WISL Honoree Leads by Making Connections

By Geoff Kimmerly
MHSAA.com senior editor

January 29, 2020

Nikki Norris received her life’s education from professional educators. Her father Howes Smith served as an assistant principal and then principal at Ithaca High School, and her mother Maple was a teacher. Howes’ mom also taught.

Their influence and example certainly rubbed off on Nikki and her siblings. Norris has worked in education for more than 30 years, while her sister is a school guidance counselor and their brother a college professor.

In fact, Norris has impacted educational athletics in nearly every role possible as a teacher and athletic director at multiple schools, coach at various levels and game official. She is in her second year as athletic director at East Lansing High School after eight in that position for Corunna Public Schools. She previously taught for six years at Carson City-Crystal and then 11 at Corunna before taking over the Cavaliers’ athletic department during the summer of 2010.

She also coached volleyball at multiple levels over more than 15 years including Corunna’s varsity from 1999-2002 and 2006-09, and coached high school basketball for a combined eight years during her time at the two schools where she taught. Before and between her volleyball coaching stints, Norris also has served as an MHSAA registered volleyball official for a total of 12 years.

Norris’ many and continuing contributions will be celebrated Sunday, Feb. 2, when she receives the Michigan High School Athletic Association’s 33rd Women In Sports Leadership Award during the WISL Banquet at the Crowne Plaza Lansing West.

“I try to connect with all students, athletes or not, because there are so many kids who just need a connection," Norris said. "And if we can find it through sports, or through clubs, or teaching – I do look at them all as my own children, to a certain extent. We used to say in Corunna, 'They're all our kids.' And I want them to be successful in whatever it is they want. And if I can help them, that's what I'm there for.

“So many people did it for me. Coming from a family of educators, and my dad an administrator, I knew what that entailed as far as how they get into your heart. I want to do that for kids.”

Each year, the MHSAA Representative Council considers the achievements of women coaches, officials and athletic administrators affiliated with the MHSAA who show exemplary leadership capabilities and positive contributions to athletics.

Those who wrote letters recommending Norris for this year’s WISL Award especially noted that personal impact she has on students, staff and colleagues.

Fowlerville athletic director Brian Osborn – one of her former coaches – wrote of how Norris goes above and beyond to care for and connect with her student-athletes. Owosso athletic director Dallas Lintner wrote of Norris’ dedication to children’s safety and educational values. Fenton athletic director Mike Bakker noted how fortunate her students are that Norris made the decision to leave coaching for administration, where she can have an even larger impact.

“Someone asked me once, why do you want to be an athletic director? Well, I can go from impacting 100 kids a day, at that time (as a coach and teacher), to maybe 600 kids a day, to now 1,200 kids a day (at East Lansing),” Norris said, then quipping, “Well, maybe (not all) 1,200 every day.”

But she does continue to lead on wide-ranging levels, both at her much larger school and beyond.

While at Corunna, Norris served as master scheduler and part of the constitution committee for the Genesee Area Conference. Her schools have hosted various MHSAA Tournament events in multiple sports, in addition to local invitationals and conference meets. She’s served on every type of MHSAA Committee, providing input on a variety of sports, site selection, officials selection and the Scholar-Athlete Award. She also annually volunteers as a tournament administrator at the MHSAA’s Volleyball Finals in November and Baseball/Softball/Girls Soccer Finals in June. 

A certified Red Cross instructor, Norris has provided CPR/AED training to coaches, bus drivers and staff members. Corunna in multiple years received the state’s HEARTSafe School designation recognizing preparedness to respond to cardiac emergencies.

As a member of the Michigan Interscholastic Athletic Administrators Association (MIAAA), she has facilitated sessions and presented at its conferences and served on the newsletter committee.

She was named the MIAAA’s Region 7 “Athletic Director of the Year” in 2016. She also has received “Certified Athletic Administrator” designation from the National Interscholastic Athletic Administrators Association (NIAAA).

“Nikki is one of the most genuine, caring and hard-working people I’ve ever met in athletics,” MHSAA Executive Director Mark Uyl said. “She has worked extremely hard in both Corunna and East Lansing to develop a first-class program that produced high-character people. Nikki is truly a role model to everyone in the world of athletic administration.”

A 1987 graduate of Ithaca High School, Norris received her bachelor’s degree in biology with a minor in exercise health science from Alma College – where she also competed as a runner and thrower in track & field – and then earned master’s degrees in biological sciences from Michigan State University and educational leadership from American College of Education.

