Wise Words for Coaches New (and Old)

September 13, 2013

By Geoff Kimmerly
Second Half editor

Every fall brings a new beginning for those who live by the high school calendar. And among those experiencing a new start are first-year high school coaches eager to begin their careers in educational athletics.

But what knowledge do they bring into their first coaching jobs? Most if not all played at the high school level, and many played at the college level as well. Some have served as assistants or coached youth teams. But high school coaching comes with its own set of challenges requiring an advanced set of skills – skills that are passed on annually as part of the Michigan High School Athletic Association’s Coaches Advancement Program.

To assist in giving some of our new coaches a running start, we tapped into the knowledge of three of our Coaches Advancement Program instructors for advice they give those just starting out:

Jean LaClair began this fall 12th in MHSAA volleyball history with 861 wins since becoming a varsity head coach in 1987. She’s coached at Midland Dow, Pinconning and currently Bronson, where she’s also the athletic director and an assistant principal. She’s also served as an MHSAA official and contributed to the Women in Sports Leadership porgram. 

Ken Semelsberger is a recent inductee into the Michigan High School Football Coaches Hall of Fame and spent 33 years at Port Huron High School as a coach and athletic administrator. He also coached football at Detroit Servite and has led teams in basketball, softball and baseball. Semelsberger returned to the Port Huron sideline four seasons ago as the varsity’s line coach.

Penny Allen-Cook currently is an athletic consultant and in her fourth season coaching the Freeland varsity volleyball team. She also coached volleyball at Alma College, and is a former assistant commissioner of the Great Lakes Intercollegiate Athletic Conference. She served as an assistant athletic director at Alma College and director of compliance at Saginaw Valley State University.

All were asked the following questions during separate interviews. But not surprisingly, some of their answers were similar – especially those that emphasized dealing with parental pressures and why they as coaches continue to return to the sideline every year.

Many of their answers also segued well into each other, so we’ve blended them for one longer conversation filled with wisdom beneficial to new and veteran coaches alike.

What do you tell those who are interested in becoming high school coaches?

Semelsberger: “Basically, it’s one of the most fulfilling things you’ll ever do. And it’s also one of the hardest things you’ll ever do. I try to explain that it’s not just about going to practice and coaching kids today. That’s the easy part. It’s also preparing for practice, (gaining) the knowledge of what to do in certain situations from the game itself all the way to training procedures, injury procedures and liability issues. That’s all part of the coaching realm.”

LaClair: “My biggest concern with young coaches is them getting driven out by parents really early. You’ve got to have thick skin, and you’ve got to have great relationships with parents. You can’t be afraid to talk to parents.”

Allen-Cook: “Certainly to coach is an extremely rewarding thing to do. But you can’t get into it for the money. You get into it for the things that last for a lifetime. My first year I started coaching was back in 1986, and I’ve kept in touch with those kids. (Coaching) can’t be for money or wins and losses, but the differences you make in lives.”

Semelsberger: “Probably not until after the first year do you realize all that’s entailed in coaching. (Coaches) say, ‘Once I really got into and do it, after the first time, it was a lot more than I thought.’ They say, 'What can you tell me to help me?'”

How do you encourage coaches who have become frustrated with the profession?

Allen-Cook: “It’s easier to get discouraged nowadays more than it used to be, and a common thing that discourages is the parent involvement is at a different level than it ever was 20 years ago. The key is to remember, and it’s hard for young coaches who aren't parents, but you tell them to step back and imagine what it feels like if you were the parent.”

LaClair: “I do try to get all young coaches a mentor, someone to talk with. We all get frustrated; we all have to vent, and we need the right person to talk it through with and come up with alternative ways (of dealing with situations).”

Semelsberger: “The one thing I tell them is to remember that what’s most important out there is how they influence athletes. I want to see them doing positive things with our athletes, stressing grades and sportsmanship. I hired a hockey coach once, and I told him to clean up the program. I don’t care if you win; I want our grades to be good, community involvement, and the wins and losses will come. If you stay with it, hang in there, it will come.”

Allen-Cook: “If they approach things the right way, in as few years as four or five, if they stick it out, they’ll learn the positives outweigh the negatives. I’m always encouraging them to stick it out a few more years until they can figure out their true philosophy, why they want to coach.”

What specific situations do you tell new coaches to prepare for, and how?

LaClair: “For me as a coach, the parent/athlete meeting is mandatory. If a parent comes to me with a question during the year, I say, ‘Do you remember the parent/athlete meeting? We discussed that.’ It sets the tone and tells parents how proactive you are as a person, how organized and prepared you are.”

