Wise Words for Coaches New (and Old)

September 13, 2013

By Geoff Kimmerly
Second Half editor

Every fall brings a new beginning for those who live by the high school calendar. And among those experiencing a new start are first-year high school coaches eager to begin their careers in educational athletics.

But what knowledge do they bring into their first coaching jobs? Most if not all played at the high school level, and many played at the college level as well. Some have served as assistants or coached youth teams. But high school coaching comes with its own set of challenges requiring an advanced set of skills – skills that are passed on annually as part of the Michigan High School Athletic Association’s Coaches Advancement Program.

To assist in giving some of our new coaches a running start, we tapped into the knowledge of three of our Coaches Advancement Program instructors for advice they give those just starting out:

Jean LaClair began this fall 12th in MHSAA volleyball history with 861 wins since becoming a varsity head coach in 1987. She’s coached at Midland Dow, Pinconning and currently Bronson, where she’s also the athletic director and an assistant principal. She’s also served as an MHSAA official and contributed to the Women in Sports Leadership porgram. 

Ken Semelsberger is a recent inductee into the Michigan High School Football Coaches Hall of Fame and spent 33 years at Port Huron High School as a coach and athletic administrator. He also coached football at Detroit Servite and has led teams in basketball, softball and baseball. Semelsberger returned to the Port Huron sideline four seasons ago as the varsity’s line coach.

Penny Allen-Cook currently is an athletic consultant and in her fourth season coaching the Freeland varsity volleyball team. She also coached volleyball at Alma College, and is a former assistant commissioner of the Great Lakes Intercollegiate Athletic Conference. She served as an assistant athletic director at Alma College and director of compliance at Saginaw Valley State University.

All were asked the following questions during separate interviews. But not surprisingly, some of their answers were similar – especially those that emphasized dealing with parental pressures and why they as coaches continue to return to the sideline every year.

Many of their answers also segued well into each other, so we’ve blended them for one longer conversation filled with wisdom beneficial to new and veteran coaches alike.

What do you tell those who are interested in becoming high school coaches?

Semelsberger: “Basically, it’s one of the most fulfilling things you’ll ever do. And it’s also one of the hardest things you’ll ever do. I try to explain that it’s not just about going to practice and coaching kids today. That’s the easy part. It’s also preparing for practice, (gaining) the knowledge of what to do in certain situations from the game itself all the way to training procedures, injury procedures and liability issues. That’s all part of the coaching realm.”

LaClair: “My biggest concern with young coaches is them getting driven out by parents really early. You’ve got to have thick skin, and you’ve got to have great relationships with parents. You can’t be afraid to talk to parents.”

Allen-Cook: “Certainly to coach is an extremely rewarding thing to do. But you can’t get into it for the money. You get into it for the things that last for a lifetime. My first year I started coaching was back in 1986, and I’ve kept in touch with those kids. (Coaching) can’t be for money or wins and losses, but the differences you make in lives.”

Semelsberger: “Probably not until after the first year do you realize all that’s entailed in coaching. (Coaches) say, ‘Once I really got into and do it, after the first time, it was a lot more than I thought.’ They say, 'What can you tell me to help me?'”

How do you encourage coaches who have become frustrated with the profession?

Allen-Cook: “It’s easier to get discouraged nowadays more than it used to be, and a common thing that discourages is the parent involvement is at a different level than it ever was 20 years ago. The key is to remember, and it’s hard for young coaches who aren't parents, but you tell them to step back and imagine what it feels like if you were the parent.”

LaClair: “I do try to get all young coaches a mentor, someone to talk with. We all get frustrated; we all have to vent, and we need the right person to talk it through with and come up with alternative ways (of dealing with situations).”

Semelsberger: “The one thing I tell them is to remember that what’s most important out there is how they influence athletes. I want to see them doing positive things with our athletes, stressing grades and sportsmanship. I hired a hockey coach once, and I told him to clean up the program. I don’t care if you win; I want our grades to be good, community involvement, and the wins and losses will come. If you stay with it, hang in there, it will come.”

Allen-Cook: “If they approach things the right way, in as few years as four or five, if they stick it out, they’ll learn the positives outweigh the negatives. I’m always encouraging them to stick it out a few more years until they can figure out their true philosophy, why they want to coach.”

