Sparrow vice president for development and strategic partnerships. “We have the region’s pre-eminent primary care physicians trained in sports medicine who specialize in the prevention and treatment of sports-related injuries.
Parents and coaches can turn to us for all health-related issues and trust we are focused on transforming care to keep their high school athletes fit, healthy and in the game.”
Sparrow Health System includes hospitals in Lansing, St. Johns, Ionia and Carson City as well as Physicians Health Plan, Sparrow Physicians Health Network, the Sparrow Medical Group and the Michigan Athletic Club. Sparrow also is affiliated with Michigan State University’s three human health colleges.
The MHSAA is a private, not-for-profit corporation of voluntary membership by more than 1,400 public and private senior high schools and junior high/middle schools which exists to develop common rules for athletic eligibility and competition. No government funds or tax dollars support the MHSAA, which was the first such association nationally to not accept membership dues or tournament entry fees from schools. Member schools which enforce these rules are permitted to participate in MHSAA tournaments, which attract more than 1.4 million spectators each year.