Semelsberger: “When you’re not coaching, when you’re sitting in the stands, the parents are friendly. But once you’re on the sideline, now you’re the coach, and that changes the dynamic of the relationship dramatically. I explain to (coaches) that my philosophy is I’m dealing with parents’ most precious item. You want to treat each one of those children like you’d want your kids to be treated. You don’t have to play everyone all the time, but treat (athletes) with respect, talk to them and let them know what’s going on, why a kid isn't playing, so the kid has an idea what’s going on.” 

Allen-Cook: “One of the best defenses is to be a student of whatever the game is they’re coaching so they can be seen as an expert all the time. Show it by going to clinics, reading up on things, and coming to practice with a true plan of what you’re doing every day. Parents are less likely to question if you know what you’re doing and they can see you’re a true student of the game and come every day prepared.”

LaClair: “Time management is critical. Especially for me, you need to have good practice plans, well thought out in advance so kids aren't standing around at all.”

Semelsberger: “Sometimes I tell (coaches) about reporters if the sport has a lot of reporters; always be positive, don’t be negative. ... (Also) I make sure they understand and follow the rules. Academics are the most important thing, so make sure every kid is eligible. And I tell them the most important people are secretaries and custodians. Get them on your side, and they’ll do anything for you.”

What advice do you offer coaches who also are balancing teaching or other jobs at the school?

LaClair: “Just over half of my (teachers are coaches), and that’s great. You can build a different type of relationship.”

Semelsberger: “Their number one job is being a teacher, and that’s always been the number one job. They can’t let the fact they coach take away from that. Classes are number one, and coaching comes after that.”

LaClair: “You have to think days and weeks ahead. I tell coaches who are also teachers that the weekends and a lot of Sundays are going to be for making lesson plans for the week, practice plans for the week. Then all they have to do is tweak them. Have a good plan and all you have to do is tweak, and you don’t have to do that for two hours on a Thursday night.”

Allen-Cook: “It’s a neat experience to be able to teach in other realms (like athletics). Unfortunately there are less and less teacher coaches.”

What keeps you coming back to coaching?

LaClair: “The kids. A lot of people think social media is an evil beast, and it can be. But what I love about it is I've been coaching a long time and I can keep up with former athletes all over the country, see baby pictures, things I wouldn't be able to do without social media.”

Allen-Cook: “I think once you’re a coach, you’re always a coach. It’s tough to get out of your blood. I enjoy the interaction with the young people. I’m an independent contractor now (Allen-Cook also has taught) so I have little interaction with student athletes anymore. It feels rewarding that in some way I’m having a positive impact.”

Semelsberger: “The kids, the athletes, just to watch them develop as human beings. We work hard with on our athletes being leaders in the (school) building; the first day of school our senior and junior football players were helping out the freshmen. If a kid was scared or something, trying to get where they needed to go, we had jerseys on and they knew if they saw a kid with a jersey on they could ask for help. To see those kids take on those roles ... I love watching the ninth graders come in as scared little kids and watch them leave as confident seniors going on to college or work or whatever they’ll do.”

PHOTOS: (Top) Penny Allen-Cook (second from left, back row) and her Freeland volleyball team celebrate last season's Class B District championship. (Click to see more from High School Sports Scene.) (Below) Bronson volleyball coach Jean LaClair speaks with some her players during one of her more than 1,000 games as a varsity head coach. (Photo courtesy of the Sturgis Journal.)

Vicksburg's Offord Jr. Beginning 50th, Final Season Coaching Teams to Net Gains

By Pam Shebest
Special for MHSAA.com

March 26, 2025

VICKSBURG — Warner Offord Jr.’s was hardly impressed the first time he played tennis.

Southwest CorridorThat was 55 years ago, when he was heading into his sophomore year at Paw Paw High School.

Still, he continued to play with neighbor boys all that summer, and figured it would end there – until the following spring sports season, when he joined the tennis team.

“I go, it’s not a bad sport after all,” he laughed. 

Offord ended up at No. 1 singles his final three years at Paw Paw, graduating in 1973.

Now, at age 70, he is ready to retire at the end of the upcoming Vicksburg’s girls season after 50 years of coaching tennis.

After graduating from Paw Paw, Offord stayed in the area, helping the basketball team and coaching boys and girls tennis there. He coached at his alma mater 28 years, first as an assistant before taking over the tennis programs.

When he heard about a basketball coaching opening at Vicksburg 22 years ago, he applied for the job.

He did not get the head hoops gig, but athletic director Mike Roy offered him a job coaching the girls tennis team.

“I said I’ve got to talk to my wife (Linda Connor-Offord),” Offord said. “I don’t do nothing without talking to my wife, or I’ll be in the doghouse.”

Two days later, the boys tennis coach resigned and Roy offered Offord that job as well.

Offord and son Warner Offord III hold up their Regional championship trophy won for Paw Paw in 2003. Once again he consulted his wife, who he gave him the thumbs up.

Offord soon discovered there is a bit of a difference between coaching boys and girls.