What specific situations do you tell new coaches to prepare for, and how?

LaClair: “For me as a coach, the parent/athlete meeting is mandatory. If a parent comes to me with a question during the year, I say, ‘Do you remember the parent/athlete meeting? We discussed that.’ It sets the tone and tells parents how proactive you are as a person, how organized and prepared you are.”

Semelsberger: “When you’re not coaching, when you’re sitting in the stands, the parents are friendly. But once you’re on the sideline, now you’re the coach, and that changes the dynamic of the relationship dramatically. I explain to (coaches) that my philosophy is I’m dealing with parents’ most precious item. You want to treat each one of those children like you’d want your kids to be treated. You don’t have to play everyone all the time, but treat (athletes) with respect, talk to them and let them know what’s going on, why a kid isn't playing, so the kid has an idea what’s going on.” 

Allen-Cook: “One of the best defenses is to be a student of whatever the game is they’re coaching so they can be seen as an expert all the time. Show it by going to clinics, reading up on things, and coming to practice with a true plan of what you’re doing every day. Parents are less likely to question if you know what you’re doing and they can see you’re a true student of the game and come every day prepared.”

LaClair: “Time management is critical. Especially for me, you need to have good practice plans, well thought out in advance so kids aren't standing around at all.”

Semelsberger: “Sometimes I tell (coaches) about reporters if the sport has a lot of reporters; always be positive, don’t be negative. ... (Also) I make sure they understand and follow the rules. Academics are the most important thing, so make sure every kid is eligible. And I tell them the most important people are secretaries and custodians. Get them on your side, and they’ll do anything for you.”

What advice do you offer coaches who also are balancing teaching or other jobs at the school?

LaClair: “Just over half of my (teachers are coaches), and that’s great. You can build a different type of relationship.”

Semelsberger: “Their number one job is being a teacher, and that’s always been the number one job. They can’t let the fact they coach take away from that. Classes are number one, and coaching comes after that.”

LaClair: “You have to think days and weeks ahead. I tell coaches who are also teachers that the weekends and a lot of Sundays are going to be for making lesson plans for the week, practice plans for the week. Then all they have to do is tweak them. Have a good plan and all you have to do is tweak, and you don’t have to do that for two hours on a Thursday night.”

Allen-Cook: “It’s a neat experience to be able to teach in other realms (like athletics). Unfortunately there are less and less teacher coaches.”

What keeps you coming back to coaching?

LaClair: “The kids. A lot of people think social media is an evil beast, and it can be. But what I love about it is I've been coaching a long time and I can keep up with former athletes all over the country, see baby pictures, things I wouldn't be able to do without social media.”

Allen-Cook: “I think once you’re a coach, you’re always a coach. It’s tough to get out of your blood. I enjoy the interaction with the young people. I’m an independent contractor now (Allen-Cook also has taught) so I have little interaction with student athletes anymore. It feels rewarding that in some way I’m having a positive impact.”

Semelsberger: “The kids, the athletes, just to watch them develop as human beings. We work hard with on our athletes being leaders in the (school) building; the first day of school our senior and junior football players were helping out the freshmen. If a kid was scared or something, trying to get where they needed to go, we had jerseys on and they knew if they saw a kid with a jersey on they could ask for help. To see those kids take on those roles ... I love watching the ninth graders come in as scared little kids and watch them leave as confident seniors going on to college or work or whatever they’ll do.”

PHOTOS: (Top) Penny Allen-Cook (second from left, back row) and her Freeland volleyball team celebrate last season's Class B District championship. (Click to see more from High School Sports Scene.) (Below) Bronson volleyball coach Jean LaClair speaks with some her players during one of her more than 1,000 games as a varsity head coach. (Photo courtesy of the Sturgis Journal.)

Football Title Reflects Kingsley's Current Success, Recalls Loved Ones Passed

By Tom Spencer
Special for MHSAA.com

December 1, 2023

Kingsley football fans have become pretty familiar with VIP parking for home games over the last couple of seasons.

Northern Lower PeninsulaThey may just start looking for a Kingsley VIP lot at Ford Field. The Stags just captured the MHSAA Division 6 championship trophy with a 38-24 victory over Almont, their second Finals championship and first since 2005.