Norris lives in Bancroft and is the mother to two daughters, Meredith and Elizabeth Norris. Neither is planning to go into education – but sports is a big part of both their current lives and likely futures, and no doubt the impact of growing up in a sports family has played a significant part. (Their dad, Dr. Robert Norris, played basketball at Alma College and serves as physician for the MSU hockey, volleyball and baseball programs and Lansing Lugnuts.)

Meredith was named the state’s Miss Volleyball Award winner in 2017 as a senior at Corunna and plays currently at Michigan State. Elizabeth is a senior at Corunna and was a finalist for the same award this past fall, and will continue her academic and volleyball careers at University of North Dakota. Meredith is majoring in kinesiology, and Elizabeth is planning on orthopedic surgery.

“I look at the names that are on the (WISL Award) list, and there are so many deserving women who over my career I've looked up to and aspired to be like when I 'grow up,'" Norris said. "So to even be considered in that group is amazing, humbling. It's an honor."

Past recipients of the Women In Sports Leadership Award

 
1990 – Carol Seavoy, L’Anse 
1991 – Diane Laffey, Harper Woods
1992 – Patricia Ashby, Scotts
1993 – Jo Lake, Grosse Pointe
1994 – Brenda Gatlin, Detroit
1995 – Jane Bennett, Ann Arbor
1996 – Cheryl Amos-Helmicki, Huntington Woods
1997 – Delores L. Elswick, Detroit
1998 – Karen S. Leinaar, Delton
1999 – Kathy McGee, Flint 
2000 – Pat Richardson, Grass Lake
2001 – Suzanne Martin, East Lansing
2002 – Susan Barthold, Kentwood
2003 – Nancy Clark, Flint
2004 – Kathy Vruggink Westdorp, Grand Rapids 
2005 – Barbara Redding, Capac
2006 – Melanie Miller, Lansing
2007 – Jan Sander, Warren Woods
2008 – Jane Bos, Grand Rapids
2009 – Gail Ganakas, Flint; Deb VanKuiken, Holly
2010 – Gina Mazzolini, Lansing
2011 – Ellen Pugh, West Branch; Patti Tibaldi, Traverse City
2012 – Janet Gillette, Comstock Park
2013 – Barbara Beckett, Traverse City
2014 – Teri Reyburn, DeWitt
2015 – Jean LaClair, Bronson
2016 – Betty Wroubel, Pontiac
2017 – Dottie Davis, Ann Arbor
2018 – Meg Seng, Ann Arbor
2019 – Kris Isom, Adrian

PHOTOS: (Top) East Lansing athletic director Nikki Norris confers with Grand Ledge athletic director Steve Baker during a 2018 football game. (Middle) Norris with daughters Elizabeth, left, and Meredith, after Nikki presented the Cavaliers with a District championship trophy won in 2016. (Top photo courtesy of the Lansing State Journal; middle photo courtesy of Nikki Norris.)

Football Helped Bond Father & Son, But Fermans Will Meet As Rivals 1 More Time

By Paul Costanzo
Special for MHSAA.com

September 14, 2022

For about 2½ hours Friday night, Jeremy and Bryce Ferman will be opponents.

Bay & ThumbDuring that time, it will be about North Branch and Almont battling to remain unbeaten on the football field. About getting another win in the Blue Water Area Conference.

It will be a football game they try to treat like any other football game.

But immediately before and immediately after, their dynamic will be a much more familiar one, and one that was strengthened by the sport: father and son.

“I love him more than anything,” said North Branch coach Jeremy Ferman. “Just to see him over there, that part of it right there is special. Just to see how he’s grown up and the person that he is – the young man that he is. But yeah, once kickoff goes, it’s game on. We’re both competitive people. We probably hate losing more than we enjoy winning.”

Bryce Ferman is a senior running back and linebacker at Almont. He’s also a captain.

He grew up on the Almont sidelines, as his dad turned the Raiders into a perennial power. From 2004-15, Jeremy Ferman led Almont to the playoffs eight times, including trips to the Semifinals in 2011 and 2014. The Raiders won five BWAC titles, three District titles and two Regional titles during his time there.

And that success was made more special by the fact Bryce was right there for all of it.

“There’s a picture of him wearing an old headset, and it wasn’t working, but he had it on,” Jeremy Ferman said. “Some reporter took a picture of him and said, ‘Coach Little Ferman making the calls.’ It’s definitely been in his blood.”