“Girls are feisty,” he said. “Girls listen to you. Boys, sometimes they want to do their own thing. When they do that, I say ‘end zone to end zone’ and then they get back to, ‘OK, we’re going to listen to our coach now.’”

He also has rules on the court.

“I believe in discipline. If you curse on the court, it’s an automatic two miles,” he said. “If you throw your racket, it’s an automatic two miles.

“No matter what, we’re going to run. I try to get the kids in shape for the third set.”

With the girls season just underway, Offord has some definite goals.

“We’re going to try to win (Wolverine) conference for the first time in school history,” he said. “The boys did it last year for the first time.

“Before I leave, I’d like to bring home that Regional trophy for the girls. It would be nice to bring home that trophy my last year.”

He is also challenging the girls not only to get back to the MHSAA Finals, but to improve on last year’s finish.

“Two years ago we finished 18th (in Lower Peninsula Division 3). Last year, I told the girls, let’s get up to 15th of 24 teams, and we got 14th.

“This year, if we go to state again, I’m going to tell then, let’s get down to 10.”

Game changer

Offord said today’s high school players are faster and stronger than when he picked up tennis because they use the weight room and do conditioning.

The equipment also has evolved.

“If I had the racket they have now and I could take that back in the ’70s, the racket is so big,” he said. “I had an Arthur Ashe (wooden) racket, I had a Wilson T3000 racket, I had a Kramer and I had a Davis. 

“The technology now is unbelievable.”

Offord, who is affectionately called “Doctor O” or the abbreviated “Doc O” by the Vicksburg community, has changed with the times. 

Offord hits with his players during practice.“Dr. O’s unwavering passion and exceptional dedication have transformed the program,” Roy said. “His deep understanding of the game, paired with his ability to teach strategy at an elite level, sets him apart.

“Beyond his technical expertise, Dr. O instills a culture of excellence by holding athletes to high standards while maintaining fairness, consistency, and approachability – earning the trust and respect of his team.”

Roy noted that Offord has support around him.

“Since taking the reins, Dr. O has cultivated a winning culture, building on the foundation laid by coach Scott Wills, who continues to lead our summer youth programs,” Roy said. 

“Recognizing the importance of strong leadership, Dr. O brought in Nick Foley, a former standout at Sturgis, as his assistant. Together these three men have ignited a culture shift, elevating the team to compete at an exceptional level. Their collective vision, tireless work ethic and commitment to growth has positioned the program for sustained success.”

Offord said he learned from the coaches he had growing up, who instilled not only a competitive spirit but confidence in playing and acceptable conduct on the court.

He mentioned retired Allegan tennis coach Gary Ellis as a mentor.

“Anytime I needed to know anything about tennis, I’d call him and he always had the answer,” Offord said. “I thought the world of him and what he did for that program. I’m trying to do the same thing at Vicksburg.”

Ellis said that Offord “definitely got the kids excited about playing tennis for Vicksburg and enjoying the sport. His kids get better and better during the season.”

The players at Vicksburg and Paw Paw are not the only ones who blossomed under Offord’s coaching.

His son, Warner Offord III, is an assistant to Matt Boven at Mattawan and has been a certified tennis pro for 20 years.

One final run

Offord Jr.’s decision to retire after half a century came at a perfect time, said senior Scarlett Hosner, the Bulldogs’ No. 1 singles player.

Scarlett Hosner headshot.“I feel it’s a good ending point because he coached my sister (Josephine, a 2016 grad), too, and he saw me growing up playing tennis,” Hosner said. “It’s like a full-circle moment because it’s my last year and his last year.

“He brings really positive energy. He’s such a nice, fun guy. He makes us enjoy the game, but he can also be serious at times. When we’re not doing what we’re supposed to be doing, he’s like getting on us.”

In retirement, Offord and his wife plan to do some traveling because “we want to enjoy life while we’re young,” he said.

“It’s been a wonderful 50 years coaching tennis, and it’s going to be sad. It hasn’t hit me yet for the boys, and once the girls season is over, then it will probably really hit me.

“I take great pride in seeing my players excel professionally, academically and as an athlete. I feel good knowing I played a part in that person’s success.”

Pam ShebestPam Shebest served as a sportswriter at the Kalamazoo Gazette from 1985-2009 after 11 years part-time with the Gazette while teaching French and English at White Pigeon High School. She can be reached at pamkzoo@aol.com with story ideas for Calhoun, Kalamazoo and Van Buren counties.

PHOTOS (Top) Vicksburg girls tennis coach Warner Offord Jr. talks with his team at the start of this spring season. (2) Offord and son Warner Offord III hold up their Regional championship trophy won for Paw Paw in 2003. (3) Offord hits with his players during practice. (4) Scarlett Hosner headshot. (Current photos by Pam Shebest; 2003 photo courtesy of Warner Offord Jr.)