The road to the Finals started with Kingsley hosting two playoff games, allowing great use of the VIP Parking of Trina’s Touchdown Club. The lot is adjacent to the school’s Rodes Field and provided in loving memory of Katrina “Trina” Kay Schueller, who passed away Oct. 21, 2021, at Munson Medical Center.

Those playoff games filling Trina’s Touchdown Club’s parking lot featured wins over Mason County Central 61-12 and Manistee 37-18, and 51-27 over Gladstone in the Regional Final. Kingsley then traveled down the road and defeated Reed City 37-7 in the Semifinal.

There may not have been designated VIP parking in Cadillac and Ford Field for the Stags’ followers, but there were a lot of VIPs at both stadiums with Schueller on their minds. Pretty much everyone with an affiliation with the highly-successful program or familiarity with the community’s struggles have become VIPs to the Kingsley coaching staff and many others.

Most certainly among the VIPs are head coach Tim Wooer, assistant coach Conner Schueller, his brother Carter Schueller, and his father Mike Schueller.

Conner was set to play the biggest regular-season game of his career the day after his mom passed. It was the regular-season finale against rival Traverse City St. Francis.  

Wooer vividly remembers the moments leading up to that matchup, noting how difficult it was for Conner. But his then-fullback and now-assistant coach demonstrated amazing strength and maturity he stills exhibits today.

Stags assistant coach Conner Schueller watches from the sideline during an Almont run back.“He’s in his senior football season, and his mom is in the hospital for four weeks — he’s balancing that playing football and going to school,” Wooer recalled. “And then she passes, and he has the strength to come back to school and deliver the news to our team.

“I am sobbing watching this kid, and I’m just amazed,” Wooer continued. “The next night is Parents Night, and he’s on the field with his dad and brother without his mom.”

Conner still played, making a 4th-down goal line tackle to prevent a St. Francis touchdown. The Gladiators won the game, but Conner won the day, conquering much just to dress for the game. 

The Stags went on to playoff wins over Kingsford 28-10 and Clare 32-6. They bowed out with a 33-18 Regional loss to Frankenmuth.

Conner’s junior year of 2020 had been cut short as the Kingsley was forced to forfeit its District Final to Reed City because several players and coaching staff tested positive for COVID-19. The Stags had Ford Field in their minds that season too after playoff wins over 38-13 Standish-Sterling 38-13 and Gladwin 63-16.

Conner, who celebrated his 20th birthday at Saturday’s Final, remembers his playing days and the challenges presented him.

“At the time it was ‘she’s not there,’ especially my senior year she wasn’t there to watch me and finish it out, but I know she’s watching above,” he said. “We were about to go play Reed City my junior year for Regionals, and everyone got sick and it ended our season unfortunately.”

Those challenges were on his mind at Ford Field, and running through his mind when he saw his brother and father in the stands. Carter, now a senior at Kingsley, had been unable to play football due to injuries.  

“I thought about my brother – he unfortunately didn’t play this year due to his injuries, and I don’t really blame him for that,” Conner said.  “I thought about him as well because it was just me and my dad and my brother now.

“It was very emotional,” Conner continued.  “I got a glimpse of him in the strands.”

Carter also was filled with gratitude for the coaching staff for welcoming and mentoring him. He had become keenly aware of the amount of time coaches spend away from family at practices and going through film.

In addition to his family, Conner was thinking about many others in the Kingsley community – and other senior classes like his that didn’t get the chance to celebrate a championship.

He also was thinking about Justin Hansen, a 2003 graduate of Kingsley. Hansen was a captain on the 2002 conference championship team. He went on to become a special-operations Marine sergeant and was killed in action July 24, 2012, while deployed in Afghanistan. Hansen was on patrol as part of an operation in search of a high-value target when his team was hit with small arms fire. 

Kingsley coach Tim Wooer, in red, prepares to present the championship trophy to his team including Schueller, far right.On Saturday, Wooer was wearing a red T-shirt with the letters “USA” on the front and the name “Hansen” on the back. It also featured the number 54, Hansen’s in high school.

Wooer, who turned 54 in July, wore the shirt in Hansen’s memory knowing Hansen would be on the veteran coach’s mind and symbolizing Hansen’s presence with the team at Ford Field.