As the Fermans were strengthening their father-son bond through football, Bryce also was soaking in lessons of how to be successful on and off the field.

On it, all he knows is winning. Almont has been to the playoffs every year since 2010, including a run to the Division 5 Final in 2019, Bryce’s freshman year.

As a player, he’s won a pair of postseason games – one during his sophomore year when he was called up late in the season, and one as a junior. This year, the Raiders are off to a 3-0 start.

“I learned how a good, sound football team should run,” he said. “I mean, that’s what my whole life has been. I’ve never been around a poorly run or structured team. It’s always just been that every year the playoffs were expected, and that’s how it still is.”

Jeremy Ferman, then the coach at Almont, accompanies Bryce across the field about a decade ago.The greater lesson learned on those sidelines, though, was how to be a leader. It’s something he focused on as he worked to be part of Almont’s leadership team heading into his junior year.

“We had to go through interviews, write letters, all the stuff that really prepares you for jobs and everything,” Bryce said. “What I wrote my letter on is how I saw all these leaders growing up. That’s all I know. That’s all I know how to be.”

Watching his son make the most of those lessons has been a point of pride for Jeremy Ferman.

“To watch him mature, to watch his leadership – as a dad, it’s pretty (darn) special,” he said.

Following his time with Almont, Jeremy Ferman spent a year apiece with Durand and Flint Kearsley before taking over the North Branch program in 2017. Over his first five seasons, Ferman has taken the Broncos to the playoffs four times, including a run to the Regional Final in 2020. Prior to his arrival, the program had three playoff appearances all-time.

“Every year, I expect him to win – I mean, that’s all he does,” Bryce Ferman said. “That’s all he does.”

The benefit of the two now competing in the same conference is that they get to compare notes on other teams. And having grown up around football, Bryce has become quite a student of the game. The two break down film together regularly, and even when their teams or opponents aren’t involved, their viewing experience involves analyzing the action on the field. Jeremy Ferman remarked that he would welcome Bryce on his coaching staff, whenever he’s done playing.

So while this week there will be no talk of strategy, there is normally plenty of it.

“We both played Imlay City already, I played them the week before he did, and he picked my brain a little bit and we watched film together,” Jeremy Ferman said. “I help him out with personnel, and vice versa. He’s helped me out. We talked about Hamtramck (Almont’s Week 2 opponent, which North Branch plays in Week 5), a little bit. … He wants me to be successful, and I want him to be successful, as well.”

The common opponents also give Jeremy Ferman a chance to see his son on film as he’s breaking down other teams.

“I always have my dad hat on, but my coaching hat kind of gets bigger sometimes,” Jeremy Ferman said. “I have a job to do there. But yeah, you’re watching film and he’s playing against them, and I’m peeking. I’m seeing what he’s doing and then I’ll say, ‘Oh crap, that’s right. I’m Dad, but I’m the head coach right now.’”

Friday night’s game won’t be the first time the two have squared off. A year ago, North Branch defeated Almont 20-14 in a hard-fought game.

That doesn’t make this upcoming matchup any easier, of course, but the Fermans are approaching it in the same way.

“I want him to have the best game of his career Friday night, but I want NB to win the game,” Jeremy Ferman said. “That’s the best of both worlds in this situation. … He’s going to run his (tail) off this Friday night, and he’s going to block, and he’s going to be the leader because that’s what is expected of him.”

Added Bryce: “It doesn’t matter who I’m going up against. When we’re out on the field, between the lines, we’re playing football. But from before and after the game, (this week) is a different story. And that’s with a lot of the kids up there, too. I mean, I know a lot of them. But it doesn’t matter when we’re between the lines and we’re playing.”

Paul CostanzoPaul Costanzo served as a sportswriter at The Port Huron Times Herald from 2006-15, including three years as lead sportswriter, and prior to that as sports editor at the Hillsdale Daily News from 2005-06. He can be reached at [email protected] with story ideas for Genesee, Lapeer, St. Clair, Sanilac, Huron, Tuscola, Saginaw, Bay, Arenac, Midland and Gladwin counties.

PHOTOS (Top) North Branch coach Jeremy Ferman and Almont junior Bryce Ferman hug after last year’s matchup between their teams. (Middle) Jeremy Ferman, then the coach at Almont, accompanies Bryce across the field about a decade ago. (Photos courtesy of the Ferman family.)