Wooer wants to make sure Hanson is never forgotten and reminds the soldier’s family the entire community remains behind them.  

“I believe it is part of our job as a community to show our love to this family and help in any way possible to help them get through this process,” Wooers said. “After the funeral, we all went about life.

“We certainly still think about Justin and feel the pain,” he continued.  “But nothing like a family does.”

Hansen’s tragic passing led to the creation of the annual Patriot Game in Traverse City in 2012 while Wooer was coaching Traverse City West. The game features crosstown rivals West and Traverse City Central every year and strives to honor veterans, first responders, active duty military, and area heroes who died while serving their country.

Saturday’s win over Almont left Wooer emotionally exhausted after all the preparations to do it right for the senior class, the school, the Kingsley community, the Schueller family and Hansen. Collectively, they’ve really become more like a family to the Stags coaching staff and many, many others.

“In terms of emotions, there is no doubt Justin was on my mind throughout the game,” Wooer said. “Trina and Conner have been – those are two huge pieces.

“And, a lot of my thoughts are with the seniors,” he continued. “You want to win the game, but also it is your last time with them.”

Wooer has learned a lot from his former players and coaches over the years. He’s become close friends with many of them, going back to his early days of coaching as a student-teacher at Elk Rapids. He also coached at Farewell and Traverse City West, the latter from 2008-2017 after a first tenure at Kingsley. He returned to Kingsley in 2018.

Schueller is among several former players and coaches who have been on Wooer’s coaching staffs over the years. Several continue today.

“I could give you lots of other stories about kids I have had,” Wooer said. “There comes this transition where they turn into such amazing men, you catch yourself every once in a while saying, ‘I want to be like him.’

Trina’s Touchdown Club welcomes members to the VIP lot adjacent to the Kingsley stadium. “You get this huge smile on your face because you’re so proud of them, just like a mother or father would,” Wooer continued. “A coach always looks at his players like they’re part of his family.”

In addition to Conner, current assistants with long-term relationships with Wooer are Tom Kaleita, Kyle Smith, Ryan Zenner, Dan Goethals, Josh Merchant, Jordan Bradford, Steve Klinge, Connor Schueller, Mike Arlt, Larry Mikowski, Bobby Howell, Rob Whims and Jason Morrow.

This year’s seniors were Jon Pearson, Eli Graves, Skylar Workman, Gavyn Merchant, Max Goethals, Evan Trafford, Bode Bielas, Grant Kolbusz, James Person, Caleb Bott, Trenton Peacock, Noah Scribner and Gavin Dear. They and the coaching staff will be the center of attention as the community celebrates the football team at 7 p.m. this evening in the high school gymnasium.

The seniors probably won’t need VIP parking tonight. But if it would help, Conner would surely make arrangements to utilize Trina’s Touchdown Club. He’d have to add a shuttle though as Rodes Field is about a mile away from the school.

“It feels amazing — I don’t think it really hit any one yet, but I am sure it will,” Conner said. “After we won, it is truly something – it is something else I can’t explain. 

“The seniors finally won it the way they were supposed to,” he continued. “It was a good class of seniors.”

Tom SpencerTom Spencer is a longtime MHSAA-registered basketball and soccer official, and former softball and baseball official, and he also has coached in the northern Lower Peninsula area. He previously has written for the Saginaw News, Bay County Sports Page and Midland Daily News. He can be reached at [email protected] with story ideas for Manistee, Wexford, Missaukee, Roscommon, Ogemaw, Iosco, Alcona, Oscoda, Crawford, Kalkaska, Grand Traverse, Benzie, Leelanau, Antrim, Otsego, Montmorency, Alpena, Presque Isle, Cheboygan, Charlevoix and Emmet counties.

PHOTOS (Top) Kingsley students support their classmates during Saturday’s Division 6 Final at Ford Field. (2) Stags assistant coach Conner Schueller watches from the sideline during an Almont run back. (3) Kingsley coach Tim Wooer, in red, prepares to present the championship trophy to his team including Schueller, far right. (4) Trina’s Touchdown Club welcomes members to the VIP lot adjacent to the Kingsley stadium. (Ford Field photos by Hockey Weekly Action Photos; touchdown club photo courtesy of the Kingsley football